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LEGOLAND California Resort Announces Successful 2010 Plus Four New Guest Experiences

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    Beth Chee
760.918.5379


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LEGOLAND® California Resort Announces Successful 2010 Plus Four New Guest Experiences 
STAR WARS™ Miniland Area Planned for
March Opening!

CARLSBAD, Calif. (Jan. 6, 2011) – The Force was strong at LEGOLAND® California Resort today when General Manager Peter Ronchetti announced that a new STAR WARS™ Miniland area will be opening at the family theme park on March 31, 2011. The announcement came when a Jedi Knight – flanked by stormtroopers from the 501st Legion – interrupted the Resort’s annual press conference in a maelstrom of darkness and lasers. Before the interruption, Ronchetti reviewed LEGOLAND California’s 2010 business results and announced the addition of Octopus Garden at SEA LIFE™ Aquarium; Splash Zoo at LEGOLAND Water Park; a LEGO® Hero Factory Experience inside LEGOLAND California and the re-launch of Park favorite Fun Town Fire Academy as Fun Town Police and Fire Academy.

“I am thrilled to be able to report that LEGOLAND California’s stellar growth streak has continued,” said Ronchetti.

“2010 was the most successful year in the history of LEGOLAND California Resort!” 2010 marked the seventh year of continuous growth for LEGOLAND California with double digit percentage growth in attendance over 2009. “Many theme parks across the country have reported difficult trading as a result of the challenging economic climate in recent years. So we feel very fortunate to be able to report that our attendance continues to grow,” Ronchetti continued.

Ronchetti attributed the Park’s success to continued expansion of Resort properties, specifically the addition of LEGOLAND Water Park, which opened in May 2010 and has already received many accolades including the World Waterpark Association’s prestigious Industry Innovation Award. The Industry Innovation Award is judged based on how the organization has set itself apart from others in terms of moving the industry to a new or higher plane

“More than just a year of exciting growth for LEGOLAND California, 2010 marked an exciting year for Merlin Entertainments Group here in the states,” Ronchetti continued. The second SEA LIFE Aquarium in the U.S. opened in Tempe, Arizona in May and it was announced that the second U.S. LEGOLAND Park, LEGOLAND Florida will open in Winterhaven, Florida in October of this year. Additional LEGOLAND Discovery Centers and SEA LIFE Aquariums are also cropping up across the U.S. with openings already planned in Texas and New Jersey.

“We expect continued success in 2011 with a multi-million dollar investment into expansions planned for all three Resort properties,” Ronchetti said as he went on to describe each of the new additions.

On March 31 LEGOLAND California becomes the first of three LEGOLAND Parks to launch a new STAR WARS Miniland area. Guests can enjoy seven of the most famous scenes from the six live-action STAR WARS movies, as well as a scene from the animated series STAR WARS: THE CLONE WARS™  all made out of 1.5 million LEGO bricks and built in 1:20 scale. Guests will be further immersed into the STAR WARS experience as they pose with life-size LEGO models of Chewbacca, R2D2 and Darth Vader. LEGOLAND Billund and LEGOLAND Deutschland will launch the STAR WARS Miniland area later this year.

Following a chronological path through the STAR WARS timeline, LEGOLAND guests retrace the major events of the beloved Saga. Some of the 2,000 LEGO models will be more than 6-feet-tall. Interactive buttons will allow children to activate animations throughout the scenes.

The models for the new STAR WARS area are being developed and built by eight model designers and two animation electricians at our sister park, LEGOLAND Deutschland. It will be up to Master Model Builders at LEGOLAND California to bring the scenes to life with the help of animation electricians, technicians and landscapers all working to ensure the LEGO models appear as realistic as possible with special effects and landscaping.

On February 17, a new LEGO Hero Factory attraction opens in the Imagination Zone. Here, young guests will be able to build and create their own heroes (or villains) and meet and greet their favorite Hero Factory characters. And from Feb. 17 through 27, guests will have the opportunity to build the largest LEGO mosaic to ever be built at LEGOLAND California. The 6-foot-tall, 26-foot-wide mosaic made of 298,368 LEGO bricks will depict an iconic scene from the Hero Factory saga and will be a permanent part of the new Hero Factory experience.

On April 12, one of the most popular rides in the Park – Fun Town Fire Academy – is being re-launched as the Police and Fire Academy. On this classic LEGOLAND ride, families pile into a fire truck and power it by pumping levers up and down as they race other families to put out the “fire”. The first family to make it back wins. Now the fire trucks are being joined by police vehicles and families race to put out fires and stop robbers.

On May 6, SEA LIFE Aquarium Carlsbad launches Octopus Garden, an interactive exhibit introducing families to the amazing world of cephalopods. From octopus and cuttlefish to nautilus, these distinctive creatures have almost supernatural abilities including camouflage, ink clouds and jet propulsion, that will surprise and delight adults and children alike. Octopus Garden replaces the Sharks Revealed exhibit that opened in 2008.

On May 26, Splash Zoo, a brand new area for toddlers, opens inside LEGOLAND Water Park. The DUPLO® Zoo themed area, located next to DUPLO Splash Safari and Kid Creek, features giant DUPLO Zoo animals – including a lion, a giraffe and a zebra – plus interactive spray pads, fountains and a teeter totter, all geared specifically for guests ages 1 to 3.

All of the new guest experiences are included in the cost of admission to LEGOLAND California Resort properties. For ticket prices, operating schedule and additional information, visit www.LEGOLAND.com or www.sealifeus.com or call 760-918-LEGO.

*** STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s No 1 and the world’s second largest visitor attraction operator, Merlin has 69 attractions, 6 hotels and two holiday villages in 15 countries, across 4 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 15,000 employees.

 

Prices, times and schedules subject to change without notice. LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure and LEGOLAND are trademarks of the LEGO Group. ©2011 The LEGO Group.
LEGOLAND CALIFORNIA RESORT AND SEA LIFE ARE A PART OF THE MERLIN ENTERTAINMENTS GROUP.

 

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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News & Press Releases

New Updates and Exclusive Content from Jim Hill Media: Disney, Universal, and More

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Boy oh boy, do I have some exciting news to share with all of you.

If you’ve been following our journey at Jim Hill Media, you know we’re all about peeling back the curtain to reveal behind the scenes insights, news, and history that surround the world of entertainment and theme parks.

And today, I’ve got a treasure trove of updates to share. So, grab your popcorn, and let’s get into it.

A New Chapter on Patreon

As many of you know, we recently made the big leap over to Patreon, and let me tell you, it’s been quite a rollercoaster ride. This move was driven by your requests for more exclusive content (and the easy to use RSS feed and app is a BIG bonus).

I want to take a moment to express my heartfelt appreciation for your unwavering support. Your enthusiasm and engagement have been the driving force behind our passion for delivering the best of Disney and Universal content.

Moving to Patreon has opened new avenues for us to connect more deeply with our listeners, offering exciting perks and benefits that allow us to tailor our content more closely to your interests and preferences. It’s been an incredible journey of crafting special content, such as the launch of our video podcast series, [Disney Unpacked].

[Disney Unpacked] – A Video Podcast Series Like No Other

Imagine sitting down for a chat with a Disney Imagineer who’s helped shape your Disney experiences for over three decades. That’s what we’re bringing to the table with [Disney Unpacked]. Alongside the legendary Jim Shull and my partner in crime Len Testa, we explore Disney’s storytelling, sharing how beloved rides and attractions were created, through the eyes of an Imagineer like Jim Shull who personally contributed to these projects.

It’s a rare opportunity to host a video show with Jim Shull, a Disney Imagineer who’s worked on projects like Rock ‘n’ Roller Coaster and Toontown for over 33 years. If you’re curious about Jim and his work, check out our “Meet Jim Shull” video.

But that’s not all – as a patron, you’ll gain access to even more exclusive content. Our “Carry On” podcast, where Jim Shull and I explore stories that didn’t quite make it into the main episodes, offers a fascinating glimpse into the creative process behind [Disney Unpacked]. Plus, our regular Q&A sessions give you the chance to get answers to all your burning questions about the show.

Beyond the Podcast: Photos and Artifacts from an Imagineers Personal Collection

And if that wasn’t exciting enough, let me introduce you to our brand-new monthly video show, “Picture This.” Hosted by yours truly alongside Jim Shull and moderated by Lauren Hersey, “Picture This” offers a behind-the-scenes look at Jim Shull’s personal collection of over 60,000 photos and artifacts from his 33-year career at Disney. From rare behind-the-scenes shots to exclusive glimpses of Disney history, this show is a must-watch for any serious Disney fan.

Jim Shull opens up his vault and shares some never-before-seen photos and the stories about them.

The History of the Pixar Place Hotel

Recently, it was announced that Disneyland’s Paradise Pier hotel would be reopening as the Pixar Place Hotel.

Curious about the backstory behind this decision? Join Jim Shull and me as we delve into the history of the Pixar Place hotel. Explore its fascinating origins and gain insights into the inspirations drawn from Jim’s leadership on the Toy Story Hotel project at Shanghai Disney.

This YouTube documentary-style video offers a look into the creative process behind one of Disney’s iconic hotel projects.

Debut of “I Want That Too” Video Podcast

Introducing our newest podcast addition, “I Want That Too,” where Jim Hill and Lauren Hersey dive deep into the fascinating world of Disney products. From toys and collectibles to apparel and home goods, we’re here to unpack it all.

But we’re not just about the merchandise – join us as we explore the rich history and untold stories behind your favorite Disney goodies. Whether you’re a seasoned collector or just starting your Disney journey, there’s something for everyone on “I Want That Too.”

This show drops bi-weekly as a Podcast and a Video over on the Jim Hill Media YouTube Channel.

Subscribe on Apple Podcasts today.

Welcoming Universal Fans with “Epic Universal” Podcast

And for all you Universal enthusiasts (or Universal Curious) out there, we’ve got you covered too! Introducing “Epic Universal,” a bi-weekly podcast hosted by Eric Hersey and yours truly.

Join us as we dive into the latest news, interviews, and trip planning tips from the Universal universe. Whether you’re a die-hard fan or just curious about what’s happening at Universal Studios, we invite you to join the conversation and stay updated with “Epic Universal.”

A Look Ahead: The Future of Jim Hill Media

Phew! It’s been an exhilarating few months at Jim Hill Media, with our Patreon move and new show launches, all dedicated to bringing you top-notch theme park news, insights, and history. Your support and enthusiasm have been the driving force behind our efforts, and we’re incredibly thankful for it.

Looking ahead, we’re excited about the future, with more content and partnerships on the horizon. Whether you’re into Disney, Universal, Marvel, or Merch, we invite you to stay engaged and subscribe for more updates.

A huge thank you for being part of our journey.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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News & Press Releases

Disney Will Bring D23: The Ultimate Disney Fan Event to Anaheim, California in August 2024

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Expanded Disney Fan Experience Will Feature New and Exciting Events Across Multiple Locations, Including a D23 Takeover of the Happiest Place On Earth, Evening Entertainment at the Honda Center, D23 Day at Angel Stadium, and Much More

Fan Favorites Including Exhibits, Panels, Shows, and Shopping Will Dazzle Disney Enthusiasts at the Anaheim Convention Center

D23: The Ultimate Disney Fan Event is a one-of-a-kind fan experience like never before with spectacular shows, new venues, and multiple days of entertainment that will bring together the best of Disney, Pixar, Marvel, Star Wars, and more!

Highlightswill include:

  • Sunday, August 4: D23 Day at Angel Stadium, where D23 fans are invited to attend the Los Angeles Angels vs. New York Mets game. 
  • Thursday, August 8: D23 kickoff celebration at Disneyland Resort.
  • Friday, August 9 – Sunday, August 11: Shopping, exhibits, panels, and presentations will take place at the Anaheim Convention Center during the day, with the fun extending into the evening at the Honda Center, the bigger home to marquee shows.

Tickets for D23: The Ultimate Disney Fan Event will go on sale in Spring 2024, with ticketing options to be announced later for access to the Anaheim Convention Center and the Honda Center. Admission for D23 Day at Angel Stadium and the D23 kickoff celebration at Disneyland Resort will be available as separate ticketed events. Additional details for D23: The Ultimate Disney Fan Event will be announced in early 2024.

You can get updates by staying connected to D23 via social media (@DisneyD23 on FacebookInstagramX), D23.com, and our weekly D23 FanFare email (sign up for free as a D23 General Member at JoinD23.com).

About D23

The name “D23” pays homage to the exciting journey that began in 1923 when Walt Disney opened his first studio in Hollywood. D23 is the first official club for fans in Disney’s nearly 100-year history. It gives its members a greater connection to the entire world of Disney by placing them in the middle of the magic year-round through its quarterly publication, Disney twenty-three; the latest news and stories on D23.com; member-exclusive offers and discounts; the popular D23 Inside Disney podcast; and special experiences for D23 Members throughout the year.

Fans can join D23 at Gold Membership ($99.99/year), Gold Duo Membership ($129.99/year), and General Membership (complimentary) levels at D23.com. To keep up with all the latest D23 news and events, follow DisneyD23 on Facebook, Instagram, X, TikTok, and YouTube.

Nancy Stadler

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News & Press Releases

Star Wars Spoof: Space Robots in Outer Space Ep X: Battle for the Halcyon: The Last Starcruiser

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Sure, Star Wars is cool and all. But let’s not forget about that other multi-part sci-fi cinematic spectacular, “Space Robots in Outer Space.” In fact, Hank Lonely (Hollywood’s ultimate hyphenate — actor / producer / director / writer / guy who makes sure the Porto Potties are kept squeaky-clean) just announced that there’ll soon be a 10th installment of this … Well, not exactly beloved. How about we say “admired from afar” instead? … series coming to a theater near you. In fact, here’s the highly anticipated teaser trailer for that project. Which is supposed to be titled “Space Robots in Outer Space X — Battle for the Halycon: The Last Starcruiser.”

Okay. Now the real story … In honor of Star Wars Day (i.e., May 4th. As in “May the Fourth Be With You”), Len Testa and I are sharing something that we produced with the help of all the nice folks who joined us last month aboard the Halycon.

We turned the Galactic Starcruiser as well as Black Spire Outpost into the backdrop for an affectionate send-up of all things Stars Wars. We hope that you (more importantly, the legal team at Lucasfilm) take this faux trailer in the spirit with which it was intended. Special thanks to Aaron Adams for so skillfully stitching all of this footage together. Also thanks to the team at Storybook Destinations, Touring Plans and the talented cast & crew aboard the “Star Wars: Galactic Starcruiser” for making this “Disney Dish” fan event so memorable.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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