General

Why For?

In a marathon-length response to a single question, Jim Hill reveals the real reason that Disneyland and Walt Disney World got a “The Many Adventures of Winnie the Pooh” ride instead of a “Pooh’s Hunny Hunt.” (CAUTION: This column will be really depressing reading for hardcore Disneyana fans. So get that Kleenex ready now.)

Published

22 years ago

March 6, 2003

Jim Hill

John S. writes in to ask:

Dear Jim,

I have just recently come across your web site and have found it very entertaining and informative.

Here is my question: After visiting Tokyo Disneyland, I became very excited to find that they were going to install a Pooh ride at Disneyland. I found out a few months ago that the ride is going to be more like the one at WDW (with a track) vs. the one at Tokyo Disneyland (without a track). Do you have any idea why this decision was made? I found the ride at TDL to be fascinating and – judging by the wait time (sometimes up to 240 minutes) – it was a huge hit with the public as well.

Thanks for providing us with such a great web site,

Best,
John Stephenson

John –

Yeah, you’re right. TDL’s “Pooh’s Hunny Hunt” IS a really amazing attraction. One that truly dazzles guests at Tokyo Disneyland (which explains why all of those people who are perfectly happy to stand in 4-hour long lines, waiting for their chance to ride in a dancing honey pot).

So why didn’t Disneyland in Anaheim get its very own version of “Hunny Hunt?” Why instead did “The Happiest Place on Earth” end up with a somewhat dumbed-down clone of WDW’s “Many Adventures of Winnie the Pooh”? Well … to be honest, it’s because all of you stateside Disneyana fans aren’t spending enough on food and merchandise whenever you visit the theme parks.

You see, the real reason that we’ve been seeing all of these affordable, if somewhat underwhelming, attractions being added to Walt Disney World and Disneyland’s theme parks is because those two resorts follow a very different financial model than Tokyo Disneyland does.

To explain: Tokyo Disneyland and Tokyo DisneySea’s biggest and best customers are shop girls. Japanese women under the age of 25 who — even though they’re still living at home with Mom and Dad — are already out in the professional world, pulling down a pretty decent wage. These shop girls have tons of disposable income, which they’re perfectly happy to blow on repeated trips to safe but fun places like the two Japanese Disney theme parks. They regularly burn through wads of Yen by buying over-priced plush versions of the cuter Disney characters.

The only problem is … this demographic is incredibly fickle. Which is why the Oriental Land Company is always under the gun to keep TDL and TDS fresh. Keep all those shop girls coming back for more.

Luckily, a ride like “Pooh’s Hunny Honey” has lots of reride-ability. Plus — since the attraction’s built around the Winnie-the-Pooh characters, who are absolutely huge in Japan — that means that it’s easy to move a ton of merchandise daily out of that “Pooh Corner” shop. You know, that store that’s located in “Hunny Hunt”‘s exit area.

Whereas the stateside Disney parks … to be honest, John, there’s this belief at the uppermost levels of the Walt Disney Company that the American theme park market is tapped out. That — at least when it comes to the money that the Mouse is used to making off of its US theme parks — that the corporation may now be entering an era of diminishing returns.

This is why it just didn’t make good business sense for Mickey to spend the $200-million-plus that the corporation would have had to spend in order to field a version of TDL’s “Pooh’s Hunny Hunt” in both Anaheim and Orlando. Why it was a far smarter move — financially, that is — to build “The Many Adventures of Winnie the Pooh” (which is basically slightly souped up version of the classic Disney dark rides like “Peter Pan” and “Mr. Toad”) at WDW’s Magic Kingdom and Disneyland. Installing a cheaper version of this Pooh attraction in its stateside theme parks meant that the Mouse would get a much faster return on its investment.

This is why WDI has been told to table all development of a fifth theme park for Disney World for the foreseeable future. And why the Disneyland Resort is not going to build a third theme park over on those strawberry fields, but a golf course instead. Disney wants to make as much money as possible off of its stateside resorts these days. To do that means that they’re going to have to spend as little money as possible at the Parks from here on in.

This is why all those grandiose plans for Disneyland’s 50th anniversary celebration — with all those enhancements that were supposed to be made to “Small World,” “Pirates” and “The Jungle Cruise” — got canceled in favor of changing out “Space Mountain”‘s track.

And why exactly did the Mouse decide to change out Disneyland’s “Space Mountain” ride track? Because Disney was already ordering a set of “Space Mountain” coaster tracks for the still-under-construction Hong Kong Disneyland. Sensing that there was a real opportunity to economize here, the Mouse asked the firm that’s manufacturing the HK track just to double up on that order. Make an exact duplicate set of coaster track for Anaheim.

This is also why Disneyland won’t be getting a brand new parade for its 50th anniversary celebration, but — rather — will get a slightly retooled version of WDW’s “Share a Dream Come True” Parade. Mickey’s always on the lookout these days for new ways to save a few bucks.

Or — to put it bluntly — new ways to make a few more bucks off of the company’s loyal customers. The merch folks at Disneyland are reportedly positively giddy at the idea of the millions the corporation can potentially make off of the sales of those miniature collectible versions of the snowglobe floats that will be featured in the Park’s 50th anniversary parade. That’s also why the Walt Disney Company is reportedly considering painting Sleeping Beauty Castle gold for all of 2005. With the hope that the corporation will be able to sell millions of these little golden castles during the Park’s 50th anniversary celebration.

You see what poor Jay Rasulo has been going up against, John? This is how the people that Pressler put in place to run the company’s theme parks all think. They’re really not asking themselves “What can I do to enhance the guests’ experience?” Their main concern is “What can I do to get these rubes to open up their wallet again?”

That’s honestly the whole point behind the “Destination Disney” project, folks. It’s all about convincing people that they should be happy to pay extra to have their bags delivered directly to their WDW hotel room. So that all of their WDW image capture stuff can be sent directly to their home PC. It’s all about the Mouse making money.

So — if all you JHM readers really want Disney to start building rides like “Pooh’s Hunny Hunt” here in the US — what you need to do is start spending money like Japanese shop girls. Loading up on that high profit plush.

Otherwise … well, the future looks pretty bleak in Anaheim and Orlando. Disney management will probably allow the Imagineers to put a new E-Ticket in each of the stateside parks every 5 to 7 years. But — beyond that — it’s all going to be stuff that’s done on the cheap. With an eye toward making as much money as possible off of the rides and attractions that are already in place.

Isn’t this the most depressing reply to a “Why For” question that you’ve ever read? I know that it certainly depressed the hell out of me to write it.

Totally changing the subject here … I wanted to thank those of you who were nice enough donate a few dollars last week to help keep JimHillMedia.com operational.

It’s really gratifying to know that you appreciate what we’re trying to do here at the site.

Speaking of which … Tom@unknownbeings.co.uk wrote to the site this week to ask:

Sorry, this may be a stupid question … But what the hell is Jim Hill Media all about?!

Hmmn … that’s a really interesting question, Tom. The site’s been around for almost 8 months now. So I guess it’s about time that I actually did give some thought to what JimHillMedia.com is really all about.

I’m thinking that JHM is a website that mostly features articles about the Walt Disney Company and its history. Though I’m thinking — in the months ahead — that we might try to expand the turf that the site covers a bit. Do some stories about other studios. Films by other animators (Don Bluth has had a pretty colorful career, don’t you think? Likewise Richard Williams). Maybe a feature or two about some of the more intriguing aspects of Steven Spielberg’s career (I.E. why “Hook” went off the tracks, what “E.T. II” was supposed to be about), or weird moments in Hollywood history (I.E. the MGM auction, the day that Cecil B. DeMille decided to bury the sets of “The 10 Commandments” out in the Guadalupe dunes).

Would stuff like that appeal to you folks? Or would you just prefer for me to continue to concentrate on the Mouse?

Let me know, okay? In the meantime, try and have a great weekend, okay?

Later,

jrh

General

Seward Johnson bronzes add a surreal, artistic touch to NYC’s Garment District

Published

10 years ago

June 23, 2015

Jim Hill

Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.

Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.

Photo by Jim Hill

Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.

Photo by Jim Hill

Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building
…

Photo by Jim Hill

… and eventually wound up just below Times
Square (right behind where the Waterford Crystal Times Square New
Year's Eve Ball is kept).

Photo by Jim Hill

But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created.

Photo by Jim Hill

And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.

Photo by Jim Hill

Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …

Photo by Jim Hill

… the postman delivering the mail …

Photo by Jim Hill

… the hot dog vendor working at his cart …

Photo by Jim Hill

… the street musician playing for tourists …

Photo by Jim Hill

Not to mention the tourists themselves.

Photo by Jim Hill

But right alongside the bronze businessmen …

Photo by Jim Hill

… and the tired grandmother hauling her groceries home …

Photo by Jim Hill

… there were also statues representing people who were
from out-of-town …

Photo by Jim Hill

… or — for that matter — out-of-time.

Photo by Jim Hill

These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.

Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill

Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"

Mind you, for those of you who aren't big fans of the
impressionists …

Photo by Jim Hill

… there's also an array of American icons. Among them
Marilyn Monroe …

Photo by Jim Hill

… and that farmer couple from Grant Wood's "American
Gothic."

Photo by Jim Hill

But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.

Photo by Jim Hill

By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).

Photo by Jim Hill

By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th.

General

Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues

Published

10 years ago

June 10, 2015

Jim Hill

Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.

Photo by Jim Hill

I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.

Photo by Jim Hill

Take — for example — all of "The Secret Life of
Pets" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.

Photo by Jim Hill

Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.

Photo by Jim Hill

And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice" to start trending on Twitter today — brought
the Batmobile to Las Vegas.

Photo by Jim Hill

Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.

Photo by Jim Hill

That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.

Photo by Jim Hill

And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.

Photo by Jim Hill

Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.

Photo by Jim Hill

I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.

Photo by Jim Hill

I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.

Photo by Jim Hill

Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.

Photo by Jim Hill

Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis —
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."

Photo by Jim Hill

Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with production of Genndy Tartakovsky's
"Popeye" movie. But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.

Photo by Jim Hill

And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.

Photo by Jim Hill

"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.

Photo by Jim Hill

I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.

Photo by Jim Hill

And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.

Photo by Jim Hill

And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."

Photo by Jim Hill

And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."

Photo by Jim Hill

One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.

Photo by Jim Hill

Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.

Your thoughts?

General

It takes more than three circles to craft a Classic version of Mickey Mouse

Published

10 years ago

June 9, 2015

Jim Hill

You know what Mickey Mouse looks like, right? Little guy,
big ears?

Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park (especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.

Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.

Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.

That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.

Take — for example — Disney
California Adventure
Park's "World of Color:
Celebrate!" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.

Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.

"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "

"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"

Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.

"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."

But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.

"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."

And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.

"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.

Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.

"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."

So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?

"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."

This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015