Theme Parks & Themed Entertainment
Knott’s Berry Farm offers two takes on its historic Ghost Town for the Summer of 2017
How do you like your Ghost Town? Virtual or extra-lively?
Because – this summer — Knott’s Berry Farm actually gives you options. You can either experience a VR version of this theme park’s historic Old West section (where you’ll then get to battle robots in an immersive 360 shooter). Or you can explore Ghost Town Alive! where the streets of Calico are filled with dozens of performers dressed in authentic western garb. Who then – with the help of Guests who are visiting the farm for the day – then play out an 8-hour-long piece of interactive, immersive, theater.
Copyright 2017 Cedar Fair Entertainment Company. All rights reserved
Why did “America’s First Theme Park” opt to take on such an ambitious two-pronged project? To hear Ken Parks – the Vice President of Entertainment for Knott’s Berry Farm – talk, this all dates back to when Cedar Fair Entertainment was looking for a unique way to commemorate Ghost Town’s 75th anniversary.
“Over the past few years, Cedar Fair has been plussing various rides around this theme park. Taking Knott’s favorites like the Calico Mine Train & the Timber Mountain Log Ride and – while preserving what people already loved about these classic attractions – improving them, updating them,” Parks explained during a recent phone interview. “Well, Raffi Kaprelyan – he was the general manager of the park at that time – he wanted to do the same thing with Ghost Town. That area that Walter Knott had started back in 1940 and that the rest of this theme park had grown-up around.”
But even though Kaprelyan had many conversations with Lara Hanneman (i.e., Knott’s Creative Director) about this topic, these two couldn’t quite get a handle on how the park should go about plussing Ghost Town. But all that changed one day when Raffi stopped by the blacksmith’s shop in Calico and asked the employee who worked there year-round how he was doing.
Copyright 2017 Cedar Fair Entertainment Company. All rights reserved
“And this guy replied by saying ‘I’m always doing great because I’m the richest man in town.’ And since that response really intrigued Raffi, he asked the blacksmith to elaborate. And this guy then spun out this amazing tale about how – because the people of Calico were constantly coming to him for nails & horseshoes – the blacksmith was always busy. He always had money coming in,” Ken continued. “This guy then pointed to some hinges that he’d forged for Calico’s jail. And he said ‘I’m the person who really keeps the prisoners in their cells, not the Sheriff. After all, I’m the one who made those hinges.’ “
And Raffi so enjoyed his talk with the employee who worked in Ghost Town’s blacksmith shop that he wondered: What if Calico was filled with characters like this? People who were dressed in authentic period garb who all had interesting points-of-views, fun stories that they could then share about what was going on in town. Wouldn’t that make visiting this part of the park a lot more entertaining?
“So he & Lara began talking about this idea,” Parks added. “These two knew that they didn’t want to dress people up in period costumes and then just cut them loose in Calico as some sort of photo op. Raffi & Lara wanted characters that the Guests could actually interact with. Authentic characters who had a real reason for being in town that day. This is when they brought me in. I was working for Knott’s as a consultant at the time. And over the next year and a half, we crafted this interactive story with an authentic set of characters that – with the help of our Guests – would then play out over the course of a single day.”
Copyright 2017 Cedar Fair Entertainment Company. All rights reserved
Of course, doing something like this (EX: Hiring & then training the 42 performers that Knott’s would need if Calico were supposed to have 24 different citizens wandering its streets seven days a week for an entire Summer) wasn’t going to be cheap. In order to give these performers places where they could all interact with Guests, not to mention props that could then hand off to those people which these performers had persuaded to play a part in that day’s interactive narrative … Well, that meant that Knott’s parent company – Cedar Fair Entertainment – was going to have to pony up a lot of dough in advance.
“But what really helped us was the timing of this project. Knott’s Berry Farm was coming up on the 75th anniversary of when Walter Knott founded Ghost Town. And Cedar Fair had already committed to refurbishing this part of the park so that Calico could then look as good as possible for that anniversary,” Ken continued. “So – in the end – Ghost Town Alive! and Calico’s refurbishment all became part of the same big package. It was a huge capital investment on Cedar Fair’s part. But they were willing to gamble that investing this much money in the oldest part of the park would eventually pay off.”
Luckily for Lara, Raffi and Ken, Cedar Fair’s investment in Calico paid off in spades. When Ghost Town Alive! opened at Knott’s Berry Farm back in June of 2016, it immediately became a hit with both the day guests and the annual passholders for that theme park. Kids and adults alike got a kick out of helping Sheriff Wheeler keep an eye on Ike, Fluke, Scruff, Clay, Tiny, Pitt & Ox. Who were all members of the notorious Mayfield gang.
Copyright 2017 Cedar Fair Entertainment Company. All rights reserved
“But it wasn’t just the law-and-order aspect of this day-long interactive story that our Guests enjoyed. They also got caught up in the regular day-to-day activities in Calico. These people did things like deliver packages for the local Pony Express office or help gather information for the editor of the town newspaper. Which is how their names then wound up in the latest edition of the Calico Gazette. And all the while, they’re interacting with the citizens of Calico and then getting drawn deeper & deeper into this immersive experience,” Parks enthused.
Ghost Town Alive! wound up being so popular with visitors to Knott’s Berry Farm (Ken shared with me that – according to an in-park survey of Guests which an outside marketing firm did for this theme park – on a scale of 1 to 5, Knott’s interactive role-playing immersive entertainment experience received a 4.98 rating) that they then decided to bring it back for the Summer of 2017.
Mind you, 2017 was also the year when Knott’s Berry Farm was planning on unveiling “VR Showdown in Ghost Town.” Which this untethered virtual reality additional charge attraction that had been built inside of this theme park’s Boardwalk Arcade.
Opening scene of Knott’s Berry Farm’s old “Kingdom of the Dinosaurs” ride. Copyright 2017 Cedar Fair Entertainment Company. All rights reserved
“Now what’s fun about this VR experience is that we actually tied it into the mythology of Knott’s old ‘Kingdom of the Dinosaurs’ ride. Longtime fans of Knott’s may recall that – back when that attraction was up & running in this theme park’s Roaring 20’s section – your ride vehicle first had to pass through Professor Well’s lab before you were then sent back to the age of the dinosaurs,” Parks said. “With ‘VR Showdown,’ we’re allowing our Guests to return to Professor Well’s lab for another time-travel adventure. Only this time, we’re sending you into the future to do battle with robots that Professor Well’s assistant has created which are now trying to take over Ghost Town.”
What’s especially fun about this 360 shooter is that – thanks to the cutting-edge technology that powers this virtual reality experience – upwards of four people can play together at the exact same time.
“So you can play opposite your friends in ‘VR Showdown.’ You’ll be able to see their avatars inside of this attraction with you,” Ken said. “More importantly, you’ll be able to directly compete with them and see who then winds up with the highest score.”
Copyright 2017 Cedar Fair Entertainment Company. All rights reserved
What’s kind of ironic about all this is that Knott’s Berry Farm went into completely opposite directions when it came to how these two Ghost Town-related attractions were pulled off. “VR Showdown in Ghost Town” (which is the first and only permanent full motion virtual reality experience in a U.S. theme park) is powered by state-of-the-art electronics. Whereas Ghost Town Alive! is mostly powered by people & paper. Kids who draw wanted posters of the bandits that they just saw rob the Miners Bank & Gold Exchange. Or those ballots that visitors to this theme park use to vote when the town is deciding whether Bryce Wheeler or Tiny Mayfield should now be the Sheriff of Calico.
“And what’s great about that moment in this day-long interactive show is that the way that people vote actually does have an impact on how that day’s version of Ghost Town Alive! plays out. What happens at the Hoedown in Calico Square,” Parks said. “That’s why so many of our annual passholders keep coming back to Calico over the course of the summer. They want to experience all of the variations, see for themselves all of the twists & turns that this immersive tale can take.”
Just so you know (because Knott’s décor team does eventually have to get this theme park ready for its annual transformation into Knott’s Scary Farm. Which typically gets underway during the latter part of September), Ghost Town Alive! will be wrapping up for the Summer 2017 season on September 4th.
Copyright 2017 Cedar Fair Entertainment Company. All rights reserved
On the other hand, “VR Showdown in Ghost Town” will continue in Knott’s Boardwalk Arcade for the foreseeable future. That said, unlike “Ghost Town Alive!,” this virtual reality multiplayer experience is not included as part of your standard admission to Knott’s Berry Farm. More to the point, “VR Showdown” is not recommended for children of 12 & under.
This article was originally published by the Huffington Post on Friday, July 7, 2017
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
History
The Evolution and History of Mickey’s ToonTown
Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?
There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.
The Beginning: Mickey’s Birthdayland
The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.
In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.
Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.
From Concept to Reality: The Birth of Toontown
In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.
Building Challenges: Innovative Solutions
The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.
And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.
Key Attractions: Bringing Animation to Life
Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.
Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.
Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.
Executive Decisions: Shaping ToonTown’s Unique Attractions
The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.
In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.
These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.
Global Influence: Toontown’s Worldwide Appeal
The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.
Evolution and Reimagining: Toontown Today
As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.
Dive Deeper into ToonTown’s Story
Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!
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