Mike & Sulley join the long parade of Pixar & Disney stars who “Got Milk ?”

Jim Hill

12 years ago

So what's the drink of choice in Monstropolis these days?
Milk, of course. And if the college-aged versions of James P. Sullivan &
Mike Wazowski are to be believed, milk doesn't just do the human body
good. It also does wonders for a growing
monster. Giving Sulley a thicker coat of fur and — in Mike's case — stronger
nails on his hands & his feet.

Mind you, these stars of Pixar's first-ever prequel, "Monsters
University," (which arrives in
theaters on June 21st) aren't the only Mouse House-related toons to ever appear
in a "Got Milk ?" ad. Truth be told, Handy Manny was the very first.
This Disney Junior favorite wore a milk mustache in a "Got Milk ?" print
ad that ran back in June of 2010.

Phineas & Ferb followed Manny with their own "Got Milk ?" print
ad back in August of 2012.

But before these Disney Channel / Disney XD toon stars got
their milk mustaches, there have been plenty of real-life Mouse House
performers who got to appear in "Got Milk ?" ads.

Hilary Duff was probably the first. After her "Lizzie
McGuire" TV series had wrapped production but before "The Lizzie
McGuire Movie
" had rolled into
theaters in May 2003, Hilary helped promote that upcoming Walt Disney Pictures
release by modeling a milk mustache in a "Got Milk" print ad.

Lindsay Lohan — inbetween starring in Disney's "Freaky
Friday
" remake in 2003 and "Herbie: Fully Loaded
" in 2005 — did
the white-stuff-under-her-nose thing in 2004.

Okay. I admit it. That was kind of a mean joke. But as you
can see by the make-up work that's been done on Corbin Bleu …

… just prior to the shooting of the High School Musical
"Got Milk ?" ad …

… making sure that that milk mustache looks just right (as
it does on Miley Cyrus) …

… does take some doing. There are actually huge crews that work
behind-the-scenes on these "Got Milk ? " print ads …

… which given how elaborate these photo shoots can be
sometimes (EX: Demi Lovato crowd-surfing below with a milk mustache) …

… but as far as The Walt Disney Company is concerned, all
this extra effort is worth it …

… given all the free publicity this California Milk
Processor Board promotion gave to Disney Channel shows like "The Suite
Life on Deck
" with Dylan & Cole Sprouse.

Which is why the Mouse has happily worked with the "Got
Milk ? " people to help get the word out about ABC primetime programs like
"Modern Family" …

… and "Dancing with the Stars."

Not to mention ABC Daytime shows like "The View"
…

… and its soaps … er … I mean soap.

And if those photos that popped up around the Web earlier this
week are any indication …

… Disney is about to start working with the "Got Milk
?" people to promote the syndicated series it produces like
"Katie."

So what do you folks think? Are these "Got Milk ?"
ads actually an effective way to promote upcoming projects like "Monsters
University" ?

Your thoughts?