It’s 5:30 on a Sunday morning, and I’m at Walt Disney World. Most people
on vacation at the World early on a Sunday morning would be fast asleep
under a set of warm covers in a hotel room, but not me. I’ve been awake
since 2:30 in the morning and since then, I’ve been bussed, walked, and
otherwise moved several times from one place to another on the WDW property.
Now, I’m sitting on a section of blacktop surrounded by a plastic fence,
freezing half to death wearing some very light running clothes and a ratty
old sweatshirt, but the cold is the least of my worries at the moment.
I’m worried about an incredible physical and mental challenge that will
be starting in just a few minutes. I’m worried that, in spite of months
of preparation and years of anticipation, I’m not ready for this challenge.
I’m worried that some minor aches and pains in my body might be harbingers
of a major problem that might develop in the hours ahead. Mainly, though,
I’m wondering what I was thinking when I decided to do what I’m about
to do. What possessed me to think that walking in a marathon was a good
idea? What the hell am I doing here?
Two years ago, my fiancée and I were on vacation at WDW when I
met my first marathon runners and got my first look at the Mickey Medallion.
When I talked to those people and first saw the medallion, I began thinking
that participating in the Walt Disney World Marathon wasn’t just something
that a world-class athlete could do, but something that anyone with enough
heart and desire could do. To make a long story short (for the long version,
you can read all about it here
), I decided that I had the heart and desire to make my dream a reality,
and I started on a long regimen of training to make it happen. Two years
of practice walks, several races (including a successful walk in the Los
Angeles Marathon), a couple of injuries, and a few personal setbacks later,
I’m only minutes away from living my dream of walking around the World.
And I’m panicking.
Fortunately, I’m not alone. There are about 24,000 people on this same
stretch of blacktop just outside of the Epcot parking lot, waiting for
their chance to make their marathon and half-marathon dreams come true,
and they’re just as anxious and nervous as I am. They’re not packing up
and going home, so neither will I. I try to relax, stretch to limber up
for the race ahead, and try to tune out the incredibly loud dance music
playing over the loudspeakers as I wait for the final countdown.
5:59 a.m.: Mickey, Minnie, and two Disney hosts who are perkier than
should be legal at this hour of the morning start counting down the seconds
remaining until the start of the race. The crowd counts along, and when
the count reaches zero, a shower of fireworks lights up the early morning
darkness. The crowd starts edging forward. Showtime.
6:07 a.m.: It takes a lot of time to go a few hundred feet when there
are 8,000 people in front of you, but Mickey and Minnie are finally in
sight. I cross the starting line, and my race has officially begun. Here
6:21 a.m.: After walking down a road to the Epcot parking lot and being
encouraged by several hundred cheering people on the side of the road,
I reach a sign with a picture of Mickey and a motivational quote. It’s
the Mile 1 marker sign. One mile down, 25.2 more to go. (Oh, yeah – I
really shouldn’t be reminding myself how far I have to go at this point!)
More than a few of my fellow walkers and runners are celebrating this
milestone by heading a few hundred feet past the side of the road and
going to the potty. This isn’t due to poor planning by the WDW marathon
organizers or boorish behavior on the part of my fellow racers. It’s just
that once you start moving and the initial excitement of the race hits
you, you just feel like you’ve really gotta go, and there aren’t enough
porta-potties in the world to meet the needs of 24,000 people who all
decide they’ve got to answer nature’s call at the same time. Personally,
I’ve decided to hold on for a while longer rather than join them- I’ve
head about all the critters that live out in those woods…
6:42 a.m.: I’m almost 3 miles into the race and I’ve reached my first
theme park. I walk past another several hundred people cheering the racers
on and under Spaceship Earth on my way through Future World. The Disney
cast members get their first chance to show their support for all of us;
as I walk under the holiday canopy between Future World and World Showcase,
cast members from all of the World Showcase nations applaud and cheer
me on. In World Showcase Lagoon, the Illuminations torches burn brightly
and the globe from the show displays an image of a man and a woman running.
On the park’s PA system, I’m being serenaded by “One Little Spark”
from “Journey into Imagination”. It’s going to be going through
my head – with some new marathon-inspired lyrics – all day today.
Passing Future World, I swing past the Mexico and Norway pavilions (past
the statue of a famous Norwegian marathoner – nice touch, Disney), and
hang a left as the course takes the walkers backstage for the first time.
I get to see the back side of the Mexico and Norway pavilions and Test
Track before I pass through the Epcot security gate and…wind up right
back on to the same stretch of road where the race started! 4 miles in
and I’m already feeling déjà vu…
7:27 a.m.: The first challenge of the morning – a hill. Well, all right,
not a real hill – after all, this is Florida – but the WDW Marathon equivalent,
a freeway bridge. Walking uphill isn’t too much of a challenge (at least
not at this point), and at the top of the bridge, I get my first inkling
of how large a group 24,000 people really is; looking down from the bridge
onto World Drive, I can see a river of people running and walking toward
the Magic Kingdom. A few minutes later, having completed 6 miles, I’m
down on World Drive myself and I can see even more people still crossing
the bridge. I have no illusions of being a fast walker, yet I’ve got hundreds,
if not thousands, of people who are going slower than I am behind me!
Knowing I’m not going to be dead last in this race unless I get trampled
on is a nice bit of ego gratification that keeps me going all the way
to the Transportation and Ticket Center. Once there, I find another large
crowd of people cheering me on and calling out words of encouragement
to me by name. No, they’re not all friends of mine or psychic – the race
bib (that’s the thing the runners and walkers wear with their race number)
has the participant’s name on it. The WDW Marathon has a reputation for
being a very friendly race for runners and walkers, and touches like this
8:17 a.m.: I make a left turn at the Contemporary Resort, pass the marker
for Mile 10 and a security gate near Space Mountain, and as I walk through
an underpass I see it – the spires of Cinderella Castle. Welcome to the
Magic Kingdom. A quick dash through a backstage area and I’m walking down
the middle of Main Street U.S.A., with yet another gigantic throng of
people cheering me on! I’m amazed that so many people would come out incredibly
early on a Sunday morning (they would have had to get here long before
the theme parks open to the paying public) just to show their support
for the runners and walkers.
Cinderella Castle is just ahead, but the course doesn’t take me there
just yet – first I’ve got to walk through Tomorrowland and Fantasyland
before I get the big Kodak moment of walking through the castle entrance.
There are plenty of other Kodak moments to keep me and everyone else busy
in the meantime, though – the Disney characters are out in force to meet
and greet the runners. I decide I can afford to add a little to my official
time and stop for a picture with Lilo and Stitch.
I pass up on photos with Alice and the Tweedles, Goofy, and the Country
Bears, but I can’t resist taking a picture with a train crew and a Walt
Disney World Railroad engine before going backstage again in Frontierland.
This is definitely a race where you want to bring a camera with you, folks!
8:52 a.m.: I walk out of the backstage areas of the Magic Kingdom and
down Floridian Way past the Grand Floridian and the Wedding Pavilion (where
there cast members are out to greet the runners in bride and groom Mickey
and Minnie ears). The voice of Mickey echoes down the road, telling the
runners and walkers to split up depending on whether they’re participating
in the half-marathon or the marathon. The half-marathon runners are picking
up speed and the crowds at the side of the road are going positively wild
– and why not? The half-marathoners are only a few feet away from the
Transportation and Ticket Center parking lot and their finish line. They’ve
made it! So far, the weather’s been perfect – the sun is out now, but
up to now it’s been a little chilly, which is perfect running weather.
I’m feeling pretty good – I’m little sore and stiff in the shoulders,
and my left ankle’s bothering me just a touch, but I feel pretty good.
The thing is, I’m only half done. There’s still 13 miles to go, and it’s
starting to get a little warm…
9:05 a.m.: In the space of a mile, I’ve gone from being in the middle
of all the action to being in the middle of nowhere. I’m walking down
a little two-lane road that most guests normally wouldn’t travel on unless
they had made a wrong turn; we’re in the back woods, the undeveloped section
of the WDW property. I find myself trying to get the theme from “Deliverance”
out of my head.
Actually, the WDW Marathon organizers have recognized how lonely this
stretch of the race is and have arranged for a few diversions to keep
the racers’ minds distracted from the quiet and the increasing soreness
of their bodies. First, there are Disney trivia questions on signs (quick,
who’s the only Disney title character that never speaks?). Not distracting
enough? Well, next up are several “critter crossings”, where
Disney characters are standing on the side of the road giving encouragement
and posing for photographs; I decide to pass on Uncle Scrooge, Launchpad
McQuack, Flik, and Atta, but can’t resist getting pictures with the White
Rabbit and Br’er Rabbit as well as Koda and Kenai.
There’s a local high school band and drill team out playing fight songs
to keep us in the spirit. But I think my favorite distraction during this
part of the race is the stuff that Disney is hoping the racers won’t notice
– the backstage facilities, like the tree farm, the maintenance shops,
and the composting facility. (Let’s be honest here – there aren’t enough
Disney characters and bands in the world to distract you from the smell
of the composting facility. Phew!)
9:32 a.m.: I’m past Mile 16, and I’ve made it to the guard gate of my
third theme park of the race – Disney’s Animal Kingdom. You don’t really
get a feel for how big this place really is until you go backstage, folks;
by the time I’ve gone through the park and left via a cast entrance not
far from the main entrance, I will have walked another two miles.
The other thing I notice about the park right now is how well Disney has
hidden the fences and the enclosures from the guests; I’ve hardly ever
noticed the barriers when I’ve gone through the guest areas at DAK, but
backstage the place reminds me a lot of something I saw in “Jurassic
At this point, I’m surprised I’m noticing much of anything other than
the heat and my aches and pains. The Florida sun is making its full force
felt, and even with all the water I’ve been drinking from my bottle and
from the water stations, I’m starting to feel a little parched. My body’s
making it clear that it’s not very happy with me at the moment; parts
of my body I hardly notice most of the time are starting to ache. Fortunately,
my body’s only mildly displeased with me right now, and there are no signs
of any real injury, so I press on.
I walk into the guest areas of the park – being careful to watch for
the narrow paths, as Minnie’s warning me via the park’s loudspeakers.
After a quick dash through Harambe and Anandpur, I get my first look at
the skeleton of an iron mountain. In a year or two, this tall iron structure
will be thrilling guests as Expedition: Everest. Even now, when it’s nowhere
near completion, it looks to me like it’s going to be one wild ride.
10:23 a.m.: Having left the Animal Kingdom parking lot, I’m now walking
the longest straight legs of the race – about 4 miles up and back down
Osceola Parkway. I’ve got another freeway bridge to deal with here, only
it’s a lot more of a challenge to walk up the bridge this time. 19 miles
of walking will do that to you, even though I’ve been careful to consume
the packets of power gel that I’ve brought with me in my pack.
(Before we continue, I guess I should take a moment to explain: Because
you’re burning about 100 calories per every mile you walk in a long-distance
race, your body’s own stores of energy become more and more depleted the
farther you go, and you need to eat something to keep you going – preferably
something with a lot of sugar and/or caffeine that’s small and easy to
carry. The most common solution is to eat packets of “power gel”
or “goo”, which is an incredibly sweet, pasty gel that comes
in small packets and tastes like yogurt that’s been left in the sun for
too long. If you’re really curious about this stuff, you can pick up a
packet at your local sporting goods store. Don’t say I didn’t warn you
about the taste.)
I pass giant balloons of Disney characters like Nemo and Mr. Incredible,
but by now I’m getting too hot, sore, and tired to care. By now, I’m grabbing
two cups of water at each water station – one to drink, one to pour on
my head. Then, I see something that really excites me – a small sign at
the side of the road reading “Mile 20”. I think I’m going to
make it. No – I know I’m going to make it.
11:05 a.m.: I walk on a couple of overpasses, noticing that even slight
inclines are now getting to be a challenge, and then enter the Disney-MGM
Studios. I’m not sure what’s keeping my feet moving at this point, but,
hey, as long as they’re moving! People are lined up all along Hollywood
Boulevard cheering me on – I swear they get more enthusiastic as I get
more tired, but I love getting their support. I have to stop for one last
photo opportunity before I leave the park with Hercules, Phil, and Megara.
I think it’s another nice touch for them to be out here greeting the racers.
Call it the Disney character challenge – Hercules can go the distance,
how about you?
11:55 a.m.: After walking through the BoardWalk, over – groan – another
pedestrian bridge and past the Yacht and Beach Club, I pass through a
gate near the International Gateway and re-enter Epcot. All I have to
do is walk around World Showcase, past Spaceship Earth, through the main
entrance, and I’m done. The end of the race is tantalizingly close – I
passed Mile 25 entering the park – but right now, I’m as willing to stop
as I am to keep going. (Later on, a reporter for the Orlando Sentinel
who’s running the marathon will write that at this point he wished he’d
had a Fastpass for the remainder of the race. You and me both, buddy.)
At this point in the race, I and many other racers go into “one more
mile” mode; that’s the point where the only way you can keep moving
is by telling yourself, “I feel pretty awful and I’m exhausted, but
I know I can go for just one more mile.” The folks watching me from
the side of the path are going crazy and keep yelling how much farther
I have to go to the finish line. Funny, Epcot never seemed this big all
the other times I’ve been here…
12:07 p.m.: I walk out the Epcot main entrance, make a couple of quick
turns, and there it is – the finish line! There’s a row of bleachers lining
the path, and they’re full of people going wild, and at the end of the
row, Goofy and Pluto are giving out high fives to the folks who are just
about to cross the line. I’d love to sprint right over there, but I haven’t
got the energy for it; I’m just going to keep walking, slap some paw with
Goofy and Pluto and savor the moment. I’ve done it! I’ve finished the
Walt Disney World Marathon! A volunteer hands me a Mylar blanket, another
volunteer takes the time recording device off my shoe, and most importantly,
a third volunteer comes up and hands me this massive medallion with Mickey
Mouse ears hanging on a multi-colored ribbon. It’s probably not worth
more than a few dollars, but at this moment, it’s worth more to me than
its weight in gold, silver, and platinum combined. I’m so tired and so
excited that none of this seems real. Then various parts of my body start
feeling stiff and sore. Yep, it’s real.
The rest of the day passes in a daze. I get a post-race massage at the
medical tent to help lessen the pain and the soreness, I find my fiancée
in the post-race meeting area, and we head off back to our room so I can
take a shower, get a well-deserved nap, and cover about half my body with
Icy-Hot. I’ll be walking a little stiffly for the next couple of days,
and I’ll be dealing with muscle cramps and spasms in places where I didn’t
realize I had muscles, but I don’t care. I’ve done something I’ve wanted
to do for more than two years – something that a lot of people never do.
The next day, I walk around all day wearing my Mickey medallion. I’m
not doing it to brag or to show off, though .I’m hoping that it’ll inspire
someone the way seeing that Mickey medallion in 2003 inspired me; I’m
hoping that maybe somebody will look at me and my medallion and decide
that maybe, just maybe, if this average-looking guy can manage to run
a whole marathon, he or she can do it, too.
If you’ve been inspired by this story to make your dreams of walking
around the World come true, registration is now open for the 2006 Walt
Disney World Half-Marathon and Marathon; the races will be held on January
7th and 8th. More information and online registration forms can be found
The Road to Cars Land – Part One
Listen to the Article
It’s the early 2000s. Things are starting to get spikey between Michael Eisner and Steve Jobs in regards to Pixar Animation Studios.
These two titans of industry are trying to hammer out a third extension of that animation studio’s production & distribution deal with the Mouse House. Their original three picture deal had been signed back in March of 1991, and then – following the enormous success of “Toy Story” in November of 1995 – was then been renegotiated & turned into a 5-picture co-production deal in February of 1997.
As far as Steve Jobs was concerned, Pixar was now within inches of meeting its contractual obligation to Disney. Which meant that was now time for these two studios to hammer out a new deal. One that would be far more lucrative for Pixar. After all, the folks up in Emeryville (They’d only just moved from Pixar’s original studio set-up in Port Richmond over to Emeryville in 2000) had already delivered six films for Disney to distribute:
- “Toy Story” (1995)
- “A Bug’s Life” (1998)
- “Toy Story 2” (1999)
- “Monsters, Inc. (2001)
- “Finding Nemo” (2003)
- “The Incredibles” (2004)
“Toy Story” & “Toy Story 2” Don’t Count – Pixar’s Original Film Obligation to Disney
Not so fast, says Disney’s lawyers. “Toy Story” was produced outside of that 5 picture co-production deal that was signed back in February in 1997. So it then couldn’t be counted as one of the five films that Pixar was contractually obligated to deliver to Disney.
More to the point, because “Toy Story 2” was a sequel to the original “Toy Story” movie from 1995 (and was originally supposed to be a Disney Home Premiere, rather than a theatrical release. Disney only decided that “Toy Story 2” would be released to theaters a year or so out from completion of that production. Which caused an awful lot of angst up in Emeryville) … Well, that film also couldn’t be counted towards those 5 co-productions that Pixar was now contractually obligated to deliver to Disney.
Which made Steve Jobs furious.
Steve Jobs had every right to be angry – given how many movie tickets had been sold to “Toy Story” & “Toy Story 2” (the first film in this series earned $244 million at the worldwide box office. While the second film in this series effectively doubled the first “Toy Story” ‘s box office take, pulling in $487 million at the worldwide box office), it just made Jobs crazy that a film franchise which had already pull in three quarters of a billion dollars at the worldwide box office didn’t count towards Pixar’s 5 picture co-production deal. Never mind the hundreds of millions of merchandising-related dollars that Disney had also pulled in from the sales of “Toy Story” -related toys.
Anyway … As far as Disney was concerned, factoring in the whole the-first-“Toy-Story”-doesn’t-count-towards-that-five-picture-deal-because-it-was-produced-before-this-co-production-deal-was-signed and “Toy-Story-2”-doesn’t-count-towards-that-five-picture-co-production-deal-either-because-it’s-a-sequel-to-the-original-“Toy-Story” thing … Well, Disney’s lawyers insisted that – to date – Pixar had only delivered four of the five movies it was under contract to deliver to the Mouse House.
- “A Bug’s Life” (1998)
- “Monsters, Inc. (2001)
- “Finding Nemo” (2003)
- “The Incredibles” (2004)
Early Talks of “Toy Story 3” – Will It Count ?!
Now where this gets interesting is that – in the middle of this negotiation in the early 2000s – Pixar actually approached Disney with an idea for “Toy Story 3.” Which they then wanted to produce as the fifth and final film Pixar was contractually obligated to deliver to Disney as part of that co-production deal they’d signed with the Mouse House back in February of 1997.
Now remember that the first two “Toy Story” movies had already earned three quarters of a billion at the worldwide box office. So it was a gimme that a third “Toy Story” film would sell lots & lots of movie tickets as well. Not to mention all of the fees that Disney would collect from toy manufacturers for those officially licensed “Toy Story” toys.
And – just in case you’re wondering – Disney wasn’t wrong. When “Toy Story 3” was finally released to theaters in June of 2010, it would go on to earn over a billion dollars at the worldwide box office all by itself. Never mind about all of the officially licensed toy money.
But here’s the thing: Pixar will only make “Toy Story 3” IF Disney agrees that this sequel then counts as the fifth and final film that this Emeryville-based operation is still under contract to deliver to the Mouse House. And Michael Eisner – when he hears about this – digs in his heels and says “You know that’s not the deal. Sequels don’t count towards your 5-picture contractual obligation to us. If you opt to produce ‘Toy Story 3,’ you’re still going to need to deliver another movie to Disney after that in order to honor the terms of that contract.”
Which makes Jobs furious. Here he was offering Disney yet another sequel to “Toy Story” that – as I mentioned earlier – would eventually go on to earn over a billion dollars at the worldwide box office … And here was Michael Eisner saying “Nope. That doesn’t count towards completion of our 5-picture co-production deal. You’re still going to owe us another movie after you deliver ‘Toy Story 3.’ “
Which is when Jobs decides to play hardball. He says “Okay then. No ‘Toy Story 3.’ “
To which Eisner responds “Okay then. No ‘Toy Story 3.’ Let’s make that cars movie instead.”
“The Yellow Car” – Origin Story to “Cars”
Which now brings us to “Cars.” Or – as this proposed animated feature was known back then (when work first began on the development of this Pixar project back in 1998) – “The Yellow Car.” Now – given what’s going on in California right now (You did see where that State is looking to ban the sales of new gasoline-powered cars and light trucks by 2035?) – the original storyline that Pixar had put together for “The Yellow Car” was kind of interesting. It dealt with a tiny little electric car – which had just arrived from overseas – trying to make a new life for itself in the American southwest. Where it was then surrounded by all of these gas-guzzling 4-wheelers and long-haul trucks.
That storyline might have had a chance today. But back in the late 1990s / early 2000s, the story notes that Disney kept sending Pixar were more along the lines of “Is there any way we can change that scrappy immigrant into … Say, a young race car who’s on the cusp of his first big professional win?”
And that note reportedly came from Michael Eisner himself. Who – even though he had said “No” to Pixar making “Toy Story 3” because of that whole contractual-obligation thing – still thought that he had a huge winner for Disney in “Cars.” And that was because – back in the late 1960s – Michael had had a front row seat when Mattel’s Hot Wheels first arrived on the scene.
Michael Eisner & Hot Wheels
You gotta remember that Michael Eisner started out in television. To be specific, he had two brief stints at NBC & CBS in the mid-1960s before he then got hired ABC. Where – in 1968 — Eisner was named that network’s director of program development for the East Coast. Which meant that Michael was then largely responsible for what aired on ABC on Saturday morning.
And around this very same time (May of 1968), Mattel introduced Hot Wheels. Which was this new toy line of scale model cars. The first 16 Hot Wheels hit the market that year and were supported by this massive television advertising campaign (with the bulk of that commercial time which was supposed to support the launch of this new toy line — of course — being purchased on shows that would air on Saturday mornings. Which is when kids would be guaranteed to be watching TV).
So taking into account where Michael Eisner was working at that time, he was obviously keenly aware of what an enormous success the “Hot Wheels” toy line had been for Mattel. So – some 35 years later – when Pixar effectively told Eisner “You can’t have ‘Toy Story 3.’ You’ll now have to settle for ‘The Yellow Car’ instead,” Michael’s response was “Okay. Disney will temporarily shut down its ‘Toy Story’ gold mine and now go and open a ‘Cars’ -themed platinum mine instead.”
Now please note that I used the word “temporarily” there. That was because Disney’s lawyers believed that they owned the Pixar-produced characters from the original agreement.
Pixar Breaks Away from Disney – Disney Creates Circle 7 Studios
In January of 2004 – Steve Jobs announced that he was breaking off negotiations with The Walt Disney Company and upon delivery of “Cars” – which would be released to theaters in June of 2006 – Pixar was finally free & clear of its obligations to the Mouse House. Which is why they now open negotiations with other studios in Hollywood seeking a new production / distribution partner.
Once Pixar formally broke off negotiations with Disney, The Walt Disney Company announced that it would be starting Circle 7 Studios (named for the street that this brand-new animation studio was located on. Which is Circle 7 Drive in Glendale, CA. Which is where KABC, the Los Angeles-based ABC affiliate is located. “And what is the KABC logo?,” you ask. A 7 – for Channel 7 – with a circle around it)
… And at Circle 7 Studios, Disney intended to produce its own sequels to “Toy Story,” “Monsters, Inc.” and “Finding Nemo.” Because – under the terms of those production & distribution deals, later co-production deals that Pixar had signed with Disney back in 1991 and then 1997 respectively – the Mouse felt that they owned this Pixar-produced characters & storylines outright and could then do whatever they wanted with them.
That whole Circle 7 Studios was a nightmare for the folks at Pixar. Though – it’s worth noting here – the people at Disney who did work on those “Toy Story,” “Monsters, Inc.” and “Finding Nemo” sequels did do some decent work.
Original “Toy Story 3” Plot
The storyline for Disney’s version of “Toy Story 3” (which had Buzz Lightyear getting recalled to the factory that originally made him in Japan, and then the Andy’s Room gang shipping themselves via FedEx to that very same factory in an effort to save Buzz from being dismantled) had its charms.
“Monsters, Inc.” Sequel – “Lost in Scaradice”
I’d argue that the storyline for Disney’s version of “Monsters, Inc.” (which was to have been entitled “Lost in Scaradice”) would have made for a far better film than the one that Pixar themselves produced in June of 2013. Which was “Monsters University.”
But we’re not here to talk about “Lost in Scaradice.” We’re here to talk about “Cars.”
“Cars” – Michael Eisner’s Decision Creates Billions with New Franchise
“Cars” finally got released to theaters in June of 2006 and then went on earn $461 million at the worldwide box office.
Which – admittedly – wasn’t the over-a-billion that “Toy Story 3” would earn at the worldwide box office just four years later in June of 2010. But then when you factor in the $11 BILLION in sales of officially licensed “Cars” toys (And that was just in the first two years after “Cars” was released to theaters) … Well, like I said earlier, Disney had just temporarily traded its “Toy Story” -themed gold mine for a “Cars” -themed platinum mine.
Important to stress here: Michael Eisner’s “Hot Wheels” -related hunch proved to be correct. Him deciding to make Pixar produce “Cars” rather than opting to greenlight production of Toy Story 3” created a whole new, extremely lucrative franchise for The Walt Disney Company. Which is paying off even today.
For example, Over on Disney+ the very day that this Bandcamp Exclusive show went live (September 8, 2022), a brand new original animated series – “Cars on the Road” – starring Mater & Lightning McQueen debuts. Nine episode detailing what happens on a road trip when Lightning & Mater drive back East to attend Mater’s sister’s wedding. Can’t wait to see what Mater’s sister looks like.
Bob Iger Helps Disney Reclaim Pixar
Eisner doesn’t often get credit for the success of cars. But that’s largely because Michael Eisner is no longer the CEO of The Walt Disney Company. He stepped down in September of 2005. Now Bob Iger is called the shots at the Mouse House. And he’s determined to do whatever he has to in order to repair the Company’s working relationship with Pixar. Up to & including buying that animation studio in January of 2006 for $7.4 billion and then making Steve Jobs the Company’s largest individual shareholder. For a time, Steve owned 7% of that Company.
And when you lay out that kind of cash … Well, of course, you’re looking for a quick return on your investment. Which is Iger then turned to the Imagineers and said “I want a lot of Pixar-related stuff in the Disney Parks as quickly as possible.”
“Cars” Attractions in Disney Parks
And the Imagineers took the orders they were getting from Disney’s new CEO very seriously. Which is why – a year to the day after “Cars” first opened in theaters (June 9, 2006) – Cars Race Rally opened at Walt Disney Studios Park at Disneyland Paris (on June 9, 2007).
Cars Race Rally at Walt Disney Studios Park in Disneyland Paris
Mind you, Cars Race Rally wasn’t the most elaborate or ambitious attraction to ever be installed at a Disney theme park. Located in the Toon Studios section of Walt Disney Studios Park, this flat ride was a reimagining of Zamperla’s Demolition Derby. Only in this case, this ride’s vehicles that have been rethemed to look as though they were part of the ”Cars” universe.
Radiator Springs Announcement for Disney California Adventure
But just four months after Cars Race Rally would open at Walt Disney Studios Park in Disneyland Paris (on October 17, 2007, to be exact), The Walt Disney Company announced its $1.1 billion redo of Disney California Adventure. This 5-year-long project be capped off by the creation of a 12-acre area that would basically recreate Radiator Springs in all its glory at the very center of this theme park. Which – it was hoped – would then give Southern Californians a compelling new reason to go visit the Disneyland Resort’s second gate.
Mind you, the irony here is – if you look back at the original plans for Disney’s California Adventure (back when this theme park was first announced back in July of 1996), Disneyland’s second gate was supposed to have had an area that celebrated California Car Culture. A place that would have allowed DCA visitors to experience firsthand street racing or the joy of cruising along Route 66 or just the fun of sitting in a classic car from the 1950s outside of a neon-laden drive-in restaurant. Where you could then have had your fast food order brought right to your vehicle by a car hop who was wearing roller skates.
Sounds like fun, doesn’t it? So how did we go from an area at DCA that was supposed to have celebrated California’s car culture to a land that then recreated Radiator Springs from Pixar’s original “Cars” movie? We’ll get to that on the second installment of this new Bandcamp Exclusive series, “The Road to Cars Land.”
The Closing of Walt Disney World’s “20,000 Leagues Under the Sea”
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I need help from a Disney World employee. To be specific, someone who used to work at the Magic Kingdom back in the late 1980s / early 1990s.
The reason I’m asking for help is that there used to be this one-page newsletter that that theme park printed & distributed weekly to Cast Members who worked JUST at the Magic Kingdom.
Walt Disney World Cast Member Newsletter Request
I want to stress that this newsletter was different from the Eyes & Ears – which (back then, anyway) was a weekly newspaper (not a newsletter) that the Resort then printed & distributed to ALL Cast Members who worked on property.
This publication – which might have been called Kingdom Cast (Sorry. It’s been almost 30 years now. I’m old after all and I’m now blanking this newsletter’s name) – was typically printed on different colored paper stock every week.
I just need some help here when it comes to recalling the specific name of this newsletter which was primarily intended for Disney World employees who worked at the Magic Kingdom.
Magic Kingdom Newsletter – August 1994
Anyway … I was living down in Orlando at this time. Where I was trying to make a living writing about The Walt Disney Company. Which was challenging in those pre-Internet days. On the upside, I had lots of friends who worked at the Resort at the time. Who would then slip me copies of all sorts of in-house publications. Which then allowed me to stay on top of what was actually going on on-property.
Anywho … In late August of 1994, I got sent a copy of this particular Magic-Kingdom-only newsletter. Which included a brief item (That I’m recalling from memory now) that said …
… any & all Cast Members who had worked at “20,000 Leagues Under the Seas” over the past 23 years are invited to come by this Fantasyland attraction on the night of Monday, September 5th. We’d like to get together as many current & former 20K employees as possible for a group photo in front of that attraction’s marquee. This image will then be used to commemorate the closing of this Disney World favorite.
This item in that newsletter then went on to say that – after the Magic Kingdom had officially closed for the night – all WDW Cast Members were then welcome to come by the Subs and get in one last ride before “20,000 Leagues” closed for good.
So I immediately realized that this was huge, huge news.
Disney World is closing the Subs at the Magic Kingdom.
And since I was friendly with Leslie Doolittle, the reporter who was wrote the “On Tourism” column for the Orlando Sentinel, I give Leslie a call and read her this item straight out of this Magic Kingdom employee newsletter verbatim. Which Ms. Doolittle then reports in her very next “On Tourism” column. Which then prompts WDW officials to lose their minds.
Initially senior management at the Resort flat-out denies that this Opening Day attraction is actually closing and they demand that the Sentinel immediately print a full retraction. After I provide Ms. Doolittle with a physical copy of this Magic Kingdom employee newsletter and she then shares that with WDW’s PR team … Well, the Resort’s senior management then changes its tune.
They now say … Well, yes. “20,000 Leagues” WILL be closing on September 5, 1994. But what was published in that Magic Kingdom employee newsletter was incorrect. This Fantasyland favorite is NOT closing permanently. But – rather –- 20K will be going down for a lengthy rehab. A REALLY lengthy rehab. The longest ever in this ride’s history.
Maintenance Issues with WDW’s “20,000 Leagues Under the Sea”
To explain: Anyone who loved this WDW attraction back in the day will talk about how frustrating it would be back then to visit the Magic Kingdom and then find that “20,000 Leagues” was down for maintenance … again.
Between the harsh Florida sun bleaching the color out of the fake coral & all those plastic fish (which is why – every year – the lagoon had to be drained & dried so these items could then be repainted) not to mention all of the mechanical challenges associated with keeping that fleet of 14 diesel-powered Subs up & running … “20K” was an operational nightmare.
Not to mention being a huge money suck when it came to the Magic Kingdom’s annual operating budget.
So what Disney World senior management said – on the heels of that Orlando Sentinel story — was that “20K” was now closing for a top-to-bottom overhaul. This would be a two year-long project. But the good news was work would be completed in time for WDW’s 25th anniversary celebration. Which was supposed to begin in October of 1996.
Which – I have to tell you – wasn’t the truth at all.
That Magic Kingdom employee only newsletter had actually gotten everything right. Disney World’s “20,000 Leagues” ride WAS closing for good on September 4, 1994. But not for the reason you might think.
Euro Disney Financial Troubles
Euro Disney had opened back in April of 1992. The park itself did well, attendance-wise. Not so much when it came to those 6 on-site hotels. Weighed down by enormous debt, Eisner actually talked about closing the place down in December of 1993 unless a new financial arrangement could be worked out with the 30+ banks that had originally funded construction of this $4.4 billion resort. A deal was reached in the late Winter / early Spring of 1994. But one of the conditions of this deal is that The Walt Disney Company would suspend the collection of any royalty payments that the Company was due from the Euro Disney Project from 1994 through 1998.
This new agreement / financial restructuring may have saved Euro Disney (which then got rebranded / relaunched as the Disneyland Paris Resort). But it also choked off a huge revenue stream at The Walt Disney Company. Which is why word then came down from on high that ALL divisions at the Mouse House now needed to tighten their belts. Economize.
And down at Walt Disney World … Well, managers then saw this edict as an opportunity to finally pull the plug on the Magic Kingdom’s expensive-to-maintain / difficult-to-operate “20,000 Leagues” ride. And the beauty part was … This wasn’t their fault. They were just following Corporate’s orders.
Fan Backlash for “20,000 Leagues” Closing Announcement
What Walt Disney World senior management hadn’t anticipated was – on the heels of Leslie Doolittle’s story about how “20K” would be closing – that the Resort would then be flooded with letters begging Magic Kingdom managers to change their minds. Save this opening day attraction.
Which – again – brings us back to that “The-Subs-will-be-back-up-and-running-by-1996-just-in-time-for-WDW’s-25th-anniversary” story. Which – I’ll again remind you – just wasn’t true. This was a lie that the Company quickly put out there to deflect & divert from what quickly had become a PR nightmare for the Magic Kingdom.
Michael Ovitz – Save or Close “20k Leagues”
So okay. We now jump ahead to August of 1995. Which is when Michael Ovitz – previously the head of CAA and once rumored to be the most powerful man in Hollywood – becomes the President of The Walt Disney Company. Michael Eisner hires Ovitz to be his new second-in-command (Following the tragic death of Frank Wells back in April of 1994).
And Ovitz … He wants to hit the ground running. Prove to Eisner that he’s now going to be an extremely valuable member of the Disney team.
So picture this. It’s now September of 1995. And Michael Ovitz – because he wants to learn about every aspect of The Walt Disney Company – is now on a familiarization tour of the entire corporation. And one of his very first stops is The Walt Disney World Resort.
And Michael (Ovitz, not Eisner) is a very data-driven guy. And he knows about the now-thousands of letters & phone calls that the Walt Disney World Resort has received about “20,000 Leagues Under the Sea.” Which – again (remember) – WDW managers have been saying publicly is only temporarily closed. At this point, they’re still insisting that that this Opening Day Attraction will be back up & running in time for WDW’s 25th anniversary. Which is supposed to start on October 1, 1996.
So Ovitz – once he arrives on WDW property says – “Hey, I’ve heard about the Magic Kingdom’s 20K problem. And I’d like to personally check out that ride while I’m down here in Florida. Maybe once I see it, I can then make some recommendations. Perhaps help speed along the funding you need to get that ride up & running again.”
And seeing as Michael Ovitz is the newly installed second-in-command at the Mouse House, WDW senior management – after they hear this request – says “Sure. Absolutely. We’d love to do that, Mr. Ovitz. We’ll come by your hotel first thing tomorrow morning and take you straight over to the Magic Kingdom before that park opens to the public. That way, you can see for yourself the challenges that we’re now facing with bringing this Fantasyland ride back up online in time for Disney World’s 25th anniversary celebration. We’d LOVE to hear your recommendations.”
Which is why — the following morning at 7 a.m. — Mike Ovitz found himself standing in the queue at “20,000 Leagues Under the Sea” as a sub that was loudly belching smoke came rumbling up to the dock. The Disney Company’s brand-new President then climbed down the stairs and found a quarter inch of water sloshing around in the bottom of the boat. When Mike pointed this out, a WDW ops staffer said “Well, you have to understand that a lot of our subs are over 20 years old, Mr. Ovitz. So many of them have developed small pinhole leaks over time.”
The sub then lurched away from the dock and took Ovitz & the ops crew on a somewhat jerky trip around the “20K” ride track, with the attraction’s soundtrack barely audible through the ship’s crackling loudspeakers.
As you might imagine, once the boat pulled up to the dock, Michael quickly climbed out of the mildewed interior. He then turned to WDW’s ops staff and then asked what it would cost to bring “20K” back online. Ovitz was then quoted a number that was reportedly more than the Resort was planning on spending on its entire year-long 25th anniversary celebration.
Ovitz knew that a redo of the Subs that was going to be that expensive would be a non-started with Eisner. Especially at that time in the Company’s history, where – on the heels of the Euro Disney debt reorg and Disney deferring any royalty payments they were supposed to take out of that Resort ‘til 1998 – word was coming down from on high to every division at Disney to economize & cut back.
Ovitz wanted to show Eisner that – as The Walt Disney Company’s new president – that he could make the tough calls. So after hearing how much it would supposedly now cost the WDW Resort to bring the Subs back online, Ovitz then supposedy said “Well, maybe we’d just better cancel this rehab project and close 20K for good.” And those WDW managers standing with Ovitz in the Subs Load / Unload area then said “Oh, no. Really? Are you sure?”
Not Reopening by Summer – 20,000 Leagues “Delayed”
Which is why – in the early part of 1996. Just a few months after Michael Ovitz visited the Walt Disney World Resort on that fam trip — Bruce Laval, who was (at that time, anyway) the Resort’s Vice President for Operations – did an interview with the Sentinel. Where Bruce told Leslie Doolittle that …
“We were originally pursuing a short-term strategy with 20K. Something would have then allowed us to reopen the Subs with minor enhancements. But we found that there was no way we could accomplish that by this Summer.”
Now please note that what Bruce is saying in early 1996 is very different from what the Resort had been putting out back in the Fall of 1994. Back then, the Magic Kingdom was going to shut down “20K” for a nearly two-year-long, top-to-bottom redo so that this Fantasyland attraction could then be part of WDW’s 25th anniversary celebration looking bigger & better from ever. But come April of 1996, that story has significantly changed. The Park was now looking to re-open the Subs with “minor enhancements.” But even that would be impossible for the Resort to now pull off by the Summer of 1996.
Which bring us to what Laval next told the Sentinel:
“We are abandoning those plans for the Subs and are now exploring other long term options.”
So would it surprise you to learn that – in the middle of all the hoopla associated with the officially launch of WDW’s 25th anniversary celebration in October of 1996 – Disney World’s PR very quietly realizes the news that 20K is now closed permanently. That – on the recommendation of Michael Ovitz, the president of The Walt Disney Company — the Magic Kingdom is now abandoning any plans to rehab / revitalize that attraction.
Poor Guest Experience for Michael Ovitz
You wanna know the kicker to this story. Those WDW managers – when they brought Michael Ovitz into the Magic Kingdom early that September morning back in 1995 – had totally sandbagged the new president of The Walt Disney Company.
To make sure that Ovitz had the worst possible ride experience that morning …
Well, out of the fleet of 14 subs that had been built for this Fantasyland attraction, those managers deliberately picked the one that was in the worst possible shape.
They then recruited a veteran ride operator and quietly gave this Cast Member the expressed instructions to “Give Ovitz the roughest ride possible.”
Then – to seal the deal — they threw a couple of buckets of water down into the bottom of that Sub to simulate a pinhole leak.
And all of this was done to give Ovitz the impression that WDW’s subs were now beyond salvaging.
The real irony here is that Michael Ovitz, the man who made the permanent closure of the Subs at WDW’s Magic Kingdom possible because he fell for the elaborate ruse that those Disney World managers staged back in September of 1995 … wasn’t all that long-lived at the Mouse House.
Eisner fired Ovitz in December of 1996 (just 15 months after he’d taken the job) largely because Eisner felt that Ovitz just wasn’t a good fit at Disney.
I have to tell you that WDW managers were thrilled that Ovitz was on the job at Disney for as long as he was. For – in September of 1995 — he made it possible to do what they couldn’t. Which was close the Subs for good. Which then left that huge chunk of Fantasyland open for redevelopment.
Mind you, it would take nearly another 13 years (from when the WDW Resort finally officially announced that the Subs at the Magic Kingdom were closed in October of 1996 ‘til the first D23 Expo back in September of 2009. Which was when the WDW Resort officially confirmed that the long-rumored expansion of the Magic Kingdom’s Fantasyland section was in the works) before that redevelopment effort would then move forward. But as anyone who’s been watching the construction of “TRON Lightcycle Run” limp along at the Magic Kingdom these past five years, things move slowly these days at the Magic Kingdom.
And – speaking of the Magic Kingdom – if anyone who worked at that theme park back in the late 1980s / early 1990s could please get back to me about that newsletter-for-Cast-Members-who-worked-specifically-at-that-Park (I’m 90% certain this weekly newsletter was called Kingdom Cast. But – again – I could be wrong), I’d really appreciate it.
Original Disneyland Lessee: Van Camp Seafood and The Chicken of the Sea Pirate Ship Restaurant
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Since we’ve gotten such strong reaction to previous “Disney Dishes” where Len & I talked about original Disneyland lessees like Swift Meats (who sponsored the Red Wagon Inn at the Park, which was the precursor to Disneyland’s Plaza Inn Restaurants) and Monsanto (who sponsor the Hall of Chemistry AND the House of the Future), I thought that we’d take a moment to shine a spotlight on another company that helped make up the original 48 lessees at Disneyland.
Original Disneyland Lessees
When Disneyland first opened in July of 1955 – the Park had 48 lessees. A number of those were short-lived outfits like Hollywood Maxwell’s Intimate Apparel Shop and the BlueBird Shoes for Children Shop that came & went within the first few years that Disneyland was operational. By 1966 / 1967, the number of lessees that the Park had had shrunk down by nearly a third. To 33, to be exact.
That’s an interesting number – 33.
Seems significant for some reason. Can’t place why, though.
Van Camp Seafood Company
Some 67 years ago (August 29, 1955, to be exact), the Chicken of the Sea Pirate Ship Restaurant (the quick service restaurant that Van Camp Seafood sponsored at the Park) first opened for business.
Kind of appropriate that Van Camp Seafood came to sponsor a restaurant at Disneyland. After all, this fish canning company actually got its start some 95 miles to the south of Anaheim in San Diego, California back in May of 1914 – founded by Frank Van Camp & his son Gilbert.
And as for that “Chicken of the Sea” thing … That was a bit of branding Van Camp embraced back in 1930. You see, the type of tuna that they initially specialized in canning (i.e., white albacore) was acclaimed for its mild flavor & color.
“Tastes like chicken” = “Chicken of the Sea.”
By 1952, Van Camp Seafood further refined their brand by introducing the Company’s icon: Catalina the Mermaid.
Interesting side note: If Catalina the Mermaid looks kind of familiar to all you Trekkies out there … Well, there’s a good reason for that. Grace Lee Whitney – who played Yeoman Rand on the original “Star Trek” television series – was actually the inspiration for Van Camp Seafood’s corporate icon.
Peter Pan & Mermaid Lagoon
We jump ahead now to February of 1953, which is when Walt Disney Studios releases its feature-length animated version of “Peter Pan” (which is based on J.M. Barrie’s 1904 play about “The Boy Who Wouldn’t Grow Up”). This animated feature includes a scene where Peter takes Wendy Darling to Mermaid Lagoon. Where those mermaids then try to drown Wendy. I guess Catalina hangs out with a rough crowd.
Jump ahead to 1954. Walt is looking to lock in sponsors for his new family fun park. And Disney’s animated version of “Peter Pan” is still very front of mind. Which is why – when Disney representatives reach out to Van Camp Seafoods to ask if this fish canning company would be willing to sponsor some sort of attraction at Disneyland – Frank & his son Gilbert are interested.
The Van Camps do have some conditions, though. As part of whatever their Company sponsors at Disneyland, this shop, restaurant or attraction has to prominently feature Catalina the Mermaid, the Chicken of the Sea icon.
The folks at Disney go away for a bit to ponder this proposition … and then eventually come back with a proposal for the Van Camp family. What about a restaurant that’s also an attraction? As in: The Chicken of the Sea Pirate Ship Restaurant.
The Chicken of the Sea Pirate Ship Restaurant
This massive structure – we’re talking 79 feet long and 80 feet tall (That includes the ship’s three masts. Which were each 60 feet tall) – was to be a recreation of the Jolly Roger, Captain Hook’s ship from Disney’s animated version of “Peter Pan.” Guests would have the opportunity to board this vessel and explore the upper deck. Below decks, there’d be a quick service restaurant that only served food items that could be made with Van Camp Seafood products. We’re talking:
- A Tuna Sandwich
- A Tuna Burger
- A Tuna Pie served in a Pastry Shell
- A Tuna Boat Salad
- A Tuna Clipper Salad (a clipper is a slightly bigger boat)
- Shrimp Cocktail (Van Camp Seafood also sold canned shrimp)
- and Fruit Tart with Whipped Cream (which must have had a little tuna in it)
Reminds me of that Monty Python bit. “It’s only got some spam in it. Spam, spam, spam, span, baked beans & spam.”)
Frank & Gilbert Van Camp loved this idea. Even so, it took a while to Van Cap Seafood & Walt Disney Productions to negotiate the final contract. Not to mention draw up the construction blueprints for this Fantasyland restaurant / attraction. I’ve seen a set of these blueprints that Fred Stoos (he was one of the original construction coordinators on the Disneyland project) drew up that are dated May 7, 1955.
Building the Jolly Roger
That’s basically 10 weeks before Disneyland first opens to the public. So as soon as those blueprints were signed off on, they immediately began building the Jolly Roger out behind the park’s lumber mill. Which – after the Park was completed – this building would then become the Main Street Opera House.
The ship itself was built out of Douglas Fir. And as for this pirate ship’s trim, that was genuine mahogany which had been shipped in from Honduras.
Now remember that condition that Frank & Gilbert Van Camp insisted upon? That Disneyland’s Chicken of the Sea Pirate Ship Restaurant had to feature their company’s icon – Catalina the Mermaid – in some way?
Catalina the Mermaid – Figurehead
Disney honored this sponsorship condition by making Catalina the Jolly Roger’s figurehead. Chris Mueller (who sculpted all of the animals that Guests saw on Disneyland’s “Jungle Cruise.” Not to mention the giant squid in Disney Studio’s “20,000 Leagues Under the Sea” film. In addition to creating “The Creature from the Black Lagoon” for Universal Pictures’ 1954 film of the same name) not only created that beautiful 6-foot-tall piece, Mueller also sculpted an enormous piece for this ship’s stern. Which replicated the way Catalina the Mermaid was depicted on each can of “Chicken of the Sea” tuna. With Catalina seated atop her shell throne which is then borne on the back of a giant sea turtle. Beautiful piece.
The Flying Jolly Roger
Remember how this pirate ship restaurant was quickly being built backstage at Disneyland out behind that park’s lumber mill? When it came time for this building to finally be moved into place over in Fantasyland … Well, remember how the Jolly Roger flew in Disneyland’s animated version of “Peter Pan” ? This structure flew as well. It was lifted by a construction crane over all of those still-under-construction Tomorrowland buildings and then dropped into place behind the Park’s Mad Tea Party flat ride.
Painting and Camera Tricks
The only problem was … The night before that “Dateline: Disneyland” special aired live on ABC, Walt realized that he was running out of time & money. And the Chicken of the Sea Pirate Ship Restaurant (while it was now in its proper place in the Park) was still unpainted. And if the Van Camp family saw the restaurant / attraction that they’d paid for show up on live television looking like that, Frank & Gilbert would be furious.
Walt’s solution to this not-enough-time / not-enough-money problem was kind of ingenious. He only had his painters paint the side of the Chicken of the Sea Pirate Ship Restaurant that faced into the Park (i.e. the side that would appear on camera). Walt then had a bunch of Disney Studios employees placed on deck. When the cameras came on, these folks rushed to the rail and then wave frantically towards the camera. That way, no one would notice that the props or rigging on this ship weren’t in place either.
This trick worked. The Jolly Roger looked great on camera. And just so you know: It would take another six weeks of hard work after the “Dateline: Disneyland” TV special aired before the Chicken of the Sea Pirate Ship Restaurant was finally ready to serve food / begin entertaining Disneyland Guests.
Popularity and Expansion of The Chicken of the Sea Pirate Ship
This eatery became so popular with Disneyland Guests that … Well, after Walt finally wrestled ABC’s partial ownership of the Park away from that broadcast company in June of 1960 (He had to pay that company $7.5 million for its one third ownership of the Park) … One of the very first thing Disney did was to create a secondary seating area for this Fantasyland eatery.
Here’s how that expansion project was described in the October – November 1960 issue of the “Disneylander” (i.e., the park’s employee newsletter back then):
This article’s headline read: “Pirate Ship To Have New And Exotic Setting”
And here’s a quote from this piece:
“By the time you read this, you’ll be aware that the Chicken of the Sea Pirate Ship is closed for extensive rehab. It is scheduled to reopen about December 15th. Isolated by craggy cliffs covered with lush tropical foliage will be ‘Pirate’s Cove,’ where the Park’s well known Pirate Ship resides at anchor. WED designers have included in their plans the familiar landmark of Skull Rock from the Peter Pan story with three waterfalls cascading from rocky heights.”
Construction of Pirate’s Cove & Skull Rock actually took a little longer than expected. This Fantasyland addition wouldn’t open ‘til just before Christmas. December 23, 1960, to be exact.
Van Camp Seafood Partnership
The folks at Van Camp Seafood initially seemed very pleased with their association with Disneyland Park. They renewed their original sponsorship agreement with the Park in 1962 for another seven year-long lease. Unfortunately, in 1963, Frank & Gilbert sold their fish canning company to Ralston Purina. And when the sponsorship contract for the Chicken of the Sea Pirate Ship Restaurant came up for renewal in 1969, Ralston Purina opted out.
Captain Hook’s Galley
Disneyland management responded to this loss of sponsor by changing the name of this Fantasyland restaurant from The Chicken of the Sea Pirate Ship Restaurant to Captain Hook’s Galley. They also made minor tweaks to the ship’s figurehead and the giant stern piece so that the mermaids there no longer looked just like Catalina, Chicken of the Sea’s corporate icon.
Moving to New Fantasyland
We now jump ahead to the Fall of 1981. Work has just begun on Disneyland’s New Fantasyland. Which – when this side of the Park re-opens in the Summer of 1983 – will feature all-new versions of Disneyland’s classic dark rides like “Snow White’s Scary Adventures” & “Mr. Toad’s Wild Ride” featuring then-state-of-the-art effects like fiber optics & digital sound.
Among the changes that are in the works for this side of the Park is that the ship that houses Captain Hook’s Galley is once again going to be lifted by a crane. Only this time, it’s going to lifted over a 100 feet or so that this full-sized pirate ship could then became the finale of Disneyland’s Storybook Land Canal Boats ride. The canal boats – after floating by all of those miniaturized recreations of settings from famous Disney films – would now find themselves, in the final moments of this ride, right alongside of the Jolly Roger.
The Imagineers thinking here was … Well, Disneyland’s Storybook Land Canal Boats ride starts off with a big moment (the canal boat you’re riding in gets swallowed up by Monstro the whale from “Pinocchio”). It should then have a similarly big moment at the moment at the end. Besides – by moving the structure that previously housed Captain Hook’s Galley from the centerbackmost portion of Fantasyland over to the eastern edge of this land at Disneyland – this then opened some very valuable real estate right in the middle of one of the more popular / most crowded corners of the Park.
So okay. So once this part of the Imagineers’ plans for a new Fantasyland at Disneyland was signed off on by Park Management … Phase One of Operation “The Jolly Roger Flies Again” was to first gently pry Chris Mueller’s now 26-year-old mermaid sculptures off of the bow & the stern of the Chicken of the Sea Pirate Ship Restaurant and then take them backstage to be restored. Then the pirate ship would be hoisted into its new location at the edge of Small World Plaza. Whereupon the load / unload area for the Storybook Land Canal Boats ride would be expanded to create a brand-new lagoon space that this pirate ship could be anchored in.
Just so you know: I’ve never been able to confirm that Skull Rock was to have then be recreated in this new location. The insinuation here was that – once both phases of the New Fantasyland project were complete (Phase One was to be ready for the Late Spring of 1983. While Phase Two – which involved the revamped version of the “Alice in Wonderland” dark ride, the relocation of Disneyland’s “Mad Tea Party” dark ride and the Mad Hatter’s Hat Shop – would open in the Spring of 1984) — the Imagineers would then attempt to ram through the creation of a second version of Skull Rock. Which would then help hide where the maintenance dock for the Storybook Land Canal Boats would be taken every night.
I have also been told that the below-decks area (which was initially supposed to be closed off to Guests once the Jolly Roger was flown into its new location of the Eastern edge of Small World Plaza) was to have then been completely renovated. And that – for the Summer of 1985 (Just in time for Disneyland’s 30th birthday celebration) what had previously been a quick service restaurant would then be turned into a pirate-themed juice bar. Which was kind of a cool idea.
Problems with the Move & Demolition of the Jolly Roger
This was the plan anyway. Unfortunately, after those two mermaid pieces were carefully pried off of the bow & the stern of Captain Hook’s Galley, the forklift that was taking both of these pieces backstage made a sudden stop. The mermaid pieces then fell off and shattered to smithereens.
Worse that that: When the New Fantasyland construction crew went to go arrange the harnesses that were necessary to hoist this 26-year-old pirate ship high in the air over to its new location, they then discovered that the old Chicken of the Sea Pirate Ship Restaurant (which — remember – had originally built out of Douglas Fir outside of Disneyland’s old lumber mill and then been trimmed with genuine Honduran mahogany) was now riddled with termites. Long story short: This structure would have immediately crumbled into pieces as soon as that construction crane starts to pull on those harnesses.
As a direct result, the Chicken of the Sea Pirate Ship Restaurant was left at anchor right where it was until a demolition team could come along and pull this ship-shaped structure down. While they were at it, this demolition team also destroyed one of Disneyland’s favorite photo spots (Skull Island Cove). In its place today, you’ll now find Disneyland’s relocated Dumbo the Flying Elephant ride.
Which – of course – makes us OG Disneyland fans sad. I mean, that’s something that Walt put in place and then plussed. But it’s worth noting that the Jolly Roger — as well as Pirate Cove & Skull Rock — do live on. Only at a different Disney theme park.
Adventure Isle at Disneyland Paris
When the Imagineers opted to build Adventure Isle at Disneyland Paris in the early 1990s, they included a full-sized pirate ship that was then placed at anchor in front of a large-ish version of Skull Rock. And inside of this pirate ship, you’ll find yet another Captain Hook’s Galley. This one’s a counter-service restaurant, though. Not a pirate-themed juice bar.
Disneyland Tuna Burger and Fruit Tart with Whipped Cream
Just so you know: If you’re a Disneyland completist and wonder what it was like to actually dine at the Chicken of the Sea Pirate Ship Restaurant, if you Google “Disneyland Tuna Burger,” you can find a number of recipes online that will then allow you to replicate this signature item from the menu of this now-gone-for-nearly-40-years restaurant.
Me personally, given that whole everything-served-here-must-make-use-of-items-that-Van-Camp-Seafood-makes-or-sells condition, I still have to wonder just how much tuna there was in that one dessert item the Chicken of the Sea Pirate Ship Restaurant sold. Which was the fruit tart with whipped cream.
The Road to Cars Land – Part One
The Closing of Walt Disney World’s “20,000 Leagues Under the Sea”
Original Disneyland Lessee: Van Camp Seafood and The Chicken of the Sea Pirate Ship Restaurant
Disney Big Figures: Where They Began, Where They Are Now and Where Are They Going?
“Honey, I Made a Science Movie”: Disney Science (1961-1989)
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History of the Reedy Creek Improvement District: Part 1
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