History

The “True” Story of Walt Disney

JHM favorite Wade Sampson returns with an intriguing story about a special issue of “True Comics” magazine. Which reportedly features a surprisingly straightforward account of Walt Disney’s career.

Published

21 years ago

May 3, 2004

Jim Korkis

Since many of you are also comic book collectors, I am sure one of your treasured collectibles is a copy of “True Comics,” Issue No. 73 which was published in October 1948 for ten cents.

The bright red cover advertises that the interior stories include “26 Mile Dash:The Story of the Marathon” and “Special Agent of the FBI” (which it was announced was “presented with the cooperation of the FBI”). And flipping through the comic, you would run across such other exciting stories as “American Adventures in Industry” and “My Most Interesting True Experience” by actor Robert Ryan. And the back cover — of course — had one of those infamous advertisements for the Red Ryder B.B. rifle.

Doesn’t sound interesting to a Disney collector? Well, hidden in between all these true but somewhat deadly dull & educational comic stories is a six page four-color story entitled “The Amazing Story of Walt Disney”!

“Originally, comic strips and magazines attempted to be funny,” wrote George J. Hecht, originator and publisher of “True Comics,” “and in a few cases succeeded. Nowadays most of the comic magazines no longer even try to be funny. They consist largely of exciting picture stories which everyone recognizes as not only untrue but utterly impossible. “Hecht informed the reader in an editorial in the first issue that here was a comic book containing only true stories and real people. From some lines of Lord Byron, “‘Tis strange, but true; for truth is always strange – stranger than fiction,” the slogan of “True Comics” was formed and heralded across the front page of every issue. “Truth is stranger and a thousand times more thrilling than fiction.”

Hecht — who was president of The Parents’ Institute and publisher of “Parents’ Magazine” until 1978 — told Dr. William E. Blake, who has written a fascinating essay about “True” comic books, that he “disapproved strongly of most of the comic book magazines current in the late 1930’s and early 1940’s.” Since millions of children were reading comics, he determined that, both to divert them from the psychologically and socially damaging “comics,” and to edify them, he would put in their hands a new, “true” comic book that would “educate and stimulate them by placing before them the examples of important and courageous people.”

To that end, Hecht employed well-renown historians like Dr. David S. Muzzey (Columbia University) who had written histories of the United States and Joseph H. Park (Professor of History at New York University) who had not only written histories of the United Stares but also England to write some of the histories in the comic which covered everything from the history of glass, codes, playing cards, etc. to historical events like William Dawes’ famous ride or the Battle of Marathon or even biographies of famous folks like Genghis Khan, Houdini, Clara Barton … and yes, Walt Disney.

In “True Comics” No. 5, the editorial stated: “Yes, ‘True Comics’ is all that the name implies. However, we sympathize with those readers who have become so accustomed to impossible fiction stories in the ‘comic’ magazines that they find it hard to believe fact when they see it: And,
of course, many of the feats accomplished by real people are so exciting and spectacular that it sometimes seems as if those who performed them must have been endowed with superhuman powers. But the very fact that they were not superhuman … just ordinary mortals like you and me … makes their stories all the more thrilling. Their heroic deeds or their brilliant accomplishments are not imaginary … they are real … and any of us with sufficient courage and will power and ambition might earn an equally important place among the world’s great names.”

“True Comics,” according its publisher, was a comic book and a newspaper combined. It hit the newsstands in early 1941. It featured stories about historical events, scientific discoveries, and heroic individuals. The first run of 300,000 copies sold out within two weeks and returned to press for a second run. It remained a popular title for a number of years until it folded in 1950. Some errors occasionally pop up because of the need in a few pages to sometimes compress facts and events to fit the limitations of space and every now and then a statement appears that “This story is not ‘true’ in the sense that it really happened. But the facts are true.” That was primarily necessarily in stories like the FBI story where a fictional FBI agent was created to experience several of the FBI “adventures” that were experienced by a multitude of various agents.

Probably one of the most amazing things about “The Amazing Story of Walt Disney” is how accurate it really is. The splash panel announces that “The sparkling and exciting imagination of Walt Disney has brought world-famous Mickey Mouse and a happy-go-lucky gang of other characters like Minnie, Donald Duck, Pluto and Goofy!”

At the bottom of the page is the disclaimer: “All Walt Disney Characters reproduced herein are copyrighted by Walt Disney Productions. All rights reserved by Walt Disney Productions throughout the world.” However, the Disney characters only appear in four panels (including the splash panel) out of thirty-two panels and appear to have been copied from publicity artwork supplied by the Disney Studio.

The biography really does revolve around Walt and bits of true facts are sprinkled throughout the dialog balloons and captions including “That library book sure showed us how to make better movie cartoons” (a reference to “Animated Cartoons” by Lutz), “the Red Riding Hood idea” (a reference to the first Laugh-O-Gram), “the first two Mickey Mouse cartoons were silent” and did not make an impact (a reference to “Plane Crazy” and “Gallopin’ Gaucho”). There are even caricatures of Ub Iwerks (unidentified) and Walt’s wife, Lillian.

One of the panels that amused me was where Walt was receiving an award. The caption states: “By 1932, honors were heaped on Disney, including the first of many Academy Awards-and a special medal.” The panel shows a gentleman congratulating Walt who says, “Parents’ Magazine is delighted to honor you for distinguished service to children, Mr. Disney.” Walt responds, “Thank you, Mr. Hecht. I expect to devote my life to making children laugh and sing.” Yes, George Hecht, publisher of “True Comics” and “Parents’ Magazine,” makes a cameo appearance in the six page story and that this “special medal” from the publication is even more important to show than the many Oscars.

Since this issue was published in 1948 and World War II was fresh in the minds of its readers, there is a half page devoted to Disney’s studio work for the war effort. One section shows a poster of Donald Duck promoting the cartoon, “Der Fuehrer’s Face,” while a woman leaving the theater says, “That song is catchy. Listen to folks whistling it!” There is also a picture of a Mickey Mouse insignia on a World War II plane and another picture of General Eisenhower saying that the password for the invasion will be “Mickey Mouse”.

The final panel of the story shows a “modern” Mickey with Walt surrounded by stacks of fan mail. While the story and the artwork is uncredited (and my untrained eye can’t make a guess as to the identity of those forgotten craftsmen), it is a very nicely done story and as I mentioned, I was impressed that so many true facts were sprinkled throughout (including Lillian being hired for $15.00 a week as an ink and paint girl) since I am used to many of the early Walt Disney biographies to be filled with “magical” explanations of animation and Walt’s accomplishments. I have two other comic book biographies of Walt and neither of them apparently used references for the story or the artwork. (One of them shows Walt drawing Mickey in “Steamboat Willie” with pupils in his eyes and gloves on his hands.)

I ran across this issue of “True Comics” at a Toy Collector’s Show in Pasadena about two decades ago and quickly snatched it up since I had never read any reference to it. Since that time, I never see it advertised in Disneyana lists. I suspect the fact that the Walt biography is not featured on the cover (certainly an odd decision for a company that wanted to sell copies) has allowed this oddity to become yet another hidden treasure in the world of Disney.

History

The Evolution and History of Mickey’s ToonTown

Published

10 months ago

February 7, 2024

Jim Hill

Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?

There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.

The Beginning: Mickey’s Birthdayland

The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.

In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.

Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.

From Concept to Reality: The Birth of Toontown

In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.

Building Challenges: Innovative Solutions

The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.

And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.

Key Attractions: Bringing Animation to Life

Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.

Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.

Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.

Executive Decisions: Shaping ToonTown’s Unique Attractions

The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.

In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.

These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.

Global Influence: Toontown’s Worldwide Appeal

The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.

Evolution and Reimagining: Toontown Today

As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.

Dive Deeper into ToonTown’s Story

Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!

History

Unpacking the History of the Pixar Place Hotel

Published

10 months ago

January 30, 2024

Jim Hill

Pixar Place Hotel, the newly unveiled 15-story tower at the Disneyland Resort, has been making waves in the Disney community. With its unique Pixar-themed design, it promises to be a favorite among visitors.

However, before we delve into this exciting addition to the Disneyland Resort, let’s take a look at the fascinating history of this remarkable hotel.

The Emergence of the Disneyland Hotel

To truly appreciate the story of the Pixar Place Hotel, we must turn back the clock to the early days of Disneyland. While Walt Disney had the visionary ideas and funding to create the iconic theme park, he faced a challenge when it came to providing accommodations for the park’s visitors. This is where his friend Jack Wrather enters the picture.

Jack Wrather, a fellow pioneer in the television industry, stepped in to assist Walt Disney in realizing his dream. Thanks to the success of the “Lassie” TV show produced by Wrather’s company, he had the financial means to build a hotel right across from Disneyland.

The result was the Disneyland Hotel, which opened its doors in October 1955. Interestingly, the early incarnation of this hotel had more of a motel feel than a hotel, with two-story buildings reminiscent of the roadside motels popular during the 1950s. The initial Disneyland Hotel consisted of modest structures that catered to visitors looking for affordable lodging close to the park. While the rooms were basic, it marked the beginning of something extraordinary.

The Evolution: From Emerald of Anaheim to Paradise Pier

As Disneyland’s popularity continued to soar, so did the demand for expansion and improved accommodations. In 1962, the addition of an 11-story tower transformed the Disneyland Hotel, marking a significant transition from a motel to a full-fledged hotel.

The addition of the 11-story tower elevated the Disneyland Hotel into a more prominent presence on the Anaheim skyline. At the time, it was the tallest structure in all of Orange County. The hotel’s prime location across from Disneyland made it an ideal choice for visitors. With the introduction of the monorail linking the park and the hotel, accessibility became even more convenient. Unique features like the Japanese-themed reflecting pools added to the hotel’s charm, reflecting a cultural influence that extended beyond Disney’s borders.

Japanese Tourism and Its Impact

During the 1960s and 1970s, Disneyland was attracting visitors from all corners of the world, including Japan. A significant number of Japanese tourists flocked to Anaheim to experience Walt Disney’s creation. To cater to this growing market, it wasn’t just the Disneyland Hotel that aimed to capture the attention of Japanese tourists. The Japanese Village in Buena Park, inspired by a similar attraction in Nara, Japan, was another significant spot.

These attractions sought to provide a taste of Japanese culture and hospitality, showcasing elements like tea ceremonies and beautiful ponds with rare carp and black swans. However, the Japanese Village closed its doors in 1975, likely due to the highly competitive nature of the Southern California tourist market.

The Emergence of the Emerald of Anaheim

With the surge in Japanese tourism, an opportunity arose—the construction of the Emerald of Anaheim, later known as the Disneyland Pacific Hotel. In May 1984, this 15-story hotel opened its doors.

What made the Emerald unique was its ownership. It was built not by The Walt Disney Company or the Oriental Land Company (which operated Tokyo Disneyland) but by the Tokyu Group. This group of Japanese businessmen already had a pair of hotels in Hawaii and saw potential in Anaheim’s proximity to Disneyland. Thus, they decided to embark on this new venture, specifically designed to cater to Japanese tourists looking to experience Southern California.

Financial Challenges and a Changing Landscape

The late 1980s brought about two significant financial crises in Japan—the crash of the NIKKEI stock market and the collapse of the Japanese real estate market. These crises had far-reaching effects, causing Japanese tourists to postpone or cancel their trips to the United States. As a result, reservations at the Emerald of Anaheim dwindled.

To adapt to these challenging times, the Tokyu Group merged the Emerald brand with its Pacific hotel chain, attempting to weather the storm. However, the financial turmoil took its toll on the Emerald, and changes were imminent.

The Transition to the Disneyland Pacific Hotel

In 1995, The Walt Disney Company took a significant step by purchasing the hotel formerly known as the Emerald of Anaheim for $35 million. This acquisition marked a change in the hotel’s fortunes. With Disney now in control, the hotel underwent a name change, becoming the Disneyland Pacific Hotel.

Transformation to Paradise Pier

The next phase of transformation occurred when Disney decided to rebrand the hotel as Paradise Pier Hotel. This decision aligned with Disney’s broader vision for the Disneyland Resort.

While the structural changes were limited, the hotel underwent a significant cosmetic makeover. Its exterior was painted to complement the color scheme of Paradise Pier, and wave-shaped crenellations adorned the rooftop, creating an illusion of seaside charm. This transformation was Disney’s attempt to seamlessly integrate the hotel into the Paradise Pier theme of Disney’s California Adventure Park.

Looking Beyond Paradise Pier: The Shift to Pixar Place

In 2018, Disneyland Resort rebranded Paradise Pier as Pixar Pier, a thematic area dedicated to celebrating the beloved characters and stories from Pixar Animation Studios. As a part of this transition, it became evident that the hotel formally known as the Disneyland Pacific Hotel could no longer maintain its Paradise Pier theme.

With Pixar Pier in full swing and two successful Pixar-themed hotels (Toy Story Hotels in Shanghai Disneyland and Tokyo Disneyland), Disney decided to embark on a new venture—a hotel that would celebrate the vast world of Pixar. The result is Pixar Place Hotel, a 15-story tower that embraces the characters and stories from multiple Pixar movies and shorts. This fully Pixar-themed hotel is a first of its kind in the United States.

The Future of Pixar Place and Disneyland Resort

As we look ahead to the future, the Disneyland Resort continues to evolve. The recent news of a proposed $1.9 billion expansion as part of the Disneyland Forward project indicates that the area surrounding Pixar Place is expected to see further changes. Disneyland’s rich history and innovative spirit continue to shape its destiny.

In conclusion, the history of the Pixar Place Hotel is a testament to the ever-changing landscape of Disneyland Resort. From its humble beginnings as the Disneyland Hotel to its transformation into the fully Pixar-themed Pixar Place Hotel, this establishment has undergone several iterations. As Disneyland Resort continues to grow and adapt, we can only imagine what exciting developments lie ahead for this iconic destination.

If you want to hear more stories about the History of the Pixar Place hotel, check our special edition of Disney Unpacked over on YouTube.

Stay tuned for more updates and developments as we continue to explore the fascinating world of Disney, one story at a time.

History

From Birthday Wishes to Toontown Dreams: How Toontown Came to Be

Published

10 months ago

January 14, 2024

Jim Hill

In the latest release of Episode 4 of Disney Unpacked, Len and I return, joined as always by Disney Imagineering legend, Jim Shull. This two-part episode covers all things Mickey’s Birthday Land and how it ultimately led to the inspiration behind Disneyland’s fan-favorite land, “Toontown”. But let’s not get ahead of ourselves here. It all starts in the early days at Disneyland.

Early Challenges in Meeting Mickey

Picture this: it’s the late 1970s and early 1980s, and you’re at Disneyland. You want to meet the one and only Mickey Mouse, but there’s no clear way to make it happen. You rely on Character Guides, those daily printed sheets that point you in Mickey’s general direction. But let’s be honest, it was like finding a needle in a haystack. Sometimes, you got lucky; other times, not so much.

Mickey’s Birthdayland: A Birthday Wish that Came True

Fast forward to the late 1980s. Disney World faced a big challenge. The Disney-MGM Studios Theme Park was under construction, with the company’s marketing machine in full swing, hyping up the opening of Walt Disney World’s third theme park, MGM Studios, in the Spring of 1989. This extensive marketing meant that many people were opting to postpone their family’s next trip to Walt Disney World until the following year. Walt Disney World needed something compelling to motivate guests to visit Florida in 1988, the year before Disney MGM Studios opened.

Enter stage left, Mickey’s Birthdayland. For the first time ever, an entire land was dedicated to a single character – and not just any character, but the mouse who started it all. Meeting Mickey was no longer a game of chance; it was practically guaranteed.

The Birth of Birthdayland: Creative Brilliance Meets Practicality

In this episode, we dissect the birth of Mickey’s Birthdayland, an initiative that went beyond celebrating a birthday. It was a calculated move, driven by guest feedback and a need to address issues dating back to 1971. Imagineers faced the monumental task of designing an experience that honored Mickey while efficiently managing the crowds. This required the perfect blend of creative flair and logistical prowess – a hallmark of Disney’s approach to theme park design.

Evolution: From Birthdayland to Toontown

The success of Mickey’s Birthdayland was a real game-changer, setting the stage for the birth of Toontown – an entire land that elevated character-centric areas to monumental new heights. Toontown wasn’t merely a spot to meet characters; it was an immersive experience that brought Disney animation to life. In the episode, we explore its innovative designs, playful architecture, and how every nook and cranny tells a story.

Impact on Disney Parks and Guests

Mickey’s Birthdayland and Toontown didn’t just reshape the physical landscape of Disney parks; they transformed the very essence of the guest experience. These lands introduced groundbreaking ways for visitors to connect with their beloved characters, making their Disney vacations even more unforgettable.

Beyond Attractions: A Cultural Influence

But the influence of these lands goes beyond mere attractions. Our episode delves into how Mickey’s Birthdayland and Toontown left an indelible mark on Disney’s culture, reflecting the company’s relentless dedication to innovation and guest satisfaction. It’s a journey into how a single idea can grow into a cherished cornerstone of the Disney Park experience.

Interested in learning about Jim Shull’s original idea for a Winnie the Pooh ride? Here’s concept art of the attraction proposed for the original Toontown in Disneyland. More on [Disney Unpacked].

Unwrapping the Full Story of Mickey’s Birthdayland

Our two-part episode of Disney Unpacked is available for your viewing pleasure on our Patreon page. And for those seeking a quicker Disney fix, we’ve got a condensed version waiting for you on our YouTube channel. Thank you for being a part of our Disney Unpacked community. Stay tuned for more episodes as we continue to “Unpack” the fascinating world of Disney, one story at a time.