Theme Parks & Themed Entertainment
Going gallery-by-gallery through the Walt Disney Family Museum: Part III
JHM guest writer Brad Aldridge concludes his tour of this $110 million addition at San Francisco’s historic Presidio
Picking up where we left off with Part II of this series: The Walt Disney Family Museum opened on October 1st in San
Francisco’s historic Presidio. The $110 million museum explores the life,
family, and accomplishments of Walt Disney, the man, in an attempt to restore
the “Walt” to “Walt Disney.”
The first two-thirds of the museum explore Disney’s life and
accomplishments through a mix of traditional display cases and a smattering of
multimedia displays that help explain various periods from different angles and
perspectives.
The Walt Disney Family Foundation chose New York’s Rockwell
Group to design the interior spaces of the museum. Rockwell, whose projects
include Jet Blue’s JFK terminal and the 81st Academy Awards, artfully succeed
at using multiple styles of exhibit design to give an encompassing view of
Walt’s life—their use of architecture and space mimic what it may have been
like to experience Walt’s life as if you were Walt. (Not unlike Disney’s own concept for his Fantasyland rides in Disneyland in 1955, where you become the central character.)
Photo by Brad Aldridge
At the end of Part II of this series, we began the voyage into the 1950s.
The transition is perfectly captured in “Walt and the Natural World” (Gallery
8). It’s a hallway that is decorated differently on its two long walls. One
side displays monitors and props from the “True Life Adventures” series as well
as “People and Places.” The other wall consists of floor to ceiling windows
that display a breathtaking view of the San Francisco Bay and the Golden Gate
Bridge.
This hallway is calmer than the rest of the gallery—the
contrast is noticeable and necessary for what happens around the corner: A
huge, two storied open room that covers all of Disney’s activity from roughly
1952 to 1966.
As any Disneyphile can tell you, that period was an explosive
time for Walt Disney Productions: live-action films, television, Disneyland,
WED, Audio-Animatronics, the 1964-65 New York World’s Fair, EPCOT, Walt Disney
World—the list goes on.
This one room is so filled it’s overwhelming—again,
Rockwell’s design mimics the feeling of the times. The creative burst from Walt
Disney and his team in the 1950s & 1960s is exponential; many separate
projects happening at the same time lead to an even greater breakthrough, and
on and on. The room feels more like an artists studio, source material and work
scattered throughout in a way where you must stand back to see the oeuvre.
Photo by Brad Aldridge
As the excitement of the room sinks in, Disney’s miniature
backyard train, The Lilly Belle, sits on a small track adjacent to a slanted
walkway we use to descend into the gallery. Trains arguably start Walt’s
transition from animation and film into the creation of Disneyland. Disney
built his backyard railroad, The Carolwood Pacific Railway, in and around his
Holmby Hills property: an architectural model of the train route hangs from the
ceiling on its side, and it’s actually moving.
Quickly, displays on the handrails of the ramp detail
Disneyland’s development—this seems to be covered far more lightly than many
other historical moments of Disneyana in the museum. As we descend, we’re
hypnotized by an amazing sphere that is covered in projected images (eight
projectors total) which visualize all the ’50s and ’60s activity together,
furthering the cumulative relationship of everything in the last 15 years of
Walt’s life.
The treat of this room is a 13-foot scale model of Disneyland. The detail is remarkable.
Photo by Brad Aldridge
The model is an imaginative version of Disneyland as Walt imagined it would eventually evolve. So the park exists in no particular time period: Tomorrowland is a mixture of now and then. Flying Saucers sit next to a massive Walt Disney World style indoor-outdoor Space Mountain.
The care and detail go down the foliage and leaves that lay
nearby the miniature Disneyland Railroad—which moves around the model. This
unique view of Disneyland was crafted by Kerner Optical along with Walt Disney
Imagineering executive Tony Baxter and former Imagineer Geoff Puckett of
EffectDesign, Inc. The love, care, and knowledge of these craftsmen glows off
this miniature magic kingdom—many ride show buildings are exposed revealing
detailed scenes, every light fixture on every lamp on Main Street is illuminated,
and there is even a single white horse on the carousel.
Instead of being a simple, static model, there are monitors
embedded into the railings surrounding that detail each land, much like the Disneyland TV show. As the land is introduced, the lighting configuration of the model refocuses on the respected
land. This multimedia effect perfectly links Disneyland and the growth of
television and Walt Disney’s TV persona.
Photo by Brad Aldridge
Moving farther down the gallery, facing the Disneyland model, is a monument to Disney on television, a wall of 1950s and ’60s era TVs plays a long, continuous loop of footage from Disneyland & The Wonderful World of Color. Walt Disney himself leads us on trips through Disneyland, outer space and color TV. The arrangement of the monitors mixed with the kaleidoscopic editing make for an overview of Disney-TV that illustrates how Walt truly mastered the medium, not only as a storytelling tool, but also as a way to drive interest in his own
projects and ideas.
This room clearly presents Disney as a “genius” or “visionary.” Everything here is grand and new. The entire space explains how Walt’s life and work led to this burst of creative output. It’s an astounding room, but the downside is that by cramming so much into one place, it runs the risk of homogenizing the true greatness of this 15-year period. So many things sit right next to one another: Sleeping Beauty
next to The Mickey Mouse Club, Mary Poppins
next to the 1964-65 New York World’s Fair next to EPCOT next
to the 1960 Winter Olympics, and so on.
But this is where my geek should be quiet. To a devout Disneyana enthusiast, there are portions of the Walt Disney Family Museum that he or she probably feels glance over that really
important thing too quickly. But, like any element of teaching, or storytelling, the curators have to make choices that make this space accessible to people who don’t know anything about Walt Disney.
So, this last gallery does a fine job at giving patrons an overview—with the hope that future exhibitions will shed light on details. (A nearby building at the museum will house temporary exhibitions starting in 2012.)
The final nooks of this giant room provide some unique views at some of Walt’s last projects. As you walk past a small display of Mary Poppins you find yourself in front
of a large glass wall, behind which stands a monstrous machine with lighted
buttons and motors and, what appears to be, film reels atop. Suddenly, Dick Van
Dyke appears as a one-foot-tall projection on top of a stack of film canisters.
Van Dyke narrates an explanation of this giant machine, the Optical Projector,
making this now-extinct piece of movie magic a fun and entertaining part of the
gallery.
Photo by Brad Aldridge
EPCOT is displayed in a small monitor with some reduced
concept art around it. Footage of Walt Disney and some computer animation sketch out his plans for an Experimental Prototype Community of Tomorrow. Some of the
footage comes from the film Walt made for prospective investors in the project
a mere six weeks before he died—at one time a rare thing, since released on one
of the Walt Disney Treasures DVDs. The EPCOT concept was a big idea to Walt,
and—much like other areas in this room—it’s importance is lessened by its small
display and crowded placement.
The remainder of the gallery touches on more unfinished
projects, including the Mineral King Ski Resort, and rekindles the family side
of Walt by displaying more family photographs and memorabilia.
Continuing on, the space becomes much more confined. You enter a small wallpapered room that has a single television set. Emanating from it, radio and TV broadcasters announce Walt Disney’s death on December 15, 1966. Letters, newspapers and fan-mail grace the opposite wall, collectively mourning Walt’s death but celebrating the greatness of his life.
Photo by Brad Aldridge
This room punctuates the whole museum: the scale compared to
all the other rooms with its stark decoration makes for a solemn place. The
room remains quiet even with a dozen people passing through. The creative burst
is halted. The seemingly infinite possibilities of Walt Disney’s leadership
stop, announced by a tiny color television.
We move forward to a widening room with white, glass walls:
Walt’s afterlife. Flat screen TVs, embedded within the walls, play a
celebrating stream of images of Walt Disney’s life and work. This wall montage
functions as a fine ending, reminding us of all we’ve seen both in the museum
and in the world, thanks to Walt Disney. We’re reminded of the humble
beginnings of a farm-boy who got hooked by the early days of animation and,
with his love of entertaining and telling stories, reinvented entertainment as
we know it.
Photo by Brad Aldridge
The Walt Disney Family Museum is a living celebration of a
man who many people don’t know much about anymore. It celebrates Walt Disney
the artist, the dreamer, the husband, and the father. As visitors, we pass
through the galleries as invited guests, much like a visitor to Disneyland. We
experience the progress and innovation of Walt Disney as if peering over his
shoulder and seeing his life firsthand.
Diane Disney Miller and the Walt Disney Family Foundation
have done a remarkable job at letting us into Walt’s life in a way that only
someone from Walt’s family could have—with love and devotion. There is nothing
camp here—The Walt Disney Company could not have done the exceptional job that
the curators, designers, and staff at the Walt Disney Family Museum have.
And, while this may not be the museum for little kids or
perfectly represent every detail of Walt Disney’s 65 years, it leaves you with
a seed of inspiration. You walk away with a tiny feeling inside, the very thing
which epitomized Walt Disney’s life: Nothing is impossible.
Photo by Brad Aldridge
Brad Aldridge is an artist and designer who lives in the San Francisco
Bay Area. He’s
also an amateur Disneyland & Walt Disney historian, and runs
JustDisney.com.
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
History
The Evolution and History of Mickey’s ToonTown
Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?
There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.
The Beginning: Mickey’s Birthdayland
The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.
In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.
Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.
From Concept to Reality: The Birth of Toontown
In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.
Building Challenges: Innovative Solutions
The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.
And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.
Key Attractions: Bringing Animation to Life
Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.
Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.
Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.
Executive Decisions: Shaping ToonTown’s Unique Attractions
The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.
In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.
These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.
Global Influence: Toontown’s Worldwide Appeal
The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.
Evolution and Reimagining: Toontown Today
As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.
Dive Deeper into ToonTown’s Story
Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!
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