General
“Working Together: Why Great Partnerships Succeed” pays tribute to Disney Legend Frank Wells
You remember Michael Eisner, right? That infamous micro-manager who was in charge of The Walt Disney Company during an unprecedented period of growth. When – within one twenty year period — the Mouse House moved from being this film & theme park company that was worth $1.8 billion to becoming a global media empire valued at $80 billion.
Well, Eisner didn't do that all by himself. During his first 10 years at Disney, he had the help of Frank Wells. Who – as Michael recalls in his fascinating new book, "Working Together: Why Great Partnerships Succeed " (HarperBusiness, September 2010) –
… (whenever) I threw an idea out there, Frank would instantly become the idea's biggest cheerleader. A concept for an animated movie? Frank would instantly decide it was a winner. Should we build more hotels at Disneyworld in Florida? Let's build a dozen. At one point Sid Bass and I were discussing whether I should host The Wonderful World of Disney. I was tentative. I even asked Barry Diller, and he warned me my life would never be the same. But Frank's response: "Absolutely! The company needs a public rudder."
Copyright 2010 HarperCollins.
All rights reserved
Okay. Sure. "Working Together" is ostensibly about ten magical partnerships. With Eisner offering his insights as to why teams like Warren Buffett & Charlie Munger of Berkshire Hathaway, Steve Rubell & Ian Schrager from Studio 54 or Joe Torre & Don Zimmer of the New York Yankees accomplished such great things. But when you get right down to it, this new HarperBusiness book is really a valentine to Frank Wells.
Eisner's obvious affectionate for his late partner (who was tragically killed in a helicopter crash in April of 1994) comes through loud and clear in "Working Together." Whether it's tales about this team's early, early days. Where …
On our fifth day on the job at Disney … Frank hit his head on every crossbeam on the inside of the Matterhorn theme park ride as we explored Disneyland.
The Frank Wells tribute that the Imagineers added to the Matterhorn after this
Disney executive's tragic death in April of 1994
… or talking about Wells' many quirks. Like how he'd offer you a …
… hearty hello [during] a 2:00 a.m. phone call ([Frank] was notorious for "forgetting" time differences when he traveled, but easy to forgive because of the excitement that always accompanied the call).
Or how you really had to keep an eye on your food when Wells was around. Because …
Michael Eisner, Roy E. Disney and Frank Wells at the Variety Club's "Big Hearts"
awards ceremony in May 1987. Photo by Jim Smeal / Ron Gallela
/ WireImage.com. All rights reserved
It's inevitable in any work environment, and certainly all the more so in Hollywood: there are always going to be people working for you upset about something. At Disney, they went to Frank, and he would take them to lunch and find a solution to the problem. (He'd also eat off their plates. Seriously. Frank was the quickest and most voracious eater I've met, and had no qualms about eating off someone's plate, even if he barely knew them.)
You know what else is great about "Working Together: Why Great Partnerships Succeed"? That the Michael Eisner who wrote this book (along with Aaron Cohen) was in a humble, reflective mood.
Don't believe me? Then check out this passage:
Mike Ovitz and Michael Eisner. Copyright Disney Enterprises, Inc.
All rights reserved
In the years following Frank's death, Disney continued to grow, most significantly through our acquisition of Capital Cities and ABC and ESPN. But it was never the same without Frank, and I was never able to find another partner quite like him. Frank Wells and I had ten great years together. I had smoothed the way for him to be successful, just as he had smoothed the way for me. We strategized about how to keep our executives happy and our critics at bay. The years I worked with him were markedly different from the years I did not have Frank Wells as a partner. I'll never be as good politically inside a company or as effective at handling a sensitive personnel situation as Frank Wells and I were together. Frank was a better corporate politician than I am. He handled Stanley Gold and Roy Disney the way the great Venezuelan conductor Gustavo Dudamel handles the Los Angeles Philharmonic. Alone, when Frank was not my partner, I stumbled politically. But when we were together, we kept the ship sailing even in rough waters.
Because Hollywood always loves a good story, the tales of the other partnerships I tried have been told before. Jeffrey Katzenberg, who had done terrific work alongside me for nearly two decades at both Paramount and Disney, left the company because he didn't get Frank's job and after Roy Disney demanded he be fired. A year later, we hired Michael Ovitz, the head of Creative Artists (Associates), who had been a business friend in Los Angeles for years, to be Frank's replacement. Fourteen months later, he was gone after the arrangement failed.
You see what I'm saying? This is a Michael Eisner that we haven't seen before. One who freely admits that sometimes (in the case of projects like Disney California Adventure) he played it too safe …
Roy E. Disney, Michael Eisner and Mickey Mouse at the Grand Opening of Disney
California Adventure in February 2001. Copyright Disney Enterprises, Inc.
All rights reserved
I was relatively conservative when my butt was in the line, while Frank was much more of the "Let's swing for the bleachers" type of guy. He was off the wall compared to me (even though, as I said earlier, nobody believed that).
Now, the most important thing that goes into creative success is having the people who can come up the great ideas. But the next most important thing is often overlooked: having people who will enable those great ideas, and support those creative people – manage the creativity with real economic foresight. It's not an easy thing to do – in every instance, it is a lot safer to say no, and it takes a special and gutsy kind of leader to say yes. That leader alongside me, that coach and that cheerleader at Disney, was Frank. Together with the countless movie and television show ideas and theme parks that he helped push forward, he supported me on smaller but memorable decisions as well, like the use of top-quality architects for new hotels at our theme parks and other projects, and moving Disney animation into the computer age at a large expense. He also was passionate about our compulsive desire for corporate synergy, even having the audacity to name a hockey team after one of our movies (The Mighty Ducks). Frank was the one who helped push, pull, and enable all those ideas, managing the managers of all of creative and financial in the boxes of our projects. He was the catalyst who found a way to bring them to life. And he was thrilled to do it.
And speaking of the Mighty Ducks: Did you ever wonder why Disney created that NHL team only to then sell it off? Well, here. Let Michael explain Mickey's flirtation with being a major sports team owner. Which began in 1996 when Disney bought the Anaheim Angels.
The Anaheim Angels parade through Disneyland after their 2002 World Series win.
Copyright Disney Enterprises, Inc. All rights reserved
Gene Autry had been talking about moving the team, and as a company, we wanted to make sure they stayed in Anaheim alongside Disneyland. We also began a professional hockey team – the Mighty Ducks – around the same time to play in a completed arena that the city council had built with no prospect of a team. On one hand we wanted to support Orange County, but we didn't want to enter sports ownership with promises to the community that we couldn't keep … After we won the only World Series in Angel franchise history in 2002 against San Francisco, and the same year got to the Stanley Cup Final with the Mighty Ducks, we decided to sell the teams with one condition: the new owners couldn't move them to another city. Owning ESPN and ABC Sports was our primary sports business. Owning teams was, conversely, a distraction and no-win situation. If we spent wildly on the team, we'd be applauded by the fans and would be the darling of the Orange County Register and the Los Angeles Times sports section, but excoriated by our shareholders and the business section of the same papers.
There are lots of great Disney-related stories to be found in "Working Together: Why Great Partnership Succeed." Like what Brian Grazer told Mouse House managers back in 1983 when it appeared that a mermaid movie that Warren Beatty was thinking of making might beat "Splash" to the big screen.
"If you want to get in a race with them," Grazer told the Disney executives, "there is no way their movie will get to the market before ours does. I will live here if I have to – we have a great script, and we will do it."
Copyright Disney Enterprises, Inc. All rights reserved
But – in the end – this HarperBusiness book is Michael Eisner's way of honoring Frank Wells. There's a narrative thread that runs through "Working Together" that always circles back on Wells and the lessons that Eisner learned while working with him. To this day, Michael seems to marvel at Frank's people skills. After all, this was a guy who genuinely …
… liked helping people, and he was a great problem-solver. (Wells) had to fire (Disney's) general counsel – and the next day the guy asked Frank to be best man at his wedding.
And to Michael's point of view, what makes this story that much more amazing is that Wells …
Mickey, Minnie, Frank, Michael, Goofy and Donald. Copyright Disney
Enterprises, Inc. All rights reserved
… never originally intended on staying at Disney more than five or ten years as president, but as (Wells) put it, he was just having too much fun (to leave).
You'll have fun too if you pick up a copy of "Working Together: Why Great Partnerships Succeed." Which pretends to be this book full of great corporate insights, but – in its heart of hearts – it's really an affectionate tribute to this late great Disney Legend.
Your thoughts?
Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.
Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.
Photo by Jim Hill
Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.
Photo by Jim Hill
Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building
…
Photo by Jim Hill
… and eventually wound up just below Times
Square (right behind where the Waterford Crystal Times Square New
Year's Eve Ball is kept).
Photo by Jim Hill
But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created.
Photo by Jim Hill
And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.
Photo by Jim Hill
Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …
Photo by Jim Hill
… the postman delivering the mail …
Photo by Jim Hill
… the hot dog vendor working at his cart …
Photo by Jim Hill
Photo by Jim Hill
… the street musician playing for tourists …
Photo by Jim Hill
Not to mention the tourists themselves.
Photo by Jim Hill
But right alongside the bronze businessmen …
Photo by Jim Hill
… and the tired grandmother hauling her groceries home …
Photo by Jim Hill
… there were also statues representing people who were
from out-of-town …
Photo by Jim Hill
… or — for that matter — out-of-time.
Photo by Jim Hill
These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.
Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill
Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"
Mind you, for those of you who aren't big fans of the
impressionists …
Photo by Jim Hill
… there's also an array of American icons. Among them
Marilyn Monroe …
Photo by Jim Hill
… and that farmer couple from Grant Wood's "American
Gothic."
Photo by Jim Hill
But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.
Photo by Jim Hill
By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).
Photo by Jim Hill
By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th.
General
Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues
Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.
Photo by Jim Hill
I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.
Photo by Jim Hill
Take — for example — all of "The Secret Life of
Pets" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.
Photo by Jim Hill
Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.
Photo by Jim Hill
And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice" to start trending on Twitter today — brought
the Batmobile to Las Vegas.
Photo by Jim Hill
Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.
Photo by Jim Hill
That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.
Photo by Jim Hill
And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.
Photo by Jim Hill
Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.
Photo by Jim Hill
I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.
Photo by Jim Hill
I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.
Photo by Jim Hill
Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.
Photo by Jim Hill
Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis —
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."
Photo by Jim Hill
Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with production of Genndy Tartakovsky's
"Popeye" movie. But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.
Photo by Jim Hill
And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.
Photo by Jim Hill
"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.
Photo by Jim Hill
I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.
Photo by Jim Hill
And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.
Photo by Jim Hill
And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."
Photo by Jim Hill
And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."
Photo by Jim Hill
One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.
Photo by Jim Hill
Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.
Your thoughts?
You know what Mickey Mouse looks like, right? Little guy,
big ears?
Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park (especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.
Copyright Disney Enterprises,
Inc.
All rights reserved
Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.
Copyright Disney Enterprises, Inc. All rights
reserved
Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.
Copyright Disney Enterprises,
Inc. All rights reserved
That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.
Take — for example — Disney
California Adventure
Park's "World of Color:
Celebrate!" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.
Copyright Disney Enterprises,
Inc.
All rights reserved
Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.
"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "
Copyright Disney Enterprises,
Inc. All rights reserved
"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"
Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.
Copyright Disney
Enterprises, Inc. All rights reserved
"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."
But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.
Copyright Disney Enterprises,
Inc. All rights reserved
"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."
And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.
Copyright Disney Enterprises,
Inc. All rights reserved
"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.
Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.
Copyright Disney Enterprises,
Inc. All rights reserved
"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."
So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?
Copyright Lucasfilm / Disney
Enterprises, Inc. All rights reserved
"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."
This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015
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