DISNEY
CONSUMER PRODUCTS TAKES GUESTS TO THE HEART OF THE MAGIC AT D23 EXPO 2011 INSIDE
THE DISNEY LIVING PAVILION

Anaheim, Calif. – August 4, 2011 – Disney Consumer Products (DCP) will showcase
an extensive collection of Disney merchandise and interactive experiences inside
its Disney Living Pavilion at the ultimate Disney fan event, D23 Expo, held at
the Anaheim Convention Center from August 19-21.

In
the Disney Living Pavilion, D23 Expo attendees can explore the ultimate Disney
lifestyle through the neighborhoods of "Style," "Play" and "Celebrations." From
the latest toys and newest fashions to the ultimate Disney birthday party and
some of the most beloved Disney classics such as Disney It's a Small World, guests can experience all things Disney
through an immersive environment featuring: exclusive and never-before-seen
products; meet and greets with artists, designers, authors and innovators;
hands-on demos and activities; and live performances at the Disney Living
Pavilion stage.

Guests
can commemorate the event with specially released D23 merchandise including a
new Hallmark keepsake ornament, a Toy
Story Woody action figure and Finn McMissile Cars vehicle from Mattel, a Minnie Mouse plush from Just Play,
limited-edition 25^th anniversary items from Disney Store, and more.

Attendees
will have the opportunity to interact with Disney Consumer Products' online
communities in the Disney Living Social Media lounge. Watch favorite Disney
Living videos, virtually check-in and join social networking activities like Tweet-ups
and participate in giveaways. 

DCP's
exciting line-up of events and attractions includes:

Stage Shows

• On
  Stage 23, the United States Postal Service and Disney will celebrate the First
  Day of Issue Ceremony for the DisneyPixar Send A Hello Commemorative Stamps featuring
  original designs of beloved characters from films such as Cars, Ratatouille, Toy Story, Up and WALLE. With special guests John Lasseter, chief creative officer,
  Walt Disney and Pixar Animation Studios, and Ronald A. Stroman, Deputy
  Postmaster General, United States Postal Service, plus an artist signing
  following the ceremony, this is a must-see event. (Aug. 19, 4:15 p.m.)
  

• On
  Stage 28, guests can enjoy the "it's a small world: Celebrating 45 Years" panel
  discussion. Panel luminaries include experts from Walt Disney Imagineering,
  Disney Parks and Resorts and Disney Consumer Products, as well as Disney legend
  Alice Davis – who along with fellow legend Mary Blair researched, designed and
  supervised the creation of more than 150 costumes for the original attraction. (Aug.
  19, 1 p.m.)
  

Disney Play at the Disney Living
Pavilion

With
toys featuring everyone's favorite Disney characters and stories, there is
something for all ages.

• Making
  its first public appearance, Rock Star Mickey, the new animated plush from
  Fisher-Price will rock out at D23 Expo. Don't miss a special performance with
  rocker and Broadway star Constantine Maroulis and Rock
  Star Mickey on the Disney Living Pavilion center stage. Releasing this holiday
  season at retailers nationwide, Rock Star Mickey is already generating buzz as
  a must-have holiday gift. Mickey really gets things going as he sings, bobs his
  head, dances across the stage and finishes with his signature move – the
  mouska-split – where he plays the guitar with his nose!

• At
  the Mattel booth, the whole family can enjoy some quality time playing with the
  newest Disney toys from Mattel including the latest Cars die-cast vehicles and new space-themed Toy Story playset and action figures. Plus, be the first to see the
  Ultimate Disney Princess castle and
  VIP doll collection inspired by the hottest Disney Channel stars releasing this
  fall just in time for the holidays. Fans can
  snap up specially released D23 merchandise from Mattel including a Toy Story Woody action figure and Finn
  McMissile Cars vehicle.

• In
  the JAKKS Pacific area, kids can live out their favorite stories with an
  exciting display of Disney Princess
  and Disney Fairies role play and
  playsets. They can also enjoy carnival-style games from Just Play and check out
  the limited-edition Minnie Mouse plush available for the first time at D23 Expo.
  And no visit to the Disney Play neighborhood is complete without a picture next
  to a life-sized Lightning McQueen created entirely out of LEGO® bricks.

Disney Style

Guests
can experience an array of Disney-inspired apparel, accessories and art in the
Disney Style neighborhood.

• The
  Disney It's a Small World area will
  feature fashionable infant and children's clothing and accessories inspired by
  Mary Blair's original art of the iconic attraction. Kids can create Disney It's a Small World-inspired arts
  and crafts and participate in a shoe styling competition. A Nordstrom pop-up
  shop will feature the latest infant and toddler apparel collection, TOMS Shoes
  and BASQ personal care products.

• Guests
  can meet the artists and get an autograph from winners of fashion leader
  Uniqlo's "Mickey By" global t-shirt design contest. They can also preview and
  purchase Hallmark's cherished annual Disney keepsake ornament featuring a Pook-a-Looz style Steamboat Willie, available
  first for D23 Expo guests. And at Retro 51, makers of fine writing instruments,
  guests are invited to drop off the ugliest pen they own at their booth to
  compete for cool prizes because "Life is too short to carry an ugly pen!"^TM

• At
  the Disney Beauty lounge, guests can stop by for pampering and special beauty
  demonstrations. Kids can have fun, too, with Disney face art and hair styling.
  Nutrition, health and wellness will take center stage in the Disney Food and
  Health area. Here guests will receive tips about nutrition and exercise, get
  snack and meal ideas, learn fun ways to stay healthy and spin a prize wheel for
  giveaways.

• Guests
  can enjoy The Wonderful Words of Disney sponsored by Disney Publishing and
  discover classic tales and new adventures in this comfortable reading area.
  From paper to iPad, guests can immerse themselves in the Disney library. There
  are daily storytelling sessions, and guests can go "Behind the Page" at panel
  discussions and signings with Disney authors Dave Barry, Ridley Pearson and Don
  Hahn on Stage 28.

• Throughout
  the Disney Style neighborhood, collectors will find treasures and
  limited-edition offers. This is the place to meet Disney artists, see them at
  work, hear their inspirations and have pieces signed and dedicated. Guests may
  wish to participate in the "Disney Storytellers: Artists of Walt Disney
  Animation Studios" panel discussion (Aug. 20, 2:30-3:30 p.m., Disney Living
  Pavilion Center Stage)

Disney Celebrations

At the
Disney Celebrations neighborhood, guests will not only be able to join the
festivities and activities of a real party with balloons and games, but also
have fun learning directly from party planning experts how to make magnificent
balloon bouquets, decorate a winning cake and cupcakes, and find the best
Disney party decorations. Guests will also be treated to daily birthday cupcake
giveaways from DecoPac.

Disney Store

Be one of
the first to celebrate the 25^th anniversary of Disney Store in its
1,500 square foot pop-up shop at D23 Expo where guests can preview Disney
Store's new fall line, as well as specially released D23 Expo items such as
limited-edition anniversary merchandise (only available at the event, and to
D23 Members shopping on DisneyStore.com after the event, while supplies last),
Vinylmation, new Wish-a-Littles from the Kidada
for Disney Store collection, and more. On the pavilion's center stage,
guests can watch the unveiling of Disney Store's enchanting new Disney Princess
Designer Dolls and a fashion parade debuting the 2011 Disney Store Halloween Costume
collection. Additionally, Kidada Jones, celebrity jewelry designer, will also
make a special guest appearance and unveil her all-new Vinylmation.

Disney Baby
Upstairs in the
Baby Care Lounge hosted by Disney Baby, moms can enjoy a moment of
serenity and tend to young ones in private. Special prizes will be given away
in the lounge, which will be equipped with changing tables and product
samples. 

Tickets
to D23 Expo
2011 are available at http://www.D23Expo.com. Admission includes access to
all experiences and entertainment at the D23 Expo and can be purchased for
single days or for the full three days of festivities. Admission is $42 for a
one-day adult ticket and $32 for children 3-12. Three-day passes are $121
for adults and $91 for children. Members of D23: The
Official Community for Disney Fans will receive a discount on admission as
well as early entry to each day of the D23 Expo for themselves and their guests.
More details about D23 Expo entertainment, events and special guests will be
announced in the coming weeks. Fans can keep up with all the news by visiting www.D23Expo.com, as well as by following "Disney D23" on
Twitter and Facebook.

About D23 Expo 2011

The D23 Expo-The Ultimate Disney Fan
Event-brings the entire world of Disney under one roof, providing attendees
with unprecedented access to Disney films, television and theme parks. For
schedules, live updates, interactive features and tools, polls and much more,
check out the D23 Expo mobile app at www.D23mobile.com! To be part of the D23
Expo conversation, make sure to follow @DisneyD23 and tag your tweets with
#D23Expo. For questions during the D23 Expo, get answers by sending tweets
to @D23Expo.

About D23

The name "D23" pays homage to the exciting journey that began in
1923, when Walt Disney opened his fledgling studio in Hollywood. D23 is
the first official club for fans in Disney's 88-year history. D23 gives
its members a greater connection to the entire world of Disney by placing them
in the middle of the magic through its quarterly publication Disney twenty-three; a rich website at www.disney.com/D23; a new collectibles
line, the Walt Disney Archives Collection; and special events for D23 Members
throughout the year, highlighted by the D23 Expo in Anaheim, California, August
19-21, 2011.

 
About Disney Consumer Products

 Disney Consumer Products (DCP) is the business segment of
The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney
brand to merchandise ranging from apparel, toys, home décor and books and
magazines to foods and beverages, stationery, electronics and fine art. This is
accomplished through DCP's various lines of business which include: Disney
Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other
businesses involved in Disney's consumer products sales are Disney Publishing
Worldwide, the world's largest publisher of children's books and magazines, and
www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping
portals. The Disney Stores retail chain, which debuted in 1987, is owned and
operated by Disney in North America, Europe, and Japan. For more information,
please visit Disney
Consumer Products
or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.