Theme Parks & Themed Entertainment
Mything in Action: Mania Happy Returns
Have you seen Toy Story 3 yet? I confess I haven’t. But as I write this article, the movie’s opening date is still nearly a week away, so I’ve got a good excuse. Yet with all the excitement surrounding the movie’s debut, it felt like an appropriate time to take a spin aboard Toy Story Mania! (i.e. the version at Disney’s Hollywood Studios).
Copyright Disney / Pixar. All Rights Reserved
Of course, since the premise of my Mything in Action column is that the mythic Hero’s Journey is “hidden in plain sight” within all the most popular movies, TV shows, and theme parks, I approached the ride determined to seek out and identify its mythic content. My darling wife Julia was skeptical. “It’s a ride through a virtual shooting gallery,” she pointed out. “Where’s the mythic content in that?”
Without realizing it (I assume), my beloved had just donned the archetypal mask of the threshold guardian, challenging my resolve as I embarked on my heroic mission to reveal the attraction’s “mythic source code.”
Copyright Disney / Pixar. All Rights Reserved
Okay, I confess—I did feel a twinge of trepidation as we neared the Toy Story Mania! entrance. But all traces of doubt evaporated as soon as I caught sight of the façade. At that moment, I realized that we were about to be plunged deep into mythological territory. (If the concept of the Hero’s Journey is new to you, take a few moments to look at my “Hidden in Plain Sight” introductory article and you’ll be up to speed in no time.)
Photo by Gene Duncan. Copyright Disney Enterprises, Inc. All Rights Reserved
The first giveaway: the improvised-looking entrance feature composed of super-sized Tinker Toys, letter blocks, Scrabble tiles, crayons, playing cards, and other toys and game pieces—the handiwork, evidently, of those ever-resourceful Green Army Men, some of whom are also on view. The gateway form is a classic threshold marker—the dividing line between the Ordinary World (in this case, the park’s Pixar Place section), and the Special World (the TSM queue). The Green Army Men and the oversized game pieces and toys, meanwhile, serve as heralds, alerting you to the wonders awaiting you just beyond the threshold. Score one for Mr. Myth-seeker.
Upon entering the Special World, the mythic hero typically finds that “the rules are different here.” This is emphatically the case as you begin switchbacking through “Andy’s room,” where you discover you have been reduced to the size of one of Andy’s toys. Ginormous versions of familiar childhood toys and games are scattered everywhere (apparently Andy hasn’t cleaned up his room in quite a while).
Copyright Disney Enterprises, Inc. All Rights Reserved
In mythology, it is often the herald’s job to announce the Call to Adventure. At TSM, this task has already been fulfilled by the heavily themed entry gate and marquee. Now Mr. Potato Head—a five-foot-tall Audio-Animatronic figure with the voice of Don Rickles—reinforces that Call with his own barker-style patter. He also serves the trickster function as he makes seemingly spontaneous references to (and wisecracks about) the appearance of specific guests as they pass within teasing range.
Don Rickles and the AA version of Mr. Potato Head. Photo by Paul Hiffenmeyer. Copyright Disney Enterprises, Inc. All Rights Reserved
Traversing the unfamiliar landscape of the Special World, the mythic hero is likely to encounter a mentor or other allies who may equip her with magical weapons, tools, vehicles, amulets, talismans, or other objects necessary for the quest. In the classical Greek myth, the hero Perseus receives Hades’ helmet of invisibility, Hermes’ adamantine sword, and a polished shield from Athena, so that he can defeat the monster Medusa. So what do you get? How about a pair of plastic 3-D glasses? Yet those flimsy-looking glasses serve an essential mythic function. For when you slip on these enchanted spectacles at the appropriate point in your journey, stereoscopic images that would appear meaningless (or at least annoying) to your unaided eyes will miraculously become endowed with purpose and value.
Soon, your journey delivers you to another threshold: the Approach to the Inmost Cave, where your chariot—the 8-passenger Toy Story Mania! vehicle—awaits. The vehicle is another “magical gift” from your yet-to-be-seen mentors, with each passenger seat equipped with a colorful “spring-action shooter.” As you’ll soon discover, this remarkable cannon-shaped device is capable of firing an amazing assortment of projectiles—from chicken eggs and baseballs to darts and rings. The shooter will fire as often as you can pull the string. And best of all, it never runs out of ammo. Sweet!
Photo by Sue Bryan.Copyright Disney Enterprises, Inc. All Rights Reserved
Often in the structure of a Hero’s Journey narrative, the crossing into the Inmost Cave—the site of the Supreme Ordeal—is preceded by an interval of tests, training, and preparations, which the mythologist Joseph Campbell referred to as “the Road of Trials.” In TSM, however, the Road of Trials and the Inmost Cave are combined. Thus, moments after you are secured in your ride vehicle, you are swept under “Andy’s bed” and into the UV-illuminated 3-D environment of the Toy Story midway where you will encounter a series of heroic tests.
Tests and trials are fundamental elements of the Hero’s Journey, for it is during this stage of the adventure that the hero sharpens the skills he will need in order to complete his quest. In the Roman myth of Cupid and Psyche, for example, poor love-struck Psyche must accomplish one impossibly cruel task after another assigned to her by Cupid’s jealous and vindictive mother Venus before she can be re-united with her true love.
Photo by Gene Duncan. Copyright Disney Enterprises, Inc. All Rights Reserved
Fortunately, the tests awaiting you here are a lot more enjoyable. They chiefly involve using your spring-action shooter to hit an assortment of animated shooting gallery-style targets presented on a series of large 3-D video screens as you attempt to drive your personal score as high as you can. And, like winsome Psyche, you are aided by allies and mentors—at least initially. In TSM, your mentors take the form of the core characters from the Toy Story movies: Sheriff Woody, Buzz Lightyear, and Cowgirl Jessie. Appearing at the first game booth, they guide you through a quick “practice round,” hoisting circular target shields and shouting encouragement as you send dozens of pies flying toward them.
Copyright Disney / Pixar. All Rights Reserved
Rolling onward to the next booth, it’s time for the first of the “official” games: ‘Hamm & Eggs” (an egg throw game). This is followed by “Rex and Trixie’s Dino Darts” (a dart throw game, previously “Bo Peep’s Baaa-loon Pop”), “Green Army Men Shoot Camp” (a baseball throw/plate breaking game), “Buzz Lightyear’s Flying Tossers” (a ring toss game), and finally “Woody’s Rootin’ Tootin’ Shootin’ Gallery” (a suction cup shooting game).
Is this ultimate booth the one for which the preceding booths have been preparing you? Or were all these challenges merely a warm-up for another unspecified Supreme Ordeal somewhere beyond this attraction? Does it really matter? In a word: No. For by the time you have exited your ride vehicle, Toy Story Mania! has already fulfilled its mythic function. For the next few minutes at least, you will surely feel energized and uplifted—as though you have undergone a personal transformation. And that transformation, my friends, is the essence of the Hero’s Journey.
Adam M. Berger is president and senior writer at Berger Creative Associates, Inc., an Orlando, Florida-based creative writing and consulting firm serving the themed entertainment and attraction design industry. You can read more of Adam’s thoughts on mythic storytelling in popular entertainment at his blogsite: http://themythinglink.tumblr.com/.
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
History
The Evolution and History of Mickey’s ToonTown
Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?
There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.
The Beginning: Mickey’s Birthdayland
The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.
In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.
Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.
From Concept to Reality: The Birth of Toontown
In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.
Building Challenges: Innovative Solutions
The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.
And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.
Key Attractions: Bringing Animation to Life
Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.
Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.
Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.
Executive Decisions: Shaping ToonTown’s Unique Attractions
The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.
In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.
These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.
Global Influence: Toontown’s Worldwide Appeal
The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.
Evolution and Reimagining: Toontown Today
As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.
Dive Deeper into ToonTown’s Story
Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!
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