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Why For did Disney’s “The Black Cauldron” fail to connect with audiences back in 1985?

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LAlexanderFan5 writes in to ask:

Disney is releasing a 25th anniversary edition of “The Black Cauldron” later this month. Do you have any insights as to why this animated version of Lloyd Alexander’s “The Chronicles of Prydain” failed at the box office?

Films fail to connect with audiences for a variety of reasons, LAlexanderFan5. Sometimes it has to do with the way a particular motion picture is promoted (There are “Rocketeer” fans who – to this day – insist that that Joe Johnston movie didn’t connect with audiences back in June of 1991 because Disney’s publicity department opted to go with far too stylized a poster for this period action-adventure film). And in other cases, it’s just because the Studio chose the wrong release date (Witness what happened with “Bolt” — a really is this terrific little animated feature — in November of 2008. But because this Walt Disney Animation Studios production was released to theaters on the exact same day as “Twilight,” it wound up being seriously overshadowed. Which is why this Byron Howard & Chris Williams film didn’t do nearly as well domestically as it should have).

But when it comes to “The Black Cauldron” … To be honest, there are a number of reasons that this animated feature (which was supposed to have been the “Snow White and the Seven Dwarfs” for that generation of Disney animators) under-performed during its theatrical release.


Copyright Disney Enterprises, Inc. All rights reserved

For starters, producing a successful feature length cartoon is a lot harder than it looks. Let’s remember that — when Walt Disney was trying to produce the “Snow White” for his generation of animators (which actually was “Snow White”) — it took him the better part of three years to finally settle on which story he should use for his Studio’s animated feature film debut.

For a while (due to the projected production costs as well as the amount of time that it was going to take to crank out over an hour’s worth of high quality, story-driven animation), Walt explored the idea of producing a hybrid. As in: A feature-length project that would have combined live-action with animation. Which is why – for a number of months — he went back-and-forth between the ideas of producing a mostly live-action version of “Alice in Wonderland” (which was to have starred silent screen legend Mary Pickford) or a mostly live-action version of”Rip Van Winkle” (which would have starred humorist & social commentator Will Rogers.

But in the end, Disney opted to go with “Snow White and the Seven Dwarfs” for reasons of economy: And when I say “economy,” I’m not talking about what it would actually cost to produce this animated feature. But — rather — story economy. As in: This Grimm’s fairy tale had a fairly simple, straightforward storyline with a limited number of characters. Which would (in theory, anyway)  make “Snow White” far easier to adapt to the screen than Lewis Carroll’s episodic / character-heavy “Alice” tales and/or Washington Irving’s rather thin short story.


Copyright Disney Enterprises, Inc. All rights reserved

But even after all that careful consideration,  Walt still made some fairly expensive missteps during the production of “Snow White.” Which eventually resulted in having to cut two nearly completely animated sequences (i.e. the soup-eating & the bed-building scenes) because – though they were entertaining – these scenes didn’t further that film’s storyline.

Now contrast that with “The Chronicles of Prydain,” Lloyd Alexander’s 5-volume series of children’s fantasy novels that Walt Disney Productions purchased the movie rights to back in 1971. To be blunt, this literary property was no “Snow White” (i.e. a model of story economy with a limited number of settings & characters). Alexander’s sprawling tale featured over 30 main characters which drew their inspiration from Welsh mythology. Its decades-long storyline featured intrigue & numerous battle scenes, which ultimately made this series of books extremely difficult to adapt to the screen.

Difficult, but not impossible. Let’s remember that – after George Lucas wrote his “Journal of the Whills” (in which he mapped out the entire saga of the Star Wars) – Lucas then went back-and-forth over this epic storyline, looking for the easiest entry point for an audience; a self-contained story that could serve as the best possible introduction to the Star Wars world and its characters. That story eventually resulted in “A New Hope.”


Copyright Disney Enterprises, Inc. All rights reserved

And “Black Cauldron” producer Joe Hale thought that he had done the same thing with “The Chronicles of Prydain”. By combining story elements from the first two books of Alexander’s saga (i.e. “The Book of Three” and “The Black Cauldron“) he thought he had a self-contained story . In particular, he took a relatively minor character from this series of fantasy novels (i.e. the Horned King) and made him the proposed villain of this new animated feature.

“And why did Hale do that?,” you ask. Well, every good story needs a villain. And given what Disney concept artist Mel Shaw had done with the character of the Horned King in that series of inspirational pastels that he’d created while “The Black Cauldron” was still in early, early story development … Hale felt that this character really had the makings of another Maleficent (i.e. a truly memorable Disney villain).

But – again – it was 16 years from the time when Disney first acquired the film rights to “The Chronicles of Prydain” to when “The Black Cauldron” was finally released to theaters. And that span of time was a particularly volatile period in the history of Walt Disney Animation Studios. What with much of the Old Guard (i.e. Disney’s “Nine Old Men” and that generation of animators) dying off and/or opting to retire and the new crew (i.e. Don Bluth’s group at the Studio plus those first few waves of CalArts animation class graduates) struggling to find their own way.  George Lucas & Steven Spielberg had usurped Disney’s position at Hollywood’s top provider of family-friendly entertainment which meant that the studio needed to create the sorts of animated features that they felt would interest the audiences of the late 1970s / early 1980s.


Copyright MGM. All rights reserved

That’s why it’s always important to remember that motion pictures aren’t produced in a vacuum. That when you’re watching a movie, in order to get a clear understanding of why this particular production turned out the way that it did, you sometimes have to look back on that particular period in time in Hollywood. See what forces were at play in the marketplace while this film was actually being produced.

And as for “The Black Cauldron” … Well, it’s crucial to remember that this was the first Disney animated feature to come out afterThe Secret of NIMH.” Which – back when that Don Bluth movie was released to theaters in July of 1982 – had been highly praised for combining the craftsmanship & attention to detail that had been found in “Snow White,” “Pinocchio” and “Bambi” with the storytelling savvy of a Spielberg or a Lucas.

And given that Bluth had been bad-mouthing the Mouse ever since he, Gary Goldman, John Pomeroy and 11 others had walked off the Disney Lot in September of 1979 to form Aurora Animation … Well, Mouse House execs felt that they had to do something in response. They needed to reestablish Disney’s dominance in the feature animation field.


Copyright Disney Enterprises, Inc. All rights reserved

Which is why Walt Disney Productions decided to follow “The Fox and the Hound” with “The Black Cauldron.” Which would not only be shot in Super Technirama 70mm and feature 6-track Dolby sound, but (for a while, anyway) was supposed to have featured the first in-theater holographic effect used in an animated film. When one of those Cauldron-born was to have risen up out of that Cauldron and then loom out over the audience.

Speaking of the Cauldron-Born … It’s this somewhat controversial aspect of “The Black Cauldron” that resulted in this July 1985 release being the first-ever Disney animated feature to receive a PG rating. But the artists & animators who worked on this film felt that they were perfectly justified in including such grisly characters in a Walt Disney Production because Spielberg & Lucas had incorporated these same sorts of horrific elements into 1982’s “Poltergeist” and 1984’s “Indiana Jones and the Temple of Doom.”

Which is kind of ironic. Given that – as soon as Jeffrey Katzenberg was put in charge of Feature Animation (right after Ron Miller was removed from power in the Fall of 1984 and Michael Eisner & Frank Wells were made the new heads of The Walt Disney Company) – one of the very first things that he did was begin whittling away at the scarier portions of “The Black Cauldron.”


One of the images of the Cauldron-Born that was cut from “The Black Cauldron” prior
to its initial theatrical release in July of 1985. Copyright Disney Enterprises, Inc.
All rights reserved

And that (according to conventional wisdom, anyway) is why “The Black Cauldron” failed to connect with audiences back in 1985. Because reviews for this new animated cartoon continually stressed how dark & scary this Walt Disney Productions release was, parents deliberately gave this picture a wide berth. “The Black Cauldron” came in fourth at the box office over its opening weekend, only selling $4.1 million worth of tickets. And as its domestic run came to a close, this ambitious animated feature had earned a meager $21.2 million. Which didn’t even come close to covering “Cauldron” ‘s $25 million production costs.

With the hope that a shift in marketing strategies might then improve this feature length cartoon’s chances of  success overseas, Disney’s publicity department actually renamed “The Black Cauldron” for several key markets in Europe and Asia. Calling this animated feature “Taran and the Magic Cauldron” instead.

And if you’ll look closely at that poster art for “Taran and the Magic Cauldron” below, you’ll note that — in order to play down the more horrific elements found in this new Walt Disney Productions release — the Horned King is nowhere to be seen now.


Copyright Disney Enterprises, Inc. All rights reserved

But even that name change failed to win over audiences. Which is why why the Mouse House’s new management team tossed “The Black Cauldron” towards the very back of  the Studio’s film vaults and then never ever gave this production another theatrical release. Hell, it would take The Walt Disney Company another 13 years before they’d finally allow this film to be released on VHS.

But the upside of this story is … In much the same way that Walt Disney learned from all of the mistakes that he made while making 1961’s “Babes in Toyland”  then applied all of those lessons to “Mary Poppins,” “The Black Cauldron” was kind of a necessary mis-step in the history of Walt Disney Feature Animation. You see, the lessons learned on that project were eventually applied on 1986’s “The Great Mouse Detective.”  Which then resulted in a creative rebirth at WDAS and all of the great films (i.e. “The Little Mermaid,” “Beauty and the Beast,” “Aladdin,” “The Lion King” et al) that followed.

So when I check out “The Black Cauldron” on September 14th (Which is when Walt Disney Home Entertainment will be releasing the 25th anniversary edition of this animated feature to stores), I won’t just be marveling at this new digital transfer and/or enjoying that deleted Fairfolk scene which is included as part of this DVD. I’ll also be thinking about the movie that the Mouse tried to make here. That “Snow White” for the next generation of Disney animators that didn’t quite turn out as planned.


Copyright Disney Enterprises, Inc. All rights reserved

Mind you, what’s kind of intriguing about the cover art for the 25th anniversary DVD of “The Black Cauldron” is — just like with that poster for “Taran and the Magic Cauldron” — the Horned King is nowhere to be seen. Which tells me that — even in this age where a mainstream cable channel like AMC can produce a gory TV series like “The Walking Dead” — The Walt Disney Company is still pretty squeamish when it comes to the more horrific elements found in this 1985 animated feature.

And speaking of that particular generation of Disney animators … If you’d like to hear about what it was like to work on “The Black Cauldron” from someone who was actually on the inside at the Mouse House at that time, then I’d suggest that you head on over to Mike Peraza’s Ink and Paint Club. This talented Disney artist currently has a great three part series (i.e. “The Cauldron of Chaos”) up on his blog which is well worth a read. So go check it out.

Anyway … That’ll do it for this week at JHM. Remember, if you have any Disney-related questions that you’d like to see answered in a future Why For column, please send them along to whyfor@jimhillmedia.com.

Have a great weekend, okay?

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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General

Seward Johnson bronzes add a surreal, artistic touch to NYC’s Garment District

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Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.

Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.


Photo by Jim Hill

Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.


Photo by Jim Hill

Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building


Photo by Jim Hill

… and eventually wound up just below Times
Square
(right behind where the Waterford Crystal Times Square New
Year's Eve Ball
is kept).


Photo by Jim Hill

But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created
.


Photo by Jim Hill

And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.


Photo by Jim Hill

Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …


Photo by Jim Hill

… the postman delivering the mail …


Photo by Jim Hill

… the hot dog vendor working at his cart …


Photo by Jim Hill


Photo by Jim Hill

… the street musician playing for tourists …


Photo by Jim Hill

Not to mention the tourists themselves.


Photo by Jim Hill

But right alongside the bronze businessmen …


Photo by Jim Hill

… and the tired grandmother hauling her groceries home …


Photo by Jim Hill

… there were also statues representing people who were
from out-of-town …


Photo by Jim Hill

… or — for that matter — out-of-time.


Photo by Jim Hill

These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.


Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill 

Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"

Mind you, for those of you who aren't big fans of the
impressionists …


Photo by Jim Hill

… there's also an array of American icons. Among them
Marilyn Monroe …


Photo by Jim Hill

… and that farmer couple from Grant Wood's "American
Gothic."


Photo by Jim Hill

But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.


Photo by Jim Hill

By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around  August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).


Photo by Jim Hill

By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance
's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th. 

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues

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Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.


Photo by Jim Hill

I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.


Photo by Jim Hill

Take — for example — all of "The Secret Life of
Pets
" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment
production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.


Photo by Jim Hill

Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.


Photo by Jim Hill

And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice
" to start trending on Twitter today — brought
the Batmobile to Las Vegas.


Photo by Jim Hill

Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.


Photo by Jim Hill

That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.


Photo by Jim Hill

And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.


Photo by Jim Hill

Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.


Photo by Jim Hill

I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.


Photo by Jim Hill

I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.


Photo by Jim Hill

Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.


Photo by Jim Hill

Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures
will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."


Photo by Jim Hill

Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with  production
of Genndy Tartakovsky's
"Popeye" movie.  But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.


Photo by Jim Hill

And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.


Photo by Jim Hill

"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.


Photo by Jim Hill

I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.


Photo by Jim Hill

And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.


Photo by Jim Hill

And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."


Photo by Jim Hill

And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."


Photo by Jim Hill

One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.  


Photo by Jim Hill

Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.

Your thoughts?

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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It takes more than three circles to craft a Classic version of Mickey Mouse

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You know what Mickey Mouse looks like, right? Little guy,
big ears?

Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park
(especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.


Copyright Disney Enterprises,
Inc.
All rights reserved

Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.


Copyright Disney Enterprises, Inc. All rights
reserved

Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers
," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.


Copyright Disney Enterprises,
Inc. All rights reserved

That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.

Take — for example — Disney
California Adventure
Park
's "World of Color:
Celebrate!
" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.


Copyright Disney Enterprises,
Inc.
All rights reserved

Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.

"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "


Copyright Disney Enterprises,
Inc. All rights reserved

"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"

Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.


Copyright Disney
Enterprises, Inc. All rights reserved

"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."

But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.


Copyright Disney Enterprises,
Inc. All rights reserved

"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of  Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."

And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.


Copyright Disney Enterprises,
Inc. All rights reserved

"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.

Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.


Copyright Disney Enterprises,
Inc. All rights reserved

"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."

So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?


Copyright Lucasfilm / Disney
Enterprises, Inc. All rights reserved

"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."

This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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