Connect with us

News & Press Releases

British Company Lo-q Wins Award for Theme Park Virtual Queuing System



Lo-Q wins Queen’s Award for Enterprise 

Recognition of overseas success for UK Company

Lo-Q plc, founded and headquartered in the UK, has won a Queen’s Award for Enterprise in the category of International Trade. Lo-Q develops and sells virtual queuing systems for theme parks and has seen its overseas sales more than double in the last three years representing an increase of 120% and a total export revenue of £35million during this period.  

The Queen’s Awards for Enterprise are the UK’s most prestigious accolades for business performance and are designed to recognise and reward outstanding achievement.  The awards are made each year by Her Majesty the Queen, on the advice of the Prime Minister, who is assisted by an advisory committee that includes representatives of government, trade unions, industry and commerce. 

Tom Burnet, CEO of Lo-Q said, “To win this award is tremendous recognition of our success in international markets.  Lo-Q’s virtual queuing systems are in use by leading theme parks and attraction operators globally, with customers including LEGOLAND® Windsor, Pleasure Beach, Blackpool and Flamingo Land, Yorkshire along with overseas parks including large parks in the Six Flags group in North America; Dollywood in Tennessee; and parks in Australia; Italy; Spain, and Germany”.

 In the mid-1990s Leonard Sim experienced the misery of theme park queuing, having waited for hours with his family for a ride which they did not even enjoy because it closed due to a breakdown.  As a technologist, he was challenged by his wife Henrieheta to solve the problem and some years later invented the solution and set up a company to do just that. “Lo-Q’s original and flagship product is Q-bot, a handheld device which registers an individual or group into a virtual queue when they make a ride reservation. Visitors are reminded by the Q-bot when it is their time to ride and it also lets them know if a ride is faulty allowing them to reschedule.  Our aim is to improve a visitor’s experience of the park by giving them more time to have fun in other areas such as restaurants, shops and gardens instead of standing in line,” explained Leonard Sim, the Founding Director at Lo-Q.  

Since those early years Lo-Q has continued to add further virtual queuing solutions to its portfolio of products.  Q-txt enables a visitor to make reservations for his/her favourite rides by using the SMS messaging function on his/her mobile phone.  The latest innovation, Q-credits, just launched, is a waterproof wristband initially designed for water parks.  Q-credits users clock up time credits again eradicating the need to queue.  These time credits are redeemed to enable access to rides and, of course, the most popular rides require the most credits. 

Leonard Sim continued, “The Lo-Q concept is that when visitors are queuing they are trading time for experience.  Park operators would prefer guests to be active in other areas such as shops and restaurants rather than standing in line.  Our latest innovation, Q-credits has tremendous potential as it can be offered in water parks as well as dry parks.  In fact we are introducing it to the market this summer, in one of the USA’s major water parks.  Q-credits is very flexible and can, for example, allow operators to price their rides dynamically in order to best match park resources available, with visitor numbers to everyone’s benefit.”

Winners of the Queen’s Award for Enterprise are announced annually on The Queen’s birthday, 21 April and receive an engraved crystal chalice plus an invitation to a reception at Buckingham Palace. 

About Lo-Q

Lo-Q plc is a UK publicly traded company with subsidiary companies in USA and Canada.  Lo-Q designs, installs and operates solutions that allow customers to make ride and show reservations when they visit a theme park or other attraction. 

Its flagship product, the Q-bot system is a true virtual queuing system for theme parks.  The Q-bot is a proprietary hand-held unit and is used in major theme parks around the world, including LEGOLAND® Windsor in the UK, Dreamworld in Australia, Mirabilandia in Italy and eleven Six Flags theme parks in the USA and Canada, Dollywood in Tennessee, USA, Pleasure Beach, Blackpool in the UK, Parque de Atracciones in Spain, Movie Park and Heide Park in Germany. 

Q-txt is a mobile phone based reservation system for venues with a smaller number of queue lines.  Q-txt is in use in a number of locations including Flamingo Land in Yorkshire, UK, Parque Isla Magica in Seville, Spain and Lake Compounce, USA

Q-credits is a waterproof wristband that accumulates time credits which can then be redeemed on rides. Q-credits was launched and trialled in Spain during the Summer 2010 with another trial taking place in Atlanta, USA during Summer 2011. 

Lo-Q has extensive patent protection and owns the intellectual property rights in the system, its software and electronic design.  Its headquarters are in Twyford, Berkshire in the UK and its USA offices are near Atlanta, Georgia.


UK                                                                                                    USA

Lo-Q plc                                                                                          Lo-Q Inc

Unit 2 The Pavilions, Ruscombe Park                                       351 Thornton Road, Suite 119,

Twyford, Berks, RG10 9NN, England                                        Lithia Springs, GA 30122, USA

T: +44 (0) 118 934 7400                                                               T: (678) 838-6930

F: +44 (0) 118 934 7410                                                               F: (678) 838-6932


Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News & Press Releases

Star Wars Spoof: Space Robots in Outer Space Ep X: Battle for the Halcyon: The Last Starcruiser



Sure, Star Wars is cool and all. But let’s not forget about that other multi-part sci-fi cinematic spectacular, “Space Robots in Outer Space.” In fact, Hank Lonely (Hollywood’s ultimate hyphenate — actor / producer / director / writer / guy who makes sure the Porto Potties are kept squeaky-clean) just announced that there’ll soon be a 10th installment of this … Well, not exactly beloved. How about we say “admired from afar” instead? … series coming to a theater near you. In fact, here’s the highly anticipated teaser trailer for that project. Which is supposed to be titled “Space Robots in Outer Space X — Battle for the Halycon: The Last Starcruiser.”

Okay. Now the real story … In honor of Star Wars Day (i.e., May 4th. As in “May the Fourth Be With You”), Len Testa and I are sharing something that we produced with the help of all the nice folks who joined us last month aboard the Halycon.

We turned the Galactic Starcruiser as well as Black Spire Outpost into the backdrop for an affectionate send-up of all things Stars Wars. We hope that you (more importantly, the legal team at Lucasfilm) take this faux trailer in the spirit with which it was intended. Special thanks to Aaron Adams for so skillfully stitching all of this footage together. Also thanks to the team at Storybook Destinations, Touring Plans and the talented cast & crew aboard the “Star Wars: Galactic Starcruiser” for making this “Disney Dish” fan event so memorable.

Continue Reading

News & Press Releases

Disney’s New Trailer Reveals How Ralph & Vanellope Get to the Internet in “Ralph Breaks the Internet: Wreck-It Ralph 2”



Wreck-It Ralph 2

When “Wreck-It Ralph” opened on Nov. 2, 2012, it turned in the highest opening weekend ever for a Walt Disney Animation Studios film at the time of release. Now Disney is hoping Ralph will not only break the Internet but the 2018 Thanksgiving boxoffice records as well.

The film re-teams the original director, producer and co-writer behind “Wreck-It Ralph.”  The screenplay is currently being written by Phil Johnston and Pamela Ribon. Director Rich Moore, producer Clark Spencer, and co-writer Phil Johnston partnered with fellow director Byron Howard and co-writer/co-director Jared Bush to create the Academy Award®-winning blockbuster feature “Zootopia.”

ROYAL REUNION – In “Ralph Breaks the Internet: Wreck It Ralph 2,” Vanellope von Schweetz-along with her best friend Ralph-ventures into the uncharted world of the internet. When she finds herself surrounded by Disney princesses, she’s surprised to learn that she actually has a lot in common with them. The scene, highlighted in a new trailer for the film (below), features several of the original princess voices, including Auli’i Cravalho (“Moana”), Kristen Bell (Anna in “Frozen”), Idina Menzel (Elsa in “Frozen”), Kelly MacDonald (Merida in “Brave”), Mandy Moore (Rapunzel in “Tangled”), Anika Noni Rose (Tiana in “The Princess and the Frog”), Ming-Na Wen (“Mulan”), Irene Bedard (“Pocahontas”), Linda Larkin (Jasmine in “Aladdin”), Paige O’Hara (Belle in “Beauty and the Beast”) and Jodi Benson (Ariel in “The Little Mermaid”). Featuring Sarah Silverman as the voice of Vanellope, “Ralph Breaks the Internet: Wreck It Ralph 2” opens in theaters nationwide Nov. 21, 2018. 





U.S. Release Date:  Nov. 21, 2018

Voice cast: John C. Reilly, Sarah Silverman, Taraji P. Henson, Jack McBrayer, Jane Lynch, Alan Tudyk

Directors: Rich Moore, Phil Johnston

Producer: Clark Spencer

Continue Reading

Film & Movies

Marvel Fans: See Props, Costumes, New Games, Exclusive Content and More at Disney’s D23 EXPO 2017 in Anaheim





BURBANKCalif. (June 1, 2017) – Marvel will make its way to D23 Expo’s show floor from July 14­-16 with an exciting look at its upcoming film titles in the Marvel Studios Pavilion, featuring an array of props and costumes from the Studios’ upcoming slate, including Thor: RagnarokBlack Panther, and more.

In Marvel Studios’ Thor: Ragnarok, in theaters November 2017, Thor is imprisoned on the other side of the universe without his mighty hammer and finds himself in a race against time to get back to Asgard to stop Ragnarok-the destruction of his homeworld and the end of Asgardian civilization-at the hands of an all-powerful new threat, the ruthless Hela., played by Cate Blanchette. 

But first he must survive the Grandmaster’s gladiatorial contest that pits him against his former ally and fellow Avenger-the Incredible Hulk. 

Fans will get an up-close look at the costumes and props from this highly anticipated movie as well as photo opportunities with exclusive set pieces from the film. 

The incredible costumes from Black Panther will also be on display. 

Black Panther follows the journey of T’Challa after the events of Marvel Studios’ Captain America: Civil War,where he returns to the isolated, technologically advanced African nation of Wakanda to serve as his country’s new leader. 

In addition to the exciting props and costumes on display, Marvel Studios will host multiple giveaways and events within its pavilion space in Hall B.

Fans will get the chance to meet with Marvel Studios’ filmmakers, development team, and talent. Exclusive artwork will be given away daily, along with other surprises. Details on talent appearances and special signings will be made available on the D23 Expo app.

Fans will also be able to enjoy all-new console and mobile Marvel Games, plus incredible exclusive content and announcements throughout the weekend!

For the first time at D23 Expo, guests will be able to get their hands on the hottest new console and mobile games featuring favorite Marvel Super Heroes, playing as the world-famous Avengers, Guardians of the Galaxy, Spider-Man, and more! 

LEGO®Marvel Super Heroes 2 is an all-new, original adventure and sequel to the smash hit LEGO®Marvel Super Heroes.Bringing together iconic Marvel Super Heroes and Super Villains from different eras and realities, along with signature LEGO humor,the latest epic adventure from TT Games transports players into a cosmic battle across myriad Marvel locations ripped from time and space into the incredible open hub world of Chronopolis.

Adding to the infinite excitement of D23 Expo, Marvel vs. Capcom: Infinite will offer attendees hands-on opportunities with the next era of the highly revered action-fighting game series. 

Marvel and Capcom universes collide like never before as iconic characters team up for action-packed player-versus-player combat. 

Marvel vs. Capcom: Infinite features a variety of exciting and accessible single-player modes and rich multi-player content for new players and longtime fans alike and will be released on September 19, 2017, for PlayStation 4, Xbox One, and PC.

Gazillion will offer a chance to play Marvel Heroes Omega and win fantastic prizes.

Marvel Heroes Omega combines the core gameplay style of Action-RPGs and MMOs with an expansive library of heroes from the Marvel Universe. With thousands of hours of character progression and rewards,Marvel Heroes Omegacomes packed with tons of replay value and a steady stream of new challenges with regular updates.

Netmarble is bringing its best to D23 Expo with MARVEL: Future Fight.

Featuring 120 Marvel Super Heroes to choose from, players create teams of their favorites to fight for their future. D23 Expo attendees can try their hand at saving the universe.

Marvel Puzzle Quest is where the best in match-3 puzzle gameplay meets Marvel’s biggest Super Heroes and Super Villains in the most epic puzzle adventure game available on your phone, tablet, and PC.

Marvel Puzzle Questcombines favorite Marvel characters with deep RPG leveling, player-versus-player tournaments, Alliances, and much more. Guests can unleash their inner Super Hero and wage war against their enemies. Learn more

Marvel will present incredible panels during D23 Expo, including the fan-favorite Cup o’ Joe on Friday, July 14, at 1:15 p.m. in the D23 Expo Arena, featuring Chief Creative Officer of Marvel, Joe Quesada, in a no-holds-barred panel of everything Marvel!

That same day at 6 p.m. on Stage 28, Marvel Animation presents a surprise-filled panel of sneak peeks, special guests, exclusive footage, and big announcements about the future of Marvel Animation on Stage 28. Details will be available on the D23 Expo app.

Tickets for D23 Expo 2017 are available for $81 for one-day adult admission and $59 forchildren 3-9. Membersof D23: The Official Disney Fan Club can purchase tickets for $72 for a one-day adult admission and $53 for children 3-9. Multi-day tickets are also available. 

For more information on tickets and D23 Expo 2017, visit

Continue Reading