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CINDERELLA: Why, it’s like a dream. A wonderful dream come true.
FAIRY GODMOTHER: Yes, my child. But like all dreams … Well, I’m afraid that this can’t last forever.
How often do you see a car that co-ordinates with a
store’s exterior? Photo by Roger Colton
For Disneyana fans, “Where the Magic Begins” really was something of a dream. Back in 2003, as the Walt Disney Company was actively getting out of the retail business, Cindy Russell & her husband, Rick took a nondescript storefront in Livermore, CA and … Well … turned it into what the Disney Stores & the Disney Galleries used to be. An attractive, fun place to shop. Where friendly staffers who actually had some knowledge of Disney’s films & characters could then help collectors find just the pieces that they were looking for.
“Where the Magic Begins” ‘s Fine Art Gallery features lots of hard-to-find prints
and cels. Photo by Roger Colton
And for almost five years now, “Where the Magic Begins” has been a haven for Mouse House fans. A place where they could go and find those really rare collectibles and/or meet with their favorite Disney authors & artists.
Story Artist Jeff Pidgeon meets with Pixar fans at a recent “Where the Magic
Begins” artist signing event. Photo by Roger Colton
Sadly, the time has come for “Where the Magic Begins” to close its doors. Why For? Well, the illness that originally spurred Ms. Russell to open her very own Disneyana shop has recurred. And now that Cindy has to concentrate all of her time & effort on staying healthy … She’s made the very difficult decision to shutter the Livermore store.
Cindy Russell (Who’s lifted the spirits of so many Disneyana
collectors over the past 5 years) is pictured here with
the plush version of Mister “B’ from Pixar’s 2007
short, “Lifted.” Photo by Roger Colton
Mind you, “Where the Magic Begins” will live on as an online shop. But that means no more special events. No more appearances by voice actors like Wayne Allwine & Russi Taylor (AKA the official voices of Mickey & Minnie Mouse).
(L TO R) Russi Taylor, Cindy Russell and Wayne Allwine. Photo by Roger Colton
Which is why — rather than quietly just fade away — Cindy & Rick has decided to have one last event. Give their friends & loyal customers an excuse to drop by the shop and say “Goodbye.”
Disneyana fans everywhere are sure to shed a tear when “When the Magic
Begins” closes its doors next month. Photo by Roger Colton
So if you happen to be up in the Bay Area this coming Monday between 1 & 5 p.m., why not make a point of swinging by 2177 Las Positas Court? Where you can then have the joy of experiencing “Where the Magic Begins” before it all comes to an end.
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FAIRY GODMOTHER: Now, now, now. Just a minute. You must understand, my dear. On the stroke of twelve, the spell will be broken. And everything will be as it was before.
CINDERELLA: Oh, I understand. But … It’s more than I ever hoped for.
FAIRY GODMOTHER: Bless you, my child.
Copyright Disney. All Rights Reserved
“Where the Magic Begins” is located at 2177 Las Positas Court, Suite A in Livermore, CA. For further information on the store’s operating hours, please call 925-960-1497.