/PRNewswire/ — LeapFrog Enterprises, Inc. (NYSE:LF), the leader in
educational entertainment, today announced the release of interactive
eBooks from Disney Publishing Worldwide, the world's largest publisher
of children's books and magazines, as part of LeapFrog's new third-party
developer program for its award-winning platforms. "Doc McStuffins:
Rundown Racecar" and "Wreck It Ralph: Sugar Rush" were developed and
produced by Disney Publishing Worldwide for LeapFrog and are available
for purchase in the "Just for Fun" section of the LeapFrog App Center
for the kid's learning tablets, LeapPad1TM and LeapPad2TM, and learning video game systems, Leapster ExplorerTM and LeapsterGSTM.
developers and gaming studios the opportunity to develop new interactive
games and apps for the millions of connected LeapFrog platforms around
the world," said Greg Ahearn, chief
marketing officer at LeapFrog. "The highly experienced team at LeapFrog
and Disney Publishing worked closely to ensure these eBooks offered kids
truly unique reading adventures. We will continue to work with brands
such as Disney to provide new and unique ways to engage kids on our
award-winning learning platforms."
The new interactive eBooks, "Doc McStuffins: Rundown Racecar" and
"Wreck It Ralph: Sugar Rush," are available in the LeapFrog App Center
and features activities that immerse readers in the storyline and give
them an opportunity to be part of the story. In "Doc McStuffins: Rundown
Racecar" kids will grab their magic stethoscopes and help Doc
McStuffins tune up a toy car while experiencing a valuable lesson on the
importance of getting enough rest. "Wreck It Ralph: Sugar Rush" is a
high-energy kart-racing adventure that introduces kids to compassion.
VP, digital media, Disney Publishing Worldwide. "Leveraging Disney's
collection of timeless stories, our work with LeapFrog allows us to
offer millions of children the chance to interact with characters they
know and love through new innovative interactive experiences."
The new eBooks from Disney Publishing Worldwide join LeapFrog's vast
library of learning games, eBooks, videos, music and more that have been
reviewed and approved by LeapFrog's highly experienced team of
educational experts.
Availability
"Doc McStuffins: Rundown Racecar" and "Wreck It Ralph: Sugar Rush" eBooks are available for purchase (MSRP $5.00,
for children three years and older) in the LeapFrog App Center. The
LeapFrog App Center can be accessed through the LeapFrog Connect
Application for LeapPad1, LeapPad2, Leapster Explorer and LeapsterGS.
LeapPad1 (MSRP $79.99, for children ages 4-9), LeapPad2 (MSRP $99.99, for children ages 3-9), Leapster Explorer (MSRP $59.99, for children ages 4-9) and LeapsterGS (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com.
For more information on LeapPad1, LeapPad2, Leapster Explorer, LeapsterGS and other LeapFrog products, visit www.leapfrog.com.
About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment
for children. LeapFrog's award-winning product portfolio helps millions
of children achieve their potential by delivering best-in-class
curriculum through engaging content, fun multimedia learning platforms
and toys. The Learning Path, LeapFrog's proprietary online destination
for parents and extended family, provides personalized feedback on a
child's learning progress and offers product recommendations to enhance
each child's learning experience. Through the power of play, LeapFrog's
products and curriculum help children of all ages prepare for school and
life success. LeapFrog's products are available in more than 45
countries and have been used by teachers in more than 100,000 U.S.
classrooms. LeapFrog is based in Emeryville, California,
and was founded in 1995 by a father who revolutionized technology-based
learning solutions to help his child learn how to read. Come see the
learning at www.leapfrog.com.
TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.
About Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world's largest publisher of
children's books and magazines with over 700 million products sold each
year. Disney Publishing Worldwide consists of an extensive worldwide
licensing structure as well as vertically integrated publishing
imprints, including Disney Book Group in the U.S., Disney Libri in Italy, and Disney Libros in Spain. DPW publishes a range of children's magazines globally, including Topolino, Le Journal de Mickey, and Donald Duck,
as well as Disney kids magazines in the U.S., which include Disney
Princess and Phineas and Ferb. Disney English is DPW's English language
learning business, which includes Disney English learning centers in China
and a worldwide retail licensing program. DPW's digital products
include bestselling eBook titles as well as original apps. Headquartered
in Glendale, California, Disney
Publishing Worldwide publishes books, magazines, and digital products in
85 countries in 75 languages. For more information visit www.disneypublishing.com.