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Are you ready to go on an epic quest? Based on the 23 domain names The Walt Disney Company recently registered, the Mouse sure thinks you are

It’s been a while since we last checked in on the domain
names that The Walt Disney Company has registered. As you may recall, the Mouse
will sometimes deliberately take domain names off the market because it doesn’t
want anyone else using them. Take — for example — this one from March 1st of
this year  …

… which is obviously supposed to be commenting on Walt
Disney World’s My Disney Experience / FastPass+ / My Magic+ program. Or better
yet how about this domain name that got transferred in July 13th …

… which Disney clearly wanted off the market because it trashes
the Company’s founder.

And speaking of trashing … Given that Disney Theatrical
opted to turn Marc Norman & Tom Stoppard’s Academy Award-winning screenplay
into a straight stage play rather than a musical … Well, there was now no
longer a need to hang onto …

… which is why the above two domain names got deleted just
yesterday. Likewise given that Disney Theatrical has seemingly abandoned the
idea of bringing a “Pirates of the Caribbean”
-inspired production to the Great White Way … Well, that’s why these two
domain names …

… were deleted back on April 28th.

But then there are the mystery domain names. The ones that
The Walt Disney Company acquires for future projects that it’s not quite ready
to talk about yet. Take — for example —

… which Walt Disney Parks & Resorts took off the
market back on June 19th of this year. Rumor has it that the Mouse plans to use
one of these names for a brand-new fireworks extravaganza that Steve Davison is
working up for the parks. The only problem is … Well, there are reportedly
three new nighttime extravaganzas in the works: One to replace
Wishes” at WDW‘s Magic Kingdom, another that will debut at Disneyland
Park
when that theme park’s 60th anniversary celebration gets underway next
year and still another to replacement Epcot‘s now extremely-long-in-the-tooth
millennium celebration, “Illuminations: Reflections of Earth.”

Mind you, the Company also registered this domain name back
on July 23rd of this year …

… which suggests that Disney may soon be making its
pyrotechnics expertise available for hire.

And what special occasion could be improved by fireworks? A
party, of course. And speaking of parties … Does anyone else find it
interesting that The Walt Disney Company grabbed all of these domain names back
on May 22nd …

… and May 23rd?

Clearly the Mouse is looking for new ways to cash in on its
Marvel & Lucasfilm acquisitions. Speaking of which … Does Disney have something
epic up its sleeve? Because based on the domain names that the Company acquired
back on April 16th …

… April 17th …

… April 22nd …

… April 23rd …

… July 4th …

… July 5th …

and just this past Wednesday, August 13th …

… it would appear that The Walt Disney Company has some
sort of “epic quest” initiative waiting in the wings. But is this
perhaps something that Disney Interactive is doing? Or maybe another in-park
adventure like “Sorcerers of the Magic
Kingdom
” or “A Pirate’s
Adventure – Treasures of the Seven Seas
“?

I don’t suppose that some Disney insider would be willing to step forward and
explain what sort of “epic quest” the Company now has in the works? I
mean, a domain name like …

… that Disney registered back on June 13th or …

… which the Company snagged this past Friday, August 15th,
I can figure out on my own. But when the Mouse registers 23 variations on the
name “epic quest” … You have to admit that that’s kind of
intriguing.

Your thoughts?

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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