Philadelphia – August 18, 2011 – Alfred Angelo, leading gown
manufacturer, is pleased to announce its second collaboration with
Disney Consumer Products, this time on the launch of the 2012 prom
collection–Disney Royal Ball by Alfred Angelo. Boutique owners will be
able to preview the entire collection at the August Atlanta Apparel
Fashion Show this week (August 18 -22, 2011).
The collection consists of trend-right ball gowns designed to appeal to
every teen's inner princess. Inspired by the essence and personalities
of Ariel, Belle, Cinderella, Jasmine, Rapunzel, Sleeping Beauty
(Aurora), Snow White and Tiana, these exquisite gowns come in 24 styles
and a royally glamorous color palette. Given heightened interest
surrounding the royal family, experts predict the ball gown will be the
most important silhouette for the 2012 prom season. The Disney Royal
Ball collection elevates this silhouette and evokes the grandeur and
opulence fit for royalty.
Michael Shettel, designer for Alfred Angelo, says, "Working on this
collection has been a fabulous experience. We designed each gown to
have its own personality and uniqueness, just like the Disney Princess
characters. The gowns are full of fantasy, color and magic….the best
combination in making the perfect prom dress, and a perfect prom night."
"Today's teens grew up with Disney fairytales, they have fun memories of
Disney Princess characters, and they're also exploring their sense
style. With the Disney Royal Ball collection we've set out to create a
line of prom dresses that is versatile, glamorous and brings a little
bit of that Disney magic to their special day," said Robert Oberschelp,
director of Disney Collections at Disney Consumer Products.
The Disney Royal Ball by Alfred Angelo collection will be sold in stores starting December 2011. Photos will be released soon.
About Alfred Angelo
Founded in the 1930s by Alfred Angelo Piccione and his wife, Edythe
Piccione, Alfred Angelo is the world's leading maker of wedding gowns
and bridesmaid dresses and is committed to providing beautiful,
high-quality bridal and formal dresses at affordable prices. In addition
to manufacturing dresses distributed in over 2500 wholesale stores
worldwide, the company operates Alfred Angelo Bridal Stores located in
Arizona, Alabama, Arkansas, California, Florida, Louisiana, Maryland,
Mississippi, Nevada, New Mexico, New York, Ohio, Oklahoma, Pennsylvania,
Tennessee, Texas, Virginia, and Washington.
For more information about Alfred Angelo, please visit www.alfredangelo.com.