(New York, NY – October 21, 2010) Mickey Mouse unveils Disney Store’s new state-of-the-art digital billboard in the heart of New York City’s Times Square, as the countdown begins to the highly anticipated grand store opening celebration on November 9. The 2-story store will be Disney’s largest in North America and will feature exclusive merchandise plus N.Y.-themed products, and will boast Disney’s new concept design bringing the magic of Disney to Manhattan filled with interactive and immersive experiences.