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Basq Introduces Mom & Child Skin Care Collection Inspired By Disney “It’s A Small World”

New York, NY (September 8, 2011) — Basq, the luxury skin care company
committed to delivering the promise of "Real Beauty, Real Results" is
pleased to announce a collaboration with Disney for a collection of mom
& child skin care. With nurturing names such as Dream, Share, Touch
& Love – basq will join an exclusive list of present day designers
as a part of Disney's iconic experience inspired by the beloved
attraction "it's a small world." This new collection brings the
attraction's multi-cultural vibrant colors, patterns and images to life.

The "it's a small world" line will depict the unique bond of mother and
child and the shared connections of moms worldwide. From better sleep to
buttery smooth skin, this line gives moms tools to care and touch
smartly and beautifully. The products are global as the ingredients
capture the fine skin care elements from cultures around the world. The
assortment will highlight the following products:

DREAM Sleep Mist: Lavender is nature's answer to the sweetest dreams and
deepest sleep. Dreams are the playground of opportunity and peace.
Envelop yourself with the delicate aroma, dream big and fill the world
with your joy. (4 oz; $18)

SHARE Lavender Calming Oil: A loving touch brings us all together as
one. There is warmth in the unity of connecting. For mother and child,
their shared world is wonderfully small and personal. Beautifully gentle
for skin nurturing and massage. (2 oz; $18)

TOUCH Lavender Body Butter: Imagine a world filled with love and the
wonders that lay ahead. Mom can nurture her skin with this rich body
butter during and post pregnancy and nourish the delicate skin of her
little one with mom's loving touch. (8 oz; $24)

LOVE Nourishing Cleansing Soap: Precious moments shared during bath time
are filled with laughter and joy. Naturally cleansing and a treasure of
playful, loving memories. (3.5 oz; $6)

Beautiful CHERISH Gift Sets bring together the skin care items in
various sizes, combinations and different keepsake packaging to the mom
and baby gift market.

The entire line will be displayed in the original colorful and playful
artistry of Mary Blair's original mid-century artwork created for the
attraction. This imaginary artwork of "it's a small world" lends itself
to the box landscape with scenes relayed product by product. Standing
alone each package will be rich, inspired and playful, building the
acclaimed design and emotion of the "it's a small world" attraction.

"We are excited to bring the spirit of 'it's a small world' to our line
of products," said basq co-founder Kelli Kenny. "It is a wonderful
extension of basq's philosophy to deliver moms skin care that is safe,
nurturing and of the highest quality. We are honored to collaborate with
Disney to remind women who grew up loving 'it's a small world' why it's
so special."

Basq products are made entirely of rich ingredients that nourish and
balance skin and are clinically tested for sensitivity and allergy. In
addition, all items are paraben-free, phthalate-free and not tested on
animals. To learn more about basq and the launch of the "it's a small
world" line, please visit www.basqnyc.com.

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