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The ExtraTERRORestrial Files — Part 3

Jim Hill delves into the troubling story behind the creation of that controversial Tomorrowland attraction, “The ExtraTERRORestrial Alien Encounter.”

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OUR STORY SO FAR:

It was going to be the next big franchise for the Disney theme parks. A terrifying sit-down show that would dazzle audiences worldwide with its amazing use of 3D sound and in-theater physical effects.

That was the plan, anyway. In reality, Disney’s “Alien Encounter” attraction was beset with problems from almost the moment it came off the drawing board. Chief among these was some senior Imagineers’ concerns that a scary show built around 20th Century Fox’s acid-drooling “Alien” monster really didn’t belong in the company’s theme parks.

At first, Disney CEO Michael Eisner refused to listen with these WED veterans. He initially sided with the young who’d dreamed up this scary new Tomorrowland attraction. That’s when these senior Imagineers decided to plead their case to someone with considerable clout in Tinseltown: the legend behind the mega-hit “Star Wars” and “Indiana Jones” film series, George Lucas.

These Imagineers talked to George. George talked to Michael. And suddenly 20th Century Fox’s movie monster was on the outside of the Magic Kingdom, looking in.

This left the Imagineers who’d cooked up “Alien Encounter” in a real quandary. Without a well-known movie monster to serve as the center of their show, would this proposed Tomorrowland attraction still even work? How much story exposition would WDI have to do to make sure that audiences knew exactly what they were dealing with as they sat — strapped in — in the dark?

As it turns out, a lot of exposition. Considerably more than the Imagineers had planned on. But we’ll get to that shortly, folks. First, Disney Company management has to decide which of its theme parks gets the honor and the privilege of opening the very first version of “Alien Encounter” …

 

Almost from the inception of the project, it had been assumed that the “Alien Encounter” show would open at Disneyland first as part of the “Tomorrowland 2055” project.

“Tomorrowland 2055.” Sigh. Just mentioning the name of this proposed Disneyland redo is enough to send some Imagineers into a spiraling depression. Championed by veteran Imagineers Bruce Gordon and Tony Baxter, “Tomorrowland 2055” wouldn’t have just been a simple retheming of this side of the park. But rather, a elaborate rethinking of the whole Tomorrowland concept.

Picture Disneyland in 2055. A time when a trip into the vast reaches of outer space is no big deal, like strolling ’round the block. An age when we take for granted that there’s intelligent life elsewhere in the universal. How do we know for sure? Because quite of a few of these extraterrestrials have made the star trek to Anaheim and have set up shop here right in Tomorrowland.

I mean, take a gander at what used to be the Carousel of Progress. No, that’s not a spinning electronics trade show. That, my friend, is a full-sized flying saucer that’s vaguely reminiscent of the Mother Ship from “Close Encounters of the Third Kind.” Were you to wander up that gangplank, you could sample the out-of-this-world entertainment presented at “Plectu’s Fantastic Intergalactic Review.”

Overhead, shiny steel catwalks allow guests access to a whole new level of Tomorrowland shops and restaurants. On the ground, odd crystalline shapes that glowed brightly and weirdly shaped other-worldly plants would have given this side of the park a truly exotic feel.

“Tomorrowland 2055” would have become a real showplace at Disneyland. It could have set a whole new standard for theming and storytelling at the Anaheim park by taking guests on a fantastic trip to the future. But what do we get instead? An economy class ticket to “Imagination and Beyond” aboard Tomorrowland 1998.

Sigh.

Now do you understand why Imagineers get depressed when you bring up “Tomorrowland 2055?”

Don’t get me wrong, folks. Baxter and his “Imagination and Beyond” team did do the best they could with the money they had. And they did create a dazzling new entrance to Disneyland’s Tomorrowland by bringing Disneyland Paris’s Orbitron over to Anaheim, placing it just off the hub and framing it with that rockwork.

But the loss of “Tomorrowland 2055” still pains the Imagineers. Mostly, because this Disneyland redo seemed like a done deal. So much so that Disneyland actually closed its “Mission to Mars” attraction in November 1992 to make ready for the supposedly soon-to-begin radical revamp of this side of the park.

The Imagineers even designed a new art deco exterior for the show building that was to house the Anaheim version of “Alien Encounter.” (Those of you lucky enough to see “Theme Park Design: The Architecture of Reassurance” exhibit during its nationwide tour a year or so ago may recall the model for Disneyland’s “Alien Encounter” show building. Its chief design feature was the stylized sculptures of oppressed workers that served as support columns for the exterior of the attraction. Insert your own over-worked Disneyland employee joke here.)

Sadly, Disneyland’s long planned “Tomorrowland 2055” project hit an unexpected snag in early 1993 when the Euro Disneyland resort began hemorrhaging money. Suddenly concerned about containing cost in all corners of the Disney Company, Eisner reportedly balked at the estimated cost of the elaborate Anaheim redo. Though Michael really liked a lot of the concepts WDI had cooked up, he just couldn’t stomach “Tomorrowland 2055″‘s projected price tag. At least not then. So he ordered Tony’s team to scale back their plans until they came up with something more affordable for Anaheim. All that redesign work pushed the start of construction on Disneyland’s new Tomorrowland back from Fall 1994 to Spring 1997.

The loss of “Tomorrowland 2055” for Disneyland remains a real sore point with many Imagineers, particularly since Eisner came so close to actually greenlighting the project. How close? The next time you’re at Disneyland, go into the Tomorrowland Terrace and look up at the ceiling. Pretty cool, huh?

This ceiling was actually done as a test for “Tomorrowland 2055,” to see if the wild palette of colors and shapes WDI proposed using on this part of the park would work. A similar test was done on the old “Mission to Mars” show building, where one stylized window was retrofitted onto the exterior of the attraction.

Tests were also made for the atmospherics that would have been featured in “Tomorrowland 2055.” Bruce Gordon commissioned a new soundtrack for the proposed revamp of the park. This futuristic music wittily combined old Tomorrowland favorites like “Miracles and Molecules” and Buddy Baker’s “Monorail March” with memorable Epcot tunes like “It’s Fun to Be Free.” Bruce even got this recording played regularly in Disneyland in the mid-1990s. The downside was that the only place you could really hear the entire “Tomorrowland 2055” soundtrack was if you stood inside the Tomorrowland men’s room for an hour or so. Which made it kind of tough for female Disneyana fans to check out the new tunes. But I digress …

The ceiling, that window, and Bruce’s soundtrack music weren’t the only pieces of “Tomorrowland 2055” that actually made it into Disneyland. Take a look to the Moonliner. A recreation of that 1950s Tomorrowland icon also factored heavily into “2055”‘s design plans. But not as some dinky drink dispenser. Picture that slick looking retro-rocket being three times as high as it is now, towering over Tomorrowland.

The Imagineers were so certain that the Moonliner would make a cool icon for “Tomorrowland 2055” that they actually had a logo made up for this Disneyland redo project that prominently featured the sleek finned spaceship. This image was then slapped on “Tomorrowland 2055” production team jackets, t-shirts, and coffee mugs.

These in-house WDI promotional items for “Tomorrowland 2055” have now become highly prized items among Disneyana collectors. The Imagineers? They really don’t seem to like seeing this stuff. It just brings back too many painful memories of a great thing that almost happened.

Sigh.

Enough about the tomorrow that never came … let’s get back to the saga of “Alien Encounter,” shall we?

The delay of Disneyland’s Tomorrowland redo meant that — by default — “Alien Encounter” would open in Florida first. Disney’s sensory horror attraction would have its world premiere in the Fall of 1994 at WDW’s Magic Kingdom. The show would be the last thing to open as that park completed its own year-long rehab of its Tomorrowland section.

This change of plans also meant that it would be a year or more before serious work would continue on “Alien Encounter.” That’s why the team at WDI that originally dreamed up the project moved on to other assignments. In the interim, Eisner began to have real concerns about whether or not this proposed Tomorrowland show would be too scary for the typical Disney theme park guest to handle. So he ordered WDI to assign a new team of writers to the “Alien Encounter” project deliberately lighten the show up a bit, add a few laughs to the attraction.

This these Imagineers did. Which made Eisner happy. The downside is that these new gags significantly weakened the show’s story. But that wouldn’t become apparent ’til things were almost too far along at WDW’s Magic Kingdom.

Speaking of which … Walt Disney World senior staff was thrilled when they learned that the Florida park would get to premiere this ambitious new attraction. That’s why WDW’s publicity department pulled out all the stops to promote “Alien Encounter.” This office created a clever series of teaser ads that made the soon-to-open show sound like the scariest thing that had ever been staged in a Disney theme park. WDW management was so certain that the attraction would be a hit with the public that they ordered up a ton of “Alien Encounter” souvenir merchandise.

Exterior work on the old “Mission to Mars” show building was completed by August. WDI’s installation team had “Alien Encounter”‘s hardware loaded in by late October. All that was left for Imagineering to do was a few weeks of on-site “test and adjust” work on the attraction. Then they’d turn “Alien Encounter” over to the operations staff at WDW’s Magic Kingdom.

That was the plan, anyway. WDI spend the first part of November training the opening crew for “Alien Encounter.” They’d then run a few test audiences through the attraction … just to make sure that everything worked the way it was supposed to. With any amount of luck, “Alien Encounter” would be up and running by late November and the California-based Imagineering installation team could be back home in time for Thanksgiving.

Too bad it didn’t quite work on that way.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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History

The Evolution and History of Mickey’s ToonTown

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Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all.  Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?

There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.

The Beginning: Mickey’s Birthdayland

The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.

In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.

Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.

From Concept to Reality: The Birth of Toontown

In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.

Building Challenges: Innovative Solutions

The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.

And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.

Key Attractions: Bringing Animation to Life

Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.

Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.

Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.

Executive Decisions: Shaping ToonTown’s Unique Attractions

The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.

In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.

These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.

Global Influence: Toontown’s Worldwide Appeal

The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.

Evolution and Reimagining: Toontown Today

As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.

Dive Deeper into ToonTown’s Story

Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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History

Unpacking the History of the Pixar Place Hotel

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Pixar Place Hotel, the newly unveiled 15-story tower at the Disneyland Resort, has been making waves in the Disney community. With its unique Pixar-themed design, it promises to be a favorite among visitors.

However, before we delve into this exciting addition to the Disneyland Resort, let’s take a look at the fascinating history of this remarkable hotel.

The Emergence of the Disneyland Hotel

To truly appreciate the story of the Pixar Place Hotel, we must turn back the clock to the early days of Disneyland. While Walt Disney had the visionary ideas and funding to create the iconic theme park, he faced a challenge when it came to providing accommodations for the park’s visitors. This is where his friend Jack Wrather enters the picture.

Jack Wrather, a fellow pioneer in the television industry, stepped in to assist Walt Disney in realizing his dream. Thanks to the success of the “Lassie” TV show produced by Wrather’s company, he had the financial means to build a hotel right across from Disneyland.

The result was the Disneyland Hotel, which opened its doors in October 1955. Interestingly, the early incarnation of this hotel had more of a motel feel than a hotel, with two-story buildings reminiscent of the roadside motels popular during the 1950s. The initial Disneyland Hotel consisted of modest structures that catered to visitors looking for affordable lodging close to the park. While the rooms were basic, it marked the beginning of something extraordinary.

The Evolution: From Emerald of Anaheim to Paradise Pier

As Disneyland’s popularity continued to soar, so did the demand for expansion and improved accommodations. In 1962, the addition of an 11-story tower transformed the Disneyland Hotel, marking a significant transition from a motel to a full-fledged hotel.

The addition of the 11-story tower elevated the Disneyland Hotel into a more prominent presence on the Anaheim skyline. At the time, it was the tallest structure in all of Orange County. The hotel’s prime location across from Disneyland made it an ideal choice for visitors. With the introduction of the monorail linking the park and the hotel, accessibility became even more convenient. Unique features like the Japanese-themed reflecting pools added to the hotel’s charm, reflecting a cultural influence that extended beyond Disney’s borders.

Japanese Tourism and Its Impact

During the 1960s and 1970s, Disneyland was attracting visitors from all corners of the world, including Japan. A significant number of Japanese tourists flocked to Anaheim to experience Walt Disney’s creation. To cater to this growing market, it wasn’t just the Disneyland Hotel that aimed to capture the attention of Japanese tourists. The Japanese Village in Buena Park, inspired by a similar attraction in Nara, Japan, was another significant spot.

These attractions sought to provide a taste of Japanese culture and hospitality, showcasing elements like tea ceremonies and beautiful ponds with rare carp and black swans. However, the Japanese Village closed its doors in 1975, likely due to the highly competitive nature of the Southern California tourist market.

The Emergence of the Emerald of Anaheim

With the surge in Japanese tourism, an opportunity arose—the construction of the Emerald of Anaheim, later known as the Disneyland Pacific Hotel. In May 1984, this 15-story hotel opened its doors.

What made the Emerald unique was its ownership. It was built not by The Walt Disney Company or the Oriental Land Company (which operated Tokyo Disneyland) but by the Tokyu Group. This group of Japanese businessmen already had a pair of hotels in Hawaii and saw potential in Anaheim’s proximity to Disneyland. Thus, they decided to embark on this new venture, specifically designed to cater to Japanese tourists looking to experience Southern California.

Financial Challenges and a Changing Landscape

The late 1980s brought about two significant financial crises in Japan—the crash of the NIKKEI stock market and the collapse of the Japanese real estate market. These crises had far-reaching effects, causing Japanese tourists to postpone or cancel their trips to the United States. As a result, reservations at the Emerald of Anaheim dwindled.

To adapt to these challenging times, the Tokyu Group merged the Emerald brand with its Pacific hotel chain, attempting to weather the storm. However, the financial turmoil took its toll on the Emerald, and changes were imminent.

The Transition to the Disneyland Pacific Hotel

In 1995, The Walt Disney Company took a significant step by purchasing the hotel formerly known as the Emerald of Anaheim for $35 million. This acquisition marked a change in the hotel’s fortunes. With Disney now in control, the hotel underwent a name change, becoming the Disneyland Pacific Hotel.

Transformation to Paradise Pier

The next phase of transformation occurred when Disney decided to rebrand the hotel as Paradise Pier Hotel. This decision aligned with Disney’s broader vision for the Disneyland Resort.

While the structural changes were limited, the hotel underwent a significant cosmetic makeover. Its exterior was painted to complement the color scheme of Paradise Pier, and wave-shaped crenellations adorned the rooftop, creating an illusion of seaside charm. This transformation was Disney’s attempt to seamlessly integrate the hotel into the Paradise Pier theme of Disney’s California Adventure Park.

Looking Beyond Paradise Pier: The Shift to Pixar Place

In 2018, Disneyland Resort rebranded Paradise Pier as Pixar Pier, a thematic area dedicated to celebrating the beloved characters and stories from Pixar Animation Studios. As a part of this transition, it became evident that the hotel formally known as the Disneyland Pacific Hotel could no longer maintain its Paradise Pier theme.

With Pixar Pier in full swing and two successful Pixar-themed hotels (Toy Story Hotels in Shanghai Disneyland and Tokyo Disneyland), Disney decided to embark on a new venture—a hotel that would celebrate the vast world of Pixar. The result is Pixar Place Hotel, a 15-story tower that embraces the characters and stories from multiple Pixar movies and shorts. This fully Pixar-themed hotel is a first of its kind in the United States.

The Future of Pixar Place and Disneyland Resort

As we look ahead to the future, the Disneyland Resort continues to evolve. The recent news of a proposed $1.9 billion expansion as part of the Disneyland Forward project indicates that the area surrounding Pixar Place is expected to see further changes. Disneyland’s rich history and innovative spirit continue to shape its destiny.

In conclusion, the history of the Pixar Place Hotel is a testament to the ever-changing landscape of Disneyland Resort. From its humble beginnings as the Disneyland Hotel to its transformation into the fully Pixar-themed Pixar Place Hotel, this establishment has undergone several iterations. As Disneyland Resort continues to grow and adapt, we can only imagine what exciting developments lie ahead for this iconic destination.

If you want to hear more stories about the History of the Pixar Place hotel, check our special edition of Disney Unpacked over on YouTube.

Stay tuned for more updates and developments as we continue to explore the fascinating world of Disney, one story at a time.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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History

From Birthday Wishes to Toontown Dreams: How Toontown Came to Be

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Mickey's Birthday Land

In the latest release of Episode 4 of Disney Unpacked, Len and I return, joined as always by Disney Imagineering legend, Jim Shull. This two-part episode covers all things Mickey’s Birthday Land and how it ultimately led to the inspiration behind Disneyland’s fan-favorite land, “Toontown”. But let’s not get ahead of ourselves here. It all starts in the early days at Disneyland.

Early Challenges in Meeting Mickey

Picture this: it’s the late 1970s and early 1980s, and you’re at Disneyland. You want to meet the one and only Mickey Mouse, but there’s no clear way to make it happen. You rely on Character Guides, those daily printed sheets that point you in Mickey’s general direction. But let’s be honest, it was like finding a needle in a haystack. Sometimes, you got lucky; other times, not so much.

Mickey’s Birthdayland: A Birthday Wish that Came True

Fast forward to the late 1980s. Disney World faced a big challenge. The Disney-MGM Studios Theme Park was under construction, with the company’s marketing machine in full swing, hyping up the opening of Walt Disney World’s third theme park, MGM Studios, in the Spring of 1989. This extensive marketing meant that many people were opting to postpone their family’s next trip to Walt Disney World until the following year. Walt Disney World needed something compelling to motivate guests to visit Florida in 1988, the year before Disney MGM Studios opened.

Enter stage left, Mickey’s Birthdayland. For the first time ever, an entire land was dedicated to a single character – and not just any character, but the mouse who started it all. Meeting Mickey was no longer a game of chance; it was practically guaranteed.

The Birth of Birthdayland: Creative Brilliance Meets Practicality

In this episode, we dissect the birth of Mickey’s Birthdayland, an initiative that went beyond celebrating a birthday. It was a calculated move, driven by guest feedback and a need to address issues dating back to 1971. Imagineers faced the monumental task of designing an experience that honored Mickey while efficiently managing the crowds. This required the perfect blend of creative flair and logistical prowess – a hallmark of Disney’s approach to theme park design.

Evolution: From Birthdayland to Toontown

The success of Mickey’s Birthdayland was a real game-changer, setting the stage for the birth of Toontown – an entire land that elevated character-centric areas to monumental new heights. Toontown wasn’t merely a spot to meet characters; it was an immersive experience that brought Disney animation to life. In the episode, we explore its innovative designs, playful architecture, and how every nook and cranny tells a story.

Impact on Disney Parks and Guests

Mickey’s Birthdayland and Toontown didn’t just reshape the physical landscape of Disney parks; they transformed the very essence of the guest experience. These lands introduced groundbreaking ways for visitors to connect with their beloved characters, making their Disney vacations even more unforgettable.

Beyond Attractions: A Cultural Influence

But the influence of these lands goes beyond mere attractions. Our episode delves into how Mickey’s Birthdayland and Toontown left an indelible mark on Disney’s culture, reflecting the company’s relentless dedication to innovation and guest satisfaction. It’s a journey into how a single idea can grow into a cherished cornerstone of the Disney Park experience.

Interested in learning about Jim Shull’s original idea for a Winnie the Pooh ride? Here’s concept art of the attraction proposed for the original Toontown in Disneyland. More on [Disney Unpacked].

Unwrapping the Full Story of Mickey’s Birthdayland

Our two-part episode of Disney Unpacked is available for your viewing pleasure on our Patreon page. And for those seeking a quicker Disney fix, we’ve got a condensed version waiting for you on our YouTube channel. Thank you for being a part of our Disney Unpacked community. Stay tuned for more episodes as we continue to “Unpack” the fascinating world of Disney, one story at a time.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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