In my last article for JHM, we talked about the origins of the cruise ship and all of the changes that the cruise industry underwent as sea travel moved from a mode of transportation to a vacation experience.
One of the most significant changes the industry has experienced has been the explosion in demand for exterior staterooms with balconies. Just in the past decade or so most new cruise liners have been built so that the majority of their staterooms feature private balconies on which cruisers can relax, enjoy a book and/or a beverage & then watch the sea slip by.
People discovered long ago that part of the fun of a cruise is being able to look out your stateroom window and see the activity at the ports or just watch the serene water move by while you’re at sea. This leaves the inside cabins – those located in the interior portion of the ship with no external window – as the least desirable accommodations afloat. As a direct result, Cruise lines have had no choice but to price the inside staterooms at significantly lower rates in order to keep them filled.
Copyright Disney Enterprises, Inc. All Rights Reserved
But with the announcement of the Disney Dream earlier this year, Disney Cruise Line is looking to buck that trend. And – if possible — turn what used to be the least desirable cabins on board their ships into some of the most sought-after.
Copyright Disney Enterprises, Inc. All Rights Reserved
“And how exactly is DCL going to do that?,” you ask. Well, for those of you who haven’t already heard, the inside staterooms aboard the Disney Dream will be equipped with a “Virtual
Porthole.” Which will be a round LCD display mounted on the wall and framed to look
like a real porthole.
Copyright Disney Enterprises, Inc. All Rights Reserved
Video for this Virtual Porthole will be supplied by several real-time cameras located along the exterior of the ship. These cameras are synchronized with the portholes to which they feed video – the Virtual Portholes towards the front of the craft will display video from the forward cameras while those at the rear of the ship will show video from the aft cameras.
Copyright Disney Enterprises, Inc. All Rights Reserved
Which is pretty cool unto itself. But the big buzz associated with the Virtual Portholes comes from the extra-special feature that DCL has added. In addition to that live, location-specific video, at random intervals, various Disney characters will make appearances on your Virtual Porthole.
Interestingly enough, this effort by Disney Cruise Line to enhance the appeal of its inside staterooms appears to be working far better than anticipated. The majority of our Mouseketrips clients who have already booked cruises aboard the Disney Dream have done so in the inside stateroom category. Not only that, but the majority of the booking requests we have received for the Disney Dream have specifically mentioned and requested a room with the Virtual Porthole.
So what do you folks think? Is the Virtual Porthole something that would encourage you to book an inside stateroom when you would otherwise afford a room with a private balcony? Or would the availability of a Virtual Porthole in an inside entice you to try a DCL vacation that you otherwise might not think you could afford?
Your thoughts?