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Is this Plastic Fantastic? A Close Look at the Disney Visa

JimHillMedia.com is pleased to welcome back guest columnist Paul Schnebelen who — in today’s piece — weighs the pros and cons of signing up for Disney’s new credit card.

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Hey, gang!

Happy Monday. Like a lot of you out there, I’ve been trying to decide whether it makes any sense to sign up for the new Disney Visa. Whether it’s actually wise to take on a whole new credit card just so I can rack up some Disney Dream Reward Points. Whatever those are.

Thankfully, Paul Schnebelen (who — some of you may recall — contributed that great story for JHM back in December 2002 about the Magical Holiday Faire) has come forward with a new column. A piece that lists in detail the various pros and cons involved in signing up for the Disney Visa.

So, if you’re currently on the fence about whether you want to get in on Disney’s latest rewards, then you really owe it to yourself to read Paul’s piece.

Enjoy, okay?
jrh

 

Like most people, I need another credit card like Mickey needs another pair of gloves, or Michael Eisner needs more stock options; if I get an offer for a credit card in the mail, the only place that sucker’s going is straight into the trash can (after tearing it up, of course … sorry, identity thieves). In spite of my usual wariness about credit card offers, Disney’s announcement that it was working with Bank One to develop a Visa card caught my attention, especially when Disney mentioned there’d be a rewards program connected with the card. Considering all the money the Mouse has gotten out of me over the years, the thought of getting something back in return sounded too good to pass up. As the promotional juggernaut went into full swing and more details were released, I began to wonder if the Disney Visa would live up to the hype. Would it be something that I’d really want to “use for all your purchases – big and small,” per the suggestion of the guide that came with the card, or would it be a sparkly little piece of plastic that would spend the rest of its days in my desk drawer? I decided to strain my eyes reading the mice type (no pun intended) of the credit card agreement and the promotional materials to find out.

I Wouldn’t Want to be Part of any Club…
The Disney Visa is Disney’s latest attempt to build a loyalty program for its customers, replacing the Disney Club; although some people loved the Club, a lot of others weren’t thrilled by how stingy Disney was being with benefits for Club members, or weren’t thrilled about having to shell out an annual fee to receive the same benefits that they got for free from the old Magic Kingdom Club. The good thing about the Disney Visa is that you won’t have to shell out any money for fees to get some goodies; the bad thing about it is that since it IS a credit card, a lot of folks aren’t going to be able to get any goodies at all. Do you live outside of the United States? Sorry, but the card’s only available to U.S. residents. If you’ve had some financial problems that have made it tough for you to get credit in the past, it’s probably going to be tough for you to get a Disney Visa. You also have to have a minimum annual income of $14,400 for an account, and you have to be at least 18. Last but not least, you’re going to have to want to carry around and use another credit card if you want to get anything back from Disney — and some people would prefer not to carry around any more plastic (or any at all) if they really don’t have to.

Isn’t Disney excluding a lot of fans here? I’m not suggesting that Disney and Bank One should hand out credit cards to anyone with a pulse, but there should at least be an option available for Disney fans outside the U.S., folks that don’t want another credit card, or folks that can’t get one for some reason but would still like to get special rewards or discounts for being a loyal Disney customer. In other words, maybe it’s not quite time to put the Disney Club out of its misery, or better yet, maybe it’s time to bring back the Magic Kingdom Club. Just a thought, Michael…

So, What About Those Rewards?
The main reason people are going to want to sign up for a Disney Visa is, of course, that you get something back for using it. Here’s how the program, called the Disney Dream Reward Dollars program (jeez, could you guys come up with a longer name?) works: For every $100 you make in purchases during a billing cycle, you get one Disney Dream Reward Dollar (henceforth known as a DDRD to save the author a lot of typing). What happens if you don’t spend in increments of $100? Well, if you spend $50 or more but not quite $100, Disney cuts you some slack and you get the DDRD; if you spend $49 or less, that portion of the balance doesn’t count toward a DDRD. The DDRDs are posted in the billing cycle after you earn them, or later if there are some special conditions that have to be met (like rebates, I guess).

Please note that I said purchases count toward earning DDRDs; if you use the card for a cash advance or you do a balance transfer (which may be a bad idea on this card … more on that later), you get nothing. You also don’t get DDRDs for finance charges, convenience checks (those lovely little check-looking things you get from the credit card company every once in a while), or charges that you dispute or that are unauthorized. Disney promises that at some point there will be promotional offers where you can earn double or triple points on select purchases.

There are a few other things you should be aware as you try to earn rewards. Try to resist that urge to put your business trip on the Disney Visa — DDRDs aren’t supposed to be accrued for business or commercial transactions. Like most credit card issuers, Disney and Bank One consider such use grounds to cancel your card, and if you’re disqualified from the program, you can lose some or all of your DDRDs — even if you’re in the process of redeeming them when your card is cancelled. If you haven’t used your card at least once in two years, the card is cancelled and you lose your DDRDs. Make sure you make your payments on time; if you miss one, your DDRDs won’t get credited until you pay the past due amount and the current minimum payment. Miss two payments and you forfeit the DDRDs you earned in those months. Bank One isn’t messing around here, folks.

Last but not least, there are limits to how many DDRDs you can earn and how long you have to earn them. You can only earn up to 750 DDRDs in a year; of course, you’d have to spend $75,000 in a year to earn them — if you’re putting that much on your credit card in a year, you may have bigger problems than figuring out what you’re going to do with all those DDRDs! You also have to redeem your DDRDs within 5 years of when you earn them, or they disappear.

Cash Me Out, Mickey!
As long as we’re on the subject, how do you redeem your DDRDs? Once you’ve got at least 20 DDRDs credited (in other words, once you’ve made $2,000 in purchases on the card), you contact Bank One by phone or via the Disney Visa website and let them know how many DDRDs you want to cash in and how you’d like to use them. You can redeem DDRDs in 10 reward dollar increments for a rewards certificate good at WDW or on the Disney Cruise Line, a rewards certificate good at the Disneyland Resort, or a reward card good at U.S. Disney Stores or at DisneyStore.com. Sorry to start griping again, but I have a problem with this. I realize that Disney’s various components don’t always play together well, but why can’t Disney figure out a way to provide a card or certificate that’s good at any of these places? What if, say I wanted to use a few rewards dollars at the Disney Store and take the rest with me to Disneyland? I can’t do that the way the program is set up right now. Let’s work on this, guys.

Are There Any Other Goodies?
You betcha … well, a couple to start out with, anyway. Right now, if you book a vacation package using the Disney Visa through Walt Disney Travel Company or the Disney Cruise Line, you pay no interest for 6 months. There is a catch, though … to get the zero interest deal, you have to meet certain requirements as far as how you book your vacation (only through WDTC or DCL), the length of your stay (2 nights for DL, 3 nights for WDW), the location you stay (mostly at a Disney hotel or resort), and the park tickets you purchase (a 3-day Park Hopper at DL, an Ultimate Park Hopper at WDW). If you don’t meet the requirements (for example, if you book a room at a Disney hotel but don’t buy the tickets because you have an Annual Passport), you don’t get a break on the interest. In addition to the zero-interest promotion, Disney is also offering a $50 shipboard credit per stateroom if you book a Disney Cruise Line vacation using the card and sail before the end of the year.

How is the Disney Visa as a Credit Card?
The current annual percentage rates on the Disney Visa aren’t too bad; there’s no interest for the first 6 months, and the interest rates for purchases and balance transfers are currently 11.15%, 13.15%, or 15.15% depending on your credit history. Keep in mind that those are variable rates; when the prime rate goes up, so will your APR. The amount you’ll be charged is based on a two-cycle average daily balance method; what that means is that the charge is based on your average balance for the last two months instead of just the last month. Banks love this method because it results in higher interest charges; that’s why consumer credit organizations recommend against getting cards that calculate your interest charges using this method.

As for the fees charged on the Disney Visa… well, like I said before, Bank One isn’t messing around here; you’re going to pay through the nose if you mess up. Some examples: Late fees run from $14.00 to $34.00, depending on your balance (if you’ve already missed a payment once in the past year, the fee is $34.00 regardless of your balance). If you go over your limit or they have to return your payment or a convenience check, it’ll cost you 27 bucks. Need a copy of your merchant sales slip or another copy of your billing statement? Five dollars, please. All cash advances and balance transfers will cost you 3% of the amount of the transaction, with a $5.00 minimum. Well, at least there’s no annual fee for the card.

A review of the fees is all very well and good, but a comparison with other credit cards would probably provide a better idea of how good or bad a deal the Disney Visa is when it comes to fees and interest. I decided to pull out the agreements of a couple of my credit cards and compare them to the Disney Visa; here’s what I came up with. *

Disney Visa
Credit Union Visa
American Express Blue
Purchase APR 11.15% / 13.15% / 15.15% variable 11.5% fixed 10.99% variable
Minimum Payment $10.00 or 2% $20.00 or 2% $20.00 or 2%
Late Fees $14.00 / $28.00 / $34.00 None $29.00
Return Payment Fee $27.00 $20.00 $29.00
Over Limit Fee $27.00 $10.00 $29.00
Cash Advance Charge 3% ($5.00 min.) None 3% ($3.00 min.)
Grace Period 20 days 25 days 20 days

Based on this comparison, the Disney Visa’s fees and rates are about average; you could probably get a card with better terms if you shop around a bit, but the rates are pretty close to what you’d get if you grabbed an application for a credit card from someplace other than the bank or credit union you have an account with.

Some of you might argue that the above comparison isn’t fair, since the Disney Visa is a rewards card and the other two cards I listed don’t offer a rewards program (well, Blue does offer AMEX Membership rewards, but it’s optional). Fair enough; let’s compare the Disney Visa with two credit cards that offer rewards. As it happens, Chase Bank has two cards that offer fairly similar rewards programs to the Disney Visa. Chase offers a Universal Entertainment MasterCard (yep, Universal offered a rewards card before Disney did!) that rewards users through a point system; you can use points to earn videos, movie and concert tickets, front-of-the-line theme park passes, and so on. Chase also offers a Toys R Us Visa that offers rebate certificates good at Toys R Us and its subsidiaries. Let’s do a comparison of these three cards. *

 
Disney Visa
Universal MasterCard
Toys R Us Visa
Purchase APR 11.15% / 13.15% / 15.15% variable 12.24% / 14.24% variable 12.15% / 14.15% variable
Annual Fee None None None
Grace Period 25 days 22 days 22 days
Minimum Finance Charge $1.00 $0.50 $0.50
Rewards Accrual 1 point / $100; 750 points max. 1 point / $1; no maximum 1 point / $100 general purchases; 1 point / $20 Toys R Us purchases; no maximum
Rewards Given $10 certificates; minimum 20 points to redeem Reward depends on points redeemed (ex. 1000 points = movie ticket or video) $10 certificates, redeemed automatically

Again, Disney seems to be offering pretty much what everyone else is as far as rewards, fees, and APRs — although Toys R Us gets brownie points from me for providing certificates automatically instead of you having to ask for them.

And the Verdict is…
If you’re someone that pays your balance on time and in full every month, the Disney Visa isn’t too bad a deal — just be prepared to wait a while to earn enough points to get a certificate — and don’t plan on earning enough points to pay for that next trip to Walt Disney World unless you’re an absolute shopaholic. If you want to get something back for using your credit card, you may want to shop around for a cashback card instead; if you put the kind of money on your credit card to earn Disney certificates, you’ll probably get more back faster on a good cashback card than you’ll earn in certificates using the Disney Visa. If you tend to carry a balance or you’re the type that makes your payments late or misses a payment from time to time, you’re going to pay for the privilege of carrying a Disney Visa, and you may have an even longer wait for points (assuming you don’t forfeit any by not paying timely).

As far as whether or not I’d use the card: Unless Disney comes through with some great special offers, I probably wouldn’t use the card enough to earn many reward certificates.

As far as the Disney Visa being a way to reward loyal Disney customers: Considering how many customers are excluded from participating in the Disney Visa’s rewards program because they can’t even get a card, and the unlikelihood that most people who have the card probably won’t use the card enough to get much in the way of rewards, the Disney Visa is more about promising rewards than delivering them. I can’t imagine that it’s going to generate much more loyalty from the Mouse’s biggest fans. It looks to me like the Mouse needs to build a better people trap than the Disney Visa.

 

*Credit card information in this article provided for comparison purposes only.
Please consult official bank literature for most current rates and information.

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Television & Shows

How the Creators of South Park Tricked A-List Celebrities to Roast Universal – “Your Studio & You”

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Your Studio and You

Universal Studios has a rich and storied history, but few moments are as peculiar—and as hilariously cutting—as the creation of Your Studio & You. This 14-minute parody film, commissioned in 1995 to celebrate Universal’s new ownership under Seagram’s, brings together an all-star cast, biting humor, and the unmistakable comedic fingerprints of Matt Stone and Trey Parker.

Long before South Park debuted on Comedy Central in 1997, Stone and Parker were already carving out a reputation for their irreverent style, and Your Studio & You perfectly encapsulates their knack for turning even the most corporate project into something delightfully subversive.

Matt Stone & Trey Parker Before South Park

Stone & Parker were already known out in Hollywood as funny guys. Thanks largely to “The Spirit of Christmas,” which was this video greeting card that they’d crafted for a Fox executive – who then distributed this infamously funny thing (which had Our Lord Jesus Christ & Santa Claus literally duking it out for the holiday affections of Cartman, Kenny, Stan & Kyle) to friends & family.

This was the early 1990s. No internet. Each copy of “The Spirit of Christmas” was made on VHS tape and then mailed. Went viral the old-fashioned way. It’s rumored that George Clooney made over 300 copies of “The Spirit of Christmas” and passed these VHS taps along to friends and family.

Things didn’t move as fast as they do today. “The Spirit of Christmas” still became a sensation out West.

Zucker Brothers

Matt & Trey also had other supporters in the entertainment industry. Among them David Zucker, who was one of the members of ZAZ (i.e., Zucker Abrahams Zucker), the talented trio that made “Airplane!” in 1980, “Top Secret!” in 1984 and the three “Naked Gun” movies.

  • The original “Naked Gun” in 1988
  • “Naked Gun 2 & 1/2 : The Smell of Fear” in 1991
  • and “Naked Gun 33 & a 1/3: The Final Insult” in 1994

All five of these parody films had been made for Paramount Pictures. But in the Late Winter / Early Spring of 1995, Universal had persuaded the Zucker Brothers to come over and set up shop in a bungalow on their lower lot. With the hope that – at some point further on down the line – David & his brother Jerry would start making funny films for Universal.

Zucker Brothers featured in "Your Studio and You"

And it’s during this same window of time (We’re now talking April of 1995) that news breaks that Seagrams (Yep, the adult beverage company. Who – at the time – was making an absolute fortune on the sales of wine coolers) was about to buy a majority stake in MCAUniversal. We’re talking control of 80% of that company’s stock. Which would effectively make Seagrams the new owners of Universal Studios.

Edgar Bronfman

And Edgar Bronfman – the owner of Seagrams – knew that Universal had had a tough time with its previous owners – which had been the Matsushita Electric Industrial Co. of Japan. Matsushita had bought MCA back in November of 1990 for $7.5 billion but had never really understood the entertainment industry.

This is why – after repeatedly butting heads with Lew Wasserman & Sidney Sheinberg (i.e., the heads of Universal Studios & the Universal theme park respectively) when it came to creative control of this company – Matsushita decided to wash it hands of the entire enterprise.  Agreeing to sell their holdings in MCA to Seagrams for $5.7 billion (effectively taking a nearly $2 billion loss on this investment).

Edgar M. Bronfman
Credit: NYTimes

And Bronfman … He knew that some bad feeling had developed between Hollywood’s creative community and the Japanese owners of Universal. The thinking was that executives at Matsushita Electric had just not gotten what it took to make movies & TV shows.

And Edgar? Right from the get-go, he wanted to show that Seagrams was NOT going to be Matsushita Electric Redux. Bronfman was looking for a way to send a clear message to Hollywood’s creative community that Universal’s new owners got it. That they were willing to work with Hollywood to make the best possible movies & TV shows at Universal.

And how did Edgar decide to get this message across? By making a funny movie.

Zucker Commissions Trey Parker for “Your Studio & You”

Mind you, Bronfman himself didn’t make this film. The owner of Seagrams reached out to David Zucker. Who – after initially agreeing to produce this introduction-to-Universal film – then farmed out the production of the actual project to Trey Parker. Who – just two days before shooting was supposed to star on the Universal Lot – persuaded Matt Stone to come help him on this project.

Which brings us to “Your Studio and You.” Which is a parody of an educational film from the 1950s, right down to being shot in black & white and featuring a very generic soundtrack.

Now what’s amazing about watching “Your Studio and You” today is that this 14-minute-long film features some of the biggest names working in Hollywood back in the mid-1990s. We’re talking about people like recent Golden Globe winner Demi Moore, Sylvester Stallone, Michael J. Fox and Angela Lansbury. Not to mention two of the most powerful men in all of Hollywood, Steven Spielberg & Jeffrey Katzenberg.

And what’s especially interesting about watch “Your Studio and You” is that – as you watch these performers go through their paces in this motion pictures (which – most of the time – involves doing some innocuous task while holding a Seagram’s wine cooler) – you often get the feeling that this star is not in on the gag.

So how did Matt & Trey get away with this? Simple. There was never actually a script for “Your Studio and You.”

Filming “Your Studio & You” at Universal Studios Hollywood

Mind you, David Zucker would always insist that there was. Especially when he’d phone up celebrities on the Universal Lot and say “Hey, I’m sending over a couple of college kids later today. They’re working with me on a new parody film. It’s something that we’re doing for the new owners of Universal. I need just a half hour of your time. We’re shooting something special for the party we’ll be holding when the Seagrams people first arrive at the Studio. Absolutely. You’ll definitely get an invite to that party. So can I count on you to help these kids out? Beautiful. They’ll be over there later this morning.”

And then Matt & Trey would show up and say “… Dang, Miss Lansbury. We’re sorry. We must have left our copy of the ‘Your Studio and You’ script back in our office. Which is clear on the other side of the Lot. So – rather than waste your time – why don’t we do this instead? Follow us over to the Psycho House. Where we’re then going to get footage of you painting the front porch on Mother Bates’ house while you say ‘Gosh, with all of the wonderful improvements going on around here, everyone is going to want to work at Universal.’ Oh, and can we also get you to wear this button on the front of your blazer which reads ‘Universal is A-OK’ ? “

And over & over again, the biggest names who were working for Universal at that time took part in the production of “Your Studio & You” because A) David Zucker vouched for Matt Stone & Trey Parker and B) this was something that was being made for the new owners of Universal. And it’s just natural to want to get in good with the new boss.

Steven Spielberg, Jeffery Katzenberg, and Jaws

But no one at Universal anticipated that “Your Studio & You” would wind up being as sharp edged as the finished product turned out to be. I mean, it’s one thing to bite the hand that feeds you. But “Your Studio & You” ? It doesn’t just bite the hand. It takes the hand off at the wrist.

It’s a brutally funny film. With one of the meanest moments reserved for Steven Spielberg, who plays a driver on the Universal Studio Tour who’s trying to persuade a tram full of bored tourists (one of whom is played by Jeffery Katzenberg) that the “Shark Attack” scene down by Jaws Lagoon is actually exciting.

Spielberg actually says lines like “ … Whoa, whoa. What is going on here? Ladies and gentlemen, this never happens. Look out! It’s a shark! Whoa, that is one big scary shark.”


Mind you, as footage of this mechanical shark repeatedly coming up out of the water is shown, “Your Studio & You” ‘s off-screen narrator (who is voiced by Trey Parker says):

“But what about tomorrow? If we don’t keep in step with the times, things that were once neat and thrilling can become old and stupid.”

“Your Studio & You” Reception

This film was supposed to be shown only once at the welcoming party for Seagrams executive on the Universal Lot. And I’m told that – when Edgar Bronfman saw the finished product at that party – he reportedly turned to David Zucker and said “ … That’s a little more mean-spirited that I think it needed to be.”

And with that, “Your Studio & You” was supposed to go back into the Universal vault, never to be seen again. But when “South Park” debuted on Comedy Central in August of 1997 and then became a sensation for its biting humor, there was suddenly a lot of interest in what else Matt & Trey had done. Which is why copies of “The Spirit of Christmas” began to circulate. And – over time – copies of “Your Studio & You” began to bubble up.

Which – as Stone & Parker have repeatedly pointed out – was just not supposed to happen. Largely because none of the celebrities who appeared in “Your Studio & You” had never signed releases for Universal’s legal department. Because – again – this was for a movie that was only going to be shown once at a private function on the Universal Lot.

Matt mentioned (as part of a career retrospective at the Paley Center in LA back in 2000) that “ … they wouldn’t even let us keep a copy of the finished film.”

It’s a funny but brutal movie. And worth taking a look at today especially if you’re a theme park history buff because it shows Universal Studios Hollywood’s “Jurassic Park: The Ride” still under construction on the Lower Lot. That attraction would finally open to the public in June of 1996.

“Your Studio & You” became a lot easier to see after Seagrams sold off its share of Universal to Vivendi in 2000. Copies began propagating online after that. Though Universal Legal will periodically make an effort to get the latest copy of “Your Studio & You” taken off the Internet because – again – none of the performers who appear on camera ever signed the proper releases and/or were paid for their efforts.

That said, if you’re up for a mean-spirited laugh, “Your Studio & You” is well worth 14 minutes of your time. That said, once you watch this thing, be warned:

  1. You’re immediately going to be thirsty for a Seagram’s wine cooler
  2. And you’re going to have a sudden desire to go out & buy a porcelain deer.
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Theme Parks & Themed Entertainment

Disney and Macy’s 90-Year Thanksgiving Day Parade Partnership: From Mickey’s First Balloon to Minnie’s Big Debut

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Now, folks, if you’re like me, Thanksgiving just wouldn’t be the same without a coffee, a cozy seat, and Macy’s Thanksgiving Day Parade on the TV. And if you’re really like me, you’re watching for one thing: Disney balloons floating down 34th Street. Ever wondered how Mickey, Donald, and soon Minnie Mouse found their way into this beloved New York tradition? Well, grab your popcorn because we’re diving into nearly 90 years of Disney’s partnership with Macy’s.

The Very First Parade and the Early Days of Balloons

The Macy’s Thanksgiving Day Parade goes way back to 1924, but if you can believe it, balloons weren’t part of the festivities until 1927. That first lineup included Felix the Cat, a dragon, and a toy soldier, all towering above the crowds. Back then, Macy’s had a pretty wild idea to end the parade: they would let the balloons drift off into the sky, free as birds. But this wasn’t just Macy’s feeling generous. Each balloon had a message attached, offering a $100 reward (about $1,800 in today’s dollars) for anyone who returned it to the flagship store on 34th Street.

And here’s where it gets interesting. This tradition carried on for a few years, right up until 1932, when Felix the Cat almost took down a plane flying over New York City! Imagine that—you’re flying into LaGuardia, and suddenly, there’s a 60-foot balloon drifting toward your wing. Needless to say, that was the end of Macy’s “fly away” stunt, and from then on, the balloons have stayed firmly grounded after the parade ends.

1934: Mickey Mouse Floats In, and Disney Joins the Parade

It was 1934 when Mickey Mouse finally made his grand debut in the Macy’s parade. Rumor has it Walt Disney himself collaborated with Macy’s on the design, and by today’s standards, that first Mickey balloon was a bit of a rough cut. This early Mickey had a hotdog-shaped body, and those oversized ears gave him a slightly lopsided look. But no one seemed to mind. Mickey was there, larger than life, floating down the streets of New York, and the crowd loved him.

Mickey wasn’t alone that year. He was joined by Pluto, Horace Horsecollar, and even the Big Bad Wolf and Practical Pig from The Three Little Pigs, making it a full Disney lineup for the first time. Back then, Disney wasn’t yet the entertainment powerhouse we know today, so for Walt, getting these characters in the parade meant making a deal. Macy’s required its star logo to be featured on each Disney balloon—a small concession that set the stage for Disney’s long-standing presence in the parade.

Duck Joins and Towers Over Mickey

A year later, in 1935, Macy’s introduced Donald Duck to the lineup, and here’s where things got interesting. Mickey may have been the first Disney character to float through the parade, but Donald made a huge splash—literally. His balloon was an enormous 60 feet tall and 65 feet long, towering over Mickey’s 40-foot frame. Donald quickly became a fan favorite, appearing in the lineup for several years before being retired.

Fast-forward a few decades, and Donald was back for a special appearance in 1984 to celebrate his 50th birthday. Macy’s dug the balloon out of storage, re-inflated it, and sent Donald down 34th Street once again, bringing a bit of nostalgia to the holiday crowd.

A Somber Parade in 2001

Now, one of my most memorable trips to the parade was in 2001, just weeks after the 9/11 attacks. Nancy and I, along with our friends, headed down to New York, and the mood was something I’ll never forget. We watched the start of the parade from Central Park West, but before that, we went to the Museum of Natural History the night before to see the balloons being inflated. They were covered in massive cargo nets, with sandbags holding them down. It’s surreal to see these enormous balloons anchored down before they’re set free.

That year, security was intense, with police lining the streets, and then-Mayor Rudy Giuliani rode on the Big Apple float to roaring applause. People cheered his name, waving and shouting as he passed. It felt like the entire city had turned out to show their resilience. Even amidst all the heightened security and tension, seeing those balloons—brought a bit of joy back to the city.

Balloon Prep: From New Jersey’s MetLife Stadium to California’s D23 Expo

Each year before the parade, Macy’s holds a rehearsal event known as Balloon Fest at MetLife Stadium in New Jersey. This is where handlers get their first crack at guiding the balloons, practicing with their parade masters, and learning the ropes—literally. It’s an entire production unto itself, with dozens of people rehearsing to make sure these enormous inflatables glide smoothly down the streets of New York on parade day.

In 2015, Macy’s took the balloon show on the road, bringing their Buzz Lightyear balloon out to California for the D23 Expo. I was lucky enough to be there, and watching Buzz get inflated piece by piece in the Anaheim Convention Center parking lot was something to behold. Each section was filled with helium in stages, and when they got around to Buzz’s lower half, well, there were more than a few gas-related jokes from the crowd.

These balloons seem to have a personality all their own, and seeing one like Buzz come to life up close—even outside of New York—had all the excitement and anticipation of the real deal.

Mickey’s Comeback as a Bandleader and Sailor Mickey

After a long hiatus, Mickey Mouse made his return to the Macy’s parade in 2000, this time sporting a new bandleader outfit. Nine years later, in 2009, Sailor Mickey joined the lineup, promoting Disney Cruise Line with a nautical twist. Over the past two decades, Disney has continued to enchant parade-goers with characters like Buzz Lightyear in 2008 and Olaf from Frozen in 2017. These balloons keep Disney’s iconic characters front and center, drawing in both longtime fans and new viewers.

But ever wonder what happens to the balloons after they reach the end of 34th Street? They don’t just disappear. Each balloon is carefully deflated, rolled up like a massive piece of laundry, and packed into storage bins. From there, they’re carted back through the Lincoln Tunnel to Macy’s Parade Studio in New Jersey, where they await their next flight.

Macy’s Disney Celebration at Hollywood Studios

In 1992, Macy’s took the spirit of the parade down to Disney-MGM Studios in Orlando. After that year’s parade, several balloons—including Santa Goofy, Kermit the Frog, and Betty Boop—were transported to Hollywood Studios, re-inflated, and anchored along New York Street as part of a holiday display. Visitors could walk through this “Macy’s New York Christmas” setup and see the balloons up close, right in the middle of the park. While this display only ran for one season, it paved the way for the Osborne Family Spectacle of Dancing Lights, which became a holiday staple at the park for years to come.

Minnie Mouse’s Long-Awaited Debut in 2024

This year, Minnie Mouse will finally join the parade, making her long-overdue debut. Macy’s is rolling out the red carpet for Minnie’s arrival with special pop-up shops across the country, where fans can find exclusive Minnie ears, blown-glass ornaments, T-shirts, and more to celebrate her first appearance in the Thanksgiving Day Parade.

For those lucky enough to catch the parade this year, you’ll see Minnie take her first float down 34th Street, decked out in her iconic red bow and polka-dot dress. Macy’s and Disney are also unveiling a new Disney Cruise Line float honoring all eight ships, including the latest, the Disney Treasure.

As always, I’ll be watching from my favorite chair, coffee in hand, as Minnie makes her grand entrance. The 98th annual Macy’s Thanksgiving Day Parade airs live on NBC, and it’s a tradition you won’t want to miss—whether you’re on 34th Street or tuning in from home.

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Theme Parks & Themed Entertainment

Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street

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When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.

You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.

This is where Disneyland’s Little Monsters on Main Street came in.

The Origins of Little Monsters on Main Street

Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.

This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.

A Unique Halloween Experience

Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.

The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.

It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!

The Haunted Mansion “Tip-Toe” Tour

Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.

Growing Success and a Bigger Event

Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.

In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.

From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash

Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.

While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.

The Merch: A Piece of Little Monsters History

For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.

While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.

Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!

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