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Disney Theme Park Emergency Plan is simple as A, B, C

Ever wonder what it must have like to be at Disney World on 9/11? Jim Hill shares some of the details, plus filling you in on the various procedures that the Disney theme parks follow in emergency situations

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Martin L. writes in to ask:

Jim —

This may seem like kind of a weird question to ask. But I was wondering if you had any stories about what really happened in the Disney theme parks on 9/11? How did Disney break the news to all those guests that something horrible had just happened and that — as a result — they would have to close the parks that day? Was there panic? Did people rush to the exits, crowd onto the boats and the monorail?

What really happened that morning?

To be honest, Martin, there’s not a lot to tell.

Disneyland on September 11, 2001

I mean, given the time difference, Disneyland and Disney’s California Adventure hadn’t really opened for the day as this national tragedy was unfolding. I’m told that only a handful of people (Who had been allowed early entry into the Anaheim theme park via the “Magic Mornings” program) had actually made through the turnstiles when the decision was made in Burbank to close the parks for the day. So it wasn’t really all that big a deal to quickly escort those folks out.

Walt Disney World on September 11, 2011

Whereas at the Walt Disney World Resort … There were literally thousands of people inside of the Magic Kingdom, Epcot, Disney-MGM Studio theme park and Disney’s Animal Kingdom when the call came down to close.

Being Inside a Disney Theme Park on September 11th

So what was it like to actually be inside those theme parks on that day?

I’m told that — on the surface — it seemed like a fairly typical Tuesday. The only hint that something odd was happening was that — between the hours of 10 – 11 a.m. — a large number of cast members were seen scurrying around the parks, quietly but earnestly conferring with one another.

Then — at 11 a.m. — the P.A. system suddenly came on in all four theme parks. I’ve been told that it was then-Disney CEO Michael Eisner that supposedly made this announcement. But — to be honest — I’ve never actually been able to confirm that part of the story.

Anyway … This announcement goes out over the P.A. system simultaneously in all four of the WDW theme parks that a national tragedy has occurred in Washington D.C. and New York City. And that — as a direct result of this and because of the Walt Disney Company’s concern for the safety of its guests — that the Florida theme parks would be closing that day at noon.

All in all, it was a very brief announcement. It allegedly closed out with one final instruction for the guests. Which was to please follow the directions of the nearest cast member.

And — after that — most people left the parks quickly & quietly. They recognized that something truly significant must have happened. Otherwise the Walt Disney Company wouldn’t have made the extraordinary move of closing its theme parks for the day. So these folks were anxious to get to their hotels, to find out what was really going on.

Oh, sure. There were a handful of idiots who immediately stormed into the various Guest Relations offices at the four WDW theme parks. Who complained loudly about how Disney had just ruined their family’s vacation. Who insisted on free passes and/or some other form of compensation to make up for the inconvenience. The folks at Guest Relations did what they could with these boobs. But — given that they were under orders to have the parks cleared of all guests and locked up tight by noon — there wasn’t really a lot of time for niceties.

But — in the end — Disney World’s cast members were actually able to do it. When 12 noon arrived, all the guests had been safely escorted out of the four WDW theme parks. And all of the rides, shows and attractions had been cycled down and locked up tight. The employees who were there that day said that — afterwards — they had this odd sense of professional satisfaction. In that they had actually been able to do what Disney had trained them to do. Which was — without undo fuss or panic — quickly clear out the parks.

Of course, that feeling of accomplishment was coupled with the sense that something truly terrible had just happened in New York City and Washington D.C. … Plus the unease about what sort of longterm impact these tragic events might have on the Walt Disney World Resort … Well, let’s just say that WDW cast members (just like the rest of us) didn’t know how to feel that day.

Accelerated Close at Walt Disney World – Emergency Plan A

Now, to be specific, what Disney World did on 9/11 is actually called an accelerated close. Meaning that cast members directed guests to quickly leave the theme parks through the exit normal routes. (EX: Out through the turnstiles in front of the train station at the Magic Kingdom, out through both the main entrance as well as the International Gateway at Epcot, etc.)

But an accelerated close is only the first of three very different approaches that Disney cast members are supposed to take when dealing with emergency situations inside the theme parks. In fact, in-house, the accelerated approach is known as “Plan A.”

Plan B – Normal Routes are Blocked

“Plan B” only applies to situations where the normal routes out of the theme parks (for some reason or another) are blocked or impassable. Under those circumstances, cast members are then instructed to direct guests to the best possible route to quickly get out of that theme park.

In this case, that would mostly mean funneling WDW guests into backstage areas. In this situation, that would involve a manueveur like throwing open the vehicle gates in the Town Square area of the Magic Kingdom. Then instructing visitors in that part of the park to quickly exit by walking out behind Tony’s Town Square Restaurant and/or the Car Barn.

So “Plan B” (obviously) emphasizes the best possible route that’s then available for leaving that particular theme park.

Plan C – Taking Shelter

Whereas “Plan C” … Well, that’s mostly about seeking cover. In that most dire of situations at a Disney theme park, where both the normal and secondary routes are blocked, cast members would then lead guests to the nearest shelter. Once there, these employees would try and keep the WDW visitors in their care safe & calm while awaiting further instruction from a designated leader.

Cast Members Training on Plans A, B, C at Disney Theme Parks

This “A, B, C” emergency plan has supposedly been drilled into the heads of WDW cast members. And — should Disney World employees ever forget what they’re supposed to do in any of these situations — emergency instructions are prominently displayed in all backstage areas. They’re also printed (in handy pocket-sized form) as part of the weekly “Tell-A-Cast” info crib sheet that’s then distributed to all cast members who work in the parks.

This is probably why that things weren’t all that dramatic or memorable in the Disney theme parks on 9/11. When that announcement came over the PA that day, WDW employees knew the jobs that they were supposed to do and then immediately did them.

Additional Security After 9/11 in Disney Theme Parks

Of course, in the weeks and months that folded, additional security precautions were quickly put into place at the Disney theme parks. Like the mandatory bag checks at the entrances to all the parks. Some of these precautions (EX: Closing Disneyland’s “Sleeping Beauty” walk-through attraction on October 7, 2001. Reportedly out of concern that this Anaheim icon may now be just too tempting a target for terrorist organizations) may have seemed a bit extreme. While still others (EX: Installing heavy-duty vehicle barriers at each of the backstage entrances to the theme parks. To serve as a deterent for car bombs) — in today’s world, anyway — seems sadly necessary.

“But are they actually necessary?,” you ask. “Does the Walt Disney Company really need to take precautions like this in order to keep its theme parks safe?

Ahmed Ressam – December 1999 Incident

Well … How many of you remember that story from December of 1999? You know, the one where Ahmed Ressam was stopped by U.S. Customs officials after crossing the Canadian border?

As you may recall … After searching this 32-year-old Algerian man’s car, officials found ten 110-pound plastic bags of urea (I.E. A legal substance used in fertilizer that can also be used to make explosives) hidden in the tire well. Inside the car, they also found two plastic bags full of the absorption agent sulfate as well as four small black boxes containing timers.

According to one former U.S. intelligence official, that was enough raw materials here to make four or more bombs.

Now it wasn’t until 14 months later — as part of the pre-trial investigative phase — that details finally began to leak about what Ressam’s intentions had supposedly been. Given that Ahmed had reservations for a hotel that was only five blocks away from Seattle‘s Space Needle, it’s now believed that this terrorist (Allegedly working under orders from Osama Bin Laden) intended on bombing that 52-story-high structure on New Year’s Eve. When some 50,000 people were expected to be crowded around & under the Space Needle as part of that city’s millennium celebration.

Mind you, if the Space Needle hadn’t been accessible, Ressam reportedly had several other fall-back targets lined up along the West Coast. And — according to security officials familar with the materials that were taken out of Ahmed’s car — Disneyland was supposedly one of those targets. A map of Southern California with a circle around the Anaheim theme park was one of the items that this 32-year-old Algerian allegedly had with him while crossing the border at Port Angeles, WA.

I’m told that the FBI made a point of making Disney Company officials aware of Ressam’s intentions. More importantly, that map. Which may have been one of the reasons that the Mouse moved so quickly on September 11, 2001 and — strictly as a precautionary measure — shut down all of its stateside theme parks that day.

Anyway … That’s all I know about what Disney did on 9/11, Martin. Maybe some Jim Hill Media readers were actually in the park on that day. Perhaps — after they’ve read today’s article — they’ll now come forward and share their own memories of what it was like to be at Disneyland or Disney World on September 11th.

Your thoughts?

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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Television & Shows

The Untold Story of Super Soap Weekend at Disney-MGM Studios: How Daytime TV Took Over the Parks

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Super Soap Weekends at Disney-MGM Studios

A long time ago in a galaxy that … Well, to be honest, wasn’t all that far away. This was down in Florida after all. But if you traveled to the WDW Resort, you could then experience “Star Wars Weekends.” Which ran seasonally at Disney’s Hollywood Studios Disney World from 1997 to 2015.

Mind you, what most folks don’t remember is the annual event that effectively plowed the road for “Star Wars Weekends.” Which was “Super Soap Weekend.” That seasonal offering — which allowed ABC soap fans to get up-close with their favorite performers from “All My Children,” “General Hospital,” “One Life to Live” and “Port Charles” — debuted at that same theme park the year previous (1996).

So how did this weekend-long celebration of daytime drama (which drew tens of thousands of people to Orlando every Fall for 15 years straight) come to be? 

Michael Eisner’s Daytime TV Origins and a Theme Park Vision

Super Soap Weekend was the brainchild of then-Disney CEO Michael Eisner. His career in media began with short stints at NBC and CBS, but it truly took off in 1964 when he joined ABC as the assistant to Leonard Goldberg, who was the network’s national programming director at the time.

Eisner quickly advanced through the ranks. By 1971, he had become Vice President of Daytime Programming at ABC. That meant he was on the scene when One Life to Live joined the lineup in July 1968 and when All My Children made its debut in January 1970. Even after being promoted to Senior Vice President of Prime Time Programming in 1976, Eisner stayed close to the daytime division and often recruited standout soap talent for ABC’s primetime shows.

Fast forward nearly two decades to July 31, 1995. The Walt Disney Company announced that it would acquire ABC/Cap Cities in a $19 billion deal. Although the acquisition wasn’t finalized until February 1996, Eisner was already thinking ahead. He wanted to use the stars of All My Children, One Life to Live, and General Hospital to draw people to Disney’s theme parks.

He had seen how individual soap stars were drawing huge mall crowds across America since the late 1970s. Now he wanted to bring dozens of them together for something much bigger.

Super Soap Weekend Takes Over Disney-MGM Studios

The very first Super Soap Weekend was announced in June 1996, just a few months after the ABC deal closed. The event was scheduled for October 19 and 20 at Disney-MGM Studios and was a massive success.

The weekend featured panel discussions, autograph sessions, and photo opportunities with the stars of ABC’s daytime dramas. Thousands of fans packed the park for the chance to meet their favorite actors. Due to the overwhelming response, the event became an annual tradition and was eventually moved to Veterans Day weekend each November to better accommodate attendees.

Longtime fans like Nancy Stadler, her mom Mary, and their close friend Angela Ragno returned year after year, making the event a personal tradition and building lifelong memories.

West Coast Events and the ABC Soap Opera Bistro

Disney even tried to recreate the event out west. Two Super Soap Weekends were held at Disneyland Resort, one in April 2002 and another in June 2003.

At Disney’s California Adventure, Eisner also introduced the ABC Soap Opera Bistro, a themed dining experience that opened in February 2001. Guests could dine inside recreated sets from shows like General Hospital and All My Children, including Kelly’s Diner and the Chandler Mansion. The Bistro closed in November 2002, but for fans, it offered a rare opportunity to step into the world of their favorite soaps.

SOAPnet, Port Charles, and the Expansion of Daytime TV at Disney

Eisner’s enthusiasm for soaps extended beyond the parks. In January 2000, he launched SOAPnet, a cable channel dedicated to prime time replays of ABC’s daytime dramas.

During his time at Disney, General Hospital also received a spin-off series titled Port Charles, which aired from June 1997 to October 2003. The show leaned into supernatural plotlines and was another example of Eisner’s commitment to evolving and expanding the soap genre.

The Final Curtain for Super Soap Weekend

In September 2005, Eisner stepped down after 21 years as head of The Walt Disney Company. Bob Iger, who had previously served as President of ABC and Chief Operating Officer of ABC/Cap Cities, took over as CEO. While Iger had deep ABC credentials, he didn’t share Eisner’s passion for daytime television.

In the fall of 2008, Disney hosted the final Super Soap Weekend at what was then still called Disney-MGM Studios. That same year, the park was rebranded as Disney’s Hollywood Studios, and Disney began shifting away from television-focused experiences.

Within the next five years, the rest of Eisner’s soap legacy faded. One Life to Live was canceled in January 2012. SOAPnet was rebranded as Disney Junior in February 2013. Later that year, All My Children ended its 41-year run on ABC.

Only General Hospital remains on the network today, the last standing soap from the golden age of ABC Daytime.

A New Chapter for Daytime TV and Super Soap Fans

The soap genre may have faded from its former glory, but it’s not gone. On February 24, 2025, CBS premiered a brand-new daytime drama called Beyond the Gates, marking the first new soap launch in years.

Meanwhile, All My Children alum Kelly Ripa has been actively working on a revival. In September 2024, she mentioned a holiday-themed movie set in Pine Valley that would bring back many original cast members. The project was in development for Lifetime, though its current status is unclear.

And what about Super Soap? Fans like Nancy and Angela still hope Disney will bring it back. Even if it only featured the cast of General Hospital, it would be a welcome return for longtime viewers who miss that one weekend a year where the magic of Disney collided with the drama of daytime TV.

If you want to hear firsthand what it was like to be part of Super Soap Weekend, be sure to listen to our I Want That Too podcast interview with actor Colin Egglesfield. He shares behind-the-scenes memories from his days as Josh Madden on All My Children and what it meant to be part of one of the most unique fan events in Disney park history.

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History

The Super Bowl & Disney: The Untold Story Behind ‘I’m Going to Disneyland!’

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One of the highlights of the Super Bowl isn’t just the game itself—it’s the moment when the winning quarterback turns to the camera and exclaims, “I’m going to Disney World!” This now-iconic phrase has been a staple of post-game celebrations for decades. But where did this tradition begin? Surprisingly, it didn’t originate in a stadium but at a dinner table in 1987, in a conversation involving Michael Eisner, George Lucas, and aviation pioneers Dick Rutan and Jeana Yeager.

Credit: AP News

The Unlikely Beginning of a Marketing Sensation

To understand the origins of this campaign, we have to go back to December 1986, when the Rutan Voyager became the first aircraft to fly around the world without stopping or refueling. Pilots Dick Rutan and Jeana Yeager completed the nine-day journey on December 23, 1986, flying over 26,000 miles before landing at Edwards Air Force Base. Their historic achievement earned them national recognition, and just days later, President Ronald Reagan awarded them the Presidential Citizen Medal at the White House.

Meanwhile, Disney was gearing up for the grand opening of Star Tours at Disneyland, set for January 12, 1987. Following its usual playbook of associating major theme park attractions with real-world pioneers, Disney’s PR team invited astronauts Gordon Cooper and Deke Slayton to the launch event. But in a twist, they also invited Rutan and Yeager, who were still making headlines.

Credit: Endor Express

A Dinner Conversation That Changed Advertising Forever

After the Star Tours opening ceremony, a private dinner was held with Disney CEO Michael Eisner, George Lucas, and Eisner’s wife, Jane. During the meal, Eisner asked Rutan and Yeager, “You just made history. You traveled non-stop around the planet on a plane without ever refueling. How are you ever going to top that, career-wise? What are you two gonna do next?”

Without hesitation, Jeana Yeager replied, “Well, after being cramped inside that tiny plane for nine days, I’m just glad to be anywhere else. And even though you folks were nice enough to fly us here, invite us to your party… Well, as soon as we finish eating, I’m gonna go over to the Park and ride some rides. I’m going to Disneyland.”

Jane Eisner immediately recognized the power of Yeager’s statement. On the car ride home, she turned to Michael and said, “That’s a great slogan. I think you should use that to promote the theme parks.” Like many husbands, Michael initially dismissed the idea, but Jane persisted. Eventually, Eisner relented and pitched it to his team.

The Super Bowl Connection

With Super Bowl XXI just around the corner, Disney’s PR team saw an opportunity. The game was set for January 25, 1987, at the Rose Bowl in Pasadena—just miles from Disney Studios. What if they convinced the winning quarterback to say, “I’m going to Disneyland” live on-air?

Disney quickly struck a deal with both quarterbacks—Phil Simms of the New York Giants and John Elway of the Denver Broncos—offering each $75,000 to deliver the line if their team won. Simms led the Giants to victory, making history as the first athlete to say, “I’m going to Disney World!” on national television.

A Marketing Triumph

That year’s Super Bowl had the second-highest viewership in television history, with 87 million people watching Simms say the famous line. The next day, Disney turned the clip into a national commercial, cementing the phrase as a marketing goldmine.

Since then, “I’m going to Disneyland” (or Disney World, depending on the commercial) has been a staple of championship celebrations, spanning the NFL, NBA, and even the Olympics. What started as a casual remark at dinner became one of the most successful advertising campaigns in history.

A Lasting Legacy

Jane Eisner’s keen instinct and Disney’s ability to act quickly on a great idea created a tradition that continues to captivate audiences. The “I’m going to Disneyland” campaign remains a testament to the power of spontaneous inspiration and smart marketing, proving that sometimes, the best ideas come from the most unexpected places.

To learn more about Disney’s ties to the world of sports, check out I Want That Too: A Disney History and Consumer Product Podcast.

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Television & Shows

How the Creators of South Park Tricked A-List Celebrities to Roast Universal – “Your Studio & You”

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Your Studio and You

Universal Studios has a rich and storied history, but few moments are as peculiar—and as hilariously cutting—as the creation of Your Studio & You. This 14-minute parody film, commissioned in 1995 to celebrate Universal’s new ownership under Seagram’s, brings together an all-star cast, biting humor, and the unmistakable comedic fingerprints of Matt Stone and Trey Parker.

Long before South Park debuted on Comedy Central in 1997, Stone and Parker were already carving out a reputation for their irreverent style, and Your Studio & You perfectly encapsulates their knack for turning even the most corporate project into something delightfully subversive.

Matt Stone & Trey Parker Before South Park

Stone & Parker were already known out in Hollywood as funny guys. Thanks largely to “The Spirit of Christmas,” which was this video greeting card that they’d crafted for a Fox executive – who then distributed this infamously funny thing (which had Our Lord Jesus Christ & Santa Claus literally duking it out for the holiday affections of Cartman, Kenny, Stan & Kyle) to friends & family.

This was the early 1990s. No internet. Each copy of “The Spirit of Christmas” was made on VHS tape and then mailed. Went viral the old-fashioned way. It’s rumored that George Clooney made over 300 copies of “The Spirit of Christmas” and passed these VHS taps along to friends and family.

Things didn’t move as fast as they do today. “The Spirit of Christmas” still became a sensation out West.

Zucker Brothers

Matt & Trey also had other supporters in the entertainment industry. Among them David Zucker, who was one of the members of ZAZ (i.e., Zucker Abrahams Zucker), the talented trio that made “Airplane!” in 1980, “Top Secret!” in 1984 and the three “Naked Gun” movies.

  • The original “Naked Gun” in 1988
  • “Naked Gun 2 & 1/2 : The Smell of Fear” in 1991
  • and “Naked Gun 33 & a 1/3: The Final Insult” in 1994

All five of these parody films had been made for Paramount Pictures. But in the Late Winter / Early Spring of 1995, Universal had persuaded the Zucker Brothers to come over and set up shop in a bungalow on their lower lot. With the hope that – at some point further on down the line – David & his brother Jerry would start making funny films for Universal.

Zucker Brothers featured in "Your Studio and You"

And it’s during this same window of time (We’re now talking April of 1995) that news breaks that Seagrams (Yep, the adult beverage company. Who – at the time – was making an absolute fortune on the sales of wine coolers) was about to buy a majority stake in MCAUniversal. We’re talking control of 80% of that company’s stock. Which would effectively make Seagrams the new owners of Universal Studios.

Edgar Bronfman

And Edgar Bronfman – the owner of Seagrams – knew that Universal had had a tough time with its previous owners – which had been the Matsushita Electric Industrial Co. of Japan. Matsushita had bought MCA back in November of 1990 for $7.5 billion but had never really understood the entertainment industry.

This is why – after repeatedly butting heads with Lew Wasserman & Sidney Sheinberg (i.e., the heads of Universal Studios & the Universal theme park respectively) when it came to creative control of this company – Matsushita decided to wash it hands of the entire enterprise.  Agreeing to sell their holdings in MCA to Seagrams for $5.7 billion (effectively taking a nearly $2 billion loss on this investment).

Edgar M. Bronfman
Credit: NYTimes

And Bronfman … He knew that some bad feeling had developed between Hollywood’s creative community and the Japanese owners of Universal. The thinking was that executives at Matsushita Electric had just not gotten what it took to make movies & TV shows.

And Edgar? Right from the get-go, he wanted to show that Seagrams was NOT going to be Matsushita Electric Redux. Bronfman was looking for a way to send a clear message to Hollywood’s creative community that Universal’s new owners got it. That they were willing to work with Hollywood to make the best possible movies & TV shows at Universal.

And how did Edgar decide to get this message across? By making a funny movie.

Zucker Commissions Trey Parker for “Your Studio & You”

Mind you, Bronfman himself didn’t make this film. The owner of Seagrams reached out to David Zucker. Who – after initially agreeing to produce this introduction-to-Universal film – then farmed out the production of the actual project to Trey Parker. Who – just two days before shooting was supposed to star on the Universal Lot – persuaded Matt Stone to come help him on this project.

Which brings us to “Your Studio and You.” Which is a parody of an educational film from the 1950s, right down to being shot in black & white and featuring a very generic soundtrack.

Now what’s amazing about watching “Your Studio and You” today is that this 14-minute-long film features some of the biggest names working in Hollywood back in the mid-1990s. We’re talking about people like recent Golden Globe winner Demi Moore, Sylvester Stallone, Michael J. Fox and Angela Lansbury. Not to mention two of the most powerful men in all of Hollywood, Steven Spielberg & Jeffrey Katzenberg.

And what’s especially interesting about watch “Your Studio and You” is that – as you watch these performers go through their paces in this motion pictures (which – most of the time – involves doing some innocuous task while holding a Seagram’s wine cooler) – you often get the feeling that this star is not in on the gag.

So how did Matt & Trey get away with this? Simple. There was never actually a script for “Your Studio and You.”

Filming “Your Studio & You” at Universal Studios Hollywood

Mind you, David Zucker would always insist that there was. Especially when he’d phone up celebrities on the Universal Lot and say “Hey, I’m sending over a couple of college kids later today. They’re working with me on a new parody film. It’s something that we’re doing for the new owners of Universal. I need just a half hour of your time. We’re shooting something special for the party we’ll be holding when the Seagrams people first arrive at the Studio. Absolutely. You’ll definitely get an invite to that party. So can I count on you to help these kids out? Beautiful. They’ll be over there later this morning.”

And then Matt & Trey would show up and say “… Dang, Miss Lansbury. We’re sorry. We must have left our copy of the ‘Your Studio and You’ script back in our office. Which is clear on the other side of the Lot. So – rather than waste your time – why don’t we do this instead? Follow us over to the Psycho House. Where we’re then going to get footage of you painting the front porch on Mother Bates’ house while you say ‘Gosh, with all of the wonderful improvements going on around here, everyone is going to want to work at Universal.’ Oh, and can we also get you to wear this button on the front of your blazer which reads ‘Universal is A-OK’ ? “

And over & over again, the biggest names who were working for Universal at that time took part in the production of “Your Studio & You” because A) David Zucker vouched for Matt Stone & Trey Parker and B) this was something that was being made for the new owners of Universal. And it’s just natural to want to get in good with the new boss.

Steven Spielberg, Jeffery Katzenberg, and Jaws

But no one at Universal anticipated that “Your Studio & You” would wind up being as sharp edged as the finished product turned out to be. I mean, it’s one thing to bite the hand that feeds you. But “Your Studio & You” ? It doesn’t just bite the hand. It takes the hand off at the wrist.

It’s a brutally funny film. With one of the meanest moments reserved for Steven Spielberg, who plays a driver on the Universal Studio Tour who’s trying to persuade a tram full of bored tourists (one of whom is played by Jeffery Katzenberg) that the “Shark Attack” scene down by Jaws Lagoon is actually exciting.

Spielberg actually says lines like “ … Whoa, whoa. What is going on here? Ladies and gentlemen, this never happens. Look out! It’s a shark! Whoa, that is one big scary shark.”


Mind you, as footage of this mechanical shark repeatedly coming up out of the water is shown, “Your Studio & You” ‘s off-screen narrator (who is voiced by Trey Parker says):

“But what about tomorrow? If we don’t keep in step with the times, things that were once neat and thrilling can become old and stupid.”

“Your Studio & You” Reception

This film was supposed to be shown only once at the welcoming party for Seagrams executive on the Universal Lot. And I’m told that – when Edgar Bronfman saw the finished product at that party – he reportedly turned to David Zucker and said “ … That’s a little more mean-spirited that I think it needed to be.”

And with that, “Your Studio & You” was supposed to go back into the Universal vault, never to be seen again. But when “South Park” debuted on Comedy Central in August of 1997 and then became a sensation for its biting humor, there was suddenly a lot of interest in what else Matt & Trey had done. Which is why copies of “The Spirit of Christmas” began to circulate. And – over time – copies of “Your Studio & You” began to bubble up.

Which – as Stone & Parker have repeatedly pointed out – was just not supposed to happen. Largely because none of the celebrities who appeared in “Your Studio & You” had never signed releases for Universal’s legal department. Because – again – this was for a movie that was only going to be shown once at a private function on the Universal Lot.

Matt mentioned (as part of a career retrospective at the Paley Center in LA back in 2000) that “ … they wouldn’t even let us keep a copy of the finished film.”

It’s a funny but brutal movie. And worth taking a look at today especially if you’re a theme park history buff because it shows Universal Studios Hollywood’s “Jurassic Park: The Ride” still under construction on the Lower Lot. That attraction would finally open to the public in June of 1996.

“Your Studio & You” became a lot easier to see after Seagrams sold off its share of Universal to Vivendi in 2000. Copies began propagating online after that. Though Universal Legal will periodically make an effort to get the latest copy of “Your Studio & You” taken off the Internet because – again – none of the performers who appear on camera ever signed the proper releases and/or were paid for their efforts.

That said, if you’re up for a mean-spirited laugh, “Your Studio & You” is well worth 14 minutes of your time. That said, once you watch this thing, be warned:

  1. You’re immediately going to be thirsty for a Seagram’s wine cooler
  2. And you’re going to have a sudden desire to go out & buy a porcelain deer.
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