Theme Parks & Themed Entertainment
It’s a Small World. And Getting Smaller …
This time around, Andrea uses the recent arrival of ESPN on European cable systems to talk about what Disney is planning to do to expand its brand internationally. More importantly, he identifies some of Mickey’s top players in the European arena.
What a treat it is to welcome back guest columnist Andrea Monti (Mickeyfantasmic). Andrea has quickly become a favorite here at JimHillMedia.com, thanks mostly to his insightful columns which reveal quite a bit about what the Walt Disney Company is really up to overseas.
This time around, Andrea uses the recent arrival of ESPN on European cable systems to talk about what Disney is planning to do to expand its brand internationally. More importantly, he identifies some of Mickey’s top players in the European arena. So why is this important? Well, where do you think Jay Rasulo – the new head of Walt Disney Parks & Resorts – came from? That’s right. Walt Disney International.
And – given that most Mouse House insiders suggest that the Walt Disney Company will be expending most of its energies over the next 10 years into expanding internationally — now might be a really good time to start taking notes. Just so you can keep track of Disney’s next generation of key corporate players as these guy try to pull a Rasulo. Use all the good work that they do overseas as their “FastPass” to the top of the Mouse House corporate ladder.
Enjoy, jrh
I was at one of those wonderful dinners at a friend’s house Saturday night. One of those really enjoyable evenings where you see old University friends. The usual bunch of joke a lots and generally spend the night eating, drinking and chatting about the old times and what’s presently going on in your life (boy do I feel old for my 25 years after this sentence ;-)).
After a few hours, we where pleasantly relaxing on the sofas and switched on some digital television; searching for something fun and interesting to watch (and comment). After a few minutes the house’s owner switched onto ESPN Classics saying “this is a new channel which started broadcasting last week and always has interesting sports to watch “…whilst I started becoming pale in the face; cleaning my throat and thinking about how best to put to my friends what ESPN actually was I heard some party members saying “oh it must be some small new company which wants to tap into the Italian – non football fan based- market”.
Ok… that was enough; in a few instants I realised how much different Europe is for Disney from the US. How much misunderstanding there is about what type of media company the “Walt Disney Company” actually is, what it does in Europe, the US and the rest of the world. And why- more often than not- Eisner writes sentences like “the US market provides 80% of Disney revenue, but has only 5% of the world population, if we only can improve the average spending in Disney products to 80% of the US level in the 5 major markets (Germany, Italy, France, England and Japan) we could provide your company with an extra 2 Billion $ revenue” in the annual letter to shareholders (a similar to the above phrase was present on the 1999 annual report).
See what I mean, gang? Eisner, and all of the Walt Disney Company know about this “international problem”, the simple fact that the Oversee market doesn’t see Disney for what it really is (a world media conglomerate) but only as the producer of kid oriented movies, animated classics and theme parks where Mickey and Donald are overwhelmingly present.
Getting back to my evening- as an example- I started explaining to my friends that ESPN is actually the world’s leading sports channel, present for many years in most US houses and has 3 major channels in the US, plus a few outlets worldwide. I went on describing the different sports which the US sees (unlike in Europe where soccer has all the interest) and the fact ESPN is actually controlled by the American Broadcasting Company (ABC), which is one of the 4 major US Television channels, and one of the 3 historical ones (CBS and NBC being the others).
While my friends were trying to follow my description, I went on to explain that — in 1995 — the Walt Disney Company actually went on to buy the ABC network- along with all its assets- and therefore ESPN. And that — for the time — (Well before the AOL- Time Warner acquisition of ’99) this was the most important acquisition in World Economic history.
The point for us Europeans is that ABC, and until recently also ESPN, have little- if none- appeal or visibility in the European panorama. Disney on this side of the Atlantic majorly comes down to EuroDisney (“hey didn’t it go bankrupt? Oh it actually changed names did it? A second park? You get in with the same ticket right?” … sigh), the Disney stores (where 80% of the stuff in the shop is plush or bean bags), a few Disney Channels (which broadcast on Satellite Digital systems) and – this is the incredible thing- the major source for the whole world- in Disney Publishing.
Think about it, my fellow Disney lovers. Especially there in the US you know and think about Disney as an “all across the board” company. Mickey and his pals can attach their brand name to all sorts of products and still be coherently seen and felt as a presence on the market. Here in Europe, Disney cannot and is not synergetically linked to ESPN. Of course, it is pulling the strings of the launching of the Channel. And — of course — the ESPN offices share the same floor and space with the Disney Channel ones. But the audience will never feel this link- at least not for a few years, until Disney Company management will feel it can be useful to cross promote its products on that outlet.
Eisner, Iger and their Vice Presidents are all well aware of this “misbalance” of perception and penetration (which obviously leads to lower revenues) and have – for a few years– taken active steps in a direction to fulfill this “international void”.
Want to know how much important in this world scheme Jay Rassulo- newly appointed Disney theme parks chief- has been and will be in the future? Well picture this: Since 1999, a new division of the Mouse House has been created; and -creatively- named “Walt Disney International”. As most of you might know, its first president was Robert Iger. Iger was directly picked up from the top spot at ABC and quickly gained the number 2 job at this mother of all Divisions within a year from this new naming. Mostly by (without much following from Eisner) signing a win-win deal with the Hong Kong government for the opening of HK Disneyland in late 2005/ early 2006.
But how many of you know that at the same time Gilles Pellisson- CEO of EuroDisney SCA until 2000, when he left and Jay moved up- was then told to jointly report to 2 people? Both Pressler (as he was the theme park chief) and Iger’s number 1 man in Europe; Etienne de Villiers.
This man, Etienne de Villers, has since then held the title of “president and managing director of Walt Disney International — Europe, Middle East and Africa.” From his office in London, de Villers leads a “brain team” of all the Presidents of the major countries of his regions. Plus he holds synergistically meetings with the management team of EuroDisney SCA so to promote all Disney European products synergistically and in the best possible way through all possible outlets.
These country managing directors are: Claus Gydesen, 39, for Germany, Austria and Switzerland and is based in Munich. Philippe Laco, 44, for France and Benelux and is based in Paris ( he was formerly vice president and general manager of The Disney Channel France since 1996). Laszlo Hubay Cebrian, 53, for Spain and Portugal (who opened Disney’s first offices in Portugal in 1980 and has managed Disney Consumer Products operations in Spain, Portugal and Germany as well as overseeing television and theme park marketing operations in Spain in prior years). Stuart Warrener, 48 for Central and Eastern Europe, Middle East and Africa, based in London. Mats Caneman, 49 for the Nordic Region based in Stockholm.
For my home country (Italy, and — for now — Greece), the CEO is Mr Umberto Virri. Virri has served as president of Disney Consumer Products Italy since 1990, overseeing all merchandise, publishing and interactive activity for Disney, including a portfolio of more than 30 magazine titles. Virri is a 23-year veteran of Disney and in addition to his current role, Virri oversees Accademia Disney, a highly regarded training program for character artists in Milan.
As you might imagine this team of Disney executives all report still to the president of Walt Disney international, who now is Michael Johnson, and have all been vital to the spearheading of new Disney businesses in these countries. All of these Disney heads (having personal basis of this) have been extremely happy with Rasulo’s promotion last month. Some of these team members have known the man since the early eighties and know what he is capable of, and what he has done both for Disneyland Resort Paris and for the European market and its perception for Disney.
It is important to understand, my American friends, that the Walt Disney Company is much more than what it appears to be in our own home market and its next-door neighbor.
De Viller and all the national managing Directors, Jay Rassulo and many more- less known- Disney mangers are and have been a vital part in making Disney what it is today. Some of these executives have been in the company form as long as Eisner, and some even more. These moves to broaden their range of control can help review the magic and fulfill Walt’s wish to “inform and educate the whole family” (as the very idea of Walt’s last dream EPCOT was, remember?).
For us Europeans (or citizens of the world, as I like to think of myself often), it is fundamental to “open our minds” and understand that this corporate strategic marketing plan form the Walt Disney Company. This plan will really kick into gear on the heels of Jay’s promotion and will lead to an even stronger presence of the mouse in Europe… and I surely hope that, unlike prior to the EuroDisney opening in 1992 (when the park was named a “cultural Chernobyl” and Mickey as a “greedy rodent”) the wide wings of the Mouse house product range will be able to provide us with even more quality products.
Hoping to have helped both European and American readers understand better the inner workings of the Walt Disney Company’s European and International divisions, I would like to wrap up this piece by sharing a friendly word of welcome to ESPN in Europe and specifically in the Italian television market.
Ciao
Andrea “Mickeyfantasmic” Monti
Television & Shows
How the Creators of South Park Tricked A-List Celebrities to Roast Universal – “Your Studio & You”
Universal Studios has a rich and storied history, but few moments are as peculiar—and as hilariously cutting—as the creation of Your Studio & You. This 14-minute parody film, commissioned in 1995 to celebrate Universal’s new ownership under Seagram’s, brings together an all-star cast, biting humor, and the unmistakable comedic fingerprints of Matt Stone and Trey Parker.
Long before South Park debuted on Comedy Central in 1997, Stone and Parker were already carving out a reputation for their irreverent style, and Your Studio & You perfectly encapsulates their knack for turning even the most corporate project into something delightfully subversive.
Matt Stone & Trey Parker Before South Park
Stone & Parker were already known out in Hollywood as funny guys. Thanks largely to “The Spirit of Christmas,” which was this video greeting card that they’d crafted for a Fox executive – who then distributed this infamously funny thing (which had Our Lord Jesus Christ & Santa Claus literally duking it out for the holiday affections of Cartman, Kenny, Stan & Kyle) to friends & family.
This was the early 1990s. No internet. Each copy of “The Spirit of Christmas” was made on VHS tape and then mailed. Went viral the old-fashioned way. It’s rumored that George Clooney made over 300 copies of “The Spirit of Christmas” and passed these VHS taps along to friends and family.
Things didn’t move as fast as they do today. “The Spirit of Christmas” still became a sensation out West.
Zucker Brothers
Matt & Trey also had other supporters in the entertainment industry. Among them David Zucker, who was one of the members of ZAZ (i.e., Zucker Abrahams Zucker), the talented trio that made “Airplane!” in 1980, “Top Secret!” in 1984 and the three “Naked Gun” movies.
- The original “Naked Gun” in 1988
- “Naked Gun 2 & 1/2 : The Smell of Fear” in 1991
- and “Naked Gun 33 & a 1/3: The Final Insult” in 1994
All five of these parody films had been made for Paramount Pictures. But in the Late Winter / Early Spring of 1995, Universal had persuaded the Zucker Brothers to come over and set up shop in a bungalow on their lower lot. With the hope that – at some point further on down the line – David & his brother Jerry would start making funny films for Universal.
And it’s during this same window of time (We’re now talking April of 1995) that news breaks that Seagrams (Yep, the adult beverage company. Who – at the time – was making an absolute fortune on the sales of wine coolers) was about to buy a majority stake in MCAUniversal. We’re talking control of 80% of that company’s stock. Which would effectively make Seagrams the new owners of Universal Studios.
Edgar Bronfman
And Edgar Bronfman – the owner of Seagrams – knew that Universal had had a tough time with its previous owners – which had been the Matsushita Electric Industrial Co. of Japan. Matsushita had bought MCA back in November of 1990 for $7.5 billion but had never really understood the entertainment industry.
This is why – after repeatedly butting heads with Lew Wasserman & Sidney Sheinberg (i.e., the heads of Universal Studios & the Universal theme park respectively) when it came to creative control of this company – Matsushita decided to wash it hands of the entire enterprise. Agreeing to sell their holdings in MCA to Seagrams for $5.7 billion (effectively taking a nearly $2 billion loss on this investment).
And Bronfman … He knew that some bad feeling had developed between Hollywood’s creative community and the Japanese owners of Universal. The thinking was that executives at Matsushita Electric had just not gotten what it took to make movies & TV shows.
And Edgar? Right from the get-go, he wanted to show that Seagrams was NOT going to be Matsushita Electric Redux. Bronfman was looking for a way to send a clear message to Hollywood’s creative community that Universal’s new owners got it. That they were willing to work with Hollywood to make the best possible movies & TV shows at Universal.
And how did Edgar decide to get this message across? By making a funny movie.
Zucker Commissions Trey Parker for “Your Studio & You”
Mind you, Bronfman himself didn’t make this film. The owner of Seagrams reached out to David Zucker. Who – after initially agreeing to produce this introduction-to-Universal film – then farmed out the production of the actual project to Trey Parker. Who – just two days before shooting was supposed to star on the Universal Lot – persuaded Matt Stone to come help him on this project.
Which brings us to “Your Studio and You.” Which is a parody of an educational film from the 1950s, right down to being shot in black & white and featuring a very generic soundtrack.
Now what’s amazing about watching “Your Studio and You” today is that this 14-minute-long film features some of the biggest names working in Hollywood back in the mid-1990s. We’re talking about people like recent Golden Globe winner Demi Moore, Sylvester Stallone, Michael J. Fox and Angela Lansbury. Not to mention two of the most powerful men in all of Hollywood, Steven Spielberg & Jeffrey Katzenberg.
And what’s especially interesting about watch “Your Studio and You” is that – as you watch these performers go through their paces in this motion pictures (which – most of the time – involves doing some innocuous task while holding a Seagram’s wine cooler) – you often get the feeling that this star is not in on the gag.
So how did Matt & Trey get away with this? Simple. There was never actually a script for “Your Studio and You.”
Filming “Your Studio & You” at Universal Studios Hollywood
Mind you, David Zucker would always insist that there was. Especially when he’d phone up celebrities on the Universal Lot and say “Hey, I’m sending over a couple of college kids later today. They’re working with me on a new parody film. It’s something that we’re doing for the new owners of Universal. I need just a half hour of your time. We’re shooting something special for the party we’ll be holding when the Seagrams people first arrive at the Studio. Absolutely. You’ll definitely get an invite to that party. So can I count on you to help these kids out? Beautiful. They’ll be over there later this morning.”
And then Matt & Trey would show up and say “… Dang, Miss Lansbury. We’re sorry. We must have left our copy of the ‘Your Studio and You’ script back in our office. Which is clear on the other side of the Lot. So – rather than waste your time – why don’t we do this instead? Follow us over to the Psycho House. Where we’re then going to get footage of you painting the front porch on Mother Bates’ house while you say ‘Gosh, with all of the wonderful improvements going on around here, everyone is going to want to work at Universal.’ Oh, and can we also get you to wear this button on the front of your blazer which reads ‘Universal is A-OK’ ? “
And over & over again, the biggest names who were working for Universal at that time took part in the production of “Your Studio & You” because A) David Zucker vouched for Matt Stone & Trey Parker and B) this was something that was being made for the new owners of Universal. And it’s just natural to want to get in good with the new boss.
Steven Spielberg, Jeffery Katzenberg, and Jaws
But no one at Universal anticipated that “Your Studio & You” would wind up being as sharp edged as the finished product turned out to be. I mean, it’s one thing to bite the hand that feeds you. But “Your Studio & You” ? It doesn’t just bite the hand. It takes the hand off at the wrist.
It’s a brutally funny film. With one of the meanest moments reserved for Steven Spielberg, who plays a driver on the Universal Studio Tour who’s trying to persuade a tram full of bored tourists (one of whom is played by Jeffery Katzenberg) that the “Shark Attack” scene down by Jaws Lagoon is actually exciting.
Spielberg actually says lines like “ … Whoa, whoa. What is going on here? Ladies and gentlemen, this never happens. Look out! It’s a shark! Whoa, that is one big scary shark.”
Mind you, as footage of this mechanical shark repeatedly coming up out of the water is shown, “Your Studio & You” ‘s off-screen narrator (who is voiced by Trey Parker says):
“But what about tomorrow? If we don’t keep in step with the times, things that were once neat and thrilling can become old and stupid.”
“Your Studio & You” Reception
This film was supposed to be shown only once at the welcoming party for Seagrams executive on the Universal Lot. And I’m told that – when Edgar Bronfman saw the finished product at that party – he reportedly turned to David Zucker and said “ … That’s a little more mean-spirited that I think it needed to be.”
And with that, “Your Studio & You” was supposed to go back into the Universal vault, never to be seen again. But when “South Park” debuted on Comedy Central in August of 1997 and then became a sensation for its biting humor, there was suddenly a lot of interest in what else Matt & Trey had done. Which is why copies of “The Spirit of Christmas” began to circulate. And – over time – copies of “Your Studio & You” began to bubble up.
Which – as Stone & Parker have repeatedly pointed out – was just not supposed to happen. Largely because none of the celebrities who appeared in “Your Studio & You” had never signed releases for Universal’s legal department. Because – again – this was for a movie that was only going to be shown once at a private function on the Universal Lot.
Matt mentioned (as part of a career retrospective at the Paley Center in LA back in 2000) that “ … they wouldn’t even let us keep a copy of the finished film.”
It’s a funny but brutal movie. And worth taking a look at today especially if you’re a theme park history buff because it shows Universal Studios Hollywood’s “Jurassic Park: The Ride” still under construction on the Lower Lot. That attraction would finally open to the public in June of 1996.
“Your Studio & You” became a lot easier to see after Seagrams sold off its share of Universal to Vivendi in 2000. Copies began propagating online after that. Though Universal Legal will periodically make an effort to get the latest copy of “Your Studio & You” taken off the Internet because – again – none of the performers who appear on camera ever signed the proper releases and/or were paid for their efforts.
That said, if you’re up for a mean-spirited laugh, “Your Studio & You” is well worth 14 minutes of your time. That said, once you watch this thing, be warned:
- You’re immediately going to be thirsty for a Seagram’s wine cooler
- And you’re going to have a sudden desire to go out & buy a porcelain deer.
Theme Parks & Themed Entertainment
Disney and Macy’s 90-Year Thanksgiving Day Parade Partnership: From Mickey’s First Balloon to Minnie’s Big Debut
Now, folks, if you’re like me, Thanksgiving just wouldn’t be the same without a coffee, a cozy seat, and Macy’s Thanksgiving Day Parade on the TV. And if you’re really like me, you’re watching for one thing: Disney balloons floating down 34th Street. Ever wondered how Mickey, Donald, and soon Minnie Mouse found their way into this beloved New York tradition? Well, grab your popcorn because we’re diving into nearly 90 years of Disney’s partnership with Macy’s.
The Very First Parade and the Early Days of Balloons
The Macy’s Thanksgiving Day Parade goes way back to 1924, but if you can believe it, balloons weren’t part of the festivities until 1927. That first lineup included Felix the Cat, a dragon, and a toy soldier, all towering above the crowds. Back then, Macy’s had a pretty wild idea to end the parade: they would let the balloons drift off into the sky, free as birds. But this wasn’t just Macy’s feeling generous. Each balloon had a message attached, offering a $100 reward (about $1,800 in today’s dollars) for anyone who returned it to the flagship store on 34th Street.
And here’s where it gets interesting. This tradition carried on for a few years, right up until 1932, when Felix the Cat almost took down a plane flying over New York City! Imagine that—you’re flying into LaGuardia, and suddenly, there’s a 60-foot balloon drifting toward your wing. Needless to say, that was the end of Macy’s “fly away” stunt, and from then on, the balloons have stayed firmly grounded after the parade ends.
1934: Mickey Mouse Floats In, and Disney Joins the Parade
It was 1934 when Mickey Mouse finally made his grand debut in the Macy’s parade. Rumor has it Walt Disney himself collaborated with Macy’s on the design, and by today’s standards, that first Mickey balloon was a bit of a rough cut. This early Mickey had a hotdog-shaped body, and those oversized ears gave him a slightly lopsided look. But no one seemed to mind. Mickey was there, larger than life, floating down the streets of New York, and the crowd loved him.
Mickey wasn’t alone that year. He was joined by Pluto, Horace Horsecollar, and even the Big Bad Wolf and Practical Pig from The Three Little Pigs, making it a full Disney lineup for the first time. Back then, Disney wasn’t yet the entertainment powerhouse we know today, so for Walt, getting these characters in the parade meant making a deal. Macy’s required its star logo to be featured on each Disney balloon—a small concession that set the stage for Disney’s long-standing presence in the parade.
Duck Joins and Towers Over Mickey
A year later, in 1935, Macy’s introduced Donald Duck to the lineup, and here’s where things got interesting. Mickey may have been the first Disney character to float through the parade, but Donald made a huge splash—literally. His balloon was an enormous 60 feet tall and 65 feet long, towering over Mickey’s 40-foot frame. Donald quickly became a fan favorite, appearing in the lineup for several years before being retired.
Fast-forward a few decades, and Donald was back for a special appearance in 1984 to celebrate his 50th birthday. Macy’s dug the balloon out of storage, re-inflated it, and sent Donald down 34th Street once again, bringing a bit of nostalgia to the holiday crowd.
A Somber Parade in 2001
Now, one of my most memorable trips to the parade was in 2001, just weeks after the 9/11 attacks. Nancy and I, along with our friends, headed down to New York, and the mood was something I’ll never forget. We watched the start of the parade from Central Park West, but before that, we went to the Museum of Natural History the night before to see the balloons being inflated. They were covered in massive cargo nets, with sandbags holding them down. It’s surreal to see these enormous balloons anchored down before they’re set free.
That year, security was intense, with police lining the streets, and then-Mayor Rudy Giuliani rode on the Big Apple float to roaring applause. People cheered his name, waving and shouting as he passed. It felt like the entire city had turned out to show their resilience. Even amidst all the heightened security and tension, seeing those balloons—brought a bit of joy back to the city.
Balloon Prep: From New Jersey’s MetLife Stadium to California’s D23 Expo
Each year before the parade, Macy’s holds a rehearsal event known as Balloon Fest at MetLife Stadium in New Jersey. This is where handlers get their first crack at guiding the balloons, practicing with their parade masters, and learning the ropes—literally. It’s an entire production unto itself, with dozens of people rehearsing to make sure these enormous inflatables glide smoothly down the streets of New York on parade day.
In 2015, Macy’s took the balloon show on the road, bringing their Buzz Lightyear balloon out to California for the D23 Expo. I was lucky enough to be there, and watching Buzz get inflated piece by piece in the Anaheim Convention Center parking lot was something to behold. Each section was filled with helium in stages, and when they got around to Buzz’s lower half, well, there were more than a few gas-related jokes from the crowd.
These balloons seem to have a personality all their own, and seeing one like Buzz come to life up close—even outside of New York—had all the excitement and anticipation of the real deal.
Mickey’s Comeback as a Bandleader and Sailor Mickey
After a long hiatus, Mickey Mouse made his return to the Macy’s parade in 2000, this time sporting a new bandleader outfit. Nine years later, in 2009, Sailor Mickey joined the lineup, promoting Disney Cruise Line with a nautical twist. Over the past two decades, Disney has continued to enchant parade-goers with characters like Buzz Lightyear in 2008 and Olaf from Frozen in 2017. These balloons keep Disney’s iconic characters front and center, drawing in both longtime fans and new viewers.
But ever wonder what happens to the balloons after they reach the end of 34th Street? They don’t just disappear. Each balloon is carefully deflated, rolled up like a massive piece of laundry, and packed into storage bins. From there, they’re carted back through the Lincoln Tunnel to Macy’s Parade Studio in New Jersey, where they await their next flight.
Macy’s Disney Celebration at Hollywood Studios
In 1992, Macy’s took the spirit of the parade down to Disney-MGM Studios in Orlando. After that year’s parade, several balloons—including Santa Goofy, Kermit the Frog, and Betty Boop—were transported to Hollywood Studios, re-inflated, and anchored along New York Street as part of a holiday display. Visitors could walk through this “Macy’s New York Christmas” setup and see the balloons up close, right in the middle of the park. While this display only ran for one season, it paved the way for the Osborne Family Spectacle of Dancing Lights, which became a holiday staple at the park for years to come.
Minnie Mouse’s Long-Awaited Debut in 2024
This year, Minnie Mouse will finally join the parade, making her long-overdue debut. Macy’s is rolling out the red carpet for Minnie’s arrival with special pop-up shops across the country, where fans can find exclusive Minnie ears, blown-glass ornaments, T-shirts, and more to celebrate her first appearance in the Thanksgiving Day Parade.
For those lucky enough to catch the parade this year, you’ll see Minnie take her first float down 34th Street, decked out in her iconic red bow and polka-dot dress. Macy’s and Disney are also unveiling a new Disney Cruise Line float honoring all eight ships, including the latest, the Disney Treasure.
As always, I’ll be watching from my favorite chair, coffee in hand, as Minnie makes her grand entrance. The 98th annual Macy’s Thanksgiving Day Parade airs live on NBC, and it’s a tradition you won’t want to miss—whether you’re on 34th Street or tuning in from home.
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
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