Theme Parks & Themed Entertainment
An Elephant’s Tale – Why Was Big Red Removed from “Kilimanjaro Safari”
They say “an elephant never forgets.” Well, neither does Jim Hill. In this classic from the archive, he fills you in on the bizarre fate of Big Red, that enormous fake pachyderm who used to play such a crucial part in the “Kilimanjaro Safaris” ride at Disney’s Animal Kingdom theme park.
One of the more fun parts of doing a column like this is that nice people — like yourselves — will come forward with weird bits of information that I didn’t have access to. Their mission: to help fill in the blanks on parts of the story that I may have inadvertently missed out on. Recently, a number of Walt Disney World cast members were nice enough to come forward and share their memories of the “Dragon Rocks” section of Animal Kingdom’s Discovery River Boat ride.
I’m particularly grateful to Skipper John, who had sent along a pointer to a web site that he had started to pay tribute to DAK’s defunct Discovery River Boat ride; unfortunately, his web site is no more. But while perusing Skipper John’s web page when it was still up, I got a real kick out to finally being able to read the spiel that the Imagineers had crafted for this section of DAK’s Discovery River Boat ride. I just love that groaner of an explanation as to why the dragon was blowing fire at the guests: “Yes, he seems unhappy to be awakened … must be because he’s been working nights.”
“Discovery River Boat Ride” – Why Were the “Dead” Knights Removed?
But, for me, the most interesting piece of mail that I got last week was this note from Michael S. He claims that — during those cast-member-only previews that were held at DAK back in March 1998 — that he actually got to see all of that nasty looking armor that E.B. Effects built for Disney. That — when Michael and his wife took their very first voyage down Discovery River — that all those beaten up pieces of armor were already in place around the mouth of the cave.
The way Michael S. describes it: “The knights were right in front of the cave. Dangling, floating, just in general dead. It was very disturbing, but very cool.”
Now for the really intriguing part: The very next week, when Michael went back to DAK and re-rode the Discovery River boat ride, all the armor had been removed.
So what happened here?
If the Imagineers had already gone to all the trouble of putting these props in place around “Dragon Rocks,” then why did Disney suddenly decide to pull the knights out of the park?
The explanation is simple, folks: The Mouse has a real squeamish streak.
By that I mean, the Walt Disney Company is especially concerned with elements of its attractions that may offend theme park goers. Which is most likely why Mickey said “Nighty Night” to the knights.
Removal of Big Red on “Kilimanjaro Safari”
Think that’s an over-simplification? Then let’s talk about Big Red, the big fake dead mother elephant that Disney pulled out of Animal Kingdom’s Kilimanjaro Safari attraction just weeks prior to that theme park’s grand opening. All because Big Red’s presence supposedly really spooked the kiddies.
So why exactly did this ersatz elephant really get the hook? A better question might be: What was a giant faux pachyderm corpse doing in this DAK attraction in the first place?
Disney’s Animal Kingdom’s Approach to Conservation
To answer this, you have to understand that — back when the Imagineers were initially designing Disney’s Animal Kingdom — they were honestly hoping to use this new WDW theme park to help educate people about conservation. However, recognizing that the Epcot approach (I.E. sugar-coating an attraction’s key concepts, then cramming them down the guest’s throat) wasn’t exactly working, the guys at WDI decided to take a different tact.
This time around, the Imagineers’ goal was try and be subtle. To fold important information about conservation right into the very plot of the attraction. All with the hope that — as guests rode through the ride — they’d somehow get a clue.
“Kali River Rapids” – Rain Forest Destruction
This is why — as guests float through DAK’s “Kali River Rapids” — they suddenly encounter that stretch of fake, burned out rain forest. The idea that these WDW visitors are supposed to get (particularly as they narrowly miss being crushed by that teetering logging truck) is that “Cutting down the rain forest is bad.”
Okay, I’ll admit it. This is not exactly subtle storytelling. The point is that the Imagineers meant well. That — by including this overly grim sequence in DAK’s “Kali River Rapids” — they were honestly trying to find an entertaining way to teach theme park visitors about the merits of conservation. (Whether or not anyone actually remembers this message after the second half of Kali River Rapids — where they’re almost drowned like rats — remains to be seen. Anyway …)
Dangers of Poaching
This brings us back to the Big Red story. When mapping out possible story lines for DAK’s Kilimanjaro Safaris attraction, the Imagineers struggled to find a way to make guests aware of the dangers of poaching. After knocking around a number of ideas, these guys finally decided to borrow a page from “Bambi.”
You remember “Bambi,” don’t you? The Disney film that taught us all that “Hunting was bad” by killing off Bambi’s mother? Well, WDI decided to use the very same plot device to nail home the “Kilimanjaro Safaris” underlying message.
The Story of Big and Little Red – “Kilimanjaro Safari”
This is why — once you enter the queue area for “Kilimanjaro Safari” — you’re constantly fed information about Big and Little Red. While telling guests about all the other animals that they’re about to see, the overhead monitors and voice-over narration in the pre-show — every so often — also mentions KS’s newest addition: the cute baby calf — Little Red — that Big Red recently gave birth to.
This seemingly minor plot thread continues to weave through the narrative of the first two thirds of DAK’s “Kilimanjaro Safaris” ride. As your driver takes your vehicle through all of the other animal enclosures, he repeatedly checks in with the attraction’s pre-recorded airborne naturalist — you know, that woman that’s supposedly flying over the game preserve in a plane — always asking “Have you seen Big Red yet?”
The rest of the attraction’s story line is just as carefully laid out. The off-hand radio message that suggests that there may be poachers lurking about. The back gate to the game preserve that seems to have been busted in.
So now your driver finally takes you through the elephant paddock (where — if you’re lucky — you actually get to see a pachyderm or two) where you begin looking for Big Red and Little Red. Only the mother and child elephant are nowhere to be seen. So your driver continues on, taking you past the lions’ den …
When suddenly your driver spies it! Big Red’s enormous bloody corpse off by the side of the road (partially obscured by tall grass). Since her tusks have sawn cut off, this is obviously the work of poachers. Your driver quickly radios in a report, and is immediately ordered to give chase.
This was the moment that the Imagineers had hoped would be seen as “Kilimanjaro Safaris”‘s thrilling finale. The high speed pursuit of Big Red’s killers (highlighted by the poachers actually firing a few rounds from a machine gun at your vehicle). Your jeep avoiding erupting geysers as you chase the criminals up a not-so-dry river bed.
“Kilimanjaro”‘s climax comes when we catch a quick glimpse of the authorities, who have successfully captured the poachers as well as rescuing Little Red. As we wave good-bye to our new Audio Animatronic baby elephant friend, we’re told that — as a reward for helping to capture these criminals — we’re now going to be given access to the most exclusive part of Harambe’s game preserve: the Gorilla Falls research station. As we exit our jeep, we’re told to just follow the signs to our next adventure.
Complaints About Big Red
On paper, this sounds like an exciting if fairly innocuous to end the attraction, right? Well, imagine WDI’s dismay when they actually began cycling WDW cast members and annual passholders through DAK’s “Kilimanjaro Safaris” ride and found that they were getting dozens of complaints about the dead Big Red.
What exactly was the guests’ problem with the faux elephant corpse? Well, where WDI seems to have miscalculated with DAK’s “Kilimajaro Safaris” ride was that — right up to the attraction’s finale — every other animal that WDW visitors had seen had been real. Not Audio Animatronics. But really-for-real zebras, gazelles and hippos. All roaming free.
So now — in the closing moments of the show — the “Kilimanjaro Safaris” vehicle suddenly rolls past what looks like an authentic dead elephant. Which is why most of the children on board the jeep (as well as some of the more gullible adults) immediately burst into tears. Because a really-for-real animal had seemingly been killed.
Just like Bambi’s mother.
Typical of the comments heard in “Kilimanjaro Safaris”‘s off-load area was this line: “I can’t believe that they actually let the poachers kill that elephant. I’m never going on that ride again.”
It was the latter portion of that guest’s comment that particularly concerned the Imagineers. For they were really counting of “Kilimajaro Safaris” re-ride-ability (I.E. due to the unpredictable nature of all of the animals on display in DAK’s signature attraction, WDW guests were virtually guaranteed a different experience every time they rode the ride … which — hopefully — would translate into guests riding “Kilimanjaro Safaris” two or three times over the course of their WDW vacation) to help put WDW’s newest theme park on the map.
But — if “Kilimanjaro Safaris”‘s finale was already putting a bad taste in WDW guests’ mouths after their very first ride through the attraction — obviously something had to be done to fix this situation. And fast.
The only problem was that “Kilimanjaro Safaris”‘s slender plot line virtually hinged on that awful moment where Big Red’s death was revealed. Without that moment, everything that followed — the pursuit of the poachers up the not-so-dry river bed, etc. — made absolutely no sense. And it wasn’t like the Imagineers actually had the option of redoing the attraction at this point. Disney’s Animal Kingdom theme park was due to open to the public in less than four weeks.
The “What to do about the dead elephant?” question flew up the Disney chain of command until it landed on the desk of the company’s CEO, Michael Eisner. Eisner — who had been a big fan of DAK’s conservation message — was obviously reluctant to remove the Big Red sequence. He felt that the powerful image of that dead mother elephant lying by the side of the road gave WDW visitors a poignant reminder of the real cost of poaching.
But then there were all these complaints that DAK Guest Services was reportedly receiving from all those angry parents whose children had supposedly been traumatized by glimpsing the dead Big Red near the end of “Kilimanjaro Safaris.” Surely Eisner couldn’t ignore all these negative comments. After all, Disney World resort’s family friendly image might be at stake (not to mention the $800 million that the company had just invested in the construction of WDW’s newest theme park).
Taking a Lesson from “Bambi”
Not sure exactly what he should do, Eisner hemmed and hawed for a couple of days. Finally — just three weeks prior to DAK’s grand opening — one of Michael’s minions actually watched “Bambi” and learned the real secret behind the film’s powerful anti-hunting message. Enlightened, the flunky quickly shared this crucial bit of info with his boss:
Yes, “Bambi” is a memorable and powerfully moving motion picture because they shoot Bambi’s mother. But the important thing to remember is Bambi’s mom is killed off-camera. You hear the shot, but never actually see the mama deer go down. Her death is implied.
Eisner was thrilled when he got this news (for it meant that no expensive, last minute fixes for DAK’s signature attraction were necessary). He immediately told the Imagineers to pull the fake dead mother elephant out of “Kilimanjaro Safaris” and to rewrite the attraction’s script so that Big Red’s death is not seen but implied.
Minor Change to “Kilimanjaro Safari”
This seemingly minor series of changes virtually eliminated all guest complaints about DAK’s “Kilimanjaro Safaris” ride. True, due to the deliberately vague language that the drivers now use while taking their vehicle full of WDW visitors through the attraction’s finale (“Big Red is down!” rather than the previous, more specific “Big Red has been shot!”), some guests get off the ride and have absolutely no idea what has just happened. All they know is that they were enjoying looking at some African animals … and then — suddenly — their jeep sped up.
But this — as far as Michael Eisner was concerned — was the sort of vague guest complaint that the Walt Disney Company could happily live with. Which is why DAK’s “Kilimanjaro Safaris” opened on April 22, 1998 with its dead Big Red hidden well out of sight somewhere backstage. (As I mentioned previously, this enormous fake elephant corpse is probably sharing a shelf in some WDW warehouse with “Dragon Rocks”‘s dead knights.) The attraction has been running — virtually unchanged — ever since then.
More Changes to Disney Attractions?
Mind you, this isn’t the first time that the Imagineers were forced to change a WDW attraction because of guest complaints about excessive gore. Remind me sometime to tell you guys about the wardrobe change that WDI was forced to make to Disney-MGM Studio’s “Great Movie Ride.” Does anyone else out there remember when your tram driver used to “bleed” when he or she get shot?
Theme Parks & Themed Entertainment
Disney and Macy’s 90-Year Thanksgiving Day Parade Partnership: From Mickey’s First Balloon to Minnie’s Big Debut
Now, folks, if you’re like me, Thanksgiving just wouldn’t be the same without a coffee, a cozy seat, and Macy’s Thanksgiving Day Parade on the TV. And if you’re really like me, you’re watching for one thing: Disney balloons floating down 34th Street. Ever wondered how Mickey, Donald, and soon Minnie Mouse found their way into this beloved New York tradition? Well, grab your popcorn because we’re diving into nearly 90 years of Disney’s partnership with Macy’s.
The Very First Parade and the Early Days of Balloons
The Macy’s Thanksgiving Day Parade goes way back to 1924, but if you can believe it, balloons weren’t part of the festivities until 1927. That first lineup included Felix the Cat, a dragon, and a toy soldier, all towering above the crowds. Back then, Macy’s had a pretty wild idea to end the parade: they would let the balloons drift off into the sky, free as birds. But this wasn’t just Macy’s feeling generous. Each balloon had a message attached, offering a $100 reward (about $1,800 in today’s dollars) for anyone who returned it to the flagship store on 34th Street.
And here’s where it gets interesting. This tradition carried on for a few years, right up until 1932, when Felix the Cat almost took down a plane flying over New York City! Imagine that—you’re flying into LaGuardia, and suddenly, there’s a 60-foot balloon drifting toward your wing. Needless to say, that was the end of Macy’s “fly away” stunt, and from then on, the balloons have stayed firmly grounded after the parade ends.
1934: Mickey Mouse Floats In, and Disney Joins the Parade
It was 1934 when Mickey Mouse finally made his grand debut in the Macy’s parade. Rumor has it Walt Disney himself collaborated with Macy’s on the design, and by today’s standards, that first Mickey balloon was a bit of a rough cut. This early Mickey had a hotdog-shaped body, and those oversized ears gave him a slightly lopsided look. But no one seemed to mind. Mickey was there, larger than life, floating down the streets of New York, and the crowd loved him.
Mickey wasn’t alone that year. He was joined by Pluto, Horace Horsecollar, and even the Big Bad Wolf and Practical Pig from The Three Little Pigs, making it a full Disney lineup for the first time. Back then, Disney wasn’t yet the entertainment powerhouse we know today, so for Walt, getting these characters in the parade meant making a deal. Macy’s required its star logo to be featured on each Disney balloon—a small concession that set the stage for Disney’s long-standing presence in the parade.
Duck Joins and Towers Over Mickey
A year later, in 1935, Macy’s introduced Donald Duck to the lineup, and here’s where things got interesting. Mickey may have been the first Disney character to float through the parade, but Donald made a huge splash—literally. His balloon was an enormous 60 feet tall and 65 feet long, towering over Mickey’s 40-foot frame. Donald quickly became a fan favorite, appearing in the lineup for several years before being retired.
Fast-forward a few decades, and Donald was back for a special appearance in 1984 to celebrate his 50th birthday. Macy’s dug the balloon out of storage, re-inflated it, and sent Donald down 34th Street once again, bringing a bit of nostalgia to the holiday crowd.
A Somber Parade in 2001
Now, one of my most memorable trips to the parade was in 2001, just weeks after the 9/11 attacks. Nancy and I, along with our friends, headed down to New York, and the mood was something I’ll never forget. We watched the start of the parade from Central Park West, but before that, we went to the Museum of Natural History the night before to see the balloons being inflated. They were covered in massive cargo nets, with sandbags holding them down. It’s surreal to see these enormous balloons anchored down before they’re set free.
That year, security was intense, with police lining the streets, and then-Mayor Rudy Giuliani rode on the Big Apple float to roaring applause. People cheered his name, waving and shouting as he passed. It felt like the entire city had turned out to show their resilience. Even amidst all the heightened security and tension, seeing those balloons—brought a bit of joy back to the city.
Balloon Prep: From New Jersey’s MetLife Stadium to California’s D23 Expo
Each year before the parade, Macy’s holds a rehearsal event known as Balloon Fest at MetLife Stadium in New Jersey. This is where handlers get their first crack at guiding the balloons, practicing with their parade masters, and learning the ropes—literally. It’s an entire production unto itself, with dozens of people rehearsing to make sure these enormous inflatables glide smoothly down the streets of New York on parade day.
In 2015, Macy’s took the balloon show on the road, bringing their Buzz Lightyear balloon out to California for the D23 Expo. I was lucky enough to be there, and watching Buzz get inflated piece by piece in the Anaheim Convention Center parking lot was something to behold. Each section was filled with helium in stages, and when they got around to Buzz’s lower half, well, there were more than a few gas-related jokes from the crowd.
These balloons seem to have a personality all their own, and seeing one like Buzz come to life up close—even outside of New York—had all the excitement and anticipation of the real deal.
Mickey’s Comeback as a Bandleader and Sailor Mickey
After a long hiatus, Mickey Mouse made his return to the Macy’s parade in 2000, this time sporting a new bandleader outfit. Nine years later, in 2009, Sailor Mickey joined the lineup, promoting Disney Cruise Line with a nautical twist. Over the past two decades, Disney has continued to enchant parade-goers with characters like Buzz Lightyear in 2008 and Olaf from Frozen in 2017. These balloons keep Disney’s iconic characters front and center, drawing in both longtime fans and new viewers.
But ever wonder what happens to the balloons after they reach the end of 34th Street? They don’t just disappear. Each balloon is carefully deflated, rolled up like a massive piece of laundry, and packed into storage bins. From there, they’re carted back through the Lincoln Tunnel to Macy’s Parade Studio in New Jersey, where they await their next flight.
Macy’s Disney Celebration at Hollywood Studios
In 1992, Macy’s took the spirit of the parade down to Disney-MGM Studios in Orlando. After that year’s parade, several balloons—including Santa Goofy, Kermit the Frog, and Betty Boop—were transported to Hollywood Studios, re-inflated, and anchored along New York Street as part of a holiday display. Visitors could walk through this “Macy’s New York Christmas” setup and see the balloons up close, right in the middle of the park. While this display only ran for one season, it paved the way for the Osborne Family Spectacle of Dancing Lights, which became a holiday staple at the park for years to come.
Minnie Mouse’s Long-Awaited Debut in 2024
This year, Minnie Mouse will finally join the parade, making her long-overdue debut. Macy’s is rolling out the red carpet for Minnie’s arrival with special pop-up shops across the country, where fans can find exclusive Minnie ears, blown-glass ornaments, T-shirts, and more to celebrate her first appearance in the Thanksgiving Day Parade.
For those lucky enough to catch the parade this year, you’ll see Minnie take her first float down 34th Street, decked out in her iconic red bow and polka-dot dress. Macy’s and Disney are also unveiling a new Disney Cruise Line float honoring all eight ships, including the latest, the Disney Treasure.
As always, I’ll be watching from my favorite chair, coffee in hand, as Minnie makes her grand entrance. The 98th annual Macy’s Thanksgiving Day Parade airs live on NBC, and it’s a tradition you won’t want to miss—whether you’re on 34th Street or tuning in from home.
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
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