Not so long ago, we got a query from a “Disney Dish” listener about some of those concrete slabs that Guests can see over at the Theater of the Stars at Disney’s Hollywood Studios. These are the ones that feature the handprints, footprints & signatures of various celebrities. I believe the two slabs that we specifically asked about were the ones for Monty Hall & Bob Denver.
These were done back when Disney-MGM (Now Disney’s Hollywood Studios) used to have a “Star of the Day” program. Which …
Well, to tell this story properly, we really have to go back to when the original Grauman’s Chinese Theater (the building that the Chinese Theater – now home to “Mickey & Minnie’s Runaway Railway” – was modeled after).
Celebrity Handprints in Concrete – Grauman’s Chinese Theater Tradition
This ornate structure was built on the really-for-real Hollywood Boulevard back in the mid-1920s.
Mind you, this massive structure – which originally had seating for 2,200 people inside of one giant theater (but has since been subdivided into six smaller theaters. Which only have seating for 932 people now) – took 18 months to build. And as the story goes, Sid Grauman – the guy who originally funded the construction of Grauman’s Chinese Theater – was taking movie star Norma Talmadge on a tour of this still-under-construction massive movie palace (which cost $2 million to build. A huge sum back in the day).
Anyway … Norma isn’t really watching where she’s walking. And as she’s touring this still-active construction site, Talmadge accidentally steps in some wet cement. Sid – who was already a master showman – looked at Norma’s footprints in that wet cement and immediately saw a promotional opportunity. He leaned over and – right next to Talmadge’s footprints – used his finger to quickly scribble Norma’s name and the date.
And thus a Hollywood tradition was born. Getting your footprints and/or handprints cast in cement so that they could then be displayed in the forecourt of the Chinese Theater. Back in the day, you weren’t really considered a star in Tinsel Town until Sid extended an invitation to you to come on down and do the whole step-in-wet-cement thing with the whole Hollywood press corps looking on. Not to mention all of your adoring fans.
Celebrity Cement Prints at Disney’s Chinese Theater
Okay. So the original Chinese Theater opens in May of 1927. And the clone of this structure that Disney was building in Florida in the late 1980s.
FYI: The Imagineers used the exact same blueprints that Meyer and Holler – an architectural firm that was based in LA – originally drew up for Sid Grauman when they were building a copy of this movie palace to then serve as the central icon [the castle, if you will] of WDW’s third theme park
Well, then-Disney CEO Michael Eisner wanted the forecourt of Florida’s Chinese Theater to be just like the original in Hollywood. Which meant that the Imagineers needed to start collecting celebrities’ signatures in cement ASAP.
The first two modern day stars to be captured in cement for Disney-MGM were TV legend Carol Burnett and Cindy Williams, co-star of 1970s sit-com, “Laverne & Shirley.”
Carol Burnett
Burnett signed her cement block onsite at the still-under-construction Disney-MGM back on June 25, 1988. She was down there then to film “A Conversation with Carol.” Which was one of the very first things to be shot at Disney-MGM. This one-hour-long look back at Burnett’s career was shot inside of the just-completed Soundstage 3. The live audience that attended this taping had to hike across a muddy construction site in order to reach this soundstage. The completed show would then debut on the Disney Channel just two months later and then repeatedly air on that cable channel in the months leading up to the official opening of Disney-MGM.
Cindy Williams
Cindy Williams – on the other hand – did her cement handprint ceremony out in LA on the set of “Save the Dog.” Which was a TV movie that Cindy was shooting for Disney which would eventually air on NBC as part of that network’s “Magical World of Disney” programming block.
Shipping Cement Blocks from California to Walt Disney World
That’s the dirty little secret of the forecourt of the Chinese Theater at Disney-MGM (Now Disney’s Hollywood Studios). Because the Imagineers needed hardened cement blocks with celebrities signatures & handprints & footprints that they could then put into place prior to the official opening of this Studio theme park on May 1, 1989 … A bunch of these were done in advance far away from Florida.
The giveaway is the date. If you see a cement block with a star’s signature that says “1988” (EX: Alan Alda’s block), that was most likely done off-site well ahead of the official opening of this theme park.
Disney-MGM Grand Opening
Mind you, for the actual grand opening of Disney-MGM (a three day-long affair that stretched from April 29th – May 1st), there were celebrities galore on hand. And the Mouse deliberately staged several events in front of the press where multiple stars pressed their hands in wet cements (at the same time, mind you) in front of the cameras.
Among the stars who did this as part of Disney-MGM official grand opening were Bette Midler & Kevin Costner. There were also representatives from Hollywood’s golden age like Mickey Rooney & Ann Miller. Former glamor girls like Lauren Bacall & Audrey Hepburn. Television pioneers like Buffalo Bob of “Howdy Doody” fame, Imogene Coca and Edie Adams. Sitcom stars from the 1960s like Rose Marie & Morey Amsterdam. Not to mention Werner Kempler (Colonel Klink from “Hogan’s Heroes”).
Entertainment legends like Bob Hope & George Burns. Top music stars like Willy Nelson & the Pointer Sisters. Disney Legends by Annette Funicello & Art Linkletter. Not to mention modern day icons like Walter Cronkite, Leonard Nimoy and Dick Van Dyke.
And Disney did their damnedest to capture all of these celebrities’ signatures & handprints & footprints in cement. Which – after they dried & hardened – were then dropped in the forecourt of the Chinese Theater at Disney-MGM.
“Star of the Day” at Disney-MGM
The week that WDW’s third theme park first opened, Disney-MGM then kicked off its “Star of the Day” program. FYI: Annette Funicello officially kicked this program off.
This is the typical schedule that Disney-MGM’s “Star of the Day” program followed (FYI: There were typically two “Stars of the Day” each week at this theme park. One would appear Monday – Thursday. Then the second star would make appearances at Disney-MGM from Friday – Sunday.
Sweet gig. Disney would fly celebrities who’d agreed to part of MGM’s “Star of the Day” program into Orlando. They put these people & their immediate families up at the Grand Flo. Given them free admission to the Parks / assign them a Plaid to make sure that they never waited in line for anything. Comped all of their meals. Their hotel room as well.
All Disney asked in return was three hours of that celebrity’s time each day that they agreed to be a part of MGM’s “Star of the Day” program. They’d be picked up at the Grand Flo each day at Noon and then travel by town car backstage to the Studio theme park. Once there, they’d have a quick hair & make-up session. Then …
“Star of the Day” Celebrity Schedule
This celebrity’s day in the Park would typically kick off at 1 p.m. with a “Star Conversation” in the Theater of the Star (This was back when that outdoor performance venue was located just off of Hollywood Boulevard next to the Brown Derby), where this performer would then answer questions that Guests in the audience of this show would ask. At 2 p.m., it was then time for this celebrity to then ride up Hollywood Boulevard while seated in an open convertible. They’d then take part in a public handprint ceremony that was staged in front of the Chinese Theater and then pose for some pictures out in front of that building.
By 2:30 p.m., this “Star of the Day” was now off the clock. The Plaid that was assigned to them would now run this celebrity back to the Grand Flo and/or take them to wherever their family was playing on property. Like I said earlier, sweet, sweet gig. Basically a free WDW vacation for you & your family in exchange for three hours of being adored by the theme park-going public. What celebrity would say “No” when offered this gig.
FYI: A lot of folks said “Yes” when offered an opportunity to take part in the “Star of the Day” program when Disney-MGM was still relatively new because they themselves were curious about the Park / wanted to check out the Company’s new state-of-the-art soundstages, etc.
We were just talking about people taking pictures of those celebrities out in front of the Chinese Theater pressing their hand into the cement … If you didn’t bring your camera to Disney-MGM and then couldn’t capture an image of this performer in action … Well, if you wanted an official 5 by 7 black & white image of that “Star of the Day,” all you had to do – when you were leaving Disney-MGM for the day – was swing into Guest Relations. They always had a stack of free pile of official images of that day’s “Star” to then give away to Guests there.
Are There Multiple Concrete Slabs with Celebrity Prints?
Yes, I’ve been told by folks who worked at Disney-MGM during the height of that theme park’s “Star of the Day” program (which was largely discontinued in the mid-1990s once Sunset Boulevard & Twilight Zone Tower Terror opened) that – yes – they’d wind up with multiple slabs of hardened concrete with that celebrity’s signature in them.
If a decision was eventually made to install that celebrity’s slab in the forecourt of the Chinese Theater at Disney-MGM, they’d actually gather those three or four cement slabs that this celebrity had signed over their stint as “Star of the Day” at that theme park and then decide which was the best looking slab with the easiest-to-read signature. Some celebrities have horrible handwriting.
If a celebrity really messed up when doing their slab as part of their public handprint ceremony, that one would then be trashed backstage. If they were all good, the multiples were then carefully catalogued and warehoused.
Concrete Slabs at the “Theater of the Stars”
This brings us to Bob Denver & Monty Hall’s cement slabs (The ones on display in the Theater of the Stars). When the decision was made to relocate this performance venue from the edge of Hollywood Boulevard over to Sunset Boulevard when WDW’s third theme park was being expanded in 1993 & 1994 … The decision was made to place the cement blocks of television legends in that space. Which is when the Imagineers went back into the warehouse, pulled out a number of the signed cement blocks that celebrities had done as part of the “Star of the Day” program that weren’t already on display in the Park and … Well, picked the performers with the strongest name recognition AND the best / clearest handwriting.
Quick note to Mr. Iger: You’ve got a warehouse full of cement blocks with celebrities’ signatures on them. Many of these folks were screen & television legends that are no longer with us. If I were Bob, I’d reach out to Van Eaton and hire them to auction some of those suckers off.
Experiencing the “Star of the Day” Program
I was there for the press opening of Disney-MGM (34+ years ago). Almost got a broken neck from my head constantly whipping around at all the celebrities who were there in the Park for this event. People like Rick Moranis & Jim Varney. Three of the four “Golden Girls” (Betty White, Rue McClanahan & Estelle Getty). Comedy legends like Steve Allen & Tony Randall. Disney Legends like Jimmy McDonald (Got all sorts of stories from him about working with Walt as part of an interview I did with him at the event. Really need to dig out that tape at some point). Likewise Charles Fleisher, the voice of Roger Rabbit (Very funny guy. Kind of crazy, though).
If you want to get a sense of who actually took part in Disney-MGM’s “Star of the Day” program (because not all of those cement blocks with celebrity signatures wound up being displayed in the forecourt of the Chinese Theater or over in the Theater of the Stars off Sunset), go to Mama Melrose. There – in the waiting area of that Muppets Courtyard restaurant – you’ll see dozens of those black & white 5 & 7 images that I was telling about. Those cards that Guest Relations used to give away of the “Stars of the Day.”
This article is based on research for The Disney Dish Podcast “Episode 426”, published on May 8, 2023. The Disney Dish Podcast is part of the Jim Hill Media Podcast Network.