History

Toon Tuesday : “Just finish the darned thing !”

Floyd Norman returns with a column that talks about the very start of his career at Disney Feature Animation. Back when he was a member of the “Fairy Unit” working on “Sleeping Beauty”

Published

18 years ago

March 5, 2007

Floyd Norman

I can’t remember the production number of any Disney or Pixar movie I’ve ever worked on — except one.

“Sleeping Beauty’s production number was 2082. I’ve never forgotten that number and probably never will. It was a number I had to write on every production slip, folder and drawing. And you better believe it — “Sleeping Beauty” had its share of drawings. It was not unusual for a scene in the film to be redrawn three separate times. Ouch!

I was lucky enough to work on this classic Disney movie many years ago. It was my first feature film, and my induction into an animation “boot camp” of sorts as I learned the ropes of film production with a talented group of Disney veterans. Oddly enough, it all began with a magazine.

Here’s a scan of that Cosmopolitan magazine where I saw my first sketch of Briar Rose.
Below is Jon Whitcomb’s sketch of Mary Costa, the voice of Sleeping Beauty

I opened the new issue of Cosmopolitan magazine to find a beautiful drawing of a new character for the upcoming Disney film, “Sleeping Beauty.” The line drawing was by Tom Oreb, one of Disney’s top character designers. This was the fifties, and I was still a student at the Art Center College of Design in Los Angeles. I loved the drawing. But I knew there was little chance of my ever working on this new Disney animated motion picture … Or so I thought.

As luck would have it, a phone call interrupted my third year at school and I instantly became a “drop out.” Disney had invited me to join their new group of animation apprentices. And with that, I began my career in the cartoon business.

It wasn’t called Feature Animation back then. Animation meant everything from TV animation, shorts, features, featurettes and special projects all under one roof. However, most young Disney artists angled for a position on the feature film currently in production if for no other reason than the bragging rights.

Like most young artists, I earned my stripes by working on “The Mickey Mouse Club,” “Disneyland,” and several short cartoons then in production. In time, I began to appreciate the fine work being done by Disney’s “B Team” on these second-tier projects. Though lacking the cachet of the Disney Feature unit, the artists and animators were still doing some pretty impressive work. Some artists in our group preferred the shorts work because the animation had more energy and vitality. Unlike the rather subdued, and often labored, feature film work.

Animator Fred Hellmich was our boss. Freddy made sure that our drawings were on
model and up to the Disney standard on “Sleeping Beauty.” Freddy also ran
interference for us with the Nine Old Men
Photo by Floyd Norman

For those familiar with the history of “Sleeping Beauty,” you’ll probably remember that this particular animated film suffered from Walt Disney’s lack of attention throughout the course of development. As you might imagine, the Old Maestro was preoccupied with his new theme park in Anaheim. Though Walt attended story meetings on occasion, more important issues at Disneyland continually diverted his attention. Key artists like Ken Anderson were often borrowed from the feature because Walt wanted him to remedy some situation at the park. This was 1956, and even though the movie had a release date of 1959, only one sequence had been moved into production.

Eventually, the lack of progress on “Sleeping Beauty” began to annoy the Old Maestro. Over time, it became clear that the movie was not exactly thrilling Walt Disney, and he was anxious to move things along. One day, Walt was heard to exclaim “Just finish the darn thing!” And suddenly, the film was put on the fast track.

Even with the lack of progress on the film, the animators had cranked out a considerable amount of rough animation. This footage would have to be “cleaned-up” before advancing to the next stage of production. Our finished pencils would move to Ink & Paint where hundreds of talented young women would ink and paint the drawings by hand. If you’ve ever seen a “Sleeping Beauty” finished cel, you’ll note that each cel had inks in multiple colors. Every individual cel in the movie was a mini masterpiece.

Animation production bosses Ken Peterson and Andy Engman set up what were then known as clean-up units. These units were the animation equivalent of shock troops. Small, efficient teams capable of churning out reams of finished footage in order to complete the picture on schedule. Each unit was assigned a character or series of characters in the movie that would be their specialty. Most teams would consist of a Key Clean-Up Artist (often a former animator), two additional assistant animators, two break-down artists, and finally two or three inbetweeners. With this system in place, Disney’s master animators would move their scenes through this artistic pipeline.

Crew member Rick Gonzales takes a break to study paintings
by “Sleeping Beauty” color stylist Eyvind Earle
Photo by Floyd Norman

I was assigned to the “Fairy Unit.” No, it’s not what you think. Our job was cleaning up all the footage on the three fairies, Flora, Fauna and Merryweather — the magical sprites that take the princess Aurora into hiding in the forest. Freddy Hellmich headed up our unit. Freddy was a former Disney animator pressed into service as Key Clean-up. Veterans Chuck Williams and Jim Fletcher assisted him. Finally, the kids in the group were Bob Reese, Rick Gonzales, and myself. Our jobs were to finalize the footage coming from the multiple animators assigned to the three fairies. All this was done under the watchful eye of Directing Animator Frank Thomas.

Quality control was our utmost concern, and all unit leaders gave their crews continual drawing lessons throughout the production. It was the best animation training any young Disney artist could have received because no drawing escaped the scrutiny of the Directing Animators. Milt Kahl, Frank Thomas, Marc Davis, Ollie Johnston and others cut you no slack. I do not exaggerate when I say we caught hell for an off model drawing, the shape of an eye, or the width of an eyelash.

As the deadline for “Sleeping Beauty” approached, all crews were put on overtime. I confess, unlike recent animation backbreaking schedules, our overtime assignment was almost leisurely. Free meals were provided by the Disney commissary, and all were encouraged to work no later than nine PM. Walt Disney was not about to “burn out” his talent pool, and unlike today’s often insane production schedules, the studio kept their production demands in check. This is something today’s studio managers could learn from — but that’s the subject of another column.

If you were a young bachelor like most of us, the Disney studio was our second home anyway. We would wander the hallways at night, and talk with the Disney veterans. On occasion, some “old guy” would set us down and tell us tales of the early days on Hyperion. We also heard the war stories and the military occupation of Walt’s cartoon factory. Finally, we heard fascinating tales about the Old Maestro himself. Hard work had never been so much fun.

Jim Fletcher was another member of our crew. Jim attended the Chicago
Art institute before coming to Disney in the 1950s.
Photo by Floyd Norman

Production 2082 — Walt Disney’s “Sleeping Beauty” — opened in 1959 to lukewarm reviews. Those of us who worked on the animated masterpiece were taken aback by the public’s rejection of our labor of love. However, over the years the movie has found new life and garnered a dedicated legion of fans. “Sleeping Beauty” in many ways was the end of an era. It was the last feature film inked and painted by hand, and six hundred artists labored for over five years to create a hand drawn animated classic that would continue to delight audiences for years.

With “Sleeping Beauty” wrapped, Walt Disney was suddenly excited about an idea for another feature film. It would be called “The One Hundred and One Dalmatians.” But for the life of me, I can’t remember that film’s production number.

Did you enjoy today’s look back at the creation of “Sleeping Beauty” ? Well, that’s just the tip of the iceberg when it comes to the many animation-related tales that Floyd Norman has to tell. Many of which you’ll find in the three books Floyd currently has the market. Each of which take an affectionate look back at the time that Mr. Norman has spent in Toontown.

These include Floyd’s original collection of cartoons and stories — “Faster! Cheaper! The Flip Side of the Art of Animation” (which is available for sale over at John Cawley’s cataroo.com) as well as two follow-ups to that book, “Son of Faster, Cheaper” & “How the Grinch Stole Disney.” Which you can purchase by heading over to Afrokids.com.

History

The Evolution and History of Mickey’s ToonTown

Published

9 months ago

February 7, 2024

Jim Hill

Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?

There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.

The Beginning: Mickey’s Birthdayland

The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.

In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.

Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.

From Concept to Reality: The Birth of Toontown

In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.

Building Challenges: Innovative Solutions

The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.

And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.

Key Attractions: Bringing Animation to Life

Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.

Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.

Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.

Executive Decisions: Shaping ToonTown’s Unique Attractions

The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.

In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.

These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.

Global Influence: Toontown’s Worldwide Appeal

The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.

Evolution and Reimagining: Toontown Today

As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.

Dive Deeper into ToonTown’s Story

Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!

History

Unpacking the History of the Pixar Place Hotel

Published

10 months ago

January 30, 2024

Jim Hill

Pixar Place Hotel, the newly unveiled 15-story tower at the Disneyland Resort, has been making waves in the Disney community. With its unique Pixar-themed design, it promises to be a favorite among visitors.

However, before we delve into this exciting addition to the Disneyland Resort, let’s take a look at the fascinating history of this remarkable hotel.

The Emergence of the Disneyland Hotel

To truly appreciate the story of the Pixar Place Hotel, we must turn back the clock to the early days of Disneyland. While Walt Disney had the visionary ideas and funding to create the iconic theme park, he faced a challenge when it came to providing accommodations for the park’s visitors. This is where his friend Jack Wrather enters the picture.

Jack Wrather, a fellow pioneer in the television industry, stepped in to assist Walt Disney in realizing his dream. Thanks to the success of the “Lassie” TV show produced by Wrather’s company, he had the financial means to build a hotel right across from Disneyland.

The result was the Disneyland Hotel, which opened its doors in October 1955. Interestingly, the early incarnation of this hotel had more of a motel feel than a hotel, with two-story buildings reminiscent of the roadside motels popular during the 1950s. The initial Disneyland Hotel consisted of modest structures that catered to visitors looking for affordable lodging close to the park. While the rooms were basic, it marked the beginning of something extraordinary.

The Evolution: From Emerald of Anaheim to Paradise Pier

As Disneyland’s popularity continued to soar, so did the demand for expansion and improved accommodations. In 1962, the addition of an 11-story tower transformed the Disneyland Hotel, marking a significant transition from a motel to a full-fledged hotel.

The addition of the 11-story tower elevated the Disneyland Hotel into a more prominent presence on the Anaheim skyline. At the time, it was the tallest structure in all of Orange County. The hotel’s prime location across from Disneyland made it an ideal choice for visitors. With the introduction of the monorail linking the park and the hotel, accessibility became even more convenient. Unique features like the Japanese-themed reflecting pools added to the hotel’s charm, reflecting a cultural influence that extended beyond Disney’s borders.

Japanese Tourism and Its Impact

During the 1960s and 1970s, Disneyland was attracting visitors from all corners of the world, including Japan. A significant number of Japanese tourists flocked to Anaheim to experience Walt Disney’s creation. To cater to this growing market, it wasn’t just the Disneyland Hotel that aimed to capture the attention of Japanese tourists. The Japanese Village in Buena Park, inspired by a similar attraction in Nara, Japan, was another significant spot.

These attractions sought to provide a taste of Japanese culture and hospitality, showcasing elements like tea ceremonies and beautiful ponds with rare carp and black swans. However, the Japanese Village closed its doors in 1975, likely due to the highly competitive nature of the Southern California tourist market.

The Emergence of the Emerald of Anaheim

With the surge in Japanese tourism, an opportunity arose—the construction of the Emerald of Anaheim, later known as the Disneyland Pacific Hotel. In May 1984, this 15-story hotel opened its doors.

What made the Emerald unique was its ownership. It was built not by The Walt Disney Company or the Oriental Land Company (which operated Tokyo Disneyland) but by the Tokyu Group. This group of Japanese businessmen already had a pair of hotels in Hawaii and saw potential in Anaheim’s proximity to Disneyland. Thus, they decided to embark on this new venture, specifically designed to cater to Japanese tourists looking to experience Southern California.

Financial Challenges and a Changing Landscape

The late 1980s brought about two significant financial crises in Japan—the crash of the NIKKEI stock market and the collapse of the Japanese real estate market. These crises had far-reaching effects, causing Japanese tourists to postpone or cancel their trips to the United States. As a result, reservations at the Emerald of Anaheim dwindled.

To adapt to these challenging times, the Tokyu Group merged the Emerald brand with its Pacific hotel chain, attempting to weather the storm. However, the financial turmoil took its toll on the Emerald, and changes were imminent.

The Transition to the Disneyland Pacific Hotel

In 1995, The Walt Disney Company took a significant step by purchasing the hotel formerly known as the Emerald of Anaheim for $35 million. This acquisition marked a change in the hotel’s fortunes. With Disney now in control, the hotel underwent a name change, becoming the Disneyland Pacific Hotel.

Transformation to Paradise Pier

The next phase of transformation occurred when Disney decided to rebrand the hotel as Paradise Pier Hotel. This decision aligned with Disney’s broader vision for the Disneyland Resort.

While the structural changes were limited, the hotel underwent a significant cosmetic makeover. Its exterior was painted to complement the color scheme of Paradise Pier, and wave-shaped crenellations adorned the rooftop, creating an illusion of seaside charm. This transformation was Disney’s attempt to seamlessly integrate the hotel into the Paradise Pier theme of Disney’s California Adventure Park.

Looking Beyond Paradise Pier: The Shift to Pixar Place

In 2018, Disneyland Resort rebranded Paradise Pier as Pixar Pier, a thematic area dedicated to celebrating the beloved characters and stories from Pixar Animation Studios. As a part of this transition, it became evident that the hotel formally known as the Disneyland Pacific Hotel could no longer maintain its Paradise Pier theme.

With Pixar Pier in full swing and two successful Pixar-themed hotels (Toy Story Hotels in Shanghai Disneyland and Tokyo Disneyland), Disney decided to embark on a new venture—a hotel that would celebrate the vast world of Pixar. The result is Pixar Place Hotel, a 15-story tower that embraces the characters and stories from multiple Pixar movies and shorts. This fully Pixar-themed hotel is a first of its kind in the United States.

The Future of Pixar Place and Disneyland Resort

As we look ahead to the future, the Disneyland Resort continues to evolve. The recent news of a proposed $1.9 billion expansion as part of the Disneyland Forward project indicates that the area surrounding Pixar Place is expected to see further changes. Disneyland’s rich history and innovative spirit continue to shape its destiny.

In conclusion, the history of the Pixar Place Hotel is a testament to the ever-changing landscape of Disneyland Resort. From its humble beginnings as the Disneyland Hotel to its transformation into the fully Pixar-themed Pixar Place Hotel, this establishment has undergone several iterations. As Disneyland Resort continues to grow and adapt, we can only imagine what exciting developments lie ahead for this iconic destination.

If you want to hear more stories about the History of the Pixar Place hotel, check our special edition of Disney Unpacked over on YouTube.

Stay tuned for more updates and developments as we continue to explore the fascinating world of Disney, one story at a time.

History

From Birthday Wishes to Toontown Dreams: How Toontown Came to Be

Published

10 months ago

January 14, 2024

Jim Hill

In the latest release of Episode 4 of Disney Unpacked, Len and I return, joined as always by Disney Imagineering legend, Jim Shull. This two-part episode covers all things Mickey’s Birthday Land and how it ultimately led to the inspiration behind Disneyland’s fan-favorite land, “Toontown”. But let’s not get ahead of ourselves here. It all starts in the early days at Disneyland.

Early Challenges in Meeting Mickey

Picture this: it’s the late 1970s and early 1980s, and you’re at Disneyland. You want to meet the one and only Mickey Mouse, but there’s no clear way to make it happen. You rely on Character Guides, those daily printed sheets that point you in Mickey’s general direction. But let’s be honest, it was like finding a needle in a haystack. Sometimes, you got lucky; other times, not so much.

Mickey’s Birthdayland: A Birthday Wish that Came True

Fast forward to the late 1980s. Disney World faced a big challenge. The Disney-MGM Studios Theme Park was under construction, with the company’s marketing machine in full swing, hyping up the opening of Walt Disney World’s third theme park, MGM Studios, in the Spring of 1989. This extensive marketing meant that many people were opting to postpone their family’s next trip to Walt Disney World until the following year. Walt Disney World needed something compelling to motivate guests to visit Florida in 1988, the year before Disney MGM Studios opened.

Enter stage left, Mickey’s Birthdayland. For the first time ever, an entire land was dedicated to a single character – and not just any character, but the mouse who started it all. Meeting Mickey was no longer a game of chance; it was practically guaranteed.

The Birth of Birthdayland: Creative Brilliance Meets Practicality

In this episode, we dissect the birth of Mickey’s Birthdayland, an initiative that went beyond celebrating a birthday. It was a calculated move, driven by guest feedback and a need to address issues dating back to 1971. Imagineers faced the monumental task of designing an experience that honored Mickey while efficiently managing the crowds. This required the perfect blend of creative flair and logistical prowess – a hallmark of Disney’s approach to theme park design.

Evolution: From Birthdayland to Toontown

The success of Mickey’s Birthdayland was a real game-changer, setting the stage for the birth of Toontown – an entire land that elevated character-centric areas to monumental new heights. Toontown wasn’t merely a spot to meet characters; it was an immersive experience that brought Disney animation to life. In the episode, we explore its innovative designs, playful architecture, and how every nook and cranny tells a story.

Impact on Disney Parks and Guests

Mickey’s Birthdayland and Toontown didn’t just reshape the physical landscape of Disney parks; they transformed the very essence of the guest experience. These lands introduced groundbreaking ways for visitors to connect with their beloved characters, making their Disney vacations even more unforgettable.

Beyond Attractions: A Cultural Influence

But the influence of these lands goes beyond mere attractions. Our episode delves into how Mickey’s Birthdayland and Toontown left an indelible mark on Disney’s culture, reflecting the company’s relentless dedication to innovation and guest satisfaction. It’s a journey into how a single idea can grow into a cherished cornerstone of the Disney Park experience.

Interested in learning about Jim Shull’s original idea for a Winnie the Pooh ride? Here’s concept art of the attraction proposed for the original Toontown in Disneyland. More on [Disney Unpacked].

Unwrapping the Full Story of Mickey’s Birthdayland

Our two-part episode of Disney Unpacked is available for your viewing pleasure on our Patreon page. And for those seeking a quicker Disney fix, we’ve got a condensed version waiting for you on our YouTube channel. Thank you for being a part of our Disney Unpacked community. Stay tuned for more episodes as we continue to “Unpack” the fascinating world of Disney, one story at a time.