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You Ain’t Never Had a Friend Like … Richard Nixon?!

In honor of Presidents Day, Jim Hill throws a spotlight on Uncle Walt’s unique relationship with “Tricky ***.”

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If you were to ask the typical Disney dweeb about which President of the United States they most strongly associate with the Walt Disney Company and its theme parks, I’m betting that 99.9% of them would go with Abraham Lincoln.

And why not? After all, Honest Abe plays a huge part in the Disney theme park legacy. First of all, there was that Abraham Lincoln AA figure that the Imagineers created for the State of Illinois pavilion at the 1964 New York Worlds Fair. This eerily life-like Audio Animatronic recreation of our 16th President caused a sensation at the Fair, not to mention ushering in a whole new era of achievement for the Disney theme parks.

By January 1965, Disneyland had its very own version of the “Great Moments with Mr. Lincoln” show installed in the Main Street Opera House. Six years later, Walt Disney World got its “Hall of Presidents” (in which Honest Abe also played a very prominent role). So — as I was saying — it would be a pretty safe bet to assume that most Disneyana fans would say “Lincoln” if they were asked “Which U.S. President do you most closely associate with the Walt Disney Company and its theme parks?”

So — given that today is the tail end of the Presidents Day weekend (the three day long holiday when we’re supposed to celebrate the birth of both Lincoln as well as George Washington) — I guess the smart thing for me to do would be to cook up a column about Walt Disney and Abraham Lincoln. How these two great Americans are joined at the hip, etc. etc. That might make for a timely bit of writing.

The only problem is … no one ever accused me of being smart. Me personally, the U.S. President that I mostly closely associate with the Walt Disney Company and its theme parks is Richard Mihouse Nixon.

Why for? Well, surely you’ve seen those photographs of Nixon and Walt Disney that were taken back in June of 1959. The ones that show the then-Vice President of the United States and his family standing with Walt on the Tomorrowland platform, getting ready to officially cut the ribbon for the Disneyland-Alweg Monorail.

What I like about these pictures is that Nixon brought along his daughters — Tricia and Julie — so that they can take part in the ceremony. And (according to eyewitnesses who attended the event) the girls did try to cut the ribbon. The only problem was that the enormous pair of scissors that Nixon’s daughters were wielding in the ceremony didn’t really have an edge to its blades.

So — as the photographers snapped away — Tricia and Julie tried repeatedly to cut through that ribbon, but to no avail. Finally, Walt took pity on the girls. Quickly whipping out his pocket knife, Disney sliced through the ribbon, then ushered Vice President Nixon and his family on board the Disneyland-Alweg Monorail for its inaugural run.

To hear Imagineering legend Bob Gurr tell the story, the Monorail’s first official trip around the Park was probably a bit more exciting than it was originally supposed to be. You see, as the sleek futuristic train pulled out of the Tomorrowland platform, Walt, the VP and his family were aboard … but the security detail that had been tasked to protect the Vice President had accidentally been left behind at the station.

As you might understand, the Secret Service agents who were assigned to Nixon’s detail were frantic. And they were made even more frantic when the Monorail returned to the Tomorrowland station. And — rather than stopped — the futuristic train slowed for a second, then zipped on through for another trip around Disneyland.

Why’d it do that? Because Tricia and Julie — being typical kids — had had a great time on the inaugural run of the Monorail. So — as the train headed into the Tomorriowland station — the girls turned to Walt and their father and said “Please? Can we got around just one more time?” And Disney and Nixon of course said “Yes.”

Bob Gurr reportedly still has mixed emotions when he thinks back on what it was like to go zipping through Tomorrowland station that hot and humid June day. (FYI: Bob was the guy that Walt tasked with piloting the Monorail during Nixon’s 1959 visit to the Park.) By that I mean: Gurr reportedly thought it was extremely comical to see the Secret Service running alongside the futuristic train. The agents trying to decide if there was a safe way that they could leap aboard the still-moving vehicle.

On the other hand, Bob was supposedly concerned that — once the Monorail finally came to a full and complete stop — that these same Secret Service agents would leap aboard the train and beat him within an inch of his life.

Thankfully, the Monorail finished its second, unexpected and unscheduled lap of the theme park without incident. And the Secret Service didn’t end up wrestling poor Bob Gurr to the ground. In part because Nixon stepped on the train, laughing, telling the head of his security detail “You should have seen your expressions …”

I know, I know. It’s kind of weird to hear a story about Richard Nixon laughing. To read about how this controversial figure in American history supposedly once behaved like a normal human being. Out for a day at the theme park. Out having some fun with his family.

After all, that’s NOT the Richard Nixon that most Americans know. These days, most people seem to prefer to remember the late President (Nixon died back in 1994) as “Tricky ***.” The only U.S. Commander-in-Chief to ever resign in disgrace. The man who lied about the Watergate break-ins. The guy who said “I am not a crook.”

(Interesting bit of Disney trivia here: Nixon actually made his infamous “Crook” remark while he was on Disney property. Strange but true, kids. Back on November 17, 1973, the then-President flew down to Orlando to speak to 400 Associated Press editors, who were holding their annual meeting at WDW’s Contemporary Resort Hotel. These days, no one remembers what else Nixon said during his day at Disney World. But that off-the-cuff comment haunted him ’til his dying day.)

But the guy I just wrote about in the previous paragraphs wasn’t the Richard Nixon that Walt Disney knew in the mid-1950s / early 1960s. Walt actually thought of *** as a friend and a colleague. Someone that he could count on whenever Disney needed help generating publicity for his then-fledgling theme park.

I’m told that — given the number of times that Nixon visited Disneyland and/or attended the grand opening of various new attractions during the park’s early years — that Disney’s publicity department actually had a standing joke that they used to tell about the then-VP: “Hell, we could open up an envelope and *** would offer to attend the ceremony.”

Okay. So maybe they made fun of the guy behind his back. But that doesn’t mean that Disneyland’s Publicity Department didn’t really appreciate it when the then-VP would pull a few strings to help make the opening of a brand new attraction something really worth writing about.

Take for example, the dedication of Disneyland’s Submarine Voyage (Which — not-so-co-incidentally — occurred on the very same day in June of 1959 when Nixon’s kids helped cut the ribbon for the Monorail). To add a little oomph to this ceremony, Nixon persuaded a really-for-real senior U.S. Navy official — Rear Admiral Charles C. Kirkpatrick — to take part in the festivities.

Why would Nixon do this? Well, to be honest, a lot of it has to do with Richard Nixon being born and raised in Orange County, CA. Which is why he took such great pride in the idea that Disney had selected Anaheim as the site for his first theme park. And — more importantly — why Nixon did everything he could to help Walt’s project succeed.

Even after he was elected President of the United States in 1968, Nixon was still trying to throw business Walt’s way. When foreign heads of state or dignitaries would visit him at the White House, Nixon would ask about their travel plans during their stay in the U.S. If any of his visitors even casually mentioned that they were headed to Southern California, Nixon would almost automatically chime in with “Oh, then you’re going to have to go to Disneyland. It’s a wonderful place. Nothing else like it in the whole world.”

I know, I know. That’s kind of a strange way for a President of the United States to behave. But Nixon did this because … well … he really liked Walt Disney. Tried to do whatever he could to support Walt’s endeavors. Like the time when Walt suddenly found himself in charge of the opening and closing ceremonies of the 1960 Winter Olympics in Squaw Valley, CA. Disney called the then-VP up and asked if he’d agree to formally open the Games. Nixon immediately said “Yes.”

Never mind that Nixon had to take time out from his presidential campaign. Never mind that the guy had to fight his way through a fierce snowstorm to get to the stadium. If Walt asked *** for a favor, Nixon was happy to do it.

Nixon’s loyalty — his sense of friendship toward Walt Disney, the man — extended long after the old Mousetro passed away in December 1966. EX: Even though the ex-president had basically been living in seclusion since his resignation in August 1974, turning down invitations to all sorts of exclusive events, Nixon did agree to come on down to Orlando in October 1982 to take part in the grand opening of what was then being hyped as “Walt’s last and greatest dream: Epcot Center.”

But perhaps the clearest indication of how Richard Nixon felt about Walt Disney came in March 1969 when the then-President presided over a ceremony where he presented the first Walt Disney commemorative medal to the Disney family. (FYI: This medal was actually commissioned to help pay for the California Institute of the Arts. Which is probably best known to all you animation fans out there by its severely abbreviated name: Cal Arts. )

In a ceremony that was held at the White House — with Walt’s widow, Lillian; his two daughters, Diane and Sharon; as well as his brother, Roy O. Disney, in attendance — Nixon spoke of his friendship with Walt Disney. Of the fun times that he and his family had had at Disneyland:

“It is very hard to describe our feelings about Walt Disney. I say our feelings, because my wife and I had the opportunity of knowing him personally. He was just as exciting and interesting personally as he was in all those wonderful movies that we remember through the years, starting with the cartoons and then the real life ones and then ‘Mary Poppins’ and all the rest.

To know this man was to know that we had been fortunate to have a spirit with us that perhaps come once in a generation to a fortunate people.

He was a great artist. He was a perfectionist. He was a wonderful human being.

All of that he shared with us, not just with his family that loved him because they knew him, but he shared it with the world, and the world is a better and a happier and a more joyful place in which to live because he was there.”

Not a bad little speech, eh? I’m told that Nixon wrote this one all by himself. That he didn’t have his press secretary, Ron Ziegler (who spent several summers piloting a “Jungle Cruise” launch around Adventureland. FYI: Ziegler passed away just last week) or H.R. Haldeman (another old Disneyland hand) massage the text. That the President wanted this speech to come from the heart.

I know, I know. It’s still kind of weird to read a sentence that says something like “Nixon had a heart.”

Look, there’s no getting around the fact that our 37th President made an awful lot of mistakes in his life time. Not to mention a great many enemies. But Richard Nixon also managed to make at least one friend: Walt Disney.

Make of that what you will, okay?

Happy Presidents Day!

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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History

The Evolution and History of Mickey’s ToonTown

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Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all.  Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?

There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.

The Beginning: Mickey’s Birthdayland

The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.

In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.

Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.

From Concept to Reality: The Birth of Toontown

In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.

Building Challenges: Innovative Solutions

The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.

And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.

Key Attractions: Bringing Animation to Life

Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.

Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.

Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.

Executive Decisions: Shaping ToonTown’s Unique Attractions

The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.

In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.

These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.

Global Influence: Toontown’s Worldwide Appeal

The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.

Evolution and Reimagining: Toontown Today

As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.

Dive Deeper into ToonTown’s Story

Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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Unpacking the History of the Pixar Place Hotel

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Pixar Place Hotel, the newly unveiled 15-story tower at the Disneyland Resort, has been making waves in the Disney community. With its unique Pixar-themed design, it promises to be a favorite among visitors.

However, before we delve into this exciting addition to the Disneyland Resort, let’s take a look at the fascinating history of this remarkable hotel.

The Emergence of the Disneyland Hotel

To truly appreciate the story of the Pixar Place Hotel, we must turn back the clock to the early days of Disneyland. While Walt Disney had the visionary ideas and funding to create the iconic theme park, he faced a challenge when it came to providing accommodations for the park’s visitors. This is where his friend Jack Wrather enters the picture.

Jack Wrather, a fellow pioneer in the television industry, stepped in to assist Walt Disney in realizing his dream. Thanks to the success of the “Lassie” TV show produced by Wrather’s company, he had the financial means to build a hotel right across from Disneyland.

The result was the Disneyland Hotel, which opened its doors in October 1955. Interestingly, the early incarnation of this hotel had more of a motel feel than a hotel, with two-story buildings reminiscent of the roadside motels popular during the 1950s. The initial Disneyland Hotel consisted of modest structures that catered to visitors looking for affordable lodging close to the park. While the rooms were basic, it marked the beginning of something extraordinary.

The Evolution: From Emerald of Anaheim to Paradise Pier

As Disneyland’s popularity continued to soar, so did the demand for expansion and improved accommodations. In 1962, the addition of an 11-story tower transformed the Disneyland Hotel, marking a significant transition from a motel to a full-fledged hotel.

The addition of the 11-story tower elevated the Disneyland Hotel into a more prominent presence on the Anaheim skyline. At the time, it was the tallest structure in all of Orange County. The hotel’s prime location across from Disneyland made it an ideal choice for visitors. With the introduction of the monorail linking the park and the hotel, accessibility became even more convenient. Unique features like the Japanese-themed reflecting pools added to the hotel’s charm, reflecting a cultural influence that extended beyond Disney’s borders.

Japanese Tourism and Its Impact

During the 1960s and 1970s, Disneyland was attracting visitors from all corners of the world, including Japan. A significant number of Japanese tourists flocked to Anaheim to experience Walt Disney’s creation. To cater to this growing market, it wasn’t just the Disneyland Hotel that aimed to capture the attention of Japanese tourists. The Japanese Village in Buena Park, inspired by a similar attraction in Nara, Japan, was another significant spot.

These attractions sought to provide a taste of Japanese culture and hospitality, showcasing elements like tea ceremonies and beautiful ponds with rare carp and black swans. However, the Japanese Village closed its doors in 1975, likely due to the highly competitive nature of the Southern California tourist market.

The Emergence of the Emerald of Anaheim

With the surge in Japanese tourism, an opportunity arose—the construction of the Emerald of Anaheim, later known as the Disneyland Pacific Hotel. In May 1984, this 15-story hotel opened its doors.

What made the Emerald unique was its ownership. It was built not by The Walt Disney Company or the Oriental Land Company (which operated Tokyo Disneyland) but by the Tokyu Group. This group of Japanese businessmen already had a pair of hotels in Hawaii and saw potential in Anaheim’s proximity to Disneyland. Thus, they decided to embark on this new venture, specifically designed to cater to Japanese tourists looking to experience Southern California.

Financial Challenges and a Changing Landscape

The late 1980s brought about two significant financial crises in Japan—the crash of the NIKKEI stock market and the collapse of the Japanese real estate market. These crises had far-reaching effects, causing Japanese tourists to postpone or cancel their trips to the United States. As a result, reservations at the Emerald of Anaheim dwindled.

To adapt to these challenging times, the Tokyu Group merged the Emerald brand with its Pacific hotel chain, attempting to weather the storm. However, the financial turmoil took its toll on the Emerald, and changes were imminent.

The Transition to the Disneyland Pacific Hotel

In 1995, The Walt Disney Company took a significant step by purchasing the hotel formerly known as the Emerald of Anaheim for $35 million. This acquisition marked a change in the hotel’s fortunes. With Disney now in control, the hotel underwent a name change, becoming the Disneyland Pacific Hotel.

Transformation to Paradise Pier

The next phase of transformation occurred when Disney decided to rebrand the hotel as Paradise Pier Hotel. This decision aligned with Disney’s broader vision for the Disneyland Resort.

While the structural changes were limited, the hotel underwent a significant cosmetic makeover. Its exterior was painted to complement the color scheme of Paradise Pier, and wave-shaped crenellations adorned the rooftop, creating an illusion of seaside charm. This transformation was Disney’s attempt to seamlessly integrate the hotel into the Paradise Pier theme of Disney’s California Adventure Park.

Looking Beyond Paradise Pier: The Shift to Pixar Place

In 2018, Disneyland Resort rebranded Paradise Pier as Pixar Pier, a thematic area dedicated to celebrating the beloved characters and stories from Pixar Animation Studios. As a part of this transition, it became evident that the hotel formally known as the Disneyland Pacific Hotel could no longer maintain its Paradise Pier theme.

With Pixar Pier in full swing and two successful Pixar-themed hotels (Toy Story Hotels in Shanghai Disneyland and Tokyo Disneyland), Disney decided to embark on a new venture—a hotel that would celebrate the vast world of Pixar. The result is Pixar Place Hotel, a 15-story tower that embraces the characters and stories from multiple Pixar movies and shorts. This fully Pixar-themed hotel is a first of its kind in the United States.

The Future of Pixar Place and Disneyland Resort

As we look ahead to the future, the Disneyland Resort continues to evolve. The recent news of a proposed $1.9 billion expansion as part of the Disneyland Forward project indicates that the area surrounding Pixar Place is expected to see further changes. Disneyland’s rich history and innovative spirit continue to shape its destiny.

In conclusion, the history of the Pixar Place Hotel is a testament to the ever-changing landscape of Disneyland Resort. From its humble beginnings as the Disneyland Hotel to its transformation into the fully Pixar-themed Pixar Place Hotel, this establishment has undergone several iterations. As Disneyland Resort continues to grow and adapt, we can only imagine what exciting developments lie ahead for this iconic destination.

If you want to hear more stories about the History of the Pixar Place hotel, check our special edition of Disney Unpacked over on YouTube.

Stay tuned for more updates and developments as we continue to explore the fascinating world of Disney, one story at a time.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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From Birthday Wishes to Toontown Dreams: How Toontown Came to Be

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Mickey's Birthday Land

In the latest release of Episode 4 of Disney Unpacked, Len and I return, joined as always by Disney Imagineering legend, Jim Shull. This two-part episode covers all things Mickey’s Birthday Land and how it ultimately led to the inspiration behind Disneyland’s fan-favorite land, “Toontown”. But let’s not get ahead of ourselves here. It all starts in the early days at Disneyland.

Early Challenges in Meeting Mickey

Picture this: it’s the late 1970s and early 1980s, and you’re at Disneyland. You want to meet the one and only Mickey Mouse, but there’s no clear way to make it happen. You rely on Character Guides, those daily printed sheets that point you in Mickey’s general direction. But let’s be honest, it was like finding a needle in a haystack. Sometimes, you got lucky; other times, not so much.

Mickey’s Birthdayland: A Birthday Wish that Came True

Fast forward to the late 1980s. Disney World faced a big challenge. The Disney-MGM Studios Theme Park was under construction, with the company’s marketing machine in full swing, hyping up the opening of Walt Disney World’s third theme park, MGM Studios, in the Spring of 1989. This extensive marketing meant that many people were opting to postpone their family’s next trip to Walt Disney World until the following year. Walt Disney World needed something compelling to motivate guests to visit Florida in 1988, the year before Disney MGM Studios opened.

Enter stage left, Mickey’s Birthdayland. For the first time ever, an entire land was dedicated to a single character – and not just any character, but the mouse who started it all. Meeting Mickey was no longer a game of chance; it was practically guaranteed.

The Birth of Birthdayland: Creative Brilliance Meets Practicality

In this episode, we dissect the birth of Mickey’s Birthdayland, an initiative that went beyond celebrating a birthday. It was a calculated move, driven by guest feedback and a need to address issues dating back to 1971. Imagineers faced the monumental task of designing an experience that honored Mickey while efficiently managing the crowds. This required the perfect blend of creative flair and logistical prowess – a hallmark of Disney’s approach to theme park design.

Evolution: From Birthdayland to Toontown

The success of Mickey’s Birthdayland was a real game-changer, setting the stage for the birth of Toontown – an entire land that elevated character-centric areas to monumental new heights. Toontown wasn’t merely a spot to meet characters; it was an immersive experience that brought Disney animation to life. In the episode, we explore its innovative designs, playful architecture, and how every nook and cranny tells a story.

Impact on Disney Parks and Guests

Mickey’s Birthdayland and Toontown didn’t just reshape the physical landscape of Disney parks; they transformed the very essence of the guest experience. These lands introduced groundbreaking ways for visitors to connect with their beloved characters, making their Disney vacations even more unforgettable.

Beyond Attractions: A Cultural Influence

But the influence of these lands goes beyond mere attractions. Our episode delves into how Mickey’s Birthdayland and Toontown left an indelible mark on Disney’s culture, reflecting the company’s relentless dedication to innovation and guest satisfaction. It’s a journey into how a single idea can grow into a cherished cornerstone of the Disney Park experience.

Interested in learning about Jim Shull’s original idea for a Winnie the Pooh ride? Here’s concept art of the attraction proposed for the original Toontown in Disneyland. More on [Disney Unpacked].

Unwrapping the Full Story of Mickey’s Birthdayland

Our two-part episode of Disney Unpacked is available for your viewing pleasure on our Patreon page. And for those seeking a quicker Disney fix, we’ve got a condensed version waiting for you on our YouTube channel. Thank you for being a part of our Disney Unpacked community. Stay tuned for more episodes as we continue to “Unpack” the fascinating world of Disney, one story at a time.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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