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DISNEY ANNOUNCES 2010 “MOST WANTED HOLIDAY TOYS” FEATURING TOP TOYS READY TO DELIGHT KIDS OF ALL AGES

GLENDALE, Calif. – October 20, 2010 – Long-term play value continues to
be an important consideration for parents looking to maximize their
holiday shopping budget while still delighting their kids with the
coolest toys.  For the top toys that kids will play with over and over
again, parents and gift-givers need to look no further this holiday
season than Disney for toys with industry-leading innovation and
evergreen play value. Disney Consumer Products (DCP) released today its
annual “Most Wanted Holiday Toys List” featuring a magical assortment of
playthings that offer boys and girls a robust play experience with
endless ways to enjoy favorite Disney characters, recreate movie moments
or play out new adventures.  These must-have holiday gifts are already
earning top honors from the media and toy industry insiders including
Family Fun magazine’s Toy of the Year Awards, FunFare Magazine, The
Oppenheim Toy Portfolio, TimetoPlayMag.com, and Woman’s Day magazine’s
Toy Insider as well as recognition on the Toys“R”Us and Kmart “Fabulous
15” hot holiday toy lists.

Disney’s “Most Wanted Holiday Toys List” showcases toys inspired by the
latest Disney entertainment including: the blockbuster summer hit Toy
Story 3 releasing on Disney DVD and Blu-ray Nov. 2nd; upcoming
theatrical releases of Tangled featuring Rapunzel and TRON: Legacy; Cars
Toons short-form stories featuring Mater’s Tall Tales; beloved Disney
Princess characters; and for preschoolers, Mickey Mouse.

"Parents and kids alike are drawn to Disney for its creativity,
innovation and timeless stories and characters,” said Chris Heatherly,
vice president of Disney Toys.  “With any one of these extraordinary new
toys and electronics, families can bring the Disney magic home this
holiday season with unique products that offer not only an exciting play
experience but also exceptional value.”

Disney’s “Most Wanted Holiday Toys” are available now at national retailers, Disney Store and www.disneystore.com.

(Editors' note: Product images available at http://bit.ly/HolidayToys, no log-in required)

DISNEY’S MOST WANTED HOLIDAY TOYS:

1.      Princess & Me Dolls and Accessories, SRP $14.99 – $49.99 at Toys“R”Us, Disney Store and www.disneystore.com:
Named a “Most Wanted” toy by TimetoPlayMag.com, a “Hot 20” holiday toy
by Woman’s Day magazine’s Toy Insider, and a “Fabulous 15” holiday toy
by Toys“R”Us, Princess & Me is a new, premium line of “friend”
dolls, fashions, accessories and role play designed for a slightly older
Disney Princess fan, age five to eight. These beautifully sculpted,
18-inch dolls allow girls to bring their favorite Disney Princess
character into her world with fashions for the dolls, accessories
including a tea set, vanity set and armoire, and matching role play
dresses for the girls.  With role play dresses proving just as popular
as the dolls, this collection is selling out fast so shop early!

2.      Disney Store Singing Dolls, SRP $29.50 at Disney Store and www.disneystore.com
exclusively: Declared a “Holiday Hot Dozen” by FunFare Magazine, these
magical Disney Princess dolls sing signature songs featuring the
actresses who voiced the original characters.  The17-inch, beautifully
sculpted dolls are available in favorite Disney Princess characters
including: Ariel (“Part of Your World”), Aurora (“Once Upon a Dream”),
Belle (“Something There”), Cinderella (“A Dream is a Wish your Heart
Makes”), Jasmine (“A Whole New World”), and Tiana (“Almost There”).

3.      Tangled Rapunzel Hair Braider Doll, SRP $24.99 at national retailers and www.disneystore.com:
Combining the play patterns of fashion dolls and hair play at an
affordable price point, this doll is a must-have for girls and was
recently named a FunFare Magazine All-Star toy. Outselling all other
Tangled items, this set from Mattel is the first to easily allow girls
to create braids over and over again by placing a strand of hair with
each of the adorable animal friends, cranking the wheel and giving the
Rapunzel doll a perfect braid.  For the ultimate holiday gift, girls
will also love the Tangled Rapunzel Tower, a beautiful three-foot tall
tower playset that allows girls to recreate their favorite movie
moments.

4.      Dance Star Mickey, SRP $69.99 at national retailers, Disney Store and www.disneystore.com:
This holiday season, Dance Star Mickey walks, talks and dances his way
into kids’ hearts.  With one press of his foot, Dance Star Mickey is
revved up and ready to groove to six different songs with styles
including Disco, Latin, Techno, and does an “out of this world”
moondance grand finale.  He is also packed with interactive games that
will have children and parents laughing and dancing right along.  Named a
“Fab 15” holiday toy by Kmart, a hot holiday toy by Toys “R” Us, a top
ten Toy of the Year by FamilyFun magazine and a Platinum Award winner
from the Oppenheim Toy Portfolio, Dance Star Mickey is quickly dancing
off store shelves, proving this mouse still has all the right moves!

5.      Toy Story 3 Evil Dr. Porkchop Spaceship Playset, $49.99 at Target, Disney Store and www.disneystore.com:
 The Evil Dr. Porkchop Spaceship Playset lets kids reenact key scenes
from Toy Story 3 with lots of action.  The set includes lights, sounds
and an interior filled with elevators, control bays and an escape pod to
inspire hours of imaginative play.  You'll really bring home ‘the
bacon’ with this playset.

6.      Toy Story 3 Blast-Off Buzz Lightyear, SRP $34.99 at national
retailers: Named a “Hot 20” holiday toy by Woman’s Day magazine’s Toy
Insider, this talking Buzz Lightyear is equipped with a rocket pack that
"ignites" with awesome bursts of light and sound effects. For hours of
endless play, press the red round button to pop out his wings and
activate the lights to bring this Buzz Lightyear to life.

7.      Cars Toons:  Inspired by the laugh-out-loud humor in the series
of Cars Toons short-form content, these toys inspire boys to play out
new stories with their favorite characters.  As seen in the Cars Toons
episode “Monster Truck Mater,” the culminating event is the final
showdown in the wrestling ring. The Cars Toons Monster Truck Wrastlin’
Playset (SRP $29.99 at national retailers) lets kids re-create that
memorable scene and take on different opponents or battle The Monster.
 The set features a motorized floor for great wrastlin’ action as well
as a “claw” for scooping opponents out of the ring. The Cars Toons
Punching Figures assortment (SRP $14.99 at national retailers) brings
the Cars Toons “Monster Truck Mater” characters to life in a whole new
way with cool features, exciting movements and fun sounds.  A great
value, each character comes in a slightly larger scale – perfect for
smaller hands – and allows kids to take their opponents down with the
punching motion of the wheels.

8.      TRON Impulse Projection Action Figures, SRP $14.99 – $39.99 at national retailers, Disney Store and www.disneystore.com:
Featuring dark finishes, neon lighting and a cyber aesthetic, the TRON:
Legacy toy line will immerse kids into the amazing, illuminated cyber
world of TRON and is already flying off store shelves as fans look
forward to the new film. Available in 7.5" and 12" sizes, the new TRON:
Legacy action figures are the first to feature impulse projection
technology, which brings the characters to life by projecting digitized,
illuminated and moving faces onto the helmet, just as in the film.
 Designated a FunFare Magazine All-Star toy, the figures also speak
phrases from the TRON: Legacy film.

9.      TRON Zero Gravity Light Cycle, SRP $34.99 at national retailers, Disney Store and www.disneystore.com:
 Honored with a Platinum Award by the Oppenheim Toy Portfolio and named
a “Holiday Hot Dozen” by FunFare Magazine, the TRON Zero Gravity Light
Cycle comes with a remote control and can be driven on walls or
ceilings. It also features a six-foot light-emitting trail; in battle
mode boys can knock their friend’s cycle off the wall when the light
trails cross.

10.     TRON: Legacy Gadgets: Only the most innovative electronics will
do for a cutting-edge film with a unique futuristic feel.  A memorable
gift for teens and adults, the TRON: Legacy electronics line is designed
to appeal to discerning gamers and audiophiles who seek out products
that offer high quality and innovative design. Disney and Monster, a
leading manufacturer of high-performance headphones and A/V accessories,
have collaborated to create the ultimate set of lifestyle headphones
ideal for music enthusiasts and serious gamers. The TRON Headphones by
Monster (SRP $349.99 at national electronics retailers) capture the
cyber cool aesthetic of TRON and feature Advanced Noise Suppression
Technology and ControlTalk™ for hands-free voice calling.  Fully
compatible with the iPod Touch, iPod Nano and iPhone, the TRON iPod®
Speaker Dock by Monster (SRP $249.99 at national electronics retailers)
offers pristine sound and is designed to resemble the iconic TRON data
disk, with neon blue lighting around its circular design.

About Disney Consumer Products:
Disney Consumer Products (DCP) is the business segment of The Walt
Disney Company (NYSE: DIS) that extends the Disney brand to merchandise
ranging from apparel, toys, home décor and books and magazines to foods
and beverages, stationery, electronics and fine art. This is
accomplished through DCP's various lines of business which include:
Disney Toys, Disney Fashion & Home, Disney Food, Health &
Beauty, and Disney Stationery. Other businesses involved in Disney's
consumer products sales are Disney Publishing Worldwide, the world's
largest publisher of children's books and magazines, and www.DisneyStore.com,
the company's official shopping portal. The Disney Stores retail chain,
which debuted in 1987, is owned and operated by Disney in North
America, Europe, and Japan. For more information, please visit www.DisneyConsumerProducts.com or watch us at www.YouTube.com/DisneyLiving, “like us” on www.Facebook.com/DisneyLiving, or “follow us” at www.Twitter.com/DisneyLiving.

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