General

Monday Mouse Watch: Meet Alan Bergman, Disney’s leader of the brand

Jim Hill talks about some of the management changes that Rich Ross made last week. In particular how Disney Studios’ new chairman is looking to update the way the Mouse House markets its movies

Published

15 years ago

November 16, 2009

Jim Hill

All of you “Pirates of the Caribbean” fans who have been
feeling seasick ever since Johnny Depp said that his interest in appearing
in a fourth installment of this film series had waned can now breath a bit
easier.

According to what Bob Iger said last Thursday during The
Walt Disney Company’s fourth quarter earnings conference call, Depp “ … is very
much on board” with “Pirates of the Caribbean: On Stranger Tides.” Iger then went on to say that

“… we are close to naming a director … (and) we expect to
commence shooting with Pirates 4 sometime in the spring.”

Copyright 2009 Disney Enterprises, Inc. All Rights Reserved

“But who will that director be?,” you ask. That is the $2.6
billion (i.e. the worldwide gross of the “Pirates” film franchise to date)
question that all of Hollywood has been buzzing about since back in April.
Which is when Gore Verbinski (the director of the first three “Pirates”
pictures) announced that he was bailing out of “On Stranger Tides” so that he could
then make a movie version of “BioShock” for Universal (A project which almost immediately
stalled out due to budgetary concerns).

So who did Disney get to replace Gore? For weeks now, rumors
have been circulating that “Pirates” producer Jerry Bruckheimer has been
meeting with Rob Marshall. With this movie mogul trying to persuade that Academy Award nominee (i.e.
for his direction of “Chicago”) to come helm “On Stranger Tides.”

“Wait a minute,” you say. “Rob Marshall? He’s the guy who
directed ‘Nine,’ right? That upcoming Weinstein Company movie that’s supposed
to be a shoo-in for a statue or two once Oscar time rolls around next March. Why
would someone like that agree to take on ‘Pirates of the Caribbean 4’ ? Wouldn’t
be a step down, career-wise?”

Maybe at some other studio. But what with last week’s
announcement that Alan Bergman, president of Walt Disney Studios, has now been
placed in charge of managing the studio’s film franchises … Well, the Mouse
House is about to enter a whole new era when it comes to how these Disney-branded
properties are leveraged across the Company.

Bergman has long been an evangelist when it comes to how
Disney is different when it comes to film franchises. How the Company can do things
with its branded content that other entertainment companies only dream of doing.

Speaking at Merrill Lynch’s Fall Preview conference back in
September of 2008, Alan used Disney’s “Pirates of the Caribbean” as an
example of how successful film franchises can be leveraged, sending ripples of
profits through every division of the Company:

“We released (those films) theatrically and then on home
entertainment. We sold (Pirates-themed) toys, apparel, books and video games.
Pirates also drove significant traffic to the Disney website and the updated
Pirates ride increased attendance at our theme parks. As you can see, great
Disney-branded properties lift the entire company.”

But until just recently, Bergman was preaching in the
wilderness. No one in upper management really shared Alan’s enthusiasm
for the idea that there were ever more opportunities out there for promoting the Studio’s film franchises.

But then last month, Rich Ross was named Chairman of Walt
Disney Studios. And given that Ross had built Disney Channel Worldwide into a powerhouse
by skillfully turning sitcoms like “Hannah Montana” and TV movies like “High
School Musical” into best-selling multi-media brands … There was now someone at
the top who shared Bergman’s vision about how things could be done (more
importantly, should be done) at the Mouse House.

(L to R) Gary Marsh, President of Disney Channel Worldwide, Zac Efron and Rich Ross at the red carpet premiere for the “High School Musical 2” DVD. Copyright 2007 Disney Enterprises, Inc. All Rights Reserved

Which is why last week – when all sorts of folks were being
handed their walking papers on the Burbank lot – Alan not only hung onto his
old job, he got more power and responsibility. Now Bergman will be regularly
conferring with Hollywood heavy hitters like Bruckheimer. As he makes
sure that every possible platform is considered when it comes to how
Disney’s film franchises can be leveraged.

This is the tidbit that’s supposedly being dangled in front
of Rob Marshall. That “Pirates of the Caribbean: On Stranger Tides” would effectively
be the guinea pig for the new way that movies are marketed at the Mouse House. That
every single possibility for cross-promotion of this motion picture with other
divisions of The Walt Disney Company would be explored and then exploited.

Mind you, the actual implementation of this plan will have
to wait ‘til Ross officially names the new head of Marketing at the Mouse
House. Whoever they are, this soon-to-be-named individual (who is rumored to be
a Company outsider) is going to have an unprecedented level of power. Her or
she will – in effect – be calling the shots, marketing-wise, for all of
Disney’s live-action productions, any animated films that Pixar, ImageMovers
Digital & WDAS produce, whatever motion pictures that DreamWorks Studios &
Miramax Films release as well as the Home Entertainment versions of all of the
above titles.

So what sort of marketing efforts should we expect from here
on in? Well, it’s a pretty safe bet that the Christmas Carol Train Tour is the last
old-school publicity stunt that we’ll see out of Disney for the foreseeable
future. In the place of events like this … Look for the Mouse House to use
social media platforms like Twitter & Facebook in order to give film fans
the sort of access that they’ve previously just dreamed about.

And when it comes to “On Stranger Tides,” Disney &
Bruckheimer are reportedly toying with the idea of taking “Pirates” fans from
when the very first frame of film is shot right up until the red carpet
premiere at Disneyland. In effect creating a real-time diary about the making of this movie, where you’re taken every step of the way through all phases of production.

Which – given what happened while “Dead Man’s Chest” and “At World’s End” were being shot in the Bahamas in October 2005 (Hurricane Wilma
swept down on this shooting location, forcing the evacuation of the cast &
crew. This Category 5 storm knocked over several trailers and destroyed some
service roads that had been built to this remote location. Which is why
shooting of these “Pirates” sequels had to be delayed for several weeks while repairs were made) – is a pretty
bold idea to float. Let alone attempt.

But at least from the Parks and Resorts & Consumer Products
side of the Mouse House, this proposed Company-wide promotional push for Disney’s
“Pirates of the Caribbean” franchise can’t come soon enough. The Magic Kingdom’s
latest POTC tie-in – the “Bibbidi Bobbidi Boutique” –inspired Pirates League is reportedly really struggling. Which is why — in order to bring in more customers — this new Adventureland experience just began offering significant discounts. Now through January 3rd, Cast Members, annual passholders & DVC members will get 50% off on any Pirate makeover packages that they purchase.

And as for the Consumer Products side of this equation … All you have to do is tour WDW’s Cast Connections shop (i.e. that backstage
Cast-Members-Only shop where unsold Disney World merchandise is heavily
discounted / priced to move) and see all of the old “DMC” & “AWE” –themed items that are now selling for 10 cents on the dollar … And you realize that this particular
Disney franchise could really use a shot in the arm right about now. Something that will get people
excited about “Pirates” once more.

Which could be “On Stranger Tides.” Or perhaps it will be
that new Disney franchise which the Company is still a year or so out from
officially announcing. Which will supposedly follow in “Disney Fairies”
footsteps and become quality content that can quickly be leveraged across all
of The Walt Disney Company’s delivery platforms.

Photo by Jeff Lange

So what do you folks think? Do you share Alan Bergman &
Rich Ross’ vision of the future when it comes to Disney’s film franchises? Or are you more like
Roy E. Disney? Who – when speaking at a Save Disney rally in Philadelphia back
in March of 2004 – once famously remarked that “ … brands are for cattle.”

Your thoughts?

Like it or not, folks, the holidays are almost upon us. As of today, there are only 10 days ’til Thanksgiving.

And if you’d like to show your
appreciation for all the great stories that you’ve read at JimHillMedia
over the years … Well, you can do so by clicking on the banner above
before you begin your next Amazon.com shopping spree. That way, JHM
gets a teeny tiny chunk of whatever you spend.

Happy Holidays!

General

Seward Johnson bronzes add a surreal, artistic touch to NYC’s Garment District

Published

9 years ago

June 23, 2015

Jim Hill

Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.

Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.

Photo by Jim Hill

Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.

Photo by Jim Hill

Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building
…

Photo by Jim Hill

… and eventually wound up just below Times
Square (right behind where the Waterford Crystal Times Square New
Year's Eve Ball is kept).

Photo by Jim Hill

But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created.

Photo by Jim Hill

And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.

Photo by Jim Hill

Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …

Photo by Jim Hill

… the postman delivering the mail …

Photo by Jim Hill

… the hot dog vendor working at his cart …

Photo by Jim Hill

… the street musician playing for tourists …

Photo by Jim Hill

Not to mention the tourists themselves.

Photo by Jim Hill

But right alongside the bronze businessmen …

Photo by Jim Hill

… and the tired grandmother hauling her groceries home …

Photo by Jim Hill

… there were also statues representing people who were
from out-of-town …

Photo by Jim Hill

… or — for that matter — out-of-time.

Photo by Jim Hill

These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.

Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill

Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"

Mind you, for those of you who aren't big fans of the
impressionists …

Photo by Jim Hill

… there's also an array of American icons. Among them
Marilyn Monroe …

Photo by Jim Hill

… and that farmer couple from Grant Wood's "American
Gothic."

Photo by Jim Hill

But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.

Photo by Jim Hill

By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).

Photo by Jim Hill

By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th.

General

Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues

Published

10 years ago

June 10, 2015

Jim Hill

Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.

Photo by Jim Hill

I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.

Photo by Jim Hill

Take — for example — all of "The Secret Life of
Pets" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.

Photo by Jim Hill

Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.

Photo by Jim Hill

And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice" to start trending on Twitter today — brought
the Batmobile to Las Vegas.

Photo by Jim Hill

Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.

Photo by Jim Hill

That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.

Photo by Jim Hill

And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.

Photo by Jim Hill

Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.

Photo by Jim Hill

I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.

Photo by Jim Hill

I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.

Photo by Jim Hill

Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.

Photo by Jim Hill

Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis —
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."

Photo by Jim Hill

Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with production of Genndy Tartakovsky's
"Popeye" movie. But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.

Photo by Jim Hill

And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.

Photo by Jim Hill

"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.

Photo by Jim Hill

I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.

Photo by Jim Hill

And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.

Photo by Jim Hill

And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."

Photo by Jim Hill

And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."

Photo by Jim Hill

One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.

Photo by Jim Hill

Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.

Your thoughts?

General

It takes more than three circles to craft a Classic version of Mickey Mouse

Published

10 years ago

June 9, 2015

Jim Hill

You know what Mickey Mouse looks like, right? Little guy,
big ears?

Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park (especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.

Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.

Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.

That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.

Take — for example — Disney
California Adventure
Park's "World of Color:
Celebrate!" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.

Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.

"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "

"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"

Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.

"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."

But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.

"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."

And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.

"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.

Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.

"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."

So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?

"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."

This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015