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Characters, celebrities & dignitaries turn out for the official grand opening of the Times Square Disney Store

New Yorkers are typically a pretty jaded bunch. So what could get this many people to suddenly stop in Times Square and whip out their cameras?


Photo by Jim Hill

Disney characters. Lots & lots of Disney characters.


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Everyone from Lightening McQueen …


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… to Rapunzel & Flynn Rider were on hand yesterday as The Walt Disney Company officially opened the doors to the largest Disney Store in North America.


Photo by Jim Hill

Of course, what with this being a Disney Store and all … Well, you need a little magic to help get things going. So Mickey called on his old friend Tinker Bell …


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Here she comes now …


Photo by Nancy Stadler

cCelebrities like Robin Roberts from ABC’s Good Morning America were also there…


Photo by Nancy Stadler

… as well as dignitaries like Michael R. Bloomberg, the Mayor of New York City …


Photo by Nancy Stadler

… to look on as 9-year-old Alden Schwartz used an oversized key to officially unlock the magic of the Times Square Disney Store …


Photo by Nancy Stadler

… which sent fireworks cascading down the digital billboard over this building’s entrance.


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Afterwards, Alden and his family were escorted into the store where this Disney Family.com sweepstakes winner met with singer  Jordan Sparks …


Photo by Stuart Ramson

… as well as rubbed elbows with the other guests who’d been invited to this private reception. Which included Brooke Shields, Anika Noni Rose and Kelly Rutherford.


Photo by Matt Payton / Wire Image

Meanwhile, the crowds continued to hang on outside of the store.


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Not because they wanted to get shots of Disney CEO Bob Iger as he did interviews that related to the opening of the Times Square Disney Store …


Photo by Nancy Stadler

But – rather – because they were trying to get some more shots of this once-in-a-lifetime line-up of all of these super-popular Disney characters.


Photo by Jim Hill

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