Theme Parks & Themed Entertainment
The Road to Cars Land – Part One
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It’s the early 2000s. Things are starting to get spikey between Michael Eisner and Steve Jobs in regards to Pixar Animation Studios.
These two titans of industry are trying to hammer out a third extension of that animation studio’s production & distribution deal with the Mouse House. Their original three picture deal had been signed back in March of 1991, and then – following the enormous success of “Toy Story” in November of 1995 – was then been renegotiated & turned into a 5-picture co-production deal in February of 1997.
As far as Steve Jobs was concerned, Pixar was now within inches of meeting its contractual obligation to Disney. Which meant that was now time for these two studios to hammer out a new deal. One that would be far more lucrative for Pixar. After all, the folks up in Emeryville (They’d only just moved from Pixar’s original studio set-up in Port Richmond over to Emeryville in 2000) had already delivered six films for Disney to distribute:
- “Toy Story” (1995)
- “A Bug’s Life” (1998)
- “Toy Story 2” (1999)
- “Monsters, Inc. (2001)
- “Finding Nemo” (2003)
- “The Incredibles” (2004)
“Toy Story” & “Toy Story 2” Don’t Count – Pixar’s Original Film Obligation to Disney
Not so fast, says Disney’s lawyers. “Toy Story” was produced outside of that 5 picture co-production deal that was signed back in February in 1997. So it then couldn’t be counted as one of the five films that Pixar was contractually obligated to deliver to Disney.
More to the point, because “Toy Story 2” was a sequel to the original “Toy Story” movie from 1995 (and was originally supposed to be a Disney Home Premiere, rather than a theatrical release. Disney only decided that “Toy Story 2” would be released to theaters a year or so out from completion of that production. Which caused an awful lot of angst up in Emeryville) … Well, that film also couldn’t be counted towards those 5 co-productions that Pixar was now contractually obligated to deliver to Disney.
Which made Steve Jobs furious.
Steve Jobs had every right to be angry – given how many movie tickets had been sold to “Toy Story” & “Toy Story 2” (the first film in this series earned $244 million at the worldwide box office. While the second film in this series effectively doubled the first “Toy Story” ‘s box office take, pulling in $487 million at the worldwide box office), it just made Jobs crazy that a film franchise which had already pull in three quarters of a billion dollars at the worldwide box office didn’t count towards Pixar’s 5 picture co-production deal. Never mind the hundreds of millions of merchandising-related dollars that Disney had also pulled in from the sales of “Toy Story” -related toys.
Anyway … As far as Disney was concerned, factoring in the whole the-first-“Toy-Story”-doesn’t-count-towards-that-five-picture-deal-because-it-was-produced-before-this-co-production-deal-was-signed and “Toy-Story-2”-doesn’t-count-towards-that-five-picture-co-production-deal-either-because-it’s-a-sequel-to-the-original-“Toy-Story” thing … Well, Disney’s lawyers insisted that – to date – Pixar had only delivered four of the five movies it was under contract to deliver to the Mouse House.
- “A Bug’s Life” (1998)
- “Monsters, Inc. (2001)
- “Finding Nemo” (2003)
- “The Incredibles” (2004)
Early Talks of “Toy Story 3” – Will It Count ?!
Now where this gets interesting is that – in the middle of this negotiation in the early 2000s – Pixar actually approached Disney with an idea for “Toy Story 3.” Which they then wanted to produce as the fifth and final film Pixar was contractually obligated to deliver to Disney as part of that co-production deal they’d signed with the Mouse House back in February of 1997.
Now remember that the first two “Toy Story” movies had already earned three quarters of a billion at the worldwide box office. So it was a gimme that a third “Toy Story” film would sell lots & lots of movie tickets as well. Not to mention all of the fees that Disney would collect from toy manufacturers for those officially licensed “Toy Story” toys.
And – just in case you’re wondering – Disney wasn’t wrong. When “Toy Story 3” was finally released to theaters in June of 2010, it would go on to earn over a billion dollars at the worldwide box office all by itself. Never mind about all of the officially licensed toy money.
But here’s the thing: Pixar will only make “Toy Story 3” IF Disney agrees that this sequel then counts as the fifth and final film that this Emeryville-based operation is still under contract to deliver to the Mouse House. And Michael Eisner – when he hears about this – digs in his heels and says “You know that’s not the deal. Sequels don’t count towards your 5-picture contractual obligation to us. If you opt to produce ‘Toy Story 3,’ you’re still going to need to deliver another movie to Disney after that in order to honor the terms of that contract.”
Which makes Jobs furious. Here he was offering Disney yet another sequel to “Toy Story” that – as I mentioned earlier – would eventually go on to earn over a billion dollars at the worldwide box office … And here was Michael Eisner saying “Nope. That doesn’t count towards completion of our 5-picture co-production deal. You’re still going to owe us another movie after you deliver ‘Toy Story 3.’ “
Which is when Jobs decides to play hardball. He says “Okay then. No ‘Toy Story 3.’ “
To which Eisner responds “Okay then. No ‘Toy Story 3.’ Let’s make that cars movie instead.”
“The Yellow Car” – Origin Story to “Cars”
Which now brings us to “Cars.” Or – as this proposed animated feature was known back then (when work first began on the development of this Pixar project back in 1998) – “The Yellow Car.” Now – given what’s going on in California right now (You did see where that State is looking to ban the sales of new gasoline-powered cars and light trucks by 2035?) – the original storyline that Pixar had put together for “The Yellow Car” was kind of interesting. It dealt with a tiny little electric car – which had just arrived from overseas – trying to make a new life for itself in the American southwest. Where it was then surrounded by all of these gas-guzzling 4-wheelers and long-haul trucks.
That storyline might have had a chance today. But back in the late 1990s / early 2000s, the story notes that Disney kept sending Pixar were more along the lines of “Is there any way we can change that scrappy immigrant into … Say, a young race car who’s on the cusp of his first big professional win?”
And that note reportedly came from Michael Eisner himself. Who – even though he had said “No” to Pixar making “Toy Story 3” because of that whole contractual-obligation thing – still thought that he had a huge winner for Disney in “Cars.” And that was because – back in the late 1960s – Michael had had a front row seat when Mattel’s Hot Wheels first arrived on the scene.
Michael Eisner & Hot Wheels
You gotta remember that Michael Eisner started out in television. To be specific, he had two brief stints at NBC & CBS in the mid-1960s before he then got hired ABC. Where – in 1968 — Eisner was named that network’s director of program development for the East Coast. Which meant that Michael was then largely responsible for what aired on ABC on Saturday morning.
And around this very same time (May of 1968), Mattel introduced Hot Wheels. Which was this new toy line of scale model cars. The first 16 Hot Wheels hit the market that year and were supported by this massive television advertising campaign (with the bulk of that commercial time which was supposed to support the launch of this new toy line — of course — being purchased on shows that would air on Saturday mornings. Which is when kids would be guaranteed to be watching TV).
So taking into account where Michael Eisner was working at that time, he was obviously keenly aware of what an enormous success the “Hot Wheels” toy line had been for Mattel. So – some 35 years later – when Pixar effectively told Eisner “You can’t have ‘Toy Story 3.’ You’ll now have to settle for ‘The Yellow Car’ instead,” Michael’s response was “Okay. Disney will temporarily shut down its ‘Toy Story’ gold mine and now go and open a ‘Cars’ -themed platinum mine instead.”
Now please note that I used the word “temporarily” there. That was because Disney’s lawyers believed that they owned the Pixar-produced characters from the original agreement.
Pixar Breaks Away from Disney – Disney Creates Circle 7 Studios
In January of 2004 – Steve Jobs announced that he was breaking off negotiations with The Walt Disney Company and upon delivery of “Cars” – which would be released to theaters in June of 2006 – Pixar was finally free & clear of its obligations to the Mouse House. Which is why they now open negotiations with other studios in Hollywood seeking a new production / distribution partner.
Once Pixar formally broke off negotiations with Disney, The Walt Disney Company announced that it would be starting Circle 7 Studios (named for the street that this brand-new animation studio was located on. Which is Circle 7 Drive in Glendale, CA. Which is where KABC, the Los Angeles-based ABC affiliate is located. “And what is the KABC logo?,” you ask. A 7 – for Channel 7 – with a circle around it)
… And at Circle 7 Studios, Disney intended to produce its own sequels to “Toy Story,” “Monsters, Inc.” and “Finding Nemo.” Because – under the terms of those production & distribution deals, later co-production deals that Pixar had signed with Disney back in 1991 and then 1997 respectively – the Mouse felt that they owned this Pixar-produced characters & storylines outright and could then do whatever they wanted with them.
That whole Circle 7 Studios was a nightmare for the folks at Pixar. Though – it’s worth noting here – the people at Disney who did work on those “Toy Story,” “Monsters, Inc.” and “Finding Nemo” sequels did do some decent work.
Original “Toy Story 3” Plot
The storyline for Disney’s version of “Toy Story 3” (which had Buzz Lightyear getting recalled to the factory that originally made him in Japan, and then the Andy’s Room gang shipping themselves via FedEx to that very same factory in an effort to save Buzz from being dismantled) had its charms.
“Monsters, Inc.” Sequel – “Lost in Scaradice”
I’d argue that the storyline for Disney’s version of “Monsters, Inc.” (which was to have been entitled “Lost in Scaradice”) would have made for a far better film than the one that Pixar themselves produced in June of 2013. Which was “Monsters University.”
But we’re not here to talk about “Lost in Scaradice.” We’re here to talk about “Cars.”
“Cars” – Michael Eisner’s Decision Creates Billions with New Franchise
“Cars” finally got released to theaters in June of 2006 and then went on earn $461 million at the worldwide box office.
Which – admittedly – wasn’t the over-a-billion that “Toy Story 3” would earn at the worldwide box office just four years later in June of 2010. But then when you factor in the $11 BILLION in sales of officially licensed “Cars” toys (And that was just in the first two years after “Cars” was released to theaters) … Well, like I said earlier, Disney had just temporarily traded its “Toy Story” -themed gold mine for a “Cars” -themed platinum mine.
Important to stress here: Michael Eisner’s “Hot Wheels” -related hunch proved to be correct. Him deciding to make Pixar produce “Cars” rather than opting to greenlight production of Toy Story 3” created a whole new, extremely lucrative franchise for The Walt Disney Company. Which is paying off even today.
For example, Over on Disney+ the very day that this Bandcamp Exclusive show went live (September 8, 2022), a brand new original animated series – “Cars on the Road” – starring Mater & Lightning McQueen debuts. Nine episode detailing what happens on a road trip when Lightning & Mater drive back East to attend Mater’s sister’s wedding. Can’t wait to see what Mater’s sister looks like.
Bob Iger Helps Disney Reclaim Pixar
Eisner doesn’t often get credit for the success of cars. But that’s largely because Michael Eisner is no longer the CEO of The Walt Disney Company. He stepped down in September of 2005. Now Bob Iger is called the shots at the Mouse House. And he’s determined to do whatever he has to in order to repair the Company’s working relationship with Pixar. Up to & including buying that animation studio in January of 2006 for $7.4 billion and then making Steve Jobs the Company’s largest individual shareholder. For a time, Steve owned 7% of that Company.
And when you lay out that kind of cash … Well, of course, you’re looking for a quick return on your investment. Which is Iger then turned to the Imagineers and said “I want a lot of Pixar-related stuff in the Disney Parks as quickly as possible.”
“Cars” Attractions in Disney Parks
And the Imagineers took the orders they were getting from Disney’s new CEO very seriously. Which is why – a year to the day after “Cars” first opened in theaters (June 9, 2006) – Cars Race Rally opened at Walt Disney Studios Park at Disneyland Paris (on June 9, 2007).
Cars Race Rally at Walt Disney Studios Park in Disneyland Paris
Mind you, Cars Race Rally wasn’t the most elaborate or ambitious attraction to ever be installed at a Disney theme park. Located in the Toon Studios section of Walt Disney Studios Park, this flat ride was a reimagining of Zamperla’s Demolition Derby. Only in this case, this ride’s vehicles that have been rethemed to look as though they were part of the ”Cars” universe.
Radiator Springs Announcement for Disney California Adventure
But just four months after Cars Race Rally would open at Walt Disney Studios Park in Disneyland Paris (on October 17, 2007, to be exact), The Walt Disney Company announced its $1.1 billion redo of Disney California Adventure. This 5-year-long project be capped off by the creation of a 12-acre area that would basically recreate Radiator Springs in all its glory at the very center of this theme park. Which – it was hoped – would then give Southern Californians a compelling new reason to go visit the Disneyland Resort’s second gate.
Mind you, the irony here is – if you look back at the original plans for Disney’s California Adventure (back when this theme park was first announced back in July of 1996), Disneyland’s second gate was supposed to have had an area that celebrated California Car Culture. A place that would have allowed DCA visitors to experience firsthand street racing or the joy of cruising along Route 66 or just the fun of sitting in a classic car from the 1950s outside of a neon-laden drive-in restaurant. Where you could then have had your fast food order brought right to your vehicle by a car hop who was wearing roller skates.
Sounds like fun, doesn’t it? So how did we go from an area at DCA that was supposed to have celebrated California’s car culture to a land that then recreated Radiator Springs from Pixar’s original “Cars” movie? We’ll get to that on the second installment of this new Bandcamp Exclusive series, “The Road to Cars Land.”
Theme Parks & Themed Entertainment
From Aladdin to Indy – How Did We Get an Indiana Jones Stage Show at Disneyland?
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Be sure to check out Part One: How Did We Get “Aladdin’s Oasis” at Disneyland?
The Tahitian Terrace – a Polynesian-themed restaurant which had operated in the Adventureland section of Disneyland Park for 30 years – was shut down in the Spring of 1993 to “ … make way for Prince Ali.”
“Aladdin’s Oasis” (the dinner adventure) only operated for 14 months. This show closed in August of 1994.
“Aladdin’s Oasis – The Restaurant”
Just to clarify here, though. The “Aladdin’s Oasis” show closed after a brief 14 month run. But because the Park had spent so much money building this new Adventureland restaurant (Remember it had been a rush job – going from concept to throwing open its doors in just 5 months – on Michael Eisner’s expressed orders) … That – in an effort to recover some of that money – “Aladdin’s Oasis” (in 1995) re-opened as just a restaurant in Adventureland that didn’t offer a show. People oohed & aahed at all the exquisite detail inside (the in-laid ceramic tiles in the floor. That 15 foot-tall tiger’s head that sat at the center of the stage at the front of this restaurant. FYI: This served as the Cave of Wonders in the “Aladdin’s Oasis” show).
This Adventureland restaurant was admittedly a beautiful venue. But Disneyland visitors in the mid-1990s weren’t all that adventurous. At least when it came to food. And a restaurant that served Americanized Middle Eastern fare had trouble attracting customers back then. Which is why the only-a-restaurant version of “Aladdin’s Oasis” closed in 1995.
The way theme parks operate financially … Well, Disneyland couldn’t just tear “Aladdin’s Oasis” down and start anew. They’d spent far too much money building the thing. Strictly for tax purposes, this big chunk of Adventureland real estate now had to just sit there, empty as it depreciated.
“Storytime with Aladdin & Jasmine”
Disneyland would periodically try & find other uses for this space. For a time, there was a “Storytime with Aladdin & Jasmine” show staged inside of this now vacant restaurant. Two Cast Members dressed as Aladdin & Jasmine would first tell the story of the “Aladdin” movie. Then – as this show’s finale – the Cave of Wonders would suddenly come roaring to life. And – in a puff of smoke – the Genie would magically appear by leaping out of this giant stone tiger’s open mouth. And then … Well, it was time for the Guests to line-up and get their picture taken with these three characters from “Aladdin.” Maybe grab an autograph or two.
But “Storytime with Aladdin & Jasmine” was only presented at the Park on a seasonal basis. Only during those times of year that Disneyland was busiest. For the most part, this Adventureland eatery stood empty for the better part of a decade. Until word came from Lucasfilm in 2007 that they were about to begin production of a new “Indiana Jones” film.
Indiana Jones Back in Theaters and Promotion at Disneyland
Given that the previous “Indiana Jones” film (i.e., the third in the series, “Last Crusade”) had come out back in May of 1989 … To finally be getting a new “Indy” film after 18 years was a very big deal.
FYI: The gap between the release of the fourth film in the series (i.e, 2008’s “Kingdom of the Crystal Skull” and “Indy” film No. 5 (i.e., 2023’s “Dial of Destiny”) is almost as long. 15 years & change.
Given that Disneyland obviously had its “Indiana Jones Adventureland” attraction (which opened in March of 1995) … Well, they saw the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” as a synergistic opportunity. So Disney reached out to Lucasfilm and proposed a bit of cross promotion that would involve Disneyland Park.
Just to be clear here: This was back in late 2007 / early 2008. The Walt Disney Company’s acquisition of Lucasfilm wouldn’t happen ‘til October of 2012. That’s more than 4 years off in the future.
Translation: It was Lucasfilm – with the highly anticipated movie that Disney now wanted to capitalize on — that had all of the power in this situation. NOT the Mouse. Keep that in mind as we move ahead with our story here.
“Indiana Jones and the Secret of the Stone Tiger” – Disneyland Show
Anyway … In March of 2008, Disneyland announces that it will be holding auditions for a new show that will soon be presented in the Adventureland section of that theme park. They’re looking for performers with stage combat experience to fill the following roles:
- Indiana Jones: Male, 40’s; a rugged adventurer, great physical shape; can play drama, toss off comic lines and throw a punch all with equal ability; must interact well with children.
- An archaeologist: Female, late 20’searly 40’s; English accent; starts out kind and helpful but eventually reveals a villainous side; will interact with children and lead them through a series of activities.
- The Bad Guy: Male; imposing stature; physical agility and stamina a must; pursues Indiana Jones through the crowded streets of Adventureland, ending in a series of balcony and rooftop confrontations.
This supposedly kid-friendly attraction – which goes by the name “Indiana Jones and the Secret of the Stone Tiger” – is supposed to be alive-action adventure that will be staged several times a day all over Adventureland. The idea here is that – over the Summer of 2008 (coming right on the heels of the theatrical release of “Indiana Jones and the Kingdom of the Crystal Skull.” In fact, this new show at Disneyland would begin presenting performances at that Park on the very same day “Indiana Jones 4” was released to theaters. Which – again – was May 22, 2008) – Disneyland Guests could join Doctor Jones and solve mysteries, battle evil villains and uncover ancient mysteries.
On paper, this three month-long cross promotion (which – because it was only going to held at Disneyland over that theme park’s Summer months – went by the title of “Indiana Jones Summer of Hidden Mysteries”) was a great idea. In their heart of hearts, the Entertainment team at Disneyland Park was hoping that the centerpiece of this three month-long seasonal event (That would be the “Indiana Jones and the Secret of the Stone Tiger” show. Which we’ll get to in a moment) would be such an enormous success that they’d then be able to turn this kid-friendly show into a permanent attraction at Disneyland Park.
Indiana Jones Themed “Jedi Training Academy”
Let me explain what was really going on here: Disneyland’s Entertainment team was hoping that they’d be able to turn the “Indiana Jones and the Secret of the Stone Tiger” show (which – given its title – was obviously going to be staged inside of the now-empty “Aladdin’s Oasis” with that 15-foot-tall version of the Cave of Wonders serving as the centerpiece of this show) into another “Jedi Training Academy” -like show.
Just so you know: The “Jedi Training Academy” started out as a kid-friendly offering at the very first “Star Wars Weekend” at Disney-MGM in February of 1997. This show was so hugely popular with the under-10 crowd that it was eventually pulled out of this seasonal event at the Parks and turned into an audience-participation experience that was then offered multiple times at Disney’s Hollywood Studios as well as out in Anaheim at Disneyland Park.
Anyway … That was the template that Disneyland’s Entertainment team was using. The Jedi Training Academy. So what they were shooting for here was a 15-minute-long audience participation experience themed around the adventures of Indiana Jones that could then be presented inside of the old “Aladdin’s Oasis” restaurant.
Again, a great idea on paper. But harder to pull off in the real world then you might think.
“The Secret of the Stone Tiger” Stage Show Premise
Why? Okay. The villain in the “Indiana Jones and the Kingdom of the Crystal Skull” was Irina Spalko, a Soviet scientist played by Cate Blanchett.
So to keep some sort of continuity between the “Kingdom of the Crystal Skull” movie and “The Secret of the Stone Tiger” stage show, it was decided that the villain of this kid-friendly audience participation show at Disneyland Park would also be a female.
Okay. So this 15-minute-long show would start out with a Doctor Rachel Flannery standing in front of the Cave of Wonders inside of the old “Aladdin’s Oasis” restaurant. Only – according to Rachel – these supposedly long-abandoned ruins were now the Bengalese temple of Sherdil, the tiger-god.
As Dr. Flannery explains, Indiana Jones had recently rediscovered this temple and gone inside. Indy was supposedly searching for the Golden Rod of Sherdil, an ancient object which is rumored to have great mystical power. But it had now been days since anyone had last seen Doctor Jones.
Anyway … Rachel recruits the help of the kids in the audience. And by using various clues scattered around “Aladdin’s Oasis,” they figure out how to re-open the now-sealed temple of Sherdil. Whereupon Indiana Jones comes stumbling out of the Stone Tiger’s mouth clutching the Golden Rod of Sherdil.
As Indy is thanking the kids in the audience for getting him out of that sealed ancient temple, he puts down the Golden Rod of Sherdil. Dr. Flannery now picks it up and seemingly suddenly gets possessed by the demonic spirit of Kartikeya, the Hindu God of War.
Just a quick reminder here: “Indiana Jones and the Secret of the Stone Tiger” is supposed to be a kid-friendly audience participation show for the under 10 set.
Indy now realizes that Doctor Flannery is holding the Golden Rod of Sherdil and is possessed by Kartikeya, the Hindu God of War. He first tries to wrestle this ancient artifacts out of her hands, but Rachel (because she’s possessed by the Hindu God of War) is super-powerful. She punches Indy a few times, so he punches her back.
Stage Show Complaints
It was at this point that the mothers of Orange County got upset. That’s a man beating up a woman in a show at Disneyland. To which the Entertainment team at that theme park said “Actually, no. That’s Indiana Jones battling with an fellow archaeologist who’s just been possessed by Kartikeya, the super-powerful Hindu God of War. Indy’s battling with a female character, just like he does in ‘Kingdom of the Crystal Skull.’ Which just opened at a theater near you.”
That explanation didn’t matter. The mothers of Orange County were outraged. They marched en masse to Disneyland’s Guest Relations Department to lodge their complaints. Which is why – just days after the “Indiana Jones and the Secret of the Stone Tiger” show opened at that theme park, in an interview with the Orange County Register – Disneyland’s PR team announced that “Secret of the Stone Tiger” would now be altered. Indiana Jones would no longer throw direct punches at the woman character (Doctor Flannery) in this supposedly kid-friendly show, he would simply dodge.
And speaking of dodging … What also upset the mothers of Orange County (as well as a significant number of Disneyland Guests) was … Well, in the agreement that Disney had cut with Lucasfilm to have the Indiana Jones character appear at that theme park during “The Summer of Hidden Mysteries,” the Cast Member playing Indy was not allowed to meet with park guests in your typical meet-and-greet format. This meant that no one came away with a photo of or an autograph from their favorite archaeologist.
This meant that a lot of little kids walked away from the “Indiana Jones and the Secret of the Stone Tiger” show in tears. Not because Indy beat up the lady. But because Dr. Jones wouldn’t sign their autograph book.
Irony here: Remember that scene in “The Last Crusade” where Indy accidentally bumps into Adolph Hitler at a book-burning rally. And the Fuhrer then signs Doctor Henry Jones, Str’s grail diary.
So sure. Adolph Hitler gives autographs. But not Indiana Jones.
Fate of “The Secret of the Stone Tiger” and “Aladdin’s Oasis” – Disneyland “Tropical Hideaway”
This is why the “Indiana Jones and the Secret of the Stone Tiger” show didn’t become the next Jedi Training Academy. By the Fall of 2008, the only Indy-related things that was left in Adventureland was the “Temple of the Forbidden Eye.”
More to the point, this is why – some ten years later (after “Aladdin’s Oasis” had experienced enough depreciation that it could now be taken off of Disneyland’s books) – this long-empty Adventureland venue was torn down in early 2018 and then turned into the “Tropical Hideaway.” Which soft-opened in December of that same year.
Kind of appropriate that this new Adventureland eatery soft-opened. Because they serve several different types of Dole Whip here. Along with Bao Buns & Sticky Pork.
Full circle. Kind of back to what the Tahitian Terrace offered.
Theme Parks & Themed Entertainment
How Did We Get “Aladdin’s Oasis” at Disneyland?
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Disneyland had what it thought was a solid expansion plan for the early 1990s.
- “Fantasmic!” – this theme park’s new nighttime show – would open in May of 1992.
- Then – in January of 1993 – Mickey’s Toontown (Disneyland’s first new “land” in over 20 years) would open just seven months later at the very back of the Park.
- A year after that (January of 1994), Roger Rabbit’s Car Toon Spin would throw open its doors
- And then – 15 months after that (May of 1995) – the Indiana Jones Adventure come online at this theme park.
This plan meant that – for four years – Disneyland Park would have something new to help drive up attendance levels. Which – given that the Happiest Place on Earth relied heavily on the annual visits of millions of Southern Californian locals in order to meet its annual attendance goals – seemed like a great idea. So budgets were approved, schedules were set. Mouse House managers seemed happy.
But then Disney’s “Aladdin” opened in theaters on November 25, 1992.
Success of Disney’s Animated Film “Aladdin”
This hand-drawn animated feature quickly became the highest grossing film of the year. This Ron Clements / John Musker movie also became the very first full-length animated feature to sell over a half a billion worth of tickets worldwide.
More to the point, “Aladdin” turned out to be an attendance driver at Disney-MGM Studio theme park in Florida. When the “Aladdin’s Royal Caravan” parade debuted at that theme park on December 21, 1992 (some four weeks after this film had first bowed in theaters), people lined up along Hollywood Boulevard hours in advance to claim a great viewing spot for this twice-daily presentation.
Likewise the Soundstage Restaurant at that theme park was doing turn-away business for its “Breakfast with Aladdin.” Which did not go unnoticed by the folks back in Burbank.
They turned to the team at Disneyland and said “ … have you seen what’s going on in Orlando with all of the ‘Aladdin’ stuff?” To which Disneyland managers said, “Yes, that’s nice. But have you seen our already scheduled / budgeted expansion plan for the next four years?” To which the folks back in Burbank would say “ … Mr. Eisner really wants to see some stuff in Disneyland that celebrates Aladdin.” To which the people who work in the Team Disney Anaheim building said “Yes, sir. Right away, sir.”
“Aladdin’s Royal Caravan” Parade
The first thing they did was order up a clone of Disney-MGM’s “Aladdin’s Royal Caravan” parade. Even with a rush order, this 5 unit parade (which was supported by a cast of nearly 100 performers) didn’t begin rolling through Disneyland Park ‘til April 2, 1993. Nearly six months after this animated feature first arrived in theaters.
Interesting side note here: Because the parade route at Disneyland is so much longer than the one that runs through Disney-MGM, the Entertainment team in Anaheim decided to expand the cast of their version of the “Aladdin’s Royal Caravan” parade. It featured three new sets of characters:
- peacock girls
- silk maidens
- and harem camels.
Trust me on this, people. You do NOT want to Google “Harem Camels.” This walk-around characters from the “Aladdin’s Royal Caravan” parade will haunt your dreams.
Dining with Aladdin – Transforming Disneyland’s Tahitian Terrace
Which brings us to the food component of today’s story. Because Disneyland really wanted its own “Aladdin” -themed restaurant that would then do the same sort of turn-away business that Disney-MGM’s Soundstage Restaurant was doing with its super-popular “Breakfast with Aladdin” offering.
On a parallel track, the folks who ran the Tahitian Terrace at Disneyland Park (which had first opened back in 1962 and – I’m now quoting from the flyer that they used to hand Guests as they came through the turnstiles at the front of the Park – served “ … unique Polynesian specialties served in an exotic setting bordering the Rivers of the Jungle Cruise”) realized that this Walt-era restaurant really needed some TLC.
By that I mean: The waterfall curtain (This was one of the defining features of this Adventureland eatery. As Guests dined on teriyaki steak and Australian lobster tail, this waterfall curtain would suddenly part. And then performers would come out and spin fire torches or pull people up onstage & teach them to hula) was looking kind of raggedy. And the Park’s Maintenance Team had a sit-down with the Imagineers about how …
“While You’re Fixing the Jungle Cruise, can you….?”
Well, given that the Jungle Cruise was scheduled to undergo a reinvention the following year (The idea was that all of the boats in this Adventureland attaction’s fleet would then lose their signature red & white awnings and then become far grubbier, more beat-up looking. So that Disneyland’s Jungle Cruise and the soon-to-open “Temple of the Forbidden Eye” would then appear to be telling one consistent, cohesive story), the folks in charge of the Tahitian Terrace were like “ … Hey, you’re making all of those changes to the Jungle Cruise next year. While that work is going on, can we please get some guys come by and fix the waterfall curtain at our restaurant? Cause it’s looking kind of raggedy.”
To which the Imagineers replied “We’ve got an even better idea. We’re now going to gut the Tahitian Terrace and turn it into ‘Aladdin’s Oasis.’ Which will feature animatronics & elaborate special effects that happen right at the dining table in front of the Guests and a big cast of performers. And … “
To which the folks in charge of the Tahitian Terrace said “ … We just need the waterfall curtain repaired.”
How Long Did it Take to Build “Aladdin’s Oasis”?
It didn’t matter. After nearly 30 years in operation (and 40,000 performances of the show which was offered with dinner at this Adventureland eatery), Disneyland’s Tahitian Terrace closed on April 17, 1993. Only to then re-opened just three months later as Aladdin’s Oasis.
To say that this was a rush job was putting in mildly. I got to talk with some of the folks who worked construction on this project. They talked about how – on the usual Disneyland restaurant redo – there was typically a full year between when a concept was first developed and when the finished eatery then opened its doors. In the case of “Aladdin’s Oasis,” from the moment where people in Burbank initially suggested this idea to when this new Adventureland restaurant then opened was five months.
Things were moving so fast on this project … Well, they initially didn’t have any finished blueprints on site. So – to get a sense of what an Aladdin-themed restaurant might look like – one of the construction foreman went down to Main Street and purchased a copy of John Culhane’s “Disney’s Aladdin: The Making of an Animated Film” with his own money. The construction team then regularly consulted Culhane’s book when it was crafting props right there onsite.
“Aladdin’s Oasis” Shows and Presentation
The plan here was that “Aladdin’s Oasis” would present eight shows a day starting at 11 a.m. (Three lunch-time performances and then five dinner-time presentations). With the final show getting underway at 10 p.m. every night.
As for the old Tahitian Terrace space with its waterfall curtain, it had been reimagined as this grand Persian Palace which has been built right at the edge of the Rivers that Disneyland’s Jungle Cruise plies. “Aladdin’s Oasis” is – for lack of a better term – a sixth century supper club. 250 people at a time would be seated & then greeted by Kazim, the owner of this now-ornate establishment. Which was now festooned with hanging brass lanterns, colorful canopies and Oriental carpets.
As Guests eyeball the menu (trying to decide if – for their entrée – they’re going to have the chicken shish kabob served with a herb yogurt sauce, the beef shish kabob with ride, or the vegetarian offering), Aladdin suddenly runs into this restaurant clutching a loaf of bread. He’s then pursued by Jafar’s henchmen. And – as these performers race up & down the aisles of this café – they then sing the “One Jump” song for the “Aladdin” film.
That moment pretty much established the style & tone of the show presented in “Aladdin’s Oasis.” It’s not a beat-for-beat recreation of the storyline of that animated feature. But – rather – kind of a greatest hits. With the idea that – whenever possible – the storyline of this sixth century supper club show would then circle back to a food-based moment.
Take – for example – when “Friend Like Me” was performed in this Adventureland eatery. Before this song got underway, Guests were encouraged to rub the magic lamp which was right in the center of their table. It would then begin to smoke. And as the song began, servers would then come out and deliver dessert. Which was a chocolate lamp filled with chocolate mousse and a berry topping.
And did I mention the Audio-Animatronic version of Iago (which Gilbert Gottfried recorded all sorts of new dialogue for?) Or how Jafar actually performed magic tricks onstage, with he & an assistant jamming swords into the top & the sides of a box that Princess Jasmine was supposedly hiding in? Or the ”Three Wishes,” which was this scantily clad trio of girls who belly-danced and often sang back-up for Aladdin & Kazim.
There’s a number of videos of the “Aladdin’s Oasis” show up on YouTube right now. So it’s easy for you to go see how elaborate & ambitious this Disneyland supper club experience once was. What’s not easy to understand is why – even though “Aladdin” was a hit movie (and would then go on – in September of 1993 – to sell millions of VHSs) – why this Adventureland eatery then closed its doors in the late Summer of 1994 (Just 14 months after it first opened).
Was “Aladdin’s Oasis” Successful?
To be blunt, everything at a Disney theme park is considered its own profit center. It has to make a certain regular return-on-investment in order to justify the ongoing cost of staffing the place. And that just wasn’t the case with “Aladdin’s Oasis.”
As it was explained to me … This Disneyland project had been so rushed (in order to make Michael Eisner happy. He reportedly insisted that “Aladdin’s Oasis” had to be up & running at Disneyland Park before the VHS version of “Aladdin” became available for purchase in September of 1993) and the Company has spent so much money getting this sixth century supper club up out of the ground … Well, the only way this place could ever recover its construction costs was if every single seat at all eight seatings every day were filled. And especially during Disneyland’s off-season (when fewer people went to the Park each day. Especially mid-week), that just wasn’t possible.
Disneyland did what it could to boost advance reservations at “Aladdin’s Oasis.” For a time, if you booked a dinner package at this Adventureland eatery, you not only got a reserved viewing spot for the “Aladdin’s Royal Caravan” parade, you also got a prime viewing spot for “Fantasmic!” thrown in for free too.
After “Aladdin’s Oasis”
A few months after the very last presentation of the “Aladdin’s Royal Caravan” parade rolled through Disneyland in June of 1994, “Aladdin’s Oasis” shut its doors over in Adventureland. For a time, the Park’s Entertainment team would use this space for a storytime meet-n-greet experience with Aladdin, Jasmine and the Genie.
More recently, this space along the Rivers that make up Disneyland’s Jungle Cruise was gutted so that the Tropical Hideaway could then be built. This quick service restaurant opened in Adventureland back in December of 2018. Its primary appeal is that you can get a variety of flavors of Dole Whip here, plus Polynesian themed nibblies.
More Supper Club Experiences
Just so you know: The failure of “Aladdin’s Oasis” back in 1993 & 1994 exacted a price. The Imagineers had two other supper club experiences in the works back then. One that was supposed to be built at Disney’s Boardwalk and was supposed to have been Little Mermaid-themed, and another that was supposed to have been built inside of Disney-MGM as part of that theme park’s Sunset Boulevard expansion. That one was supposed to have replicated the South Seas Club from Disney’s June 1991 release, “The Rocketeer.”
Did any of you get to experience “Aladdin’s Oasis” in person? What do you remember of this short-lived dining experience at Disneyland?
Theme Parks & Themed Entertainment
Get Your Hands Dirty with Disney-MGM Studios “Star of the Day” Program
Listen to the Article
Not so long ago, we got a query from a “Disney Dish” listener about some of those concrete slabs that Guests can see over at the Theater of the Stars at Disney’s Hollywood Studios. These are the ones that feature the handprints, footprints & signatures of various celebrities. I believe the two slabs that we specifically asked about were the ones for Monty Hall & Bob Denver.
These were done back when Disney-MGM (Now Disney’s Hollywood Studios) used to have a “Star of the Day” program. Which …
Well, to tell this story properly, we really have to go back to when the original Grauman’s Chinese Theater (the building that the Chinese Theater – now home to “Mickey & Minnie’s Runaway Railway” – was modeled after).
Celebrity Handprints in Concrete – Grauman’s Chinese Theater Tradition
This ornate structure was built on the really-for-real Hollywood Boulevard back in the mid-1920s.
Mind you, this massive structure – which originally had seating for 2,200 people inside of one giant theater (but has since been subdivided into six smaller theaters. Which only have seating for 932 people now) – took 18 months to build. And as the story goes, Sid Grauman – the guy who originally funded the construction of Grauman’s Chinese Theater – was taking movie star Norma Talmadge on a tour of this still-under-construction massive movie palace (which cost $2 million to build. A huge sum back in the day).
Anyway … Norma isn’t really watching where she’s walking. And as she’s touring this still-active construction site, Talmadge accidentally steps in some wet cement. Sid – who was already a master showman – looked at Norma’s footprints in that wet cement and immediately saw a promotional opportunity. He leaned over and – right next to Talmadge’s footprints – used his finger to quickly scribble Norma’s name and the date.
And thus a Hollywood tradition was born. Getting your footprints and/or handprints cast in cement so that they could then be displayed in the forecourt of the Chinese Theater. Back in the day, you weren’t really considered a star in Tinsel Town until Sid extended an invitation to you to come on down and do the whole step-in-wet-cement thing with the whole Hollywood press corps looking on. Not to mention all of your adoring fans.
Celebrity Cement Prints at Disney’s Chinese Theater
Okay. So the original Chinese Theater opens in May of 1927. And the clone of this structure that Disney was building in Florida in the late 1980s.
FYI: The Imagineers used the exact same blueprints that Meyer and Holler – an architectural firm that was based in LA – originally drew up for Sid Grauman when they were building a copy of this movie palace to then serve as the central icon [the castle, if you will] of WDW’s third theme park
Well, then-Disney CEO Michael Eisner wanted the forecourt of Florida’s Chinese Theater to be just like the original in Hollywood. Which meant that the Imagineers needed to start collecting celebrities’ signatures in cement ASAP.
The first two modern day stars to be captured in cement for Disney-MGM were TV legend Carol Burnett and Cindy Williams, co-star of 1970s sit-com, “Laverne & Shirley.”
Burnett signed her cement block onsite at the still-under-construction Disney-MGM back on June 25, 1988. She was down there then to film “A Conversation with Carol.” Which was one of the very first things to be shot at Disney-MGM. This one-hour-long look back at Burnett’s career was shot inside of the just-completed Soundstage 3. The live audience that attended this taping had to hike across a muddy construction site in order to reach this soundstage. The completed show would then debut on the Disney Channel just two months later and then repeatedly air on that cable channel in the months leading up to the official opening of Disney-MGM.
Cindy Williams – on the other hand – did her cement handprint ceremony out in LA on the set of “Save the Dog.” Which was a TV movie that Cindy was shooting for Disney which would eventually air on NBC as part of that network’s “Magical World of Disney” programming block.
Shipping Cement Blocks from California to Walt Disney World
That’s the dirty little secret of the forecourt of the Chinese Theater at Disney-MGM (Now Disney’s Hollywood Studios). Because the Imagineers needed hardened cement blocks with celebrities signatures & handprints & footprints that they could then put into place prior to the official opening of this Studio theme park on May 1, 1989 … A bunch of these were done in advance far away from Florida.
The giveaway is the date. If you see a cement block with a star’s signature that says “1988” (EX: Alan Alda’s block), that was most likely done off-site well ahead of the official opening of this theme park.
Disney-MGM Grand Opening
Mind you, for the actual grand opening of Disney-MGM (a three day-long affair that stretched from April 29th – May 1st), there were celebrities galore on hand. And the Mouse deliberately staged several events in front of the press where multiple stars pressed their hands in wet cements (at the same time, mind you) in front of the cameras.
Among the stars who did this as part of Disney-MGM official grand opening were Bette Midler & Kevin Costner. There were also representatives from Hollywood’s golden age like Mickey Rooney & Ann Miller. Former glamor girls like Lauren Bacall & Audrey Hepburn. Television pioneers like Buffalo Bob of “Howdy Doody” fame, Imogene Coca and Edie Adams. Sitcom stars from the 1960s like Rose Marie & Morey Amsterdam. Not to mention Werner Kempler (Colonel Klink from “Hogan’s Heroes”).
Entertainment legends like Bob Hope & George Burns. Top music stars like Willy Nelson & the Pointer Sisters. Disney Legends by Annette Funicello & Art Linkletter. Not to mention modern day icons like Walter Cronkite, Leonard Nimoy and Dick Van Dyke.
And Disney did their damnedest to capture all of these celebrities’ signatures & handprints & footprints in cement. Which – after they dried & hardened – were then dropped in the forecourt of the Chinese Theater at Disney-MGM.
“Star of the Day” at Disney-MGM
The week that WDW’s third theme park first opened, Disney-MGM then kicked off its “Star of the Day” program. FYI: Annette Funicello officially kicked this program off.
This is the typical schedule that Disney-MGM’s “Star of the Day” program followed (FYI: There were typically two “Stars of the Day” each week at this theme park. One would appear Monday – Thursday. Then the second star would make appearances at Disney-MGM from Friday – Sunday.
Sweet gig. Disney would fly celebrities who’d agreed to part of MGM’s “Star of the Day” program into Orlando. They put these people & their immediate families up at the Grand Flo. Given them free admission to the Parks / assign them a Plaid to make sure that they never waited in line for anything. Comped all of their meals. Their hotel room as well.
All Disney asked in return was three hours of that celebrity’s time each day that they agreed to be a part of MGM’s “Star of the Day” program. They’d be picked up at the Grand Flo each day at Noon and then travel by town car backstage to the Studio theme park. Once there, they’d have a quick hair & make-up session. Then …
“Star of the Day” Celebrity Schedule
This celebrity’s day in the Park would typically kick off at 1 p.m. with a “Star Conversation” in the Theater of the Star (This was back when that outdoor performance venue was located just off of Hollywood Boulevard next to the Brown Derby), where this performer would then answer questions that Guests in the audience of this show would ask. At 2 p.m., it was then time for this celebrity to then ride up Hollywood Boulevard while seated in an open convertible. They’d then take part in a public handprint ceremony that was staged in front of the Chinese Theater and then pose for some pictures out in front of that building.
By 2:30 p.m., this “Star of the Day” was now off the clock. The Plaid that was assigned to them would now run this celebrity back to the Grand Flo and/or take them to wherever their family was playing on property. Like I said earlier, sweet, sweet gig. Basically a free WDW vacation for you & your family in exchange for three hours of being adored by the theme park-going public. What celebrity would say “No” when offered this gig.
FYI: A lot of folks said “Yes” when offered an opportunity to take part in the “Star of the Day” program when Disney-MGM was still relatively new because they themselves were curious about the Park / wanted to check out the Company’s new state-of-the-art soundstages, etc.
We were just talking about people taking pictures of those celebrities out in front of the Chinese Theater pressing their hand into the cement … If you didn’t bring your camera to Disney-MGM and then couldn’t capture an image of this performer in action … Well, if you wanted an official 5 by 7 black & white image of that “Star of the Day,” all you had to do – when you were leaving Disney-MGM for the day – was swing into Guest Relations. They always had a stack of free pile of official images of that day’s “Star” to then give away to Guests there.
Are There Multiple Concrete Slabs with Celebrity Prints?
Yes, I’ve been told by folks who worked at Disney-MGM during the height of that theme park’s “Star of the Day” program (which was largely discontinued in the mid-1990s once Sunset Boulevard & Twilight Zone Tower Terror opened) that – yes – they’d wind up with multiple slabs of hardened concrete with that celebrity’s signature in them.
If a decision was eventually made to install that celebrity’s slab in the forecourt of the Chinese Theater at Disney-MGM, they’d actually gather those three or four cement slabs that this celebrity had signed over their stint as “Star of the Day” at that theme park and then decide which was the best looking slab with the easiest-to-read signature. Some celebrities have horrible handwriting.
If a celebrity really messed up when doing their slab as part of their public handprint ceremony, that one would then be trashed backstage. If they were all good, the multiples were then carefully catalogued and warehoused.
Concrete Slabs at the “Theater of the Stars”
This brings us to Bob Denver & Monty Hall’s cement slabs (The ones on display in the Theater of the Stars). When the decision was made to relocate this performance venue from the edge of Hollywood Boulevard over to Sunset Boulevard when WDW’s third theme park was being expanded in 1993 & 1994 … The decision was made to place the cement blocks of television legends in that space. Which is when the Imagineers went back into the warehouse, pulled out a number of the signed cement blocks that celebrities had done as part of the “Star of the Day” program that weren’t already on display in the Park and … Well, picked the performers with the strongest name recognition AND the best / clearest handwriting.
Quick note to Mr. Iger: You’ve got a warehouse full of cement blocks with celebrities’ signatures on them. Many of these folks were screen & television legends that are no longer with us. If I were Bob, I’d reach out to Van Eaton and hire them to auction some of those suckers off.
Experiencing the “Star of the Day” Program
I was there for the press opening of Disney-MGM (34+ years ago). Almost got a broken neck from my head constantly whipping around at all the celebrities who were there in the Park for this event. People like Rick Moranis & Jim Varney. Three of the four “Golden Girls” (Betty White, Rue McClanahan & Estelle Getty). Comedy legends like Steve Allen & Tony Randall. Disney Legends like Jimmy McDonald (Got all sorts of stories from him about working with Walt as part of an interview I did with him at the event. Really need to dig out that tape at some point). Likewise Charles Fleisher, the voice of Roger Rabbit (Very funny guy. Kind of crazy, though).
If you want to get a sense of who actually took part in Disney-MGM’s “Star of the Day” program (because not all of those cement blocks with celebrity signatures wound up being displayed in the forecourt of the Chinese Theater or over in the Theater of the Stars off Sunset), go to Mama Melrose. There – in the waiting area of that Muppets Courtyard restaurant – you’ll see dozens of those black & white 5 & 7 images that I was telling about. Those cards that Guest Relations used to give away of the “Stars of the Day.”
This article is based on research for The Disney Dish Podcast “Episode 426”, published on May 8, 2023. The Disney Dish Podcast is part of the Jim Hill Media Podcast Network.
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