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Griffin and Crayola Announce Availability of Crayola ColorStudio HD for iPad
Crayola ColorStudio HD App now available on the App Store; iMarker digital stylus now available at Apple Stores nationwide
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Nashville, TN / Easton, PA – July 6, 2011 – Griffin
Technology, one of the world’s foremost creators of innovations for
everyday life, and Crayola, whose products have inspired artistic
creativity in children for more than 100 years, announce the
availability of Crayola ColorStudio HD for iPad, an accessory and app
combo that blends coloring with cutting-edge mobile technology.
Crayola
ColorStudio HD is an entirely new digital play experience, coupling a
multi-activity drawing app for iPad with a marker-shaped digital stylus,
iMarker. With the functionality of a marker, crayon, pen and paintbrush
in one, iMarker allows young artists to interact with animated coloring
book pages that move and react while being colored. The iMarker brings
the ColorStudio HD App to life on iPad, generating custom-produced
pictures, animations, sound effects, music and other special effects
with each touch on the Multi-Touch display.
“We love creating
technology for kids, and our partnership with Crayola allows us to
elevate their signature blend of kid-friendly creativity into the
digital world,” said Mark Rowan, President of Griffin Technology.
“ColorStudio HD is the first of many offerings to come from this
exciting partnership.”
“We’re thrilled to collaborate with
Griffin Technology to bring a timeless children’s activity to life in an
amazing new way,” said Warren Schorr, Head of Crayola Licensing.
“Crayola ColorStudio HD ushers coloring into the 21st century by turning
the iPad into an interactive coloring book that morphs and transforms
as kids digitally color.”
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The Crayola ColorStudio HD App is able
to differentiate automatically between a child’s finger input (taps,
swipes, etc.) and the input from iMarker. For the first time, users are
able to manipulate both the creative space and color without having to
toggle between app modes. The ColorStudio HD App provides hundreds of
hours of playtime, with more than 30 animated coloring pages, pictures,
sound effects and music. Young artists also have the option to design an
unlimited number of their own coloring pages using ColorStudio HD’s
extensive built-in library of backgrounds, music, sound effects and
other elements. Artwork can be e-mailed, uploaded to Facebook or even
printed directly from iPad to any AirPrint-enabled printer.
Crayola ColorStudio HD is available for $29.99 from Apple Retail Stores, www.apple.com/retail, Best Buy stores, or from www.griffintechnology.com.
The Crayola ColorStudio HD App is available for free from the App Store on iPad or at www.itunes.com/appstore.
For additional information about Griffin products, visit www.griffintechnology.com and contact Jennifer Reiss at 305-576-1171 ext. 144 or via e-mail at jenniferreiss@maxborgesagency.com.
About Griffin Technology
Founded
on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is
today one of the world's foremost creators of accessories for home,
mobile, and personal technology. Unique products such as iTrip®,
PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken
new ground in consumer electronics and created loyal fans the world
over. Today, Griffin products are conceived, designed and developed
in-house and continue to push the envelope of the industry they helped
create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, facebook.com/griffintech and twitter.com/griffintech.
About Crayola®
At
Crayola®, color is our magic. We unleash wonder and adventure in every
child and inspire colorful self-expression in bold, new ways. From
Crayola® Glow Explosion markers that bring imaginations to life with
colorful glow-in-the-dark drawings, to Crayola® Color Wonder — a
magical, mess-free way for children to draw and paint — our color
wizardry gives colorful wings to the invisible things in a child’s
imagination.
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