Theme Parks & Themed Entertainment
Superstar Limo: What Went Wrong?
Given that it’s been over two years since this DCA attraction was last open to the public, many people have forgotten how horrible Superstar Limo was. More importantly, why this Hollywood Pictures Backlot ride wound up being so bad. In a revamped version of a July 2001 LaughingPlace.com series, Jim reveals all the embarrassing details.
The following is a heavily edited (and somewhat revamped) version of a series of articles that I wrote for LaughingPlace.com back in July 2001. If you’d like to read the full-blown, four part version of this story, visit the Jim Hill archive at LaughingPlace.com. Where you’ll find the original stories — along with many other articles that I wrote during my six month stint at LaughingPlace.com — archived.
Soooo … what exactly went wrong with Superstar Limo?
To be honest, it wasn’t just budget cuts that ruined this Disney’s California attraction. But — rather — it was the death of a princess that actually did the original version of this ride in.
To really understand what went wrong here, you need to know what Superstar Limo would have been like had this attraction been built according to WDI’s original specs. However — in order to get the full effect here — you’ll need to chase down some of the original concept art that the Walt Disney Company put out for California Adventure back in 1996, right after construction of the theme park was originally announced.
The Original California Adventure Design & Artwork
You’ll be able to recognize artwork from this period fairly quickly. This was when DCA’s Hollywood district (as this side of the new Disneyland Resort theme park was called back in those days) featured an enormous Sorcerer Mickey hat rising out of the center of this area. This oversized hat would have served as the icon / weenie for this side of the park. Guests would have walked under this super-sized chapeau as they entered “The Magic of Disney Animation” pavilion in the studio section of the park.
Now — if you’ve been able to chase down any conceptual artwork from this period in the park’s history — allow your eyes to drift back toward the north eastern corner of DCA’s Hollywood area. The section where “Hollywood and Dine” now resides. Notice anything unusual?
Los Angeles International Airport
Yep, that is a miniature version of the Theme Building at Los Angeles International Airport. That weirdly futuristic building you’ve undoubtedly seen in dozens of movies and TV shows. It’s the image that many film-makers use as visual shorthand, to quickly let viewers know that the action has suddenly shifted to LA.
According to DCA plans circa late 1996 / early 1997, guests riding the Monorail would have had a particularly nice view of this miniature version of the Theme Building. (According to some WDI insiders I’ve spoken with, there was even talk of putting a miniature version of “Encounters” — that trendy retro, oh-so-hip Disney designed sci-fi themed restaurant/bar that Imagineer Eddie Sotto helped install in the real LA Airport’s Theme Building back in the 1990s — inside the downsized DCA version of this Southern California icon. But — as this project’s budgets began to get slashed in late 1997 — the postage stamp sized version of this chic LA eatery was one of the first things to be placed on DCA’s chopping block. Or so I’ve heard. Anyway …) These folks would have also been able to look down at all the Disney’s California Adventure guests who were queuing up to enter the attraction.
“Superstar Limo” Queue – Hollywood Pictures Backlot
Now it’s important to understand here that the queue area of the current version of Superstar Limo retains some of the wit and edge that the earlier, much more grandieous version of this Hollywood Pictures Backlot attraction would have had. The snarky posters that hang in the pre-show area, that make all those snide industry jokes. The Cast Members who ask “How many in your entourage?”
But having a miniature version of the LAX Theme Building serve as the show building Superstar Limo would have done such a better job of setting the stage for this ride, giving guests a real sense of time and place before they boarded this attraction. How do I know?
Well, those of you who have been lucky enough to ride both the Disneyland and the Walt Disney World version of “it’s a small world,” think carefully now: which version of this Fantasyland attraction has an exterior that does a better job of setting the stage for the ride that follows? Hands down, it’s gotta be the Disneyland version of “it’s a small world,” right? At least the guys at WDI thought so. Which is why they modeled the Disneyland Paris version of this ride after the Anaheim original.
Changes to “Superstar Limo” Show Building
Anyway … many Imagineers will tell you that Disney’s first big mis-step with Superstar Limo was when management decided to cut the budget for this attraction and opted not to go forward with WDI’s original plans, which was to house this Hollywood Pictures Backlot attraction inside a miniature version of the LA Airport Theme Building. What they did instead was build a fairly bland show building which features a few painted flats over its entrance that caricature several Hollywood / Los Angeles icons like Union Station as well as those crazy California freeways.
“Superstar Limo” Entrance Gags
Mind you, it’s not like the Imagineers didn’t try to add a few witty touches with the exterior of this Hollywood Pictures Backlot attraction. But some of the gags here are so obscure that only a few folks ever get them. For example: How many DCA visitors get the idea that the planter that’s out in front of Superstar Limo’s entrance is supposed to be a filled in swimming pool? Look for the pool’s ladder the next time you stroll by this attraction.
The stylized luggage carousel that guests see once they reach the building’s interior queue area helps set the stage that they’ve supposedly just arrived at an airport. The huge posters on the walls and the constant announcements over the public address system reinforce this image. But if the executives at Disney had just opted to go with the smaller, funnier version of LAX’s Theme Building, the story could have started so much sooner for folks who were getting in line for the attraction.
These DCA guests would have had a much clearer sense of where they were and who they were supposed to be before they boarded their purple stretch limo and headed off for a wild ride through a satirical, stylized trip through Tinsel Town.
Change to “Superstar Limo’s” Speed
Yes, you read that right. “A wild ride.” Not the poky, slowly paced trip that you take now. But rather a high speed, zippy trip. Not Rock ‘n’ Roller Coaster, mind you. But something more along the lines of Mr. Toad’s Wild Ride. Only on steroids.
The original storyline for this DCA attraction was supposed to have been that you — the Disneyland Resort guest — were supposed to be this big-time celebrity. From the very moment you got on queue for Superstar Limo, you became Hollywood’s latest sensation. Someone who was world famous but also in danger of being late for your very own film premiere.
As you boarded your limousine, Disney CEO Michael Eisner would appear on the ride vehicle’s video screen and reminded you that you still hadn’t signed the contract for your next picture. That big film that you were supposed to be making for Walt Disney Studios. Michael would then have told you that he would be waiting for you — with contract in hand — at the end of the red carpet at Graumann’s Chinese Theater. All you had to do is get to the theater safely and sign … and your fortune would have been made.
Eisner would then tell you that the paparazzi are out in force that night and to be extra careful on your way to Graumann’s. “Don’t do anything that would ruin your reputation,” Michael warns.
At this point, your unseen limo driver says “So you’re late for your premiere, eh? Don’t worry. I know a few short cuts.” And — with a screech of tires — you were off on a wild trip through Hollywood.
Again, this was *NOT* supposed to be an attraction like Disney-MGM’s Rock ‘n’ Roller Coaster, with a high speed launch and loops. That said, there was still supposedly some talk at WDI of putting some banked track in the attraction, a few bumps along the way. Similar to what Walt had originally wanted to do with Mr. Toad’s Wild Ride at Disneyland. Which was marry a traditional dark ride to a smallish family-friendly roller coaster to give Disneyland visitors a few extra thrills.
Adding to the excitement here was — no matter what route your limousine took to the premiere — you’d inevitably encounter a pack of paparazzi. As soon as he heard the click of those cameras or the flash of the flashbulbs, your limo driver would hit the gas and immediately change direction.
Bigger, Broader Gags in Original “Superstar Limo” Design
Because your Superstar Limo ride vehicle were supposed to be moving very quickly through its show building, there was no room for quiet, cute little gags in this Hollywood Pictures Backlot attraction. In order for stuff to really register as you rolled through this DCA ride, the jokes had to be bigger, broader.
A typical gag would have been — as you roared up on Tail O’ the Pup (That famous Los Angeles area hot dog stand that’s shaped like — what else? — a giant hot dog) — you would have seen the back of this grotesquely fat man dressed in a white rhinestone studded jumpsuit. At the same time, you hear the unmistakable sound of flatulence. As your limo took the corner (on two wheels, no doubt), you’d see that the man in the rhinestone jumpsuit was actually Elvis Presley. As for the source of that breaking wind sound, you’d eventually see that the noise came from the squeeze bottle of mustard that Elvis held in his hand. The King would give the bottle a few more squeezes — making even more whoopee cushion noises — as he squirted mustard out on his hot dog. Presley would then say “Thank you very much” as our limo roared off into the darkness, the paparazzi again in hot pursuit.
Veteran Imagineers John Horny and Rennie Marquez really did a superb job with the original version of this attraction, creating a storyline that was littered with gags that were sure to play to both adults and children. Even the attraction’s exit — which would have forced guests to walk up a stylized version of the red carpet at Graumann’s Chinese — would have been fun. The theater’s lobby would have actually have been Superstar Limo’s gift shop, where DCA visitors could have purchased all sort of pseudo-celebrity stuff (Miniature Oscars, t-shirts emblazoned with “Hollywood’s Next Big Thing” on the front, etc.) to help them remember their wild ride through Hollywood.
Original Ending to “Superstar Limo”
And — as for that big money contract that Michael Eisner was supposedly holding for you … Well, because you had been unsuccessful in your attempt to evade the paparazzi (The image capture area at the ride exit would have shown pictures of DCA guests who had ridden Superstar Limo slapped on the front of a “National Enquirer” -like tabloid. These pictures would have — of course — be on sale to whatever guest wanted to purchase them) and were all over the scandal sheets, the Disney CEO would politely renege on his promised deal. “Better luck next time, kid,” Eisner would have supposedly said.
And — given all that Superstar Limo had for guests to see — it was hoped that lots of DCA visitors would be happy, eager even, to re-ride this fast paced, funny Hollywood Pictures Backlot attraction. But then — months after the ride’s construction site had already been selected and well into Superstar Limo’s development phase — something terrible happened.
Death of Princess Diana – Temporary Hold on “Superstar Limo”
On August 31, 1997, Princess Diana and Emad “Dodi” Fayed were killed in a car accident in Paris. Supposedly, their limo driver lost control of their vehicle while he was attempting to evade the paparazzi.
And suddenly the concept of a kooky, crazy Disney theme park ride where the guest was supposed to be this celebrity that was in a fast moving car that was trying to get away from the paparazzi didn’t seem all that funny anymore.
In the wake of Princess Di’s tragic death, the creative team at WDI that was in charge of DCA’s Superstar Limo attraction found itself in a real quandary.
Obviously, it would now be in incredibly poor taste for Disney to move forward with the original storyline of this Hollywood Pictures Backlot ride. But — without the motivation of the paparazzi pursuing the guest/celebrity and their limousine through a gag filled version of Hollywood — the Imagineers wondered: was there even a point to this proposed DCA attraction now?
That’s why — at least for a short time during the Fall of 1997 — plans for Superstar Limo were temporarily shelved while WDI and Disney management weighed their other options. As a result, there was reportedly some very serious discussion at the upper levels of Imagineering about whether it made sense to just postpone construction of this particular DCA attraction for a couple of years (IE: at least until people forgot about the circumstances surrounding Diana’s death) and build something else instead.
It was at this point that WDI supposedly began seriously looking into alternatives to Superstar Limo. Particularly the idea of rushing into construction several other proposed movie-themed rides, shows and attractions that were allegedly under consideration for Phase II of the Disney’s California Adventure project.
Among the attractions that were supposedly considered as possible replacements for Superstar Limo were Twilight Zone Tower of Terror and Rock ‘n’ Roller Coaster. But — given their expense — cloning these two Disney-MGM rides for DCA didn’t make sense. At least at that point in Disney’s California Adventure’s history. Which is why WDI felt that it had no choice but to find a way to make this proposed Hollywood Pictures Backlot ride work.
Making Changes to the “Superstar Limo” Attraction
The Imagineers’ first decision was to remove — all but for two brief instances in the attraction — any mention of the paparazzi from the ride. WDI then decided — in order to make sure that DCA visitors could never make any connection between Princess Diana’s tragic death and this Hollywood Pictures Backlot attractions– that the Superstar Limo ride vehicles would now move through their show building as slowly as possible.
This last decision created a ripple effect that ultimately turned Superstar Limo into DCA’s most reviled attraction …
Why for? After Princess Diana’s death and that edict that came down from on high and declared that — from this point forward — that “Superstar Limo”‘s ride vehicle would no longer zip through the show building, but — rather — poke along at a snail’s pace, the Imagineers knew that there was just no way that this California Adventure attraction was ever going to work. But no one ever got around to pulling the plug on the thing.
Inside Jokes and Clever Ideas…for Hollywood Insiders
You wanna know why? Because Disney CEO Michael Eisner thought that DCA’s “Superstar Limo” dark ride was a clever idea. Loaded with gags that he — a Hollywood insider — really appreciated. For example: That bizarre sight gag inside the Malibu / Muscle Beach section of the ride, when it appears that the hills of Malibu are simultaneously being plagued with fires and mud slides. That’s real location humor. As is “I guess you had to be there” to get that joke.
But what tourist from Topeka — the very sort of person that the Mouse hopes will fly directly into Southern California to spend the bulk of their vacation in Anaheim exploring the state’s newest destination resort, the newly expanded Disneyland Resort — is ever going to get a joke like that? What sort of palooka from Peoria is going to understand that the Bauble Room — another SSL sight gag, though this one is featured prominently in the Rodeo Drive sequence of the ride — is supposed to be a clever play on words, a riff on LA’s oh-so-exclusive Bubble Room?
Disney used to be known for its skill in storytelling, for its ability to tell a tale well to the broadest possible audience. Now here comes an attraction that seems to run counter to that tradition. A ride that’s filled with jokes that only a lucky few will ever understand.
Slowing Down the Ride – Ultimately to a Stop
How did this happen? Well, the folks that actually worked on developing DCA’s “Superstar Limo” ride will insist that this really wasn’t their fault. But — once the decision was made that that the vehicles for this Hollywood Pictures Backlot attraction could no longer zip through their show building, but had to plod along at a poky pace — WDI’s hands were tied.
After all, when you’re moving slowly through a dark ride, big broad gags no longer very work well. Stuff like revealing that that classical singing sensation, the Three Tenors, is actually one fat guy with three heads isn’t going to play anymore. That’s when they needed subtler stuff, and lots of it. The Imagineers had to load up SSL’s scenes up with lot of detail in order to properly sell the attraction’s now slow moving storyline.
Don’t believe me? Then those of you who have ridden Hollywood Studio’s Rock ‘n’ Roller Coaster, think back carefully now: Where do you find the most detail on that attraction? Not on the ride itself, where a traffic sign here and a palm tree there effectively gives riders the impression that they’re whizzing along Southern California’s famous freeways on their way to the LA Forum. But in this Sunset Boulevard attraction’s pre- and post-show areas, where the Imagineers are busily setting the stage for the thrill ride that’s about to begin and/or putting an effective tag on the tale.
Better yet, think about those two Disney theme park classics: The Haunted Mansion and Pirates of the Caribbean. Both of these attractions are jam-packed with detail. Why? Because A) it’s effective story telling and B) theme park guests tend to get bored if you move them slowly through an environment where there isn’t a lot of interesting things to look at.
So — to try and compensate for the new slow speed of Superstar Limo’s ride vehicles — the Imagineers began cramming this Hollywood Pictures Backlot attraction full of industry jokes. Gags that only a person who’d worked in the industry for years was going to get.
Someone like — say — Disney CEO Michael Eisner?
I keep hearing that — no matter how bad things got, no matter how far “Superstar Limo” began to wander away from the sensibilities of the average theme park goer — Eisner supposedly always thought that this DCA attraction was going to be a real winner. He allegedly particularly enjoyed a gag that was prominently featured in the concept art and mock-up version of the ride, where Dreamworks SKG’s distinctive looking animation studio loomed behind a giant gate with the name “DreamJerks Studio” on it. ( Let’s give Eisner a few points here, though, folks. At least Disney’s CEO had the good sense to understand that this sort of mean-spirited gag wasn’t going to play with the general public. Which is why he wouldn’t allow it to be installed in the finished version of the attraction. That said, that still doesn’t mean that Uncle Michael didn’t get a huge chuckle whenever he saw that vicious visual in the attraction’s concept art or mock-up stage. Anyway …)
But — toward the end — Eisner must have understood that something was seriously going wrong with Superstar Limo. What probably clued him in? Maybe it was the way that the Imagineers had to keep cannibalizing concepts for the finale of this Hollywood Pictures Backlot attraction in order to stretch out the ride’s paltry storyline.
Do you remember the finale that the Imagineers had originally proposed for Superstar Limo: where DCA guests were actually supposed to exit their stretch limo in front of the Chinese Theater. According to the attraction’s original storyline, SSL riders were supposed to get the full celebrity trip. They would stroll up the red carpet, surrounded by the roar of the crowd and the blinding flashes of the paparazzi’s cameras.
They’d then enter a gift shop that was designed to look like the lobby of the Chinese Theater, where the staff was supposed to still be fawning all over them — as if these folks were real movie stars. (It was hoped that this extra obsequious service would trick more people into opening up their wallets and purchasing that photograph that Disney’s digital image capture system had plastered up on the big screen. That picture that clearly showed these folks in a fake limousine but still being treated like real celebrities.)
But — as Superstar Limo’s storyline got thinner and thinner — the Imagineers realized that they were going to need extra scenes to pad out the attraction’s storyline. Which is why SSL’s original finale as well as the ride’s exit / shop area ended up being folded into the show. WDI did whatever it had to to try and give this Hollywood Pictures Backlot attraction more story, more substance.
Finally, as the attraction’s art direction and gag work got more and more out there, Eisner must have seen the handwriting on the wall. And yet Uncle Michael just couldn’t bring himself to pull the plug on an attraction that — at least to his comic sensibilities — did such a witty job of sending up the world he lived in.
After all, all Disney theme parks have dark rides. Which meant that DCA had to have one too. Even it meant that Disney’s California Adventure was going to end up with one as weird as Superstar Limo.
Eisner Starts to Reverse the Limo – Adds Celebrities
Still, in late 1999, Eisner allegedly began to slowly distance himself from the DCA attraction that he’d initially paid so much attention to. Citing the stylization of the attraction’s sets, Uncle Michael supposedly said that it just didn’t make sense anymore for a real human’s face to suddenly intrude on this toony version of Hollywood. That’s why Eisner reportedly suggested that WDI drop the idea of having the Disney CEO appear on the ride vehicle’s video monitor but go with — maybe — a stylized version of a slimy Hollywood agent.
And — while Imagineering was at it — why didn’t they throw in some other stylized celebrities to help pad out things in DCA’s ***-eyed take on Tinsel Town?
So the call went out in Glendale: “We need celebrities to appear in several scenes for ‘Superstar Limo to help beef up this show.’ ” The trouble is, there really wasn’t all that much money left in the budget of this Hollywood Backlot Pictures attraction to cover this sort of expense. Which meant that the Mouse couldn’t afford to bring any big names on board to help strengthen SSL’s storyline.
Money for Celebrities – “Golden Dreams” Budget Cuts
These days, it seems like money is always an issue when it comes to which performers get to appear in which Disney theme park attractions. Take — for example — DCA’s “Golden Dreams.” Do you recall that sequence in the film where there’s this clever transition: The film goes in for a close-up of this poor downtrodden woman who’s caught in the depths of the Great Depression. There’s then a quick cross fade and we see the very same woman — still in close-up, but now all cleaned up — seated in a darkened movie theater, laughing at something that’s being projected up on the screen in front of her.
And what exactly was this woman supposed to be laughing at? Well, “Golden Dreams”‘s script originally called for this Dust Bowl survivor to be chuckling at the antics of Charlie Chaplin. Which Chaplin film? Why, “The Great Dictator,” of course.
Why the “Great Dictator”? Because that film features several scenes where Chaplin gets to burlesque Adolph Hitler. A clip from one of those scenes in this 1940 movie would have allowed “GD” to make a virtually seamless transition from its Great Depression sequence right into the section of the film that deals with women’s contributions during World War II (AKA “Rosie the Riveter”).
Unfortunately, the Chaplin estate wanted the Walt Disney Company to pay out an enormous amount of money for the rights to use scenes from “The Great Dictator” in “Golden Dreams.” Disney representaives — in an effort to bring the price down — tried to play on the Chaplin family’s sympathies. They talked up how Walt and Charlie had been friends way back when and how this brief cameo in an attraction for Disney’s California Adventure would pay tribute to that friendship, etc.
The Chaplin estate didn’t fall for that. They told Disney’s representatives that they could either pay the original asking price or do without the footage from “The Great Dictator.” WDI staffers then appealed to folks higher up in the Mouse House food chain, asking for the extra money necessary to save “GD”‘s carefully scripted smooth transition. In the end, the sharp pencil boys didn’t think that the Chaplin footage was all the essential to the ultimate success of “Golden Dreams.” So they said “No.”
Which is why that woman in the movie theater is now laughing at a scene from Laurel and Hardy’s 1939 film, “The Flying Deuces.” That clip may not have not done much to help with the film’s transition from the Great Depression to WW II. But it was certainly a hell of lot more affordable than a clip from “The Great Dictator.”
Speaking of Disney cutting corners on DCA’s “Golden Dreams”: One place where the Mouse decidedly did NOT cut corners was in its pursuit of imagery of one specific sports figure to use in the closing moments of the film’s musical montage. It literally took months of negotiations — as well as a $50,000 fee — but Disney was finally able to land the rights to use footage of Tiger Woods at the very end of “Just One Dream.” (If that brief glimpse of Tiger at the tail end of the film really worth $50,000? Well, some folks have suggested the negotiation for Tiger’s “Golden Dreams” appearance was really just the dress rehearsal for the even bigger deal that Woods signed with the Mouse House back in 2001. Compared to that princely fee, $50,000 was just a drop in the bucket. That said, that amount would have covered the cost of inserting the “Great Dictator” footage into “Golden Dreams.” Several times over. So it’s always interesting to see what Disney’s sharp pencil boys are willing to spend the company’s money on.)
Speaking of the sharp pencil boys, these guys just weren’t willing to throw good money after bad in an attempt to fix Superstar Limo. Which is why they wouldn’t allow the Imagineers to go after any performers that weren’t already under contract and/or had a pending deal with the Walt Disney Company to make an appearance in this Hollywood Pictures Backlot attraction.
“Superstar Limo” Celebrity Cameos
You heard right, folks. Every celebrity — and I mean every one of them — that makes a caricatured cameo in Superstar Limo already has some sort of direct tie to the Walt Disney Company. You’ve heard of the “Six Degrees of Kevin Bacon”? Well, now it’s time to play “Disney’s Limo Links.”
Regis Philbin
First up is Regis Philbin. The co-host of Buena Vista Television’s hit syndicated series, “Live with Regis and Kelly” as well as the MC of ABC’s new hit game show, “Super Millionaire.” Philbin feels that he owes much of his fame and fortune to his friends in the Mouse House. Which is why — when WDI called and asked for Regis’ permission to use his likeness in Superstar Limo — Philbin’s final answer was “Yes.”
Melanie Griffith and Antonio Banderas
Next up is Melanie Griffith and Antonio Banderas. Melanie made a number of films for the Mouse House back in the 1990s, among them “Paradise” (1991), “A Stranger Among Us” (1992) and “Born Yesterday” (1993). In April of 1992, she and her then-husband Don Johnson hosted the American version of the TV special that celebrated the grand opening of Euro Disneyland. But perhaps her favorite Disney project would have to be “Two Much,” the romantic comedy she made for the company back in 1996. For it was on the set of that particular picture that she met her now-husband, Antonio Banderas.
Speaking of Antonio, Banderas too has strong ties to Walt Disney Studios. In addition to the before-mentioned “Two Much,” Antonio has made appearances in several Mouse made movies. Among them are “Miami Rhapsody” (1995), “Evita” (1996), “The 13th Warrior” (1998) and “Spy Kids I, II and 3D.”
Anywho, given that these two actually met on the set of a Disney film, is it any wonder they have a soft spot toward the Mouse House? Which is why — when the Imagineers called about Superstar Limo — Melanie and Antonio immediately said “Yes.”
Tim Allen
Tim Allen is another performer with incredibly strong ties to the Walt Disney Company. His long running sitcom, “Home Improvement,” was actually produced by the Mouse’s television division. As were three of his feature films, “The Santa Clause,” “Jungle 2 Jungle” and “The Santa Clause 2.” Allen also provided the voice of Buzz Lightyear for those animated hits “Toy Story, ” “Toy Story 2” and the direct-to-video “Buzz Lightyear of Star Command.” Tim’s two best selling books — “Don’t Stand Too Close to a Naked Man” and “I’m Not Really Here” — were published by Disney’s Hyperion Press.
Given that Allen owes a lot of his success to Disney (which — ‘way back in 1991 — originally signed Tim to appear in the Robin Williams role for a TV version of “The Dead Poets Society.” Strange but true, folks), Tim quickly said “Yes” when WDI came calling.
Cindy Crawford
Which brings us to super model Cindy Crawford. Not a person that you’d think would have strong ties to the Walt Disney Company. But that’s where you’d be wrong. Crawford — as it turns out — has a three year development deal with ABC Television. Cindy also served as the on-line hostess for DCA when Disney.com began offering previews of the Disneyland Resort’s newest theme park late last year. Ever anxious to deepen her ties with the second largest media company in the world, Crawford gladly gave the Imagineers permission to sculpt her famous figure — mole and all — for SSL.
Drew Carey
Drew Carey. Just like Regis and Tim Allen, here’s another guy who basically owes his career to the Mouse.
Carey signed a TV development deal with Disney back in 1991, right after his boffo appearance on the old “Tonight Show with Johnny Carson.” Though the first sitcom Drew appeared on — Touchstone Television’s “The Good Life” — bombed, Disney still felt that the Cleveland comic had big potential. Which is why they quickly got behind his second sitcom, “The Drew Carey Show,” which debuted on ABC in the Fall of 1995. This snarky little show eventually grew into a huge hit for the Disney owned network.
Since then, the love affair between Drew Carey and Disney has just grown and grown. His best selling novel — “Dirty Jokes and Beer: Stories of the Unrefined” — was published by Disney’s Hyperion Press. Carey also delivered a second hit show for the network in the summer of 1999 when the Americanized version of that old Brit TV hit, “Whose Line is It Anyway?” debuted. Last year, Drew made his musical debut in “Gepetto,” an original musical that the company presented on “The Wonderful World of Disney.”
Carey’s love of the Disney theme parks is well known as well. Drew happily took part in the opening hoopla/promotion of both Disney’s Animal Kingdom and Disney’s California Adventure. He even has his own theme park attraction: Disney-MGM’s “Sounds Dangerous” show. So is it any wonder that the Imagineers felt that they didn’t have to worry about whether Drew would give them his permission to place his likeness in Superstar Limo. The guys at WDI knew that this was a done deal even before they asked. And so it was.
Jackie Chan
Next up: Action superstar Jackie Chan. Again, not a guy that you’d think would have any real connection to the Mouse House. But — as it turns out — Chan already has huge ties to Disney. For example, Chan sang the title song for the Chinese release of Disney’s 1990 animated hit, “Beauty and the Beast.” Jackie then followed this toon work up by providing the voice of Shang for both the Cantonese and Mandarin versions of the studio’s 1998 release, “Mulan.”
More recently, Jackie has begun doing some live action work for Walt Disney Studios. His appearance in Touchstone Pictures’ “Shanghai Noon” and “Shanghai Knights” help cement his reputation as a top box office draw here in the West. (Which perhaps explains why Disney recently acquired the domestic distribution rights to Chan’s next big budget feature, “Around the World in 80 Days.”)
Anywho … anxious to be seen as a mainstream Hollywood player, Chan quickly said “Yes” when WDI asked to use his likeness in Superstar Limo.
Cher
As for Cher … this was pretty much the last deal that the Imagineers made to land a celebrity to appear in Superstar Limo. Indeed, folks who rode this Hollywood Pictures Backlot attraction during DCA’s Annual Passholder previews will swear to you that they didn’t see the sexy chanteuse when they went on the ride. And they’d be right. The Cher figure wasn’t installed in SSL ’til just days prior to the official opening of the park.
Whoopi Goldberg
As for Whoopi … again, Whoopi Goldberg’s another performer with strong pre-existing ties to the Walt Disney Company. She’s had hit films with the studio: “Sister Act” (1992) and “Sister Act 2: Back in the Habit” (1993), as well as done voice work for one of the company’s biggest animated films, 1994’s “The Lion King.” Her besting book — “Book” — was published by Disney’s Hyperion Press. She’s done TV work for ABC, hosting the Academy Awards for the network back in March of 1999.
More to the point, Whoopi was already on board on another project for DCA: Serving at the host/narrator — Califia, Goddess of California — for the “Golden Dreams” show. So it didn’t take too much additional arm twisting from WDI to get the actress to let the Imagineers use her likeness in SSL.
You see how easy that was? Disney was quickly able to corral a lot of celebrities who were willing to allow WDI to include their likenesses in Superstar Limo.
“Superstar Limo” – Confirmed Dud
But — even with Whoopi, Drew, Regis and Cher on hand — most theme park fans still felt that Superstar Limo was a significant snore. What exactly was the problem? Some didn’t care for all the inside industry jokes that this Hollywood Pictures Backlot attraction used. Still others felt that the likenesses of the celebrity figures that WDI did are way too stylized, making many of SSL’s star cameos virtually unrecognizable to most DCA guests.
Whatever the ride’s real problem may be, one thing is certain: Superstar Limo was DCA’s first confirmed dud. The attraction that most guests — when asked by those Disneyland Resort pollsters, who lurk around the park’s exits, PalmPilots in hand — regularly refer to as the most disappointing thing they experienced during their day at Disney’s California Adventure.
So there you have it. The Reader’s Digest version of why DCA’s Superstar Limo went so wrong,
Your thoughts?
Theme Parks & Themed Entertainment
Disney and Macy’s 90-Year Thanksgiving Day Parade Partnership: From Mickey’s First Balloon to Minnie’s Big Debut
Now, folks, if you’re like me, Thanksgiving just wouldn’t be the same without a coffee, a cozy seat, and Macy’s Thanksgiving Day Parade on the TV. And if you’re really like me, you’re watching for one thing: Disney balloons floating down 34th Street. Ever wondered how Mickey, Donald, and soon Minnie Mouse found their way into this beloved New York tradition? Well, grab your popcorn because we’re diving into nearly 90 years of Disney’s partnership with Macy’s.
The Very First Parade and the Early Days of Balloons
The Macy’s Thanksgiving Day Parade goes way back to 1924, but if you can believe it, balloons weren’t part of the festivities until 1927. That first lineup included Felix the Cat, a dragon, and a toy soldier, all towering above the crowds. Back then, Macy’s had a pretty wild idea to end the parade: they would let the balloons drift off into the sky, free as birds. But this wasn’t just Macy’s feeling generous. Each balloon had a message attached, offering a $100 reward (about $1,800 in today’s dollars) for anyone who returned it to the flagship store on 34th Street.
And here’s where it gets interesting. This tradition carried on for a few years, right up until 1932, when Felix the Cat almost took down a plane flying over New York City! Imagine that—you’re flying into LaGuardia, and suddenly, there’s a 60-foot balloon drifting toward your wing. Needless to say, that was the end of Macy’s “fly away” stunt, and from then on, the balloons have stayed firmly grounded after the parade ends.
1934: Mickey Mouse Floats In, and Disney Joins the Parade
It was 1934 when Mickey Mouse finally made his grand debut in the Macy’s parade. Rumor has it Walt Disney himself collaborated with Macy’s on the design, and by today’s standards, that first Mickey balloon was a bit of a rough cut. This early Mickey had a hotdog-shaped body, and those oversized ears gave him a slightly lopsided look. But no one seemed to mind. Mickey was there, larger than life, floating down the streets of New York, and the crowd loved him.
Mickey wasn’t alone that year. He was joined by Pluto, Horace Horsecollar, and even the Big Bad Wolf and Practical Pig from The Three Little Pigs, making it a full Disney lineup for the first time. Back then, Disney wasn’t yet the entertainment powerhouse we know today, so for Walt, getting these characters in the parade meant making a deal. Macy’s required its star logo to be featured on each Disney balloon—a small concession that set the stage for Disney’s long-standing presence in the parade.
Duck Joins and Towers Over Mickey
A year later, in 1935, Macy’s introduced Donald Duck to the lineup, and here’s where things got interesting. Mickey may have been the first Disney character to float through the parade, but Donald made a huge splash—literally. His balloon was an enormous 60 feet tall and 65 feet long, towering over Mickey’s 40-foot frame. Donald quickly became a fan favorite, appearing in the lineup for several years before being retired.
Fast-forward a few decades, and Donald was back for a special appearance in 1984 to celebrate his 50th birthday. Macy’s dug the balloon out of storage, re-inflated it, and sent Donald down 34th Street once again, bringing a bit of nostalgia to the holiday crowd.
A Somber Parade in 2001
Now, one of my most memorable trips to the parade was in 2001, just weeks after the 9/11 attacks. Nancy and I, along with our friends, headed down to New York, and the mood was something I’ll never forget. We watched the start of the parade from Central Park West, but before that, we went to the Museum of Natural History the night before to see the balloons being inflated. They were covered in massive cargo nets, with sandbags holding them down. It’s surreal to see these enormous balloons anchored down before they’re set free.
That year, security was intense, with police lining the streets, and then-Mayor Rudy Giuliani rode on the Big Apple float to roaring applause. People cheered his name, waving and shouting as he passed. It felt like the entire city had turned out to show their resilience. Even amidst all the heightened security and tension, seeing those balloons—brought a bit of joy back to the city.
Balloon Prep: From New Jersey’s MetLife Stadium to California’s D23 Expo
Each year before the parade, Macy’s holds a rehearsal event known as Balloon Fest at MetLife Stadium in New Jersey. This is where handlers get their first crack at guiding the balloons, practicing with their parade masters, and learning the ropes—literally. It’s an entire production unto itself, with dozens of people rehearsing to make sure these enormous inflatables glide smoothly down the streets of New York on parade day.
In 2015, Macy’s took the balloon show on the road, bringing their Buzz Lightyear balloon out to California for the D23 Expo. I was lucky enough to be there, and watching Buzz get inflated piece by piece in the Anaheim Convention Center parking lot was something to behold. Each section was filled with helium in stages, and when they got around to Buzz’s lower half, well, there were more than a few gas-related jokes from the crowd.
These balloons seem to have a personality all their own, and seeing one like Buzz come to life up close—even outside of New York—had all the excitement and anticipation of the real deal.
Mickey’s Comeback as a Bandleader and Sailor Mickey
After a long hiatus, Mickey Mouse made his return to the Macy’s parade in 2000, this time sporting a new bandleader outfit. Nine years later, in 2009, Sailor Mickey joined the lineup, promoting Disney Cruise Line with a nautical twist. Over the past two decades, Disney has continued to enchant parade-goers with characters like Buzz Lightyear in 2008 and Olaf from Frozen in 2017. These balloons keep Disney’s iconic characters front and center, drawing in both longtime fans and new viewers.
But ever wonder what happens to the balloons after they reach the end of 34th Street? They don’t just disappear. Each balloon is carefully deflated, rolled up like a massive piece of laundry, and packed into storage bins. From there, they’re carted back through the Lincoln Tunnel to Macy’s Parade Studio in New Jersey, where they await their next flight.
Macy’s Disney Celebration at Hollywood Studios
In 1992, Macy’s took the spirit of the parade down to Disney-MGM Studios in Orlando. After that year’s parade, several balloons—including Santa Goofy, Kermit the Frog, and Betty Boop—were transported to Hollywood Studios, re-inflated, and anchored along New York Street as part of a holiday display. Visitors could walk through this “Macy’s New York Christmas” setup and see the balloons up close, right in the middle of the park. While this display only ran for one season, it paved the way for the Osborne Family Spectacle of Dancing Lights, which became a holiday staple at the park for years to come.
Minnie Mouse’s Long-Awaited Debut in 2024
This year, Minnie Mouse will finally join the parade, making her long-overdue debut. Macy’s is rolling out the red carpet for Minnie’s arrival with special pop-up shops across the country, where fans can find exclusive Minnie ears, blown-glass ornaments, T-shirts, and more to celebrate her first appearance in the Thanksgiving Day Parade.
For those lucky enough to catch the parade this year, you’ll see Minnie take her first float down 34th Street, decked out in her iconic red bow and polka-dot dress. Macy’s and Disney are also unveiling a new Disney Cruise Line float honoring all eight ships, including the latest, the Disney Treasure.
As always, I’ll be watching from my favorite chair, coffee in hand, as Minnie makes her grand entrance. The 98th annual Macy’s Thanksgiving Day Parade airs live on NBC, and it’s a tradition you won’t want to miss—whether you’re on 34th Street or tuning in from home.
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
-
History10 months ago
The Evolution and History of Mickey’s ToonTown
-
History10 months ago
Unpacking the History of the Pixar Place Hotel
-
History11 months ago
From Birthday Wishes to Toontown Dreams: How Toontown Came to Be
-
Film & Movies8 months ago
How Disney’s “Bambi” led to the creation of Smokey Bear
-
News & Press Releases10 months ago
New Updates and Exclusive Content from Jim Hill Media: Disney, Universal, and More
-
Merchandise8 months ago
Introducing “I Want That Too” – The Ultimate Disney Merchandise Podcast
-
Theme Parks & Themed Entertainment3 months ago
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
-
Film & Movies3 months ago
How “An American Tail” Led to Disney’s “Hocus Pocus”