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Why For does Disney think that “No Nudes is Good News”

Earlier this week, Paul T. sent me an e-mail with an image
attached that — I’m sure — will titillate a certain segment of the Disney fan
community.

Jim,

Check out what I found on an animation art auction cite!!
It’s a bare-ass Ariel!!


Copyright Disney Enterprises, Inc. All rights reserved

Well, okay. This is how this particular cel from that 1989
Walt Disney Animation Studios production was inked & hand-painted back in
the day. But please note that the paint never actually makes it to the bottom of … Well, Ariel’s bottom. That’s because when it came time for the scene in which this cel was featured to
actually go in front of the camera,  this shot in
“The Little Mermaid” was framed in such a way that this Disney
Princess
‘ shapely caboose was always going to be kept safely out of sight. So don’t expect that
when the Blu-ray
of this John Musker & Ron Clements film goes on sale later
this year (October 1st, to be exact) that — if you carefully go frame-by-frame during
this portion of that motion picture — you’ll ever be able to spy Ariel’s
behind as it’s depicted in the above cel.

Mind you, if you talk with true Walt Disney Animation
Studios veterans, they’ll look at this particular image from the Little Mermaid
and laugh. “That’s the sort of stuff that titillates you?,” these
guys would snort. “Let me show you some of the Freddy Moore girl drawings
that I’ve got squirreled away in a drawer here. Or — better yet — tell you
about those female nudes that used to be painted on the walls of the Studio’s
old Penthouse Club
.”

Now you have to keep in mind that was the pre-1980s version of Walt Disney Productions. A few
years into Michael Eisner‘s run as head of the Mouse House, Mickey developed
kind of a prudish streak which continues even today.


Copyright Disney Enterprises, Inc. All rights reserved

The inciting event of this “No Nudes is Good News”
policy seems to date back to the theatrical release of “Who Framed Roger
Rabbit
” in June of 1988. A few weeks into this Robert Zemeckis movie’s run
in theaters, Disney executives learned that — when Eddie Valiant & Betty
Boop
have their brief meet-up in the Ink and Paint Club — there was an moment in
this scene where, just for a single frame (depicted above), the strapless dress that this classic cartoon character slipped off of her breasts and thus revealed Betty’s bare nipples.

Mind you, the only reason that the animators who worked on
“Roger Rabbit” slipped a topless Betty into this Touchstone Pictures
/ Amblin Entertainment co-production was to pay tribute to those animation
pioneers like Grim Natwick who used to do the exact same thing when they were
animating the original Betty Boop shorts for Fleischer Studios back in the 1930s.
And the reason that they did this back then was … Well, most of the animators
who worked for Max & Dave Fleischer were young men in their 20s. And when
you’re that age, the temptation to try & put one over on the boss is great.

More to the point, given that film whizzes through the projector at 16 frames per
second (which is actually faster than the human eye can actually process
individual images), that meant 99.99999% of the greater movie-going public
would have absolutely no idea that the animated cartoon that they had just been
watching had included a somewhat salacious image in a single frame. So the
chances that anyone outside of this animation studio would ever find out that
the folks at Fleischer had pulled a stunt like this were pretty slim.


Copyright Hearst Holdings, Inc. / Fleischer Studios, Inc. All rights reserved

Of course, given that the cel in question had pass through a
bunch of hands (i.e. from the animator to the inker to the cel painter to the
cameraman, etc.), there were dozens of folks at Fleischer who knew about this
slip-a-sexy-shot-of-Betty-into-each-short gag and then kept quiet about it. In
fact, if what Richard Fleischer (i.e. Max’s son as well as the director of Disney’s
1954 live-action classic, “20,000 Leagues Under the Sea
“) once told me
is true, Max and Dave knew about this stunt as well. But the Fleischer brothers
deliberately turned a blind eye to this practice because thinking that they
were secretly putting one over on their bosses made the animators at that
studio happy. And to Max & Dave’s way of thinking, keeping morale high at
their studio was far more important than being the sorts of bosses who came
down hard on their employees for silly, sexy pranks.

That said, there were certain high-minded sorts among the
movie-going crowd who thought — right from the get-go — that Betty Boop with
her short skirts & garter belt was far too sexy. And if these
self-appointed censors had ever known that the animators at Fleischer Studios
were deliberately inserting images of a topless or bottomless Betty into each
of these animated shorts … Well, they’d have lost their minds.

But once Joseph Breen was installed as head of the Studio Relations Committee in 1934 and then began enforcing Hollywood’s restrictive Production Code, pressure was brought
to bear on Fleischer Studios. And as a direct result, Betty Boop’s skirts got
longer and the animators there were actively discouraged to stop with all that
sexy stuff. Including slipping a single salacious cel into each short.


Joseph Breen

Even so, those pre-code Betty Boop shorts were still out
there. And kids who were just starting out at film school in the 1970s would
occasionally throw one of these old Fleischer animated shorts on a moviola. And
then — by going frame-by-frame through these films — they’d then eventually
find that single frame where Ms. Boop was doing something a bit naughty. And they
then gleefully share this information with their fellow film students. And these
future movie moguls would then all marvel at what production people used to get
away with back in the old days of Hollywood.

Anyway … That is why that topless image of Betty was
deliberately placed in “Roger Rabbit.” As a loving tribute to what Hollywood’s
animation pioneers used to do back in the old days. So — to Richard Williams
way of thinking (And — yes — from what I’ve been told, the director of
animation on this Touchstone Pictures / Amblin Entertainment co-production knew
that a single cel featuring Betty Boop’s nipples had been inserted in this movie and condoned
it. And depending on who you talk to, Robert Zemeckis was also supposed to have
been in on this gag as well) — this was just the next generation of animators
honoring the traditions of its pioneers.

Well, that’s certainly not how the executives at The Walt Disney Company saw
this situation. As soon as they learned that there was a topless Betty Boop
hidden in plain sight in “Who Framed Roger Rabbit,” they immediately
leaped into action. Even though this information was only brought to these
execs’ attention during the final few weeks of this live-action / animated
hybrid’s domestic run, they still sent Disney employees out to theaters around
the country. Where these studio representatives were then under orders to enter
each projection booth and take physical possession of that movie theater’s
print of “Roger Rabbit.” Only after these Disney employees had
unspooled the second reel of this movie, find the offending frame and snipped
it out of the movie were they then allowed to return control of this print to that
theater’s projectionist.


Copyright Disney Enterprises, Inc. All rights reserved

These Disney employees then had to collect all of these
individual single frames of film (each of which depicted Betty Boop with her
top off) and return them to the Studio. Where Disney’s attorneys then
determined which frames had come from which specific print at what theater
(making sure that all of them could be accounted before) before Studio
officials then ordered  that all of these
frames be destroyed.

So you can imagine how Disney Studios officials felt, after having
already dealt with the Betty Boob  issue,
when they learned that there yet another single sexy frame that had been hidden
away in “Who Framed Roger Rabbit.” A moment late in this Robert
Zemeckis movie  where — right after
Jessica Rabbit had been involved in a traffic accident — this cartoon siren
had thrown into the air. As Roger’s wife flew by the camera, for just an
instant, Jessica’s skirt flew up & her legs briefly parted. Which was when
it was revealed that this toon temptress was sans panties.

Now what made Mouse House managers particularly crazy about
the Jessica Rabbit  / no panties
situation is that they only learned about it months after the VHS version of
“Who Framed Roger Rabbit” had originally gone on sale in stores back in October of 1989. So
while they couldn’t do anything about the millions of copies of this Academy
Award-winning film that had already been purchased by animation fans, they
could at least contact retailers and then asked them to return all of their
unsold “Roger Rabbit” videos so that the offending tapes could then
be destroyed.


Jessica Rabbit as she appeared in the sequence in question for
the 1989 VHS release of “How Framed Roger Rabbit” …


… and this same scene in this Robert Zemeckis film when it was released on DVD
on 2003. After Disney artists had gone in and digitally extended Jessica’s dress.
Effectively ending any questions about whether this cartoon siren had or had
not been wearing any panties during this sequence of that live-action /
animated hybrid. Copyright Disney Enterprises, Inc. All rights reserved

Mind you, given that the VHS &laser disc players that most people owned
back in the late 1980s weren’t really capable of going frame-by-frame through a
film (I mean, even when you did pause a movie using your VHS or laser disc player, what you
typically wound up with was an on-screen image that was either very blurry or had an awful lot of grain to it),
it became next to impossible for animation fans to verify whether the
Jessica-Rabbit-wasn’t-wearing-panties stories that had begun leaking out of Disney
Studios were true. Even those who knew exactly where to look in this
live-action / animated hybrid still struggled to find just the right frame. And
because they weren’t looking at the sort of crystal-clear image of this
sexy cartoon character that one might be able to procure in a professional
editing bay back then (or from one of today’s DVD or Blu-ray players), this Jessica-without-panties story just didn’t get the traction back
then that it would have surely gotten today thanks to the presence of websites
like Gawker, Deadline or TMZ.  

So Disney kind of dodged a bullet with “Roger
Rabbit” ‘s original VHS release (And trust me, folks. The 25th anniversary
of this Touchstone Pictures / Amblin Entertainment co-production which Walt
Disney Studios Home Entertainment released last month has long since been
scrubbed clean). But on the heel of having to recall six million copies of the
VHS of “The Rescuers” in  January
of 1999
, all because Mouse House managers learned — well after the fact —
that there was a single frame in this 1977 Walt Disney Productions release
where a nude Playboy playmate could be spied in one of the apartment windows
that Bernard, Bianca and Orville flew by in New York City … Well, it was
finally time that something formally had to be done about this issue.


Copyright Disney Enterprises, Inc. All rights reserved

Truth be told, Disney executives did start getting more
hands-on about the animated features that WDAS had in production prior to the
“Rescuers” recall in 1999. The first film to receive the
go-through-frame-by-frame-to-seek-out-the-sex process was “The Hunchback
of Notre Dame

.” Paul & Gaetan Brizzi had done a masterful job with
their animation of the “Hellfire” sequence in this Kirk Wise &
Gary Trousdale movie. But as studio officials began reviewing Paul &
Gaetan’s pencil tests, they became very concerned about that fiery version of
Esmeralda which Judge Claude Frollo envisioned dancing in his fireplace. The
concern — at least at the executive level — was this hallucinatory version of
“Hunchback” ‘s gypsy just looked too naked. Which is why the Brizzis
were then ordered to go back in and reanimate a specific portion of
“Hellfire.” So that it would then appear that Esmerelda, even as she
was supposedly made entirely out of fire in this scene, still had some clothes on.


Please note the scoop neck dress line that the Brizzi brothers added after the
fact to their original animation of Esmerelda in “Hunchback” ‘s “Hellfire”
number. Which then suggested that this fiery version of the sexy
gypsy was still wearing clothes. Copyright Disney
Enterprises, Inc. All rights reserved

Things got even sillier / stranger when “Mulan
was in production at Walt Disney Feature Animation – Florida.
The executives back in California
were so concerned about the skinny-dipping scene in this Tony Bancroft / Barry
Cook
movie that word came down that only the supervising animators for each of
the characters featuring in this scene (i.e. Mark Henn for Mulan, Aaron Blaise
for Yao and Broose Johnson for Chien-Po & Ling) were to be allowed to
animate these characters in “Mulan” ‘s skinny-dipping scene. With the
message from Mouse House Management clearly being that — if anything even
remotely risque were to pop up in this portion of that motion picture — Disney
officials  would then know who exactly to
fire.

The irony is that — because Blaise and Johnson wound up
being so careful & cautious with their animation of Yao,
Chien-P & Ling in this film’s skinny-dipping scene — people who watched
test screenings of “Mulan” intially didn’t realize that the Gang of
Three had actually removed their clothes prior to jumping into the water to
join Mulan. Which is why — prior to “Mulan” ‘s June 1998 theatrical
release — Disney animators had to create a brand-new scene that (in
silhouette, mind you) clearly showed Yao, Chien-Po & Ling peeling off their
Chinese army uniforms before they then raced downhill to join Mulan for a late
night swim.


Copyright Disney Enterprises, Inc. All rights reserved

But if you watch “Mulan” ‘s skinny-dipping scene
today, you can see how carefully choreographed it is to make sure that any naughty
bits are kept below the surface of the water and/or just out of frame. In fact,
to hear some of the animators who worked on this Disney Feature Animation
-Florida film talk, a lot of potential for comic tension in this scenes got lost
because the execs out in California were so paranoid about Mulan, Yao, Chien-Po
and Ling getting too close to one another and then possibly touching while they
were all together in that water skinny-dipping. So the notes that Bancroft
& Cook kept getting back from Burbank
was ” … make sure that those characters stay far apart while they’re together
in the water.”

The same sort of caution supposedly carried over to the production of Pixar‘s
Brave” last year. That — while the folks back in Burbank
didn’t dare tell Mark Andrew, Brenda Chapman & Steve Purcell what sort of
story they should be telling in their tale of the Scottish Highland — they did
reportedly send along a note or two about Queen Elinor’s (SLIGHT SPOILERS
AHEAD)
transformations. That — when Merida’s mother changed her form in this
film — Andrew, Chapman & Purcell please make an effort to make sure that
the Queen’s naked body was always kept just out of sight. That it was okay to
suggest this character’s nudity just as long as no real body parts were ever shown.


Merida’s bare-bottomed brothers — Hamish, Harris & Hubert — scramble into
Queen Elinor & King Fergus’ arms at the end of Pixar’s “Brave.”

Copyright Disney Pixar. All rights reserved

Likewise those brief moments in Pixar’s “Brave”
where Hamish, Harris and Hubert appeared naked and/or the members of the clans Macintosh,
MacGuffin, Dingwall and DunBroch all march back into the castle without their
kilts … Well, that was okay as long as these male characters faced away from
the camera and all the audience ever saw was bare butts. But even so, as a
direct result of these two brief bits of male nudity, “Brave” still
wound up being only the third film in Pixar history to be receive a PG rating
(with 2004’s “The Incredibles
” and 2009’s “Up
” being the
other two).

And to make sure that no other sexual content and/or untoward images ever pop
up in Pixar & Walt Disney Animation Studios productions, Disney Legal now
reportedly has several people on staff whose specific assignment it is to go
through each new film (once it completes production, mind you) frame-by-frame
and then search for questionable content that the filmmakers may have
deliberately and/or unintentionally placed there. And when you consider that a
CG film like Pixar’s “Toy Story
” had 114,240 highly detailed frames
in it … Well, it could take weeks at a time to go through each of Disney
& Pixar’s latest productions and then carefully search for questionable
content.

But to Disney Legal’s way of thinking, this additional
effort & expense prior to a new animated feature’s release to theaters will
ultimately pay off. If only because the Company will now be dealing with far
fewer embarrassing PR problems after production has officially wrapped &
these movies are out in theaters and/or have been released to various retail
outlets through Walt Disney Studios Home Entertainment.


Copyright Disney Enterprises, Inc. All rights reserved

After all, in this age of Blu-rays & digital downloads,
it’s now possible for virtually anyone out there to go frame-by-frame through
an animated feature and then discover that single salacious cel that the
filmmakers thought that they had cleverly hidden out in plain sight. Which is
why — in an effort to save the Company from some future embarrassment —
Disney has adopted this “No Nudes is Good News” policy.

So how do you folks feel about this bit of news? Are you
happy that Disney Legal has gotten so hands-on about making sure that each of
the animated features that Disney & Pixar produces are genuinely
family-friendly? Or does this practice of going through a film frame-by-frame to
make sure that no questionable content ever makes it out in front of an
audience these days smack of censorship? A way of stifling the creativity of
the people who actually make these motion pictures?

Your thoughts?

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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