Disney·Pixar's "Cars 2" Rolls Into Target Stores Nationwide
New and exclusive merchandise inspired by the animated film is now available at Target
MINNEAPOLIS (June 16, 2011) — Target Corporation (NYSE: TGT) today
announced its collection of merchandise inspired by Disney·Pixar's "Cars
2," arriving in theaters on June 24. The "Cars 2" collection at Target
features products in categories throughout the store, including several
exclusive items, such as the Racing Rivals Buddy Pack, Change Ups Racing
Track set, Topper Deckington — a double-decker bus vehicle, "Cars 2"
Guess Who game and a bedding pattern. The Target collection also
features LEGO® Ultimate Build Francesco and the Fisher Price® Wheelies
Racing Rivalry Track.
"Target's collaboration with Disney offers our guests a wide selection
of playful products inspired by the 'Cars 2' star characters, Lightning
McQueen and Mater," said Casey Carl, senior vice president of
merchandising at Target. "From play sets and electronic devices to
bedding and apparel, Target is the destination that Disney·Pixar movie
fans are racing to for merchandise at an exceptional value."
A dedicated boutique of "Cars 2" merchandise can also be found online at
Target.com/Cars2, which has an expanded assortment of products inspired
by the film and an interactive experience featuring the movie's
exciting characters. The site also houses the exclusive, custom animated
TV spot created by Disney·Pixar for Target, featuring favorite
characters from the film. In the spot, two cars are racing toward their
nearest Target store when a surprise competitor comes up from behind and
leaves them in the dust. The 30-second spot began airing on June 4.
"Fans are clamoring for 'Cars'- inspired merchandise that brings the
stories and characters from the film to life," said Bruce Morrison,
senior vice president of sales at Disney Consumer Products. "Target has
captured some of the movie's magic through its expansive 'Cars 2'
assortment, and we know fans will love it."
About Disney·Pixar's "Cars 2" (in U.S. theaters June 24, 2011)
Star racecar Lightning McQueen (voice of Owen Wilson) and the
incomparable tow truck Mater (voice of Larry the Cable Guy) take their
friendship to exciting new places in "Cars 2" when they head overseas to
compete in the first-ever World Grand Prix to determine the world's
fastest car. But the road to the championship is filled with plenty of
potholes, detours and hilarious surprises when Mater gets caught up in
an intriguing adventure of his own: international espionage. Mater finds
himself torn between assisting Lightning McQueen in the high-profile
race and towing the line in a top-secret mission orchestrated by master
British super spy Finn McMissile (voice of Michael Caine) and the
stunning rookie field spy Holley Shiftwell (voice of Emily Mortimer).
Mater's action-packed journey leads him on an explosive chase through
the streets of Japan and Europe, trailed by his friends and watched by
the whole world. The fast-paced fun includes a colorful new all-car
cast, complete with menacing villains and international racing
competitors.
John Lasseter returns to the driver's seat to direct this follow-up to
his 2006 Golden Globe®-winning "Cars." "Cars 2" is co-directed by Brad
Lewis, producer of the Oscar®-winning film "Ratatouille," and produced
by visual effects industry veteran Denise Ream (associate producer,
"Up;" visual effects executive producer, "Star Wars: Episode III —
Revenge of the Sith"). The film hits the track on June 24, 2011, and
will be presented in Disney Digital 3D™ and IMAX® 3D in select theaters.
For more information about the movie, visit Disney.com/cars, like us on
Facebook: facebook.com/pixarcars, and follow us on Twitter: twitter.com/disneypixar.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,755
stores in 49 states nationwide and at Target.com. In addition, the
company operates a credit card segment that offers branded proprietary
credit card products. Since 1946, Target has given 5 percent of its
income through community grants and programs; today, that giving equals
more than $3 million a week. For more information about Target's
commitment to corporate responsibility, visit Target.com/hereforgood.