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Disney Debuts a New, Innovative Approach to Early Learning with Disney Imagicadem​y

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Research-Driven Curriculum Developed with Top Education Experts Focuses on Key Developmental Subjects 

New Brand of Connected Products Aims to Inspire a Lifelong Love of Learning and Make Learning a Family Experience

  

GLENDALE, Calif. – December 4, 2014 – Disney Publishing Worldwide, the world’s largest publisher of children’s books and apps and a division of Disney Consumer Products (DCP), today unveiled Disney Imagicademy, a new technology-driven learning initiative designed for families with children 3 to 8 to encourage children to learn by creating, doing and making. 

Disney Imagicademy offers parents a way to expose their children to fundamental educational concepts in a fun and uniquely Disney way, combining the Disney characters and stories families love, with a research-driven curriculum developed in conjunction with top academic and education experts. 

The integrated program includes 30 plus app-based experiences — five of which will be available on December 11, along with a companion app for parents that will help them play an active role in their child’s learning — as well as books and other physical products that will be available for back-to-school 2015. The apps and products cover key subject matters that are important for early childhood development, including math, creative arts, science, language arts and social and emotional skills.

 

“Disney Consumer Products is transforming the future of our industry by integrating storytelling, play-and now learning-to create deeper, more engaging experiences for kids and families,” said Bob Chapek, president, Disney Consumer Products. “For more than 80 years, Disney Publishing has created stories for children that foster a love of reading and inspire their natural curiosity and with Disney Imagicademy, we are taking the next step and offering parents a learning product unique in the marketplace today. We tapped a panel of top-notch education experts to help us create Disney themed, cutting-edge learning products that kids can both learn from and enjoy playing with.”

 

Extensive conversations with parents revealed a significant need in the early learning digital space. Parents expressed frustration with the inconsistent quality and lack of connected experiences currently available in the app marketplace. Feedback from parents was paired with the expertise of top academic, early childhood development and play experts to create Disney Imagicademy.

 

The Disney Imagicademy product portfolio launches December 11 with Mickey’s Magical Math World, an iPad-exclusive app that features five robust math-focused activities in one app: “Mickey’s Super Rocket Shapes,” “Donald’s Number Launcher,” “Minnie’s Robot Count-Along,” “Daisy’s Bedtime Countdown” and “Goofy’s Silly Sorting.” Each in-app experience features progressive early math concepts, including counting forward and backward, sort and classify, skip count, numbers and shapes recognition, reason and logic and more.

“Early math experiences are an essential part of building confident learners,” said Dr. Douglas H. Clements, an internationally renowned expert on the development of mathematics understanding in young children and a member of the Disney Imagicademy Board of Advisors. “Such experiences are surprisingly important to children’s development not only of mathematics topics, but of higher-order thinking skills and general success in school. I am pleased that Disney Imagicademy is helping to produce those experiences with research-driven curriculum and high-quality game mechanics, and I am excited to see its impact on early learning.” 

In addition to children’s products, Disney Imagicademy also aims to make learning a family experience with Disney Imagicademy Parents, a companion app designed especially for parents that enables them to be a part of their children’s progress. The Parents app provides a wealth of features to support their children’s educational development, including an accessible way to facilitate an ongoing conversation with their child about what they are learning, functionality to receive real-time updates about their children’s progress, the ability to reward accomplishments digitally and remotely through digital high-fives, and opportunities to inspire offline learning through a continuously updated content feed of ideas tied directly to concepts children are exposed to in the apps. 

Disney Imagicademy Parents is the cornerstone of the Imagicademy experience,” said Brooke Burke-Charvet, TV personality, co-CEO of ModernMom and guest curator, Disney Imagicademy Parents. “I think it’s wonderful that there is a tool that gives parents an easy and accessible way to stay involved in their children’s learning experience. I love that I’m a part of a program that makes learning fun for my kids.”

Jeff Sellinger, senior vice president, Disney Learning added, “Disney Imagicademy’s integrated program connects children’s apps, a parents app and physical toys to create a unique family experience that helps inspire a lifelong love of learning. The physical and digital worlds are coming together in nearly every industry, and with Disney Imagicademy, the learning field is no exception.” 

The second suite of digital apps in the Disney Imagicademy line-up is Mickey’s Magical Arts World. Focused on creative arts, the suite will be available on the Apple App Store for download in January 2015.

Physical products and learning toys will launch in time for back-to-school 2015, featuring forward-thinking and innovative brands at the intersection of technology and play, including Smart Toy, Kid Designs, Wonder Forge and Mercury Active.

 


 

 

Mickey’s Magical Math World and Disney Imagicademy Parents will be available on December 11 exclusively on the Apple App Store. For additional Disney Imagicademy mobile apps updates and information, visit www.DisneyImagicademy.com, Facebook at Facebook.com/disneyimagicademy and Twitter at @Imagicademy.

 

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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News & Press Releases

New Updates and Exclusive Content from Jim Hill Media: Disney, Universal, and More

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Boy oh boy, do I have some exciting news to share with all of you.

If you’ve been following our journey at Jim Hill Media, you know we’re all about peeling back the curtain to reveal behind the scenes insights, news, and history that surround the world of entertainment and theme parks.

And today, I’ve got a treasure trove of updates to share. So, grab your popcorn, and let’s get into it.

A New Chapter on Patreon

As many of you know, we recently made the big leap over to Patreon, and let me tell you, it’s been quite a rollercoaster ride. This move was driven by your requests for more exclusive content (and the easy to use RSS feed and app is a BIG bonus).

I want to take a moment to express my heartfelt appreciation for your unwavering support. Your enthusiasm and engagement have been the driving force behind our passion for delivering the best of Disney and Universal content.

Moving to Patreon has opened new avenues for us to connect more deeply with our listeners, offering exciting perks and benefits that allow us to tailor our content more closely to your interests and preferences. It’s been an incredible journey of crafting special content, such as the launch of our video podcast series, [Disney Unpacked].

[Disney Unpacked] – A Video Podcast Series Like No Other

Imagine sitting down for a chat with a Disney Imagineer who’s helped shape your Disney experiences for over three decades. That’s what we’re bringing to the table with [Disney Unpacked]. Alongside the legendary Jim Shull and my partner in crime Len Testa, we explore Disney’s storytelling, sharing how beloved rides and attractions were created, through the eyes of an Imagineer like Jim Shull who personally contributed to these projects.

It’s a rare opportunity to host a video show with Jim Shull, a Disney Imagineer who’s worked on projects like Rock ‘n’ Roller Coaster and Toontown for over 33 years. If you’re curious about Jim and his work, check out our “Meet Jim Shull” video.

But that’s not all – as a patron, you’ll gain access to even more exclusive content. Our “Carry On” podcast, where Jim Shull and I explore stories that didn’t quite make it into the main episodes, offers a fascinating glimpse into the creative process behind [Disney Unpacked]. Plus, our regular Q&A sessions give you the chance to get answers to all your burning questions about the show.

Beyond the Podcast: Photos and Artifacts from an Imagineers Personal Collection

And if that wasn’t exciting enough, let me introduce you to our brand-new monthly video show, “Picture This.” Hosted by yours truly alongside Jim Shull and moderated by Lauren Hersey, “Picture This” offers a behind-the-scenes look at Jim Shull’s personal collection of over 60,000 photos and artifacts from his 33-year career at Disney. From rare behind-the-scenes shots to exclusive glimpses of Disney history, this show is a must-watch for any serious Disney fan.

Jim Shull opens up his vault and shares some never-before-seen photos and the stories about them.

The History of the Pixar Place Hotel

Recently, it was announced that Disneyland’s Paradise Pier hotel would be reopening as the Pixar Place Hotel.

Curious about the backstory behind this decision? Join Jim Shull and me as we delve into the history of the Pixar Place hotel. Explore its fascinating origins and gain insights into the inspirations drawn from Jim’s leadership on the Toy Story Hotel project at Shanghai Disney.

This YouTube documentary-style video offers a look into the creative process behind one of Disney’s iconic hotel projects.

Debut of “I Want That Too” Video Podcast

Introducing our newest podcast addition, “I Want That Too,” where Jim Hill and Lauren Hersey dive deep into the fascinating world of Disney products. From toys and collectibles to apparel and home goods, we’re here to unpack it all.

But we’re not just about the merchandise – join us as we explore the rich history and untold stories behind your favorite Disney goodies. Whether you’re a seasoned collector or just starting your Disney journey, there’s something for everyone on “I Want That Too.”

This show drops bi-weekly as a Podcast and a Video over on the Jim Hill Media YouTube Channel.

Subscribe on Apple Podcasts today.

Welcoming Universal Fans with “Epic Universal” Podcast

And for all you Universal enthusiasts (or Universal Curious) out there, we’ve got you covered too! Introducing “Epic Universal,” a bi-weekly podcast hosted by Eric Hersey and yours truly.

Join us as we dive into the latest news, interviews, and trip planning tips from the Universal universe. Whether you’re a die-hard fan or just curious about what’s happening at Universal Studios, we invite you to join the conversation and stay updated with “Epic Universal.”

A Look Ahead: The Future of Jim Hill Media

Phew! It’s been an exhilarating few months at Jim Hill Media, with our Patreon move and new show launches, all dedicated to bringing you top-notch theme park news, insights, and history. Your support and enthusiasm have been the driving force behind our efforts, and we’re incredibly thankful for it.

Looking ahead, we’re excited about the future, with more content and partnerships on the horizon. Whether you’re into Disney, Universal, Marvel, or Merch, we invite you to stay engaged and subscribe for more updates.

A huge thank you for being part of our journey.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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News & Press Releases

Disney Will Bring D23: The Ultimate Disney Fan Event to Anaheim, California in August 2024

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Expanded Disney Fan Experience Will Feature New and Exciting Events Across Multiple Locations, Including a D23 Takeover of the Happiest Place On Earth, Evening Entertainment at the Honda Center, D23 Day at Angel Stadium, and Much More

Fan Favorites Including Exhibits, Panels, Shows, and Shopping Will Dazzle Disney Enthusiasts at the Anaheim Convention Center

D23: The Ultimate Disney Fan Event is a one-of-a-kind fan experience like never before with spectacular shows, new venues, and multiple days of entertainment that will bring together the best of Disney, Pixar, Marvel, Star Wars, and more!

Highlightswill include:

  • Sunday, August 4: D23 Day at Angel Stadium, where D23 fans are invited to attend the Los Angeles Angels vs. New York Mets game. 
  • Thursday, August 8: D23 kickoff celebration at Disneyland Resort.
  • Friday, August 9 – Sunday, August 11: Shopping, exhibits, panels, and presentations will take place at the Anaheim Convention Center during the day, with the fun extending into the evening at the Honda Center, the bigger home to marquee shows.

Tickets for D23: The Ultimate Disney Fan Event will go on sale in Spring 2024, with ticketing options to be announced later for access to the Anaheim Convention Center and the Honda Center. Admission for D23 Day at Angel Stadium and the D23 kickoff celebration at Disneyland Resort will be available as separate ticketed events. Additional details for D23: The Ultimate Disney Fan Event will be announced in early 2024.

You can get updates by staying connected to D23 via social media (@DisneyD23 on FacebookInstagramX), D23.com, and our weekly D23 FanFare email (sign up for free as a D23 General Member at JoinD23.com).

About D23

The name “D23” pays homage to the exciting journey that began in 1923 when Walt Disney opened his first studio in Hollywood. D23 is the first official club for fans in Disney’s nearly 100-year history. It gives its members a greater connection to the entire world of Disney by placing them in the middle of the magic year-round through its quarterly publication, Disney twenty-three; the latest news and stories on D23.com; member-exclusive offers and discounts; the popular D23 Inside Disney podcast; and special experiences for D23 Members throughout the year.

Fans can join D23 at Gold Membership ($99.99/year), Gold Duo Membership ($129.99/year), and General Membership (complimentary) levels at D23.com. To keep up with all the latest D23 news and events, follow DisneyD23 on Facebook, Instagram, X, TikTok, and YouTube.

Nancy Stadler

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News & Press Releases

Star Wars Spoof: Space Robots in Outer Space Ep X: Battle for the Halcyon: The Last Starcruiser

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Sure, Star Wars is cool and all. But let’s not forget about that other multi-part sci-fi cinematic spectacular, “Space Robots in Outer Space.” In fact, Hank Lonely (Hollywood’s ultimate hyphenate — actor / producer / director / writer / guy who makes sure the Porto Potties are kept squeaky-clean) just announced that there’ll soon be a 10th installment of this … Well, not exactly beloved. How about we say “admired from afar” instead? … series coming to a theater near you. In fact, here’s the highly anticipated teaser trailer for that project. Which is supposed to be titled “Space Robots in Outer Space X — Battle for the Halycon: The Last Starcruiser.”

Okay. Now the real story … In honor of Star Wars Day (i.e., May 4th. As in “May the Fourth Be With You”), Len Testa and I are sharing something that we produced with the help of all the nice folks who joined us last month aboard the Halycon.

We turned the Galactic Starcruiser as well as Black Spire Outpost into the backdrop for an affectionate send-up of all things Stars Wars. We hope that you (more importantly, the legal team at Lucasfilm) take this faux trailer in the spirit with which it was intended. Special thanks to Aaron Adams for so skillfully stitching all of this footage together. Also thanks to the team at Storybook Destinations, Touring Plans and the talented cast & crew aboard the “Star Wars: Galactic Starcruiser” for making this “Disney Dish” fan event so memorable.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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