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Theme Parks & Themed Entertainment

Discoveryland U.S.A. — Part 1

Never mind Disneyland’s late, lamented “Tomorrowland 2055” (the coolest proposed retheming of a Disney theme park land to never make it off the drawing board at WDI). Jim Hill now offers up photographic proof of the snazzy New Tomorrowland that Walt Disney World almost got.

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Beth from Elmira, NY writes:

Jim –

I just wanted to drop you a quick note to welcome you back to the Web. I also wanted to mention how much I enjoyed the first installment of your “Tower Tales” series over at Tower-of-Terror.com. I find it just fascinating that WDI once planned to recreate Nemo’s secret lair inside on EDL’s Discovery Mountain. But – when I read about stuff like this – I also get sort of sad.

Why? Well, Jim, I can’t help but think: Why is it that the Imagineers never try to build something as wildly imaginative as Nemo’s Secret Lair – or Discoveryland, for that matter – back here in the United States?

Ah, but they did try, Beth. They really did.

Don’t believe me? Then take a gander at these pictures (kindly provided by the Jeff Lange photo archives). These are shots of a model of Walt Disney World’s Magic Kingdom that used to be on display in the post-show area of “The Walt Disney Story” during the resort’s 20th anniversary.

The area that we’re going to zero in on today reveals what the Imagineers were thinking of doing with WDW’s Tomorrowland circa October 1991. Which – as you’ll see – is quite different than “The Future That Never Was” that we ended up with in 1994. How so? Well, for starters, let’s take a look at the new name that WDI had hoped to hang on this side of the park: Discoveryland.

That’s right. Discoveryland. NOT Tomorrowland, but Discoveryland.

You see, even though it was a full six months before Euro Disneyland would open its gates to the world, the Imagineers already knew that they had a winner with EDL’s Discoveryland. Which is why the WDI was anxious to bring some of this land’s core concepts & design ideas back to the states.

The only problem was, given that design work was already well underway on Disneyland’s “Tomorrowland 2055” project, the Anaheim theme park wasn’t really in a position to benefit from any of EDL’s Discoveryland’s snazzy designs & ideas. But Walt Disney World’s Magic Kingdom – and its extremely tired Tomorrowland – was. Which is why the Imagineers set to work. Trying to find ways to take their very best concepts from the company’s soon-to-be-opening theme park in France and make them work over here in Orlando.

Of course, given that this was supposed to be just a revamping of WDW’s Tomorrowland area (rather than a brand new, built-from-the-ground-up section of the park), this proposed Magic Kingdom redo had its own unique set of problems. Disney Company management expected the Imagineers to work within the parameters of their somewhat generous budget to retheme the entire area as well as address some of the decades-old flaws in the original Tomorrowland’s design.

What sorts of flaws? Well, let’s start with the obvious: Which is finding a way to gracefully ease WDW guests into this bold new take on Tomorrowland. For years now, WDI veterans had been bothered by the abrupt transition that Magic Kingdom visitors had been expecting to make as they moved from Main Street U.S.A. to the original Tomorrowland. Which is why they wanted to use this proposed Discoveryland redo to finally address that problem.

But how do you go about easing someone from turn-of-the-century America to the far off future? To the Imagineers’ way of thinking, the easiest way to do this was to ditch Tomorrowland’s bland Plaza Pavilion fast food joint and replace it with … The Astronomer’s Club.

And what exactly was the Astronomer’s Club? Well, do you know the Adventurer’s Club over at WDW’s Pleasure Island? Well, picture an environment just like that … only you get to eat inside of this place. The funky-but-fun décor of this restaurant was supposed to have been dominated by this enormous antique telescope which was aimed at the heavens. There was also supposed to have been this tiny stage just below the eyepiece of the telescope. And – every half hour or so – a streetmosphere performer dressed as Galileo or Leonardo DaVinci was to have entered the restaurant and entertained the crowds there by telling these wild tales of science and discovery.

“But, Jim … How did Galileo and Leonardo da Vinci end up as entertainers inside a Disney theme park restaurant?” Well, please remember that the Plaza Pavilion / proposed Astronomers Club restaurant location actually backs up against WDW’s old Circlevision theater location. Where an Americanized version of EDL’s “From Time to Time” attraction was soon supposed to have opened.

Well, the proposed back story for the Astronomer’s Club was that the Timekeeper and Nine Eyes – in addition to giving Jules Verne a glimpse of the future as part of the storyline of their “From Time to Time” show – would occasionally grab some other great minds of the past and bring them back to Walt Disney World to get a brief look at today’s world.

These scientists and explorers would then supposedly wander out of the “From Time to Time” theater building and interact with guests inside the Astronomer’s Club. That is – of course – until Nine Eyes and/or the Timekeeper appeared (via an overhead television monitor, of course) and told Galielo, DaVinci or whomever that it was time for them to re-enter the theater and return to the past.

I know, I know. This sounds like a really odd place to dine, doesn’t it? Well, while it wasn’t exactly “The Restaurant at the End of the Universe,” the Astronomer’s Club was supposed to have had a sort of a loopy Douglas Adams feel to it. A place where the past and the future didn’t exactly collide but – rather – peacefully co-existed side by side.

According to the Imagineers who designed it, The Astronomer’s Club really had a threefold purpose. A) Its vaguely Victorian / Machine Age trappings were supposed to have served as a graceful transition from Main Street U.S.A. to Discoveryland. 2) The constant references to the “From Time to Time” characters and storyline would hopefully significantly up attendance levels for the new Circlevision 360 show next door. 3) By doing this elaborate retheming of WDW’s Plaza Pavilion restaurant, Disney could now get away with charging a hell of a lot more for the cheeseburgers and fries that they’d be serving up at this revamped Tomorrowland dining facility. So, it sounds like a win / win / win situation all around, doesn’t it?

Alright, enough with the Astronomer’s Club. Now let’s talk about what the rest of WDW’s Discoveryland was supposed to have looked like. Well – if you’ve ever seen any pictures of Disneyland Paris’ Discoveryland – you already have a pretty good idea of what the theming and the color scheme of the Disney World version of this land would have looked like. Picture a lot of burnished copper and rivets. A place that Captain Nemo and H.G. Wells would both supposedly have been happy to call home.

As for the proposed assortment of attractions for WDW’s version of Discoveryland … Well – as you can see by the picture below – even back then, “Alien Encounter” was supposed to have been part of the mix in this area …

As was the “Astro Orbiter.” (Though – in this incarnation – the revamped Tomorrowland Star Jets ride did have a different name: The “Kinetic Jets.”)

WDW’s Autopia was (unfortunately) supposed to have remained pretty much as it was. Though there was reportedly some talk at WDI about redoing all the cars for the attraction so that they would then have a swoopy sci-fi-ish feel to them. (Think big fins and overly chromed grillwork. Just like the classic cars of the 1950s had.)

WDW’s Skyway was also (in this proposed version of the Tomorrowland / Discoveryland redo, anyway) to have basically remained the same. Offering guests the same old scenic view of the Magic Kingdom from above.

This L-shaped building with the “Future Projects” label on it above represents the Discoveryland terminus for WDW’s Skyway. (For those of you who haven’t already figured that out.)

Space Mountain was also to have remained pretty much the same. Oh, sure. The classic white spired roof would have probably gotten a new paint job. Something that reflected the new burnished copper look of the rest of Discoveryland. But the interior of this classic WDW thrill ride wasn’t supposed to have been touched …

Whereas the “Carousel of Progress” … Well, sad as it is to say, this classic Disney theme park show would have disappeared forever if WDW’s Discoveryland had actually gone forward. But – in its place – there would have been a revamped version of a long lost Disneyland attraction. A ride that Disneyana fans had thought was gone forever … but secretly hoped that they’d get the chance to ride again someday.

The Flying Saucers.

Yep, the Flying Saucers. The idea here was that the Imagineers were going to gut WDW’s Carousel of Progress theater-go-round building and then redress its exterior to look like an enormous UFO. Guests – upon entering this extrarestrial craft – would learn that this show building was actually a training facility for would-be flying saucer pilots. The ceiling and walls of the interior would have been painted with stars, moons, comets. Far-flung galaxies. The very sorts of things that a guest would supposedly have encountered if they had actually been out tooling around the cosmos in their very own UFO.

By building this new version of Disneyland’s “Flying Saucers” indoors (Rather than outside, exposed to the elements, as the original Anaheim version of the ride had been), it was hoped that Walt Disney World’s operations staff would be able to avoid many of the maintenance headaches that had bedeviled DL’s technical crew back in the early 1960s. Plus this new set-up for this old Disneyland favorite meant that – even when it was raining cats and dogs at the Magic Kingdom – something that occurs with amazing frequency on hot summer afternoons in Central Florida – this Discoveryland attraction could still be up and running.

WDW’s Discoveryland sounds like a pretty snazzy place to spend the day, doesn’t it?

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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Television & Shows

The Untold Story of Super Soap Weekend at Disney-MGM Studios: How Daytime TV Took Over the Parks

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Super Soap Weekends at Disney-MGM Studios

A long time ago in a galaxy that … Well, to be honest, wasn’t all that far away. This was down in Florida after all. But if you traveled to the WDW Resort, you could then experience “Star Wars Weekends.” Which ran seasonally at Disney’s Hollywood Studios Disney World from 1997 to 2015.

Mind you, what most folks don’t remember is the annual event that effectively plowed the road for “Star Wars Weekends.” Which was “Super Soap Weekend.” That seasonal offering — which allowed ABC soap fans to get up-close with their favorite performers from “All My Children,” “General Hospital,” “One Life to Live” and “Port Charles” — debuted at that same theme park the year previous (1996).

So how did this weekend-long celebration of daytime drama (which drew tens of thousands of people to Orlando every Fall for 15 years straight) come to be? 

Michael Eisner’s Daytime TV Origins and a Theme Park Vision

Super Soap Weekend was the brainchild of then-Disney CEO Michael Eisner. His career in media began with short stints at NBC and CBS, but it truly took off in 1964 when he joined ABC as the assistant to Leonard Goldberg, who was the network’s national programming director at the time.

Eisner quickly advanced through the ranks. By 1971, he had become Vice President of Daytime Programming at ABC. That meant he was on the scene when One Life to Live joined the lineup in July 1968 and when All My Children made its debut in January 1970. Even after being promoted to Senior Vice President of Prime Time Programming in 1976, Eisner stayed close to the daytime division and often recruited standout soap talent for ABC’s primetime shows.

Fast forward nearly two decades to July 31, 1995. The Walt Disney Company announced that it would acquire ABC/Cap Cities in a $19 billion deal. Although the acquisition wasn’t finalized until February 1996, Eisner was already thinking ahead. He wanted to use the stars of All My Children, One Life to Live, and General Hospital to draw people to Disney’s theme parks.

He had seen how individual soap stars were drawing huge mall crowds across America since the late 1970s. Now he wanted to bring dozens of them together for something much bigger.

Super Soap Weekend Takes Over Disney-MGM Studios

The very first Super Soap Weekend was announced in June 1996, just a few months after the ABC deal closed. The event was scheduled for October 19 and 20 at Disney-MGM Studios and was a massive success.

The weekend featured panel discussions, autograph sessions, and photo opportunities with the stars of ABC’s daytime dramas. Thousands of fans packed the park for the chance to meet their favorite actors. Due to the overwhelming response, the event became an annual tradition and was eventually moved to Veterans Day weekend each November to better accommodate attendees.

Longtime fans like Nancy Stadler, her mom Mary, and their close friend Angela Ragno returned year after year, making the event a personal tradition and building lifelong memories.

West Coast Events and the ABC Soap Opera Bistro

Disney even tried to recreate the event out west. Two Super Soap Weekends were held at Disneyland Resort, one in April 2002 and another in June 2003.

At Disney’s California Adventure, Eisner also introduced the ABC Soap Opera Bistro, a themed dining experience that opened in February 2001. Guests could dine inside recreated sets from shows like General Hospital and All My Children, including Kelly’s Diner and the Chandler Mansion. The Bistro closed in November 2002, but for fans, it offered a rare opportunity to step into the world of their favorite soaps.

SOAPnet, Port Charles, and the Expansion of Daytime TV at Disney

Eisner’s enthusiasm for soaps extended beyond the parks. In January 2000, he launched SOAPnet, a cable channel dedicated to prime time replays of ABC’s daytime dramas.

During his time at Disney, General Hospital also received a spin-off series titled Port Charles, which aired from June 1997 to October 2003. The show leaned into supernatural plotlines and was another example of Eisner’s commitment to evolving and expanding the soap genre.

The Final Curtain for Super Soap Weekend

In September 2005, Eisner stepped down after 21 years as head of The Walt Disney Company. Bob Iger, who had previously served as President of ABC and Chief Operating Officer of ABC/Cap Cities, took over as CEO. While Iger had deep ABC credentials, he didn’t share Eisner’s passion for daytime television.

In the fall of 2008, Disney hosted the final Super Soap Weekend at what was then still called Disney-MGM Studios. That same year, the park was rebranded as Disney’s Hollywood Studios, and Disney began shifting away from television-focused experiences.

Within the next five years, the rest of Eisner’s soap legacy faded. One Life to Live was canceled in January 2012. SOAPnet was rebranded as Disney Junior in February 2013. Later that year, All My Children ended its 41-year run on ABC.

Only General Hospital remains on the network today, the last standing soap from the golden age of ABC Daytime.

A New Chapter for Daytime TV and Super Soap Fans

The soap genre may have faded from its former glory, but it’s not gone. On February 24, 2025, CBS premiered a brand-new daytime drama called Beyond the Gates, marking the first new soap launch in years.

Meanwhile, All My Children alum Kelly Ripa has been actively working on a revival. In September 2024, she mentioned a holiday-themed movie set in Pine Valley that would bring back many original cast members. The project was in development for Lifetime, though its current status is unclear.

And what about Super Soap? Fans like Nancy and Angela still hope Disney will bring it back. Even if it only featured the cast of General Hospital, it would be a welcome return for longtime viewers who miss that one weekend a year where the magic of Disney collided with the drama of daytime TV.

If you want to hear firsthand what it was like to be part of Super Soap Weekend, be sure to listen to our I Want That Too podcast interview with actor Colin Egglesfield. He shares behind-the-scenes memories from his days as Josh Madden on All My Children and what it meant to be part of one of the most unique fan events in Disney park history.

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History

The Super Bowl & Disney: The Untold Story Behind ‘I’m Going to Disneyland!’

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One of the highlights of the Super Bowl isn’t just the game itself—it’s the moment when the winning quarterback turns to the camera and exclaims, “I’m going to Disney World!” This now-iconic phrase has been a staple of post-game celebrations for decades. But where did this tradition begin? Surprisingly, it didn’t originate in a stadium but at a dinner table in 1987, in a conversation involving Michael Eisner, George Lucas, and aviation pioneers Dick Rutan and Jeana Yeager.

Credit: AP News

The Unlikely Beginning of a Marketing Sensation

To understand the origins of this campaign, we have to go back to December 1986, when the Rutan Voyager became the first aircraft to fly around the world without stopping or refueling. Pilots Dick Rutan and Jeana Yeager completed the nine-day journey on December 23, 1986, flying over 26,000 miles before landing at Edwards Air Force Base. Their historic achievement earned them national recognition, and just days later, President Ronald Reagan awarded them the Presidential Citizen Medal at the White House.

Meanwhile, Disney was gearing up for the grand opening of Star Tours at Disneyland, set for January 12, 1987. Following its usual playbook of associating major theme park attractions with real-world pioneers, Disney’s PR team invited astronauts Gordon Cooper and Deke Slayton to the launch event. But in a twist, they also invited Rutan and Yeager, who were still making headlines.

Credit: Endor Express

A Dinner Conversation That Changed Advertising Forever

After the Star Tours opening ceremony, a private dinner was held with Disney CEO Michael Eisner, George Lucas, and Eisner’s wife, Jane. During the meal, Eisner asked Rutan and Yeager, “You just made history. You traveled non-stop around the planet on a plane without ever refueling. How are you ever going to top that, career-wise? What are you two gonna do next?”

Without hesitation, Jeana Yeager replied, “Well, after being cramped inside that tiny plane for nine days, I’m just glad to be anywhere else. And even though you folks were nice enough to fly us here, invite us to your party… Well, as soon as we finish eating, I’m gonna go over to the Park and ride some rides. I’m going to Disneyland.”

Jane Eisner immediately recognized the power of Yeager’s statement. On the car ride home, she turned to Michael and said, “That’s a great slogan. I think you should use that to promote the theme parks.” Like many husbands, Michael initially dismissed the idea, but Jane persisted. Eventually, Eisner relented and pitched it to his team.

The Super Bowl Connection

With Super Bowl XXI just around the corner, Disney’s PR team saw an opportunity. The game was set for January 25, 1987, at the Rose Bowl in Pasadena—just miles from Disney Studios. What if they convinced the winning quarterback to say, “I’m going to Disneyland” live on-air?

Disney quickly struck a deal with both quarterbacks—Phil Simms of the New York Giants and John Elway of the Denver Broncos—offering each $75,000 to deliver the line if their team won. Simms led the Giants to victory, making history as the first athlete to say, “I’m going to Disney World!” on national television.

A Marketing Triumph

That year’s Super Bowl had the second-highest viewership in television history, with 87 million people watching Simms say the famous line. The next day, Disney turned the clip into a national commercial, cementing the phrase as a marketing goldmine.

Since then, “I’m going to Disneyland” (or Disney World, depending on the commercial) has been a staple of championship celebrations, spanning the NFL, NBA, and even the Olympics. What started as a casual remark at dinner became one of the most successful advertising campaigns in history.

A Lasting Legacy

Jane Eisner’s keen instinct and Disney’s ability to act quickly on a great idea created a tradition that continues to captivate audiences. The “I’m going to Disneyland” campaign remains a testament to the power of spontaneous inspiration and smart marketing, proving that sometimes, the best ideas come from the most unexpected places.

To learn more about Disney’s ties to the world of sports, check out I Want That Too: A Disney History and Consumer Product Podcast.

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Television & Shows

How the Creators of South Park Tricked A-List Celebrities to Roast Universal – “Your Studio & You”

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Your Studio and You

Universal Studios has a rich and storied history, but few moments are as peculiar—and as hilariously cutting—as the creation of Your Studio & You. This 14-minute parody film, commissioned in 1995 to celebrate Universal’s new ownership under Seagram’s, brings together an all-star cast, biting humor, and the unmistakable comedic fingerprints of Matt Stone and Trey Parker.

Long before South Park debuted on Comedy Central in 1997, Stone and Parker were already carving out a reputation for their irreverent style, and Your Studio & You perfectly encapsulates their knack for turning even the most corporate project into something delightfully subversive.

Matt Stone & Trey Parker Before South Park

Stone & Parker were already known out in Hollywood as funny guys. Thanks largely to “The Spirit of Christmas,” which was this video greeting card that they’d crafted for a Fox executive – who then distributed this infamously funny thing (which had Our Lord Jesus Christ & Santa Claus literally duking it out for the holiday affections of Cartman, Kenny, Stan & Kyle) to friends & family.

This was the early 1990s. No internet. Each copy of “The Spirit of Christmas” was made on VHS tape and then mailed. Went viral the old-fashioned way. It’s rumored that George Clooney made over 300 copies of “The Spirit of Christmas” and passed these VHS taps along to friends and family.

Things didn’t move as fast as they do today. “The Spirit of Christmas” still became a sensation out West.

Zucker Brothers

Matt & Trey also had other supporters in the entertainment industry. Among them David Zucker, who was one of the members of ZAZ (i.e., Zucker Abrahams Zucker), the talented trio that made “Airplane!” in 1980, “Top Secret!” in 1984 and the three “Naked Gun” movies.

  • The original “Naked Gun” in 1988
  • “Naked Gun 2 & 1/2 : The Smell of Fear” in 1991
  • and “Naked Gun 33 & a 1/3: The Final Insult” in 1994

All five of these parody films had been made for Paramount Pictures. But in the Late Winter / Early Spring of 1995, Universal had persuaded the Zucker Brothers to come over and set up shop in a bungalow on their lower lot. With the hope that – at some point further on down the line – David & his brother Jerry would start making funny films for Universal.

Zucker Brothers featured in "Your Studio and You"

And it’s during this same window of time (We’re now talking April of 1995) that news breaks that Seagrams (Yep, the adult beverage company. Who – at the time – was making an absolute fortune on the sales of wine coolers) was about to buy a majority stake in MCAUniversal. We’re talking control of 80% of that company’s stock. Which would effectively make Seagrams the new owners of Universal Studios.

Edgar Bronfman

And Edgar Bronfman – the owner of Seagrams – knew that Universal had had a tough time with its previous owners – which had been the Matsushita Electric Industrial Co. of Japan. Matsushita had bought MCA back in November of 1990 for $7.5 billion but had never really understood the entertainment industry.

This is why – after repeatedly butting heads with Lew Wasserman & Sidney Sheinberg (i.e., the heads of Universal Studios & the Universal theme park respectively) when it came to creative control of this company – Matsushita decided to wash it hands of the entire enterprise.  Agreeing to sell their holdings in MCA to Seagrams for $5.7 billion (effectively taking a nearly $2 billion loss on this investment).

Edgar M. Bronfman
Credit: NYTimes

And Bronfman … He knew that some bad feeling had developed between Hollywood’s creative community and the Japanese owners of Universal. The thinking was that executives at Matsushita Electric had just not gotten what it took to make movies & TV shows.

And Edgar? Right from the get-go, he wanted to show that Seagrams was NOT going to be Matsushita Electric Redux. Bronfman was looking for a way to send a clear message to Hollywood’s creative community that Universal’s new owners got it. That they were willing to work with Hollywood to make the best possible movies & TV shows at Universal.

And how did Edgar decide to get this message across? By making a funny movie.

Zucker Commissions Trey Parker for “Your Studio & You”

Mind you, Bronfman himself didn’t make this film. The owner of Seagrams reached out to David Zucker. Who – after initially agreeing to produce this introduction-to-Universal film – then farmed out the production of the actual project to Trey Parker. Who – just two days before shooting was supposed to star on the Universal Lot – persuaded Matt Stone to come help him on this project.

Which brings us to “Your Studio and You.” Which is a parody of an educational film from the 1950s, right down to being shot in black & white and featuring a very generic soundtrack.

Now what’s amazing about watching “Your Studio and You” today is that this 14-minute-long film features some of the biggest names working in Hollywood back in the mid-1990s. We’re talking about people like recent Golden Globe winner Demi Moore, Sylvester Stallone, Michael J. Fox and Angela Lansbury. Not to mention two of the most powerful men in all of Hollywood, Steven Spielberg & Jeffrey Katzenberg.

And what’s especially interesting about watch “Your Studio and You” is that – as you watch these performers go through their paces in this motion pictures (which – most of the time – involves doing some innocuous task while holding a Seagram’s wine cooler) – you often get the feeling that this star is not in on the gag.

So how did Matt & Trey get away with this? Simple. There was never actually a script for “Your Studio and You.”

Filming “Your Studio & You” at Universal Studios Hollywood

Mind you, David Zucker would always insist that there was. Especially when he’d phone up celebrities on the Universal Lot and say “Hey, I’m sending over a couple of college kids later today. They’re working with me on a new parody film. It’s something that we’re doing for the new owners of Universal. I need just a half hour of your time. We’re shooting something special for the party we’ll be holding when the Seagrams people first arrive at the Studio. Absolutely. You’ll definitely get an invite to that party. So can I count on you to help these kids out? Beautiful. They’ll be over there later this morning.”

And then Matt & Trey would show up and say “… Dang, Miss Lansbury. We’re sorry. We must have left our copy of the ‘Your Studio and You’ script back in our office. Which is clear on the other side of the Lot. So – rather than waste your time – why don’t we do this instead? Follow us over to the Psycho House. Where we’re then going to get footage of you painting the front porch on Mother Bates’ house while you say ‘Gosh, with all of the wonderful improvements going on around here, everyone is going to want to work at Universal.’ Oh, and can we also get you to wear this button on the front of your blazer which reads ‘Universal is A-OK’ ? “

And over & over again, the biggest names who were working for Universal at that time took part in the production of “Your Studio & You” because A) David Zucker vouched for Matt Stone & Trey Parker and B) this was something that was being made for the new owners of Universal. And it’s just natural to want to get in good with the new boss.

Steven Spielberg, Jeffery Katzenberg, and Jaws

But no one at Universal anticipated that “Your Studio & You” would wind up being as sharp edged as the finished product turned out to be. I mean, it’s one thing to bite the hand that feeds you. But “Your Studio & You” ? It doesn’t just bite the hand. It takes the hand off at the wrist.

It’s a brutally funny film. With one of the meanest moments reserved for Steven Spielberg, who plays a driver on the Universal Studio Tour who’s trying to persuade a tram full of bored tourists (one of whom is played by Jeffery Katzenberg) that the “Shark Attack” scene down by Jaws Lagoon is actually exciting.

Spielberg actually says lines like “ … Whoa, whoa. What is going on here? Ladies and gentlemen, this never happens. Look out! It’s a shark! Whoa, that is one big scary shark.”


Mind you, as footage of this mechanical shark repeatedly coming up out of the water is shown, “Your Studio & You” ‘s off-screen narrator (who is voiced by Trey Parker says):

“But what about tomorrow? If we don’t keep in step with the times, things that were once neat and thrilling can become old and stupid.”

“Your Studio & You” Reception

This film was supposed to be shown only once at the welcoming party for Seagrams executive on the Universal Lot. And I’m told that – when Edgar Bronfman saw the finished product at that party – he reportedly turned to David Zucker and said “ … That’s a little more mean-spirited that I think it needed to be.”

And with that, “Your Studio & You” was supposed to go back into the Universal vault, never to be seen again. But when “South Park” debuted on Comedy Central in August of 1997 and then became a sensation for its biting humor, there was suddenly a lot of interest in what else Matt & Trey had done. Which is why copies of “The Spirit of Christmas” began to circulate. And – over time – copies of “Your Studio & You” began to bubble up.

Which – as Stone & Parker have repeatedly pointed out – was just not supposed to happen. Largely because none of the celebrities who appeared in “Your Studio & You” had never signed releases for Universal’s legal department. Because – again – this was for a movie that was only going to be shown once at a private function on the Universal Lot.

Matt mentioned (as part of a career retrospective at the Paley Center in LA back in 2000) that “ … they wouldn’t even let us keep a copy of the finished film.”

It’s a funny but brutal movie. And worth taking a look at today especially if you’re a theme park history buff because it shows Universal Studios Hollywood’s “Jurassic Park: The Ride” still under construction on the Lower Lot. That attraction would finally open to the public in June of 1996.

“Your Studio & You” became a lot easier to see after Seagrams sold off its share of Universal to Vivendi in 2000. Copies began propagating online after that. Though Universal Legal will periodically make an effort to get the latest copy of “Your Studio & You” taken off the Internet because – again – none of the performers who appear on camera ever signed the proper releases and/or were paid for their efforts.

That said, if you’re up for a mean-spirited laugh, “Your Studio & You” is well worth 14 minutes of your time. That said, once you watch this thing, be warned:

  1. You’re immediately going to be thirsty for a Seagram’s wine cooler
  2. And you’re going to have a sudden desire to go out & buy a porcelain deer.
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