GLENDALE, CALIF. (November 3, 2010) —Disney Consumer Products (DCP) is giving fans the ultimate TRON experience by hosting the official, one and only TRON: Legacy Pop-Up Shop with displays and merchandise inspired by the high-tech 3D adventure, TRON: Legacy, releasing in U.S. theaters Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D. Just in time for the holiday shopping season, this six week-long retail destination for men and women of all ages will offer one-of-a-kind, limited-edition TRON merchandise at the café, retail concept shop, and art exhibition space Royal/T in Culver City, CA — November 19 through December 23, 2010 from 10 a.m. — 6 p.m. daily, with extended hours on Wednesdays to 10 p.m. Walk-ins are welcome.
"Our TRON: Legacy merchandise line offers a wide range of items for all —whether you're a die-hard fan or just an avid fan of design, imagination and technology," said Pam Lifford, executive vice president of fashion and home for Disney Consumer Products. "We've had great response from fans on the line overall and the TRON Pop-Up Shop is a special way to bring it all together for them while spotlighting those one-of-a-kind pieces they can't find anywhere else."
Debuting as the first concept pop-up shop ever to be hosted by DCP, the TRON retail shop operated by larry abel / de-signs will curate and sell TRON merchandise from Monster, adidas, Hurley, Oakley, Spin Master, Han Cholo, New Era, Threadless, select titles from Disney Publishing's TRON line and much more. In addition to this lineup, new TRON product will be introduced regularly throughout the shop's six-week duration. Every week, until the movie opens, visitors can stop by the TRON Pop-Up Shop and enter to win a family four-pack of 3D advance screening passes to see TRON: Legacy, with a winner announced every TRON Tuesday (no purchase necessary). While supplies last, guests can also score a free mini TRON: Legacy movie poster with a pop-up shop purchase.
Inspired by the safe house seen in the upcoming film, The TRON Pop-Up Shop design consists of clean, smooth curves and open spaces giving way to a creative use of light that combines natural and artificial lighting to give the shop its modern, almost digital, feel. Get a sneak peek at early concept art renderings here: http://bit.ly/TRONPopUpShop
In celebration of the pop-up shop at Royal/T and upcoming TRON news, DCPs official Facebook page– Disney Living has added a TRON Facebook tab that will host behind-the-scenes photo galleries, the latest product releases, exclusive video content from the TRON Pop-Up Shop and a schedule of upcoming TRON events in the Southern California area.