So how was your Tuesday? Me? I wound up getting schooled on Pixar's next full length animated feature, "Monsters University."
Photo by Jim Hill
Early yesterday morning, I flew out to San Francisco to take part in a Press Day for this "Monsters, Inc." prequel. And I'll say this much: The folks in Disney & Pixar's marketing office really know how to theme a media event. As I (and 30 other lucky bloggers & journalists) got off the bus that took us over to the Emeryville campus, we first had to walk through a facsimile of the Monsters University gate. Then when we arrived at the Steve Jobs building …
Photo by Jim Hill
… we found all sorts of sign-up booths set up for various activities at Monsters University …
Photo by Jim Hill
… which then made us relive that first-day-of-college feeling. As we first registered for classes …
Photo by Jim Hill
… and then wandered around the student union …
Photo by Jim Hill
… and then checked out the fliers on the dorm's communal bulletin board to see what was going on around campus that coming weekend.
Photo by Jim Hill
The central atrium in the Steve Jobs Building featured these enormous colorful banners which talked up the various fraternities found at Monsters University.
Photo by Jim Hill
Or — if you wanted — you could get your picture taken with those two big men … er … monsters on campus, Mike and Sulley.
Photo by Jim Hill
Now as part of yesterday's "Monsters University" media event, we got to see about 40 minutes of this Dan Scanlon movie. Plus we got to see all of Pixar's brand-new short, "The Blue Umbrella" …
Copyright Disney Pixar. All rights reserved
… which is a photo-realistic charmer. And I'd love to tell you guys all about the footage we were shown yesterday afternoon. But I have to honor the embargo that Disney & Pixar's publicists set up. Which means that I'm not allowed to post a piece that goes into great detail about "Monsters University" and/or "The Blue Umbrella" 'til April 24th at 9 a.m. ET. So if you want to swing by JHM two weeks from now, I'll have some fun stories that I can then share with you.
Your thoughts?