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Disney looks to avoid the mistakes that it made with “The Little Mermaid” as it expands its “Frozen” empire

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25 years ago when “The Little Mermaid” first
arrived in theaters, The Walt Disney Company really wasn’t ready to capitalize on
how successful that hand-drawn animated feature would become.

And I mean REALLY not ready. If you dropped by your local
Disney Store during the 1989 holiday season looking to purchase some
“Little Mermaid” -themed merchandise, you’d have learned that what
little had been ordered in advance had long since been sold out. Most likely,
the only item that would have been left in stock was an Ariel doll with long blonde
hair.

“Why blonde hair instead of Ariel’s usual ginger locks?,”
you ask. Because Tyco (i.e., the toy company that produced this misbegotten piece
of “Mermaid” merch) had research in hand which stated that little
girls didn’t like to play with red-haired dolls.


Copyright Disney Enterprises, Inc.
All rights reserved

The Mouse did learn for its initial “Mermaid”
-related mistakes. Which is why by  May 18, 1990 (i.e., when the home
video version of this Academy Award-winning film first went on sale), Mickey
had more than 40 additional licensees lined up. As a direct result, sales of
“Little Mermaid” -themed merchandise accounted for nearly a third of
total sales at the Disney Stores in the months that followed this animated
feature’s release on VHS.

Now you’d think that the rest of The Walt Disney Company
would have learned from the Disney Stores’ 1989 misstep and then gotten serious
about the “Little Mermaid” business. But even though Ariel eventually
became one of Disney’s most popular characters, becoming a huge driver for the
Company’s $3-billion-a-year Disney Princess franchise, it still took Walt Disney
Parks & Resorts 12 years before it finally built its very first
Ariel-inspired “land” (i.e., Mermaid Lagoon. Which opened at Tokyo
DisneySea back in September 2001). And it would then be another decade before
the first stateside ride (i.e., “The Little Mermaid: Ariel’s Undersea Adventure.”
Which debuted at Disney California
Adventure Park

back in June of 2011) starring Flounder & friends would open.

So when it came time to cash in on another film based on
another Hans Christian Andersen tale, Disney was determined not to make the
same mistakes that it had made with Ariel when it came to Anna & Elsa. Which
is why — as it looks for new ways to extend the reach of the Company’s hugely
popular “Frozen” franchise — the Mouse is NOT moving at a glacial
pace.


Copyright Disney Enterprises, Inc. All rights reserved

Take — for example — the “Frozen” -themed
attraction that Disney Parks & Resorts announced this past Friday. To make
sure that theme parks fans will be able to journey ” … to Arendelle and
immerse them in many of their favorite moments and music from the film” as
quickly as possible, the Imagineers have decided to close Walt Disney World‘s
“Maelstrom” attraction on October 5th. And as soon as the last Guest
gets off of this boat ride (which is the centerpiece attraction of World
Showcase’s Norway
pavilion), construction workers will then begin gutting this Epcot show
building.

Mind you, WDI plans on leaving “Maelstrom” boat-and-trough ride
system in place. Which is what will then allow Walt Disney World to get its
“Frozen” -inspired attraction (which will make use of dimensional
sets, animatronic figures and film footage to recreate memorable scenes &
characters from that Chris Buck / Jennifer Lee film) open by late 2015 / early
2016. And by swapping this ride’s entrance & exit and then removing some of
“Maelstrom” ‘s post-show elements, the Imagineers even plan on
lengthening the trough that these boats travel in. Which will then allow them
to fold in a few more show scenes featuring Anna, Elsa, Kristoff and Olaf.

But again, it’ll be at least 15 months before WDW’s new
“Frozen” ride will welcome its first Guests. So to tide Anna &
Elsa fans over ’til this Epcot attraction can open, Disney’s Hollywood Studios
has decided to keep its super-popular “For the First Time in Forever: A
Frozen Sing-Along Celebration”
show up & running at least through New
Years.


Copyright Disney Enterprises, Inc. All rights reserved

And then starting in late November, the Snow Queen will be filling
Cinderella’s shoes as the new host of the Magic
Kingdom
‘s “Castle Dream
Lights” show. Only now instead of the Fairy Godmother waving her wand and
illuminating Cinderella Castle with over 200,000 holiday lights, it’ll be Elsa
using her icy magic to turn that theme park icon into a winter wonder.

And it’s not just the Disney theme parks who’ll be working
hard for the next year or so to keep “Frozen” front-of-mind. Starting
on September 28th, ABC‘s “Once Upon a Time” will begin a
multi-episode arc that plans on putting Anna, Elsa & Kristoff front &
center in that nighttime fantasy adventure.

In fact, “Once Upon A Time” ‘s fourth season
premiere — “A Tale of Two Sisters” — actually picks up right where
“Frozen,” the animated feature, left off. In Arendelle of the past
where Anna is getting ready to marry Kristoff, Elsa’s sister discovers that
their parents (who — as you may recall from the opening moments of this Academy
Award-winning animated feature — died when their ship was swamped by a huge
wave during a storm at sea) were headed to some mysterious destination in a
quest that may have held the secret to containing Elsa’s out-of-control ice
powers. And against Elsa’s wishes, Anna now wants to finish their parents’
fateful journey to find out what they exactly were looking for. Meanwhile, in
modern day Storybrooke, a scared and confused Elsa creates a powerful snow
monster for protection.


Kristoff (Scott Michael Foster) and Elsa (Georgina Haig) visit with Sven in the stables.
Photo by Katie Yu. Copyright American Broadcasting Companies, Inc.
All rights reserved.

Just so you know: The creators of “Once Upon a
Time” — Edward Kitsis & Adam Horowitz — personally wrote the
teleplay for “A Tale of Two Sisters.” And given the care &
thought that Kitsis & Horowitz put into casting the actors who will be
playing “Frozen” ‘s central trio, Georgina Haig (Elsa), Elizabeth Lail
(Anna) and Scott Michael Foster (Kristoff) are almost sure to shine on this TV
show.

And it’s not just ABC that will be extending / expanding
“Frozen” ‘s storyline. On January
6, 2015, Disney & Random House will be launching a brand-new
series of chapter books. Entitled “Anna & Elsa: Sisterhood is the
Strongest Magic,” the first of these “Frozen” -inspired tales
will be called “All Hail the Queen” while its follow-up is entitled
“Memory and Magic.” Then in March comes the third “Anna &
Elsa” chapter book, “A Warm Welcome” while in May Disney &
Random House will release “The Great Ice Engine.”


Copyright Disney Enterprises, Inc.
All rights reserved

Walt Disney Animation Studios also plans on getting into the
expanding-the-“Frozen”- universe business with a brand-new short
which will feature the entire Arendelle gang. Tentatively titled “Frozen Fever,” this seven
minute-long film (which will be directed by Chris Buck & Jennifer Lee and
produced by Peter Del Vecho, the exact same trio that rode herd on the
full-length version of “Frozen”) will detail Elsa & Kristoff’s
efforts to make Anna’s birthday her best day ever.

John Lasseter — who, as part of a recent “Making of
Frozen” TV special, described “Frozen Fever” as being ” …
absolutely hilarious” — promised that this new short will feature a
brand-new song by Bobby & Kristen Anderson-Lopez (i.e., the
husband-and-wife team who won this year’s Best Song Oscar for “Let It
Go”) and will bow sometime in Spring of 2015.

And speaking of animation … Perhaps that the only
complaint that animation fans have had about “Frozen” is that they
wish that this feature had been done in hand-drawn animation like many of the
other, earlier Disney Princess films. Which is what makes the way that the Disney
Studio Store and Ghirardelli Soda Fountain & Chocolate Shop
in Hollywood
has chosen to celebrate “Frozen” all the more intriguing.


Image courtesy of S/R Laboratories Animation Art & Convervation Center

You see, these folks — who have set up shop right next door
to the El Capitan Theatre on Hollywood Boulevard
— wanted to see what Elsa would look like had she been animated just like
Ariel. Using the same sorts of inks, paints & cels that were used to
produce Disney’s “The Little Mermaid” back in 1989.

Which is why Disney Studio Store and Ghirardelli Soda
Fountain & Chocolate Shop turned to the talented team at the S/R Laboratories
Animation Art & Conservation Center
and genuinely challenged them. They
asked “Can you create something that in 2D that looks like it’s almost 3D.”

So the artists & technicians at S/R Labs — using
inspirational artwork from “Frozen” that Walt Disney Studios provided
— took on this project. Starting with a 16 field cel, they spent months
experimenting with special paints to recreate the ice crystals in Elsa’s dress.
They also used all sorts of special effects to make this studio replica look
positively frosty.


Copyright Disney Enterprises, Inc. All rights reserved

The end result has become a huge hit with animation fans.
With hundreds of them making special trips into Hollywood
just so they can then view this 2D “Frozen” studio replica which is on
display at the Disney Studio Store and Ghirardelli Soda Fountain & Chocolate
Shop in person and then perhaps purchase a copy of this limited edition
collectible.

Of course, what’s kind of ironic about all this is that
“The Little Mermaid” was the very first hand-drawn animated feature
to make use of CAPS, the Computer Animation Production System that Walt Disney
Animation Studios developed with Pixar in the late 1980s. So if it hadn’t been
for all those lessons that Disney learned the hard way “Under the
Sea,” it’s highly unlikely that the world would have ever seen an animated
feature like “Frozen.”

This article was originally posted on the Huffington Post’s Entertainment page on September 17, 2014

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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General

Seward Johnson bronzes add a surreal, artistic touch to NYC’s Garment District

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Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.

Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.


Photo by Jim Hill

Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.


Photo by Jim Hill

Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building


Photo by Jim Hill

… and eventually wound up just below Times
Square
(right behind where the Waterford Crystal Times Square New
Year's Eve Ball
is kept).


Photo by Jim Hill

But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created
.


Photo by Jim Hill

And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.


Photo by Jim Hill

Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …


Photo by Jim Hill

… the postman delivering the mail …


Photo by Jim Hill

… the hot dog vendor working at his cart …


Photo by Jim Hill


Photo by Jim Hill

… the street musician playing for tourists …


Photo by Jim Hill

Not to mention the tourists themselves.


Photo by Jim Hill

But right alongside the bronze businessmen …


Photo by Jim Hill

… and the tired grandmother hauling her groceries home …


Photo by Jim Hill

… there were also statues representing people who were
from out-of-town …


Photo by Jim Hill

… or — for that matter — out-of-time.


Photo by Jim Hill

These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.


Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill 

Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"

Mind you, for those of you who aren't big fans of the
impressionists …


Photo by Jim Hill

… there's also an array of American icons. Among them
Marilyn Monroe …


Photo by Jim Hill

… and that farmer couple from Grant Wood's "American
Gothic."


Photo by Jim Hill

But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.


Photo by Jim Hill

By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around  August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).


Photo by Jim Hill

By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance
's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th. 

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues

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Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.


Photo by Jim Hill

I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.


Photo by Jim Hill

Take — for example — all of "The Secret Life of
Pets
" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment
production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.


Photo by Jim Hill

Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.


Photo by Jim Hill

And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice
" to start trending on Twitter today — brought
the Batmobile to Las Vegas.


Photo by Jim Hill

Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.


Photo by Jim Hill

That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.


Photo by Jim Hill

And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.


Photo by Jim Hill

Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.


Photo by Jim Hill

I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.


Photo by Jim Hill

I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.


Photo by Jim Hill

Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.


Photo by Jim Hill

Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures
will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."


Photo by Jim Hill

Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with  production
of Genndy Tartakovsky's
"Popeye" movie.  But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.


Photo by Jim Hill

And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.


Photo by Jim Hill

"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.


Photo by Jim Hill

I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.


Photo by Jim Hill

And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.


Photo by Jim Hill

And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."


Photo by Jim Hill

And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."


Photo by Jim Hill

One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.  


Photo by Jim Hill

Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.

Your thoughts?

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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It takes more than three circles to craft a Classic version of Mickey Mouse

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You know what Mickey Mouse looks like, right? Little guy,
big ears?

Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park
(especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.


Copyright Disney Enterprises,
Inc.
All rights reserved

Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.


Copyright Disney Enterprises, Inc. All rights
reserved

Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers
," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.


Copyright Disney Enterprises,
Inc. All rights reserved

That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.

Take — for example — Disney
California Adventure
Park
's "World of Color:
Celebrate!
" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.


Copyright Disney Enterprises,
Inc.
All rights reserved

Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.

"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "


Copyright Disney Enterprises,
Inc. All rights reserved

"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"

Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.


Copyright Disney
Enterprises, Inc. All rights reserved

"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."

But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.


Copyright Disney Enterprises,
Inc. All rights reserved

"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of  Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."

And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.


Copyright Disney Enterprises,
Inc. All rights reserved

"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.

Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.


Copyright Disney Enterprises,
Inc. All rights reserved

"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."

So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?


Copyright Lucasfilm / Disney
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"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."

This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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