Attention, investment analysts: If you put a “sell” order on Disney Company stock, be prepared to have the Mouse tell you “buy-buy.”
Or rather, “bye-bye.”
That’s what Rich Greenfield, a well respected analyst with Kudlow and Kramer just found out last week. What with all the upheaval that’s been going on with the Walt Disney Company over the past few months, Rich evidently felt that hanging onto Mouse House stock might be a pretty risky proposition for his company’s clients. Which is why Greenfield recently put a “sell” recommendation in on Disney stock.
Well, imagine Rich’s surprise when — late last week — he learned that Kudlow and Kramer had been disinvited from taking part in a Disney investors analysts meeting (which was supposed to take place sometime over the next two weeks while Michael Eisner is visiting the Walt Disney World Resort). But longtime Disney Company observers knew exactly what was up.
“The Mouse actually has a history of doing this, Jim,” said an unnamed Wall Street investor. “Disney only wants investment analysts that they know are going to say positive things about their corporation — who are only going to ask Eisner upbeat questions about what’s been going on lately — to take part in these meetings. Those typically are firms that have a ‘buy’ recommendation in on Disney stock.”
“Investor analysts that have a ‘sell’ recommendation in on Disney stock — like Kudlow and Kramer — usually don’t get an invite to sit down to talk with Michael.” This investor continued. “That way, the Mouse gets to maintain some control over the news that comes out of their investor conferences. And — believe you me, Jim — what with Roy and Stanley calling for Eisner’s head and last week’s Pixar PR debacle, Disney’s determined to whatever they can to put a positive spin on this upcoming conference.”
Mind you, this sort of corporate spin control is typically frowned on by Wall Street types. Which is Disney is usually a whole lot subtler when it practices this sort of thing. But — given that tight spot that Michael Eisner currently finds himself in — subtly is something that Disney’s CEO really can’t afford right now.
Perhaps that’s why — on Friday — word came out of Burbank that Eisner was allegedly sending olive branches in all sorts of directions. Reportedly making a call to Harvey Weinstein (Who’s supposedly desperate to buy Miramax back from Disney) with the hope that these two Tinseltown titans might finally be to put aside their differences and make nice in front of the media.
Who else did Uncle Mike reportedly reach out to last Friday? Allegedly the Jim Henson Company. In a move that many saw as a desperate attempt by the Mouse to quickly fill the creative void left by Pixar’s sudden departure, Disney representatives supposedly made a call to the Muppets. With the hope that these two entertainment companies might be able to re-open negotiations and (perhaps) quickly come to some sort of agreement.
Given that the Jim Henson Company is allegedly in the middle of a severe cash crunch (which is why Henson officials reportedly decide to shut down and sell off the corporation’s NYC headquarters), Disney’s offer couldn’t have come at a better time. The only problem is … The Henson kids still really dislike Uncle Mike. They remember all too well how rudely family members were treated by Disney’s attorneys back when Mickey was trying to acquire the Muppets back in 1990. So the very idea that they may have to cut a deal with this guy (whether it’s a full scale acquisition that Disney’s angling after or just a production / distribution deal … no one’s willing to go on record just yet) just in order to keep JHC alive really sticks in the Henson family’s craw. So this deal (which Eisner is said to be incredibly eager to make) looks like it might be a bit of a long shot.
Which may explain why Disney reps reportedly also made a call on Friday to William Shatner, the chief executive of CORE Technologies. “Who’s CORE Technologies?” you ask. It’s a Toronto-based computer animation studio that — along with San Francisco-based Complete Pandemonium — is producing “The Wild,” a CG animated feature that Walt Disney Pictures hopes to release sometime in late 2006 / early 2007.
So why did Mickey allegedly call up Captain Kirk? Because Eisner (who supposedly want to hedge his bets, just in case Michael couldn’t quickly come to terms with Henson) allegedly wanted to see if CORE Technologies was also available for acquisition. If it was, Disney was reportedly looking to quickly close a deal here too. So that Uncle Mike would have some good news to talk up at this month’s investment analysts conference in Florida and/or next month’s stockholders meeting in Philadelphia.
Does this tactic sound sort of familiar to any of you JHM readers? It should. It’s exactly the same sort of thing that Disney Feature Animation did just three weeks ago in an effort to limit the amount of bad PR that the corporation was sure to receive once news about Disney’s decision to close Feature Animation Florida finally broke. Less than 24 hours before the Mouse was to officially announce that it would be closing WDFA-F, Walt Disney Pictures’ marketing department put out a press release — announcing that Disney Feature Animation would be producing a CG feature based on William Joyce’s award winning children’s book, “A Day with Wilbur Robinson.” All with the hope that the good news (“Wilbur Robinson”) would outweigh the bad news (WDFA-F’s closure). At least in the eyes of the press.
Given how poorly this tactic worked last month, I’m honestly surprised that Disney would dare to try it again so soon. But — given that, in the wake of the Pixar press debacle, the Mouse has to do SOMETHING in order to give Eisner something positive to talk up at this month’s investor analysts meeting and/or next month’s shareholders meeting — that’s exactly why Disney’s reps are supposedly scrambling to mend fences with Miramax, to see if they can come to some sort of quick deal with the Jim Henson Company and/or CORE Technologies.
Just so Michael will have something upbeat to talk about, which will allow him to gloss over Disney’s Pixar problem … at the meeting that Rich Greenfield just got disinvited to.
Of course, given the article I’ve just written, I don’t imagine that I’m going to get an invite to a Disney investors analyst meeting anytime soon. Ah well. Such is life …