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One Day Out of the Year: A Visit to the Magical Holiday Faire

Have you always wondered what it might be like to visit the Disney lot in Burbank? Well, now you can find out — thanks to this excellent article by JHM guest columnist Paul Schnebelen.

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Hey, folks!

Jim Hill here. You know, I was lucky enough to actually be out in Southern California in late November / early December a few years back. Which is how I was able to attend one of these “Magical Holiday Faire” events on the Disney lot. That’s how I know that today’s JHM guest columnist — Paul Schnebelen– has done a spot-on job of capturing the exact look and the feel of the event. This is what it’s really like when you take part in the “Magical Holiday Faire” at the Burbank. Thanks, Paul, for providing such detailed coverage of this fun event.

Enjoy,
jrh

 

It’s the place where classic Disney films and TV shows were made – from cartoons to animated and live action features, from “The Mickey Mouse Club” and “Zorro” to “Home Improvement.” It’s the place where a little train was built in a machine shop, which led to bigger trains and a steamboat and a few other things being built and installed in a former orange grove in Anaheim. It’s the dream factory that Walt (and Roy, Ward, Frank, Ollie, Marc, and others) built, and it’s where Michael (and Bob and another Roy) run the global entertainment empire that the dream factory became.

It’s the Walt Disney Studios — not the theme park re-creations in Paris or Orlando, but the actual honest-to-(Peg Leg) Pete Walt Disney Studios in Burbank, California — and unless you’ve got connections, you work on the lot, or you are given (or buy yourself) an opportunity to visit, you can’t go there.

Except for one day a year, that is.

Many years ago, the Walt Disney Studios decided to host a Christmas craft fair for its employees on the lot. It was nothing fancy, just a chance for the employees to do a little Christmas shopping and a chance for some craftsmen to sell a few handmade items. The craft fair kept getting bigger and bigger, and eventually the Studios decided to open it to the public, add a few fun little extras, and charge a small admission fee, and the employee craft fair became the Magical Holiday Faire. The Faire is held every November just before Thanksgiving and always manages to attract quite a crowd — an amazingly large crowd, considering that Disney doesn’t advertise it or promote it to anyone other than its’ employees.

Now, I must admit I’m not a big fan of craft fairs. My fiancée practically has to drag me kicking and screaming to these things most of the time, and when we get there, I usually try to find a nice quiet place to hide until she has some shopping bags for me to carry. But when the craft fair is being held at the Walt Disney Studios… “What’s that, honey, you can’t make it? No problem — I’ll go for you and see what they have.”

About a quarter of the Studio lot is opened to the public for the Faire — the parking lot (where the craft booths are located) and the center of the original Studio campus. This is an area roughly bordered by the original Animation Building to the north, the parking lot to the south, the Shorts Building and Sound Stages 1, 2, 4 and 5 to the east, and the Commissary to the west. In years past, you could also visit the Legends Plaza, home to a giant version of the Disney Legends Award and plaques commemorating the winners of that award; you could also have a look at the exteriors of the Team Disney Building (home to the Company’s executive offices) and the Frank G. Wells Building (home of the Disney Archives). These areas are fenced off nowadays; guess that with all the troubles the Company’s been having lately, Michael’s afraid that the stockholders are going to use the Faire as an excuse to gain access to the lot and storm his office or something.

But why dwell on what you can’t see when you consider what you can see? You can sit on the steps of the Animation Building and imagine being an animator going off to work on a classic feature. You can walk to the corner of Mickey Avenue and Dopey Drive and admire the famous Art Deco street sign, then take a gander at Pluto’s Corner, where Pluto’s paw prints are imbedded in the cement and a nice little fire hydrant awaits nearby (available exclusively for the star’s use, I guess?). Although you can’t visit the Legends Plaza, you can have a look at the handprints of many of the Legends in the sidewalk in front of the studio theatre.

You can have a look at the Hyperion Building, the only structure remaining from the 1930’s, when the Studio was located a few miles south of its present location. You can even stop in and have a look at the Art Deco-inspired design and the historical photographs of the Commissary. Not up to speed on your Disney history? If you look closely at the buildings and soundstages as you pass, you can see and read plaques commemorating the significant events in Company history that have occurred in each of these buildings.

If you’re not into reading plaques and don’t feel like buying arts and crafts, not to worry — there are a lot of other things to do at the Faire. For example, the Burbank Fire Department has a fire safety display across from the entrance to the Commissary, and the Studio Fire Department also put out some fire-fighting gear and a little electric “fire cart” for little kids (and not-so-little kids) to be photographed in. In one of the side patios of the Commissary is a kids’ activity center, where the young’uns can decorate holiday cookies, color, or write letters to Santa.

If you’re a few years too old to color or are looking for a little more to eat than a cookie, the Commissary is open to the public during the Faire, serving a limited but delicious menu (fried chicken, macaroni and cheese, corn dogs and fries, sandwiches, and Chinese food from Panda Express). Just grab a tray, get yourself some lunch, and have a look around while you pretend you’re a star having a quick bite to eat before you’re due back on the set.

Disney also sets up couple of food booths in the craft fair area and on the walkways, selling hot dog and potato chip lunches, kettle corn, popcorn, and (my personal favorite) chocolate-covered frozen cheesecake. Never had the pleasure of this treat? Here’s how it’s made — take one frozen slice of cheesecake, put a stick in it, dip it in chocolate, and then cover it in sprinkles, nuts, or candy pieces (or in my case, all of the above). I’m glad they don’t sell them at Disneyland — I’d probably have half a dozen of them over the course of a hot summer day.

After you’ve stuffed yourself with lunch and treats, why not catch a movie? The studio Theatre usually screens a film during the Faire; this year, the Theatre presented free screenings of Tim Burton’s “The Nightmare Before Christmas”. As you might expect, a theatre on a movie studio lot is an excellent place to watch a movie! Most of the seats in the theatre are soft and plush and they recline; they’re comfortable enough to fall asleep in, and I saw several people do just that before the movie started.

In the center of the theatre is a roped-off working area; this consists of gigantic mixing boards used for preparing the soundtrack, a row of work desks used by production staff as they work on assembling the movie, and two ultra-plush leather sofas that make the merely plush regular seats look as appealing to sit on as wooden benches. These are the seats the producers, stars, and Michael and the execs get to use when they screen dailies and completed films. And there’s no multiplex mini-screen and tinny sound system at this theatre, folks; the movie screen is as large as life and the first-class sound system made the music sound as good as it did on the recording stage. Michael, if you’re reading this, I’m available the next time you screen a movie there — I’ll even bring the popcorn.

What Disney event would be complete without the chance to take photos with the characters?

There was one location specifically set up for photos with Mickey and Minnie in their pilgrim costumes; if you didn’t have a camera, the Faire volunteers were available to take a free Polaroid photo. Needless to say, only one photo location and the offer of a free photo with Mr. or Ms. Mouse helped make the line pretty long, but you could also catch one or the other of our stars on their way backstage after they traded off duties at the photo location. Pluto, wearing reindeer antlers and sporting a red nose, was holding court at Pluto’s Corner (unfortunately, you had to provide your own camera for a photo with him). Santa and a couple of (real) reindeer were also at the Faire, meeting a long line of kids on the porch of the Hyperion Building. A 5×7 photo with Santa could be purchased for $12, but if the kids just wanted to talk with ol’ Saint Nick they could do so without Mom and Dad having to purchase a photo.

Let’s face it, a Disney event just isn’t a Disney event unless there’s stuff to buy, and in addition to the arts and crafts, there was some official Faire merchandise available for purchase. Problem was, there wasn’t a lot of it. The cheapest commemorative item at this year’s Faire (and apparently the most popular, since they sold out in about 20 minutes) was a $3 pin featuring the event logo (Santa with Mickey and Donald on his lap, surrounded by his naughty and nice list).

Sweatshirts with the logo were also available for $14 for kids and $18-19 for adults. The purchasing method for the sweatshirts was fairly painless – fill out an order form, try on one of the blank display sweatshirts on for size if you’re not sure what size you take, exchange the form for your sweatshirt, and pay at the register. Unfortunately, the pins and sweatshirts were all that was available. In the past, commemorative watches were offered. But not this year, and if you wanted a T-shirt (which you might get a little more use out of in sunny Southern California than a sweatshirt), you were out of luck.

A couple of other locations offered non-commemorative Disney items to Faire visitors. Commissary sold commuter mugs featuring a quote from Walt on environmental awareness and a couple of photos of him for $2.50, which included the drink (and a 15-cent discount on future refills — oh, boy!); I saw a lot of them being carried around by Faire attendees.

The Studio has its own Disney Store, and it’s open for business during the Faire. You have to be dedicated to shop at this Disney Store, though — there were so many people wanting to shop there that there was always a wait of at least 15 minutes to enter throughout the event. Maybe it was the wait, but the Studio’s Disney Store was a disappointment for me. The store itself is decorated in the original Disney Store style, with a great mural of the characters walking around the Studio lot and several figure=s interspersed throughout, but most of the stuff for sale was the same stuff you could buy at most any other Disney Store.

There were a few exceptions — the Studio store has a pretty good selection of WDAC items and animation sericels, and there are several items available that feature the Studio logo (such as pencils, pens, magnets, T-shirts and polo shirts). Thing is, you’d expect a Disney Store at the Studios to be carrying more interesting stuff than the same plush, toys, and kids’ clothes you can buy at your local mall. I realize that the purpose of this event isn’t to generate money for the Company — they’re trying to get Faire attendees to buy from the artisans, not from the Disney Store. Still, if people are coming to the Studios for a unique experience, more of the official merchandise available should be just as unique.

So, was the Faire worth the money and the hassle? Definitely. I really enjoyed the opportunity to see a part of Disney that I wouldn’t normally get to see; it was great to be able to walk around and see the places where so much Disney history has been made. The movie, the photo, the shopping, and the food were definitely worth the $3.00 I paid for admission. The Faire could have been better, though. I would have loved to have seen more of the lot, especially the Legends Plaza and the Wells Building. I was also disappointed to see that some fun things that had been offered to Faire attendees in the past — such as hayrides through the lot in a cart pulled by Disneyland draft horses — were cut this year. Finally, it would have been nice if there had been more official merchandise specific to the Studios or the Faire available.

And if anyone at Disney is reading this, don’t stock so few of the items that you do have that they run out in 20 minutes! Unless you’re a Disney dweeb like me or you’re passionate about shopping for arts and crafts, you might not go more than once, but the Magical Holiday Faire is still worth checking out.

Does a visit to the Faire sound like something that you’d like to do? If you’ll be in Southern California just before Thanksgiving, start checking the Disney fan sites around the end of October and see if anyone knows the date for the Faire — unless you have friends who work for the Company, that’ll be about the only way to get the date. Once you’ve got the date, make room in your trunk or a whole lot of shopping bags (don’t tell yourself you won’t buy anything; trust me, you will) and come on down.

Don’t pass up an opportunity like this — after all, it’s not every day that someone gets the chance to visit the Walt Disney Studios.

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Theme Parks & Themed Entertainment

“House of the Future” – The Plastic House in Disneyland

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Monsanto Disneyland House of the Future with Paper Bag
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I was down in Massachusetts the other day doing some shopping at the Target in Framingham. And as I completed that transaction, I was somewhat surprised to see my groceries being loaded into … Well, not the usual Target bags (i.e., those white plastic ones with the bright red circular Target symbol on the side). But – rather – some plain jane brown paper bags.

Of course, that was because the State of Massachusetts (along with California, Connecticut, Delaware, Hawaii, Maine, New York, Oregon, Vermont & Washington State) has banned the use of plastic bags within the borders of that state.

FYI: The State of New Jersey put its own statewide ban of plastic bags in place earlier this year. On May 4, 2022, to be exact.

Which – if you’re a child of the 1960s – this is kind of an ironic development. Given that – back when we were kids – the world-at-large seemed to be actively looking for even more ways to incorporate the use of plastic in our day-to-day lives.

Which reminds me of one of the odder walk-thru experiences that was ever built at Disneyland Park (Which – given that Happiest Place on Earth was once home to the Hollywood-Maxwell’s Intimate Apparel Shop [This Main Street, U.S.A. store used to feature – no lie — a “Wonderful Wizard of Bras” show] – is really saying something). That was the “House of the Future,” a 1,280-square-foot structure  that the Monsanto Corporation proudly proclaimed was made out of 14 different types of plastics.

Given that this Tomorrowland attraction wasn’t designed by the Imagineers … Well, how the “House of the Future” wind up being built right off Disneyland’s Hub to the left of the entrance of Disneyland?

Disneyland's House of the Future
Credit: D23

Post World War II – Moving Out of the City

Well, to tell that story, we have to jump back in time to the years right after World War II. Where – thanks to the G.I. Bill – hundreds of thousands of veterans decided to pursue college degrees. Which then allowed these former fighting men to land positions that paid much, much better than the jobs that their parents had held years previous.

And since these newly affluent veterans could now afford to move out of the city … Well, that’s just what they did. Which we saw places like Levittown (i.e., America’s very first planned community. The prototypical suburb, if you will) get founded in New York State’s Nassau in 1947 and – in just six years time – become the home of more than 70,000 residents.

Mind you, the downside of this sort of building boom is that – by the mid-1950s – America began to experience sort of a shortage when it came to the supplies necessary to continue to build all these new homes for would-be surburbanites.

Monsanto and Plastic Homes

Which the Monsanto Corporation – which was actively looking for additional way to market the plastic that that company produced – saw as an opportunity. Which is when Monsanto executives reached out to Marvin Goody & Richard Hamilton, who were members of the faculty at the Massachusetts Institute of Technology that taught the principles of architecture to students attending that prestigious university. And those execs then asked Goody & Hamilton two intriguing questions:

  • Would it be possible to build an affordable modular home entirely out of plastic?
  • And – if so – what would that structure look like?

These two MIT professors then went off and considered this problem. And the concept that Goody & Hamilton eventually came up with was … Well, this prefabricated plastic structure that consisted of four cantilevered “wings” that would then rise up off of a concrete slab, which would then as the foundation for what Monsanto was now calling its “House of the Future.”

Designs of the House of the Future
Monsanto’s Marvin Goody (standing) along with Floor Plans and Designs for the “House of the Future”
Credit: ModernDesign.org

And the executives at Monsanto just loved what Goody & Hamilton had designed & developed. They knew that – if this prefabricated plastic home prototype were promoted properly and if enough consumers then indicated to home-builders that they’d be interested in purchasing & then living in this sort of modular structure – the “House of the Future” could turn into a significant new revenue stream for that corporation.

Which is when Monsanto then began casting about for a very prominent spot where they could then build a “House of the Future” prototype. Some place where thousands of people could then tour this prefabricated plastic home every single day.

Walt Disney and Problems with Tomorrowland

Which brings us to Walt Disney. Who – in the mid-1950s – has a few problems of his own. Chief among them being that his then-newly-built Disneyland Park desperately needed some new attractions. Especially in the Tomorrowland section of Walt’s family fun park.

What’s genuinely ironic here is that – in spite of the fact that “Man in Space,” “Man and the Moon” and “Mars and Beyond” (i.e., A trio of “Tomorrowland” themed episodes of the “Disneyland” TV show which then aired on that ABC anthology series between March of 1955 & December of 1957) were among the most popular episodes to air on this program … The Tomorrowland section of Disneyland Park was this under-developed hodge-podge of pseudo-futuristic elements.

I mean, sure. This side of Walt’s family fun park had the “Flight to the Moon” ride. Likewise “Space Station X-1.” But right next door to these two genuinely forward-looking attractions were shows that had absolutely nothing to do with the future. Walk-through exhibits like the Dutch Boy Color Gallery, Kaiser’s Hall of Aluminum and Crane’s Bathroom of the Future.

Monsanto Corporation Partnership with Walt Disney Productions

Now it’s important to note here that the Monsanto Corporation and Walt Disney Productions already had a working relationship at this point. After all, Monsanto was already sponsoring an attraction at Disneyland, the Hall of Chemistry.

And it’s about this same time (we’re talking late 1956) that some enterprising executive at Monsanto thinks: “No wait a minute. Disneyland gets thousands of visitors every day. And if we build the prototype of our prefabricated plastic home there, our ‘House of the Future’ project would then virtually be guaranteed to get plenty of foot traffic.”

“House of the Future” in Disneyland

So they then reach out to Walt. And as the story goes, the executives at Monsanto hadn’t even finished their pitch for this prototype-prefabricated-plastic-home-to-be-displayed-at-Disneyland idea when Disney said “Yes.” In fact, according to what Disney Legend John Hench once told me, Walt was so enthusiastic about Monsanto’s “House of the Future” that he proposed that this prototype of a prefabricated plastic home not just be built in Tomorrowland but that it be built right at the entrance of Tomorrowland. As in: That the “House of the Future” would be one of the very first things Guests would see when they arrived at Disneyland’s Hub.

More importantly, that Monsanto’s prototype of a prefabricated plastic house be built right across the way from the most photographed thing in Walt’s family fun park. Which was – of course – Sleeping Beauty Castle.

To say that this project was fast-tracked is an understatement. Within weeks of signing the deal with Monsanto, the folks at Disneyland were already pouring the concrete slab that this 1,280-square-foot house would then sit on.

Credit: Disney Avenue

By the way, to make sure that virtually every Disneyland Guest would be able to tour the “House of the Future” when they visited Walt’s family fun park, this new Tomorrowland attraction was heavily hyped as being a freebie. As was Monsanto’s Hall of Chemistry, by the way.

Credit: SuperRadNow.com

Opening Monsanto’s “House of the Future” at Disneyland

And Walt … Of the heels of construction of Monsanto’s “House of the Future” beginning, he decided to double down on expanding & upgrading Disneyland’s Tomorrowland section. Which is why — just two days before Monsanto’s prototype of a prefabricated plastic home opened to the public on June 12, 1957, Walt cut the ribbon on the Viewliner. Which was advertised as the “Train of Tomorrow.” Though –truth be told – WED’s resident mechanical genius Bob Gurr had cobbled together this futuristic-looking narrow gauge train out of parts he’d harvested off of various Oldsmobiles & Jeeps.

Anyway … Monsanto’s instincts when it came to building its “House of the Future” at Disneyland Park translating into lots of foot traffic for its prefabricated plastic home prototype turned out to be dead on. Within the first six weeks that this new Tomorrowland attraction was open to the public, over 435,000 people toured the “House of the Future.” That’s over 10,000 Guests per day.

Credit: SuperRadNow.com

And the Disneyland hosts & hostesses (That’s what Disneyland employees were called back in the late 1950s / early 1960s. Not Cast Members. But – rather – hosts & hostesses) who led tour groups through the prototype of Monsanto’s prefabricated home proudly talked about the 14 different types of plastic that had been used in its construction. They also pointed out the cutting edge tech that had been incorporated into this house’s design. Things like a microwave oven.

The Future of Plastic Homes

But while over 20 million people who trooped through Monsanto’s “House of the Future” during its decade-long stay in Tomorrowland (and then “Ooohed” & “Aaahed” at things like this home’s ultra sonic dishwasher. Which didn’t use any water to clean the all-plastic dishes & utensils that were used in its kitchen) … Unfortunately, Monsanto got very few takers for its prefabricated plastic homes.

Which is why – by the early 1960s – the Company had all but abandoned its original idea of making the manufacture of prefabricated plastic homes a new division for the Monsanto Corporation. Which is why – when Walt approached Monsanto around this same time and said “Hey, we’re thinking of redoing Disneyland’s Tomorrowland area. Do you want to stay on as a sponsor of something on this side of the Park?,” Monsanto’s response was “Yeah. But we want something new. Pull down the ‘House of the Future’ and close the’ Hall of Chemistry.’ This time around,  we want some sort of Tomorrowland attraction that the Guests can ride on.”

And that’s exactly what the Imagineers did. They gutted Monsanto’s “Hall Of Chemistry” and then placed an Omnimover inside of that Tomorrowland show building. And that became the ride system which then took Disneyland visitors on an “Adventure Thru Inner Space.” Which first opened to the public on August 5, 1967.

What Happened to Disneylands “House of the Future”?

As for the “House of the Future” … Given that that structure was constructed out of 14 different types of plastics, pulling down this Tomorrowland attraction proved to be problematic. What was supposed to be completed in a single day eventually stretched out into a two week-long ordeal. Largely because this prefabricated plastic house stymied all of the usual methods that Disneyland employees used (i.e., wrecking balls, bulldozers, etc) when they were leveling a show building. In time, they had to go at this futuristic structure with hacksaws & chain pullers. Because that was the only way to reduce the “House of the Future” to small enough pieces that it could then be hauled away.

Mind you, the concrete slab that had served as the “House of the Future” ‘s foundation stayed in place. As did the vaguely futuristic-looking landscaping that Morgan “Bill” Evans and the rest of Disneyland’s horticultural team had planted around this Tomorrowland walk-thu.

Jump ahead a few years. And now that landscaping (which had been originally planted back in 1957 to give the “House of the Future” a lush, green frame) had grown up so much that this section of the Hub was then redubbed this theme park’s Alpine Garden. With the idea now being that this chunk of greenery would now serve as the forested foothills of Matterhorn Mountain.

Credit: BubbleMania & Flickr/Neatocoolville

That was done in the early 1970s. Nearly 15 years after that, someone else moved into the neighborhood: The Little Mermaid. Which is why – in 1996 – Disneyland’s Alpine Garden was renamed King Triton’s Garden. Then in 2008, this part of that theme park (which had been changed into a place where Guests could then meet & greet with Ariel) was reimagined as Pixie Hollow. Which then gave Disneyland visitors a place where they could go interact with Tinker Bell.

This meet & greet is still operational at the Happiest Place on Earth. That said, if you look off the right of that oversized teapot which Tink calls home … Well, you can still see that concrete slab which – over 50 years ago now – once served as the foundation for the “House of the Future.”

FYI: If you’d like to learn more about this Tomorrowland walk-thru, Dave Bossert – the author of “Kem Weber: Mid-Century Furniture Designs for the Disney Studios” and “Claude Coats: Walt Disney’s Imagineer—The Making of Disneyland, From Toad Hall to the Haunted Mansion and Beyond” – is in the process of writing a brand-new book, “The House of the Future: Walt Disney, MIT, and Monsanto’s Vision of Tomorrow.” Which is due to be published sometime in 2023.

This article is based on research for The Disney Dish Podcast “Episode 379”, published on June 20, 2022. The Disney Dish Podcast is part of the Jim Hill Media Podcast Network.

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History

Fort Wilderness – What Might Have Been

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Fort Wilderness Campground Walt Disney World Vintage Map
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The Hoop-Dee-Doo Musical Revue at Fort Wilderness Campground has been silent for 27 months. On June 23, 2022, Pioneer Hall will come roaring back to life with three nightly presentations of this beloved musical dinner show (4 p.m., 6:15 p.m. & 8:30 p.m.)

Hoop Dee Doo Revue Chair
Credit: Flickr/JeffChristiansen

Building Fort Wilderness Campground

Just 9 months prior to the October 1971 opening of the WDW Resort – Dick Nunis (who had just been placed in charge of getting Disney World open on time) had just learned that little to no work had been done to date on the Disney’s Fort Wilderness resort’s campground.

Dick turned to Keith Kambak – a veteran Disneyland employee who had a degree in recreation – and effectively said “You’re coming to Florida with me. And you’re going to build a campground.”

When Keith pointed out that he had never built a campground before and began to ask questions like “What sort of budget am I working with?,” Dick growled “Don’t bother me with questions. Just go build that campground?”

Kambak gets on the ground in Orlando and then discovers why Nunis didn’t tell him what the budget was for Fort Wilderness.

There is no budget.

Disney World is so far over-budget at this point that there’s a real question – in the late Winter / early Spring of 1971 – whether the Resort will be able to find the funding necessary to complete construction of the Contemporary and/or the Polynesian Village Resorts. Let alone get started on building a new onsite campground.

But the PR material for Walt Disney World has been talking up camping at the Vacation Kingdom for over 5 years now. Saying things like …

Walt Disney World will offer a whole new vacation way of life. In addition to exploring the Magic Kingdom theme park, Guests will have the opportunity to frolic in Bay Lake & Seven Seas Lagoon. This 650-acre expanse of water, lined with four miles of white sand beaches, will ideal for swimming, sailing, fishing and water skiing.

Meanwhile over at Fort Wilderness, visitors will find 600 acres of campgrounds, boating, nature trails, park-like recreation areas and the Tri-Circle D Ranch, where saddle horses are available.

People have already booked trips to Disney World because they wanted to go camping at that Resort. Go swimming in Bay Lake. So Disney now has to figure out how to deliver on what it said in all those press release.

1971 Walt Disney World Map of Fort Wilderness Credit: Imaginerding / Story of Walt Disney World Guidebook

Luckily, Keith Kambak is clever, resourceful and slightly dishonest. He becomes famous for waiting ‘til the construction workers go home at 5 and then sending trucks into the Magic Kingdom worksite to steal lumber & bags of cement. Which is what Keith then uses to build Fort Wilderness’ original reception center and the first 200 campsites.

Opening Disney’s Fort Wilderness Campground

Mind you – Fort Wilderness isn’t ready for opening day.

Hell, this campground really isn’t ready when in finally throws open its doors on November 19, 1971seven weeks after the first group of Guests pushed through the turnstiles over at the Magic Kingdom.

But even if Fort Wilderness isn’t really ready for prime time, campers absolutely love the place right out of the gate. It initially costs $11 a night to stay there.  And the people who stay there are really excited that – as part of that $11 fee – they get access to the entire WDW transportation system. The monorails, the launches, the motor coaches.

And given that demand for those 200 campsites far exceeds the available supply, Walt Disney World quickly begins to expand Fort Wilderness. In October of 1972 (just in time for the celebration of the Resort’s grand opening a year previous), it is announced that Disney World’s onsite campground will more than doubling in size. Adding an additional 300 sites.

By now, WDW managers have noticed an interesting phenomenon. Guests who are staying at the Contemporary & Polynesian Village will make a special trip over to Fort Wilderness over the course of their WDW vacation just to check the place out.

Mind you, there isn’t much to see at this point. A handful of campsites and a trading post. But the Imagineers make note of the steady stream of daily visitors that Fort Wilderness has been experiencing and then decides … Well, let’s give them something to see.

Fort Wilderness Railroad

So a plan is formed. First and foremost, the Imagineers decide to build a transportation system that will take Guests from Fort Wilderness’ reception area to the south all the way up to the campground’s recreation area along Bay Lake. This 3-mile-long round-trip narrow gauge rail line (which will be serviced by four steam trains with 5 cars each – capable of carrying 90 passengers at a time) will carry Guests from their campsites to the reception area and then down to the waterfront.

Walt Disney World Fort Wilderness Railroad Attraction Poster, Railroad in action, and remnants of old track.
Walt Disney World Fort Wilderness Railroad Attraction Poster, Railroad in action, and remnants of old track.

That rail line gets installed over the Summer of 1973. It’s field-tested in the Fall of that same year and finally fully operational just time for Christmas Week 1973 / 1st week of January 1974.

Tri-Circle D Ranch

There’s another reason that the Imagineers built that rail line. That’s because they’re looking to develop the middle-most section of Fort Wilderness. This area – known as the Settlement – initially holds just the Tri-Circle D Ranch (which is where the horses that pull the trolleys on Main Street over at the Magic Kingdom spend their days off. Likewise Fort Wilderness’ petting zoo).

But because so many Guests staying at the Contemporary & the Polynesian Village are making a special trip over to Fort Wilderness as part of their WDW vacation just to see what there is to see over there … the Imagineers give them something to see.

Pioneer Hall

The first thing up out of the ground is Pioneer Hall, which is constructed out of 1,283 hand-fitted pine logs from Montana and 70 tons of stones from North Carolina. This venue first opens its doors on April 1, 1974. And initially there is absolutely no mention of the “Hoop-Dee-Doo Musical Revue.”

Instead, Pioneer Hall is described as having “ … a 250-seat steak house where ranch-style barbecues will be offered, plus a 150-seat snack bar, theme shops and an arcade for after-hours recreation.”

Mind you, if you dig down in the original Pioneer Hall press release (which initially says that this complex will be up & running by February of 1974), there is mention that this “new service-oriented campground complex” would be fully equipped when it came to the presenting of musical stage shows.

But at this point (The Spring of 1974), there’s honestly no talk of the “Hoop-Dee-Doo.” There is – however – all sorts of talk of the other components of Fort Wilderness’ Settlement project. Which are supposed to begin construction shortly.

By next summer, Fort Wilderness’ steam train system will connect the campground’s reception area and its waterfront recreation facilities with the Fort Wilderness Stockade and Western Town. Where complete dining, shopping and entertainment facilities are being built in phases.

And a year or so after Western Town opened at Fort Wilderness opened, the Imagineers then wanted to build (this is from the Company’s 1973 annual report) …

… the Fort Wilderness “swimming hole,” a major recreational facility.

The Roost and River Country

Wait. It gets better. WDW managers – at this point – were actually talking about building a fun house onsite at Fort Wilderness. One that would feature show scenes designed by Marc Davis and would be housed in an eccentric-looking mansion that would be called “The Roost.”

River Country Wagon
Credit: Flickr/Auntie Rain

Once “The Roost” was opened (This project was projected to be completed by the Summer of 1977, with Fort Wilderness’ swimming hole – eventually called “River Country” – opening the previous year. Just in time for America’s bicentennial), WDW officials eventually envisioned selling visitors to their Florida vacation kingdom a special Fort Wilderness ticket book. Which would then give Guests a full day of fun at Fort Wilderness.

  • Take the bus over to Fort Wilderness’ reception area
  • Then take the train down to that campground’s settlement section
  • Swim in the morning at River Country
  • Spend the afternoon exploring the Roost, hiking Fort Wilderness’ nature trails, visiting the petting zoo and/or go horseback riding
  • Catch a performance of the “Hoop-Dee-Doo Musical Revue” at Pioneer Hall
  • Do some souvenir shopping in Frontier Town
  • Walk down to the waterfront at Bay Lake after dusk and then catch a presentation of the “Electrical Water Pageant”
  • Grab the train and head back up to Fort Wilderness’ reception area
  • Take a motor coach back to your hotel

1973 Arab Oil Embargo Impacts Fort Wilderness Development

This was the plan as the Fall of 1973. Which then – of course – is when the Arab Oil Embargo got underway. And attendance levels at Walt Disney World suddenly fell off by 20% because of the odd / even gas rationing that was going on at that time. So many Guests were worried that – if they began driving down to Walt Disney World – that they then wouldn’t be able to find enough gasoline en route to complete their journey to the Resort.

The Arab Oil Embargo obviously had a huge impact on Fort Wilderness’ previously-stellar occupancy levels (Typically at 100% capacity from Christmas Week through Labor Day) because of the number of people who’d drive down to Disney World pulling a trailer. Occupancy levels dropped to 70% and managers there got scared.

The other components of the Fort Wilderness’ Settlement area – the Stockade and Western Town, to be specific – that were to follow Pioneer Hall got placed on hold. As did Marc Davis’ The Roost project.

As for “River Country” … I’m told that the only reason that project went forward is because the Company had already ordered the 2500 feet of flume that would eventually be used to build Whoop-n-Holler Hollow.

Fascinating to think what might have been around Pioneer Hall if the Arab Oil Embargo hadn’t tripped up WDW’s executives to turn Fort Wilderness into a day-long destination for Disney World visitors to experience over their Florida vacation.

One final stat from a Disney annual report from 1974 that just fascinated me:

“Pioneer Hall,” a major entertainment, restaurant and arcade facility, opened in March and soon established itself as a popular guest attraction and profitable operation. Twice as many guests come from the resort-hotels to attend the dinner show in Pioneer Hall than from the campgrounds themselves.

Just so you know: WDW didn’t entirely abandon its plans to turn Fort Wilderness into a day-long vacation destination.

Opening River Country at Fort Wilderness Campground

River Country opened at Fort Wilderness on June 19, 1976. This five-acre water park quickly started drawing – on average — 4,700 Guests per day during the Summer months of 1976. Interestingly enough, there is no drop in attendance levels over at the Magic Kingdom after the opening of River Country. Which means that this new water park is drawing an additional nearly 5000 people to the Resort every day. Which means that River Country immediately became a huge new profit center at WDW.

Downside … All of these additional people coming to Fort Wilderness every day needing to get down to the water park just as most people staying at WDW’s campsite want to get over to the Magic kingdom overwhelm the campground’s steam train line / eventually causing the system to fail.

Imagineers immediately begin looking for ways to expand Fort Wilderness. Company’s 1976 annual report mentions plans for “ … more water rides, an additional raft ride or a two-man boat ride.”

Likewise, to try and handle the crowds who are now pouring int Fort Wilderness each day, the Imagineers revisit the idea of building Frontiertown in the stretch of land that exists between Pioneer Hall and River Country.

Disney's Fort Wilderness Resort and Campground

But then the Company gets serious about going forward with construction of EPCOT Center. And all available funding for future expansion at the WDW Resort – including the funds that had been set aside for Fort Wilderness – gets funneled into WDW’s second gate.

This article is based on research for The Disney Dish Podcast “Episode 378”, published on June 13, 2022. The Disney Dish Podcast is part of the Jim Hill Media Podcast Network.

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Steam Trains & World’s Fair Attractions: Speed of Construction at Disneyland in the 1960s

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Walt Disney Standing with Attraction Posters
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Steam train fans rejoiced in May 2022 when photos appeared online showing crews prepping the rail bed for the Walt Disney World Railroad. This Magic Kingdom favorite was temporarily shut down in early December of 2018 so that site prep could then begin for Tomorrowland’s next thrill ride, TRON Lightcycle Run.

Three years and 5 months later (which – let’s be honest here – is a pretty relaxed definition of “temporarily”), what with the rail bed being regraded … It’s only a matter of time before the ties that the rails sit on get put in place. Which means that we’re only months out from the Walt Disney World Railroad once again making a Grand Circle Tour of the Magic Kingdom. 20-minute-long experience / rolling along 1.5 miles worth of track.

Early Disneyland Attraction Downtime and Maintenance

I have to say that Walt himself wouldn’t have tolerated the idea of Disney World’s steam train being out of commission for 3 & a ½ years while a single attraction was added to the Magic Kingdom. He could barely tolerate it back in late 1965 / early 1966 when Disneyland’s railroad had to be shut down for a few months so that FOUR new attractions could added to “The Happiest Place on Earth.”

Mind you, Walt had an advantage in Anaheim back in the Fall of 1965 / Spring of 1966 that the folks who operate the Disney theme parks in Florida never got to enjoy. Which was — for much of the first 30 years Disneyland Park was in operation – that theme park was closed on Mondays & Tuesdays during the slow season. Which was the early Fall and late Winter months.

Which meant that – during those two-days-a-week the theme park-going public wasn’t wandering around the Happiest Place on Earth, getting underfoot – construction teams could get a crazy amount of work done.

More to the point: This was right after “Mary Poppins” had first opened in theaters (Its Hollywood premiere was held in late August of 1964, with the film itself going into wide release just three weeks later). And given that this Walt Disney Productions release would go on to be the highest grossing film of 1964 … Well, Walt now had a money fire hose in his hand and wasn’t afraid to use it.

World’s Fair Attractions Moved to Disneyland

So the first season of the 1964 – 1965 New York World’s Fair ends on October 18, 1964. Walt immediately has the Lincoln animatronic pulled out of the Illinois pavilion and brought back to Glendale. Where the Imagineers not only build a brand-new version of Honest Abe (one that will then address all of the operational issues that this Audio Animatronic had during its first year in Flushing Meadow where it was then constantly dealing with the Fair’s flukey electrical system), they built a second animatronic Lincoln.

Which is how the “Great Moments with Mr. Lincoln” show was able to open in the Main Street Opera House on July 18, 1965 (just as Disneyland was celebrating its tencennial. As in: The 10th anniversary of the Park’s opening to the public).

Changing Disneyland’s Anniversary

Interesting side note: While Walt was still alive, Disney’s anniversary of Disneyland’s opening was always celebrated on July 18th (which was when the public was first allowed into that family fun park). After Walt died in December of 1966, the date of the celebration of the anniversary of the opening of Disneyland Park eventually got shifted one day forward to July 17th. Because – if the Company used that date instead of July 18th – it then became possible to reshow that 90 minute-long “Dateline: Disneyland” special that aired live on ABC. Not to mention share all of those pictures of celebrities who visited the Park on July 17, 1955.

Disney’s done the same thing in the past. Mickey Mouse’s birthday used to be October 1st. Walt Disney himself – back in 1933 – announced that was the Mouse’s birthdate. But in 1978, then-Disney archivist Dave Smith issued a correction. Given that Mickey’s first cartoon with synchronized sound – “Steamboat Willie” – debuted at New York City’s Colonial Theatre on November 18, 1928 … Well, from that point forward, November 18th would be considered Mickey’s birthday.

Long story short: To borrow a phrase from “Doctor Who,” when it comes to the timey-wimey aspects of Disney Company history, things can get a little slippy-slidey.

Moving “it’s a small world” to Disneyland

Getting back to Walt and his money fire hose … While the New York World’s Fair was shut down for the Winter between October 1964 and April of 1967, Walt had the 27 technicians that he’d sent out from Disney Studios out to New York to keep all of the shows that the Imagineers had built for the Fair up & running … Well, Walt first had these folks retool the load / unload area for “it’s a small world.”

it's a small world at New York World's Fair

That sponsored-by-Pepsi-Cola attraction was a people-eating machine. On average, 4500 people a hour were able to experience “The Happiest Voyage That Ever Sailed.” Which meant that 80% of the people who went to the New York World’s Fair in 1964 & 1965 were able to experience “Small World.”

But Walt thought that they could do even better. Which is why – during the off-season – he had the Imagineers reworked that attraction’s load/ unload area so that it could be even more efficient. With the goal of getting an additional 500 people an hour through “it’s a small world.”

World’s Fair Closing and Final Move

Of course, once the New York World’s Fair closed for good on October 17, 1965, the race was on. The Imagineers partnered with the Mayflower Moving Company to get all of those sets & animatronic figures packed up as quickly as possible and then set back to Glendale for refurbishment. That’s what happened to the 32 animatronic figures in “General Electric’s Progressland” pavilion. Likewise all of the mechanical dinosaurs that used to menace fairgoers as they rolled through “Ford’s Magic Skyway.”

Now the genuinely crazy part of this story is that – just seven months later – the Disneyland versions of these New York World’s Fair shows began to open in Anaheim. “it’s a small world” opened on the West Coast on May 28, 1966. And this wasn’t just the exact same show that had played in Flushing Meadow for the past two years. Walt insisted that it be plussed & improved prior to installation. Which is how the Anaheim edition of “it’s a small world” wound up with two additional scenes – the Pacific Islands and the North Pole.

Credit: Disney History Institute

“The Primeval World” Diorama

And just a month or so after that, “The Primeval World” – which, at that time, the Company’s PR team described as “ … the world’s largest diorama featuring life-like recreations of some of the largest creatures to ever roam our planet” – opened on July 1, 1966.

Now what’s kind of intriguing about the “Primeval World” diorama is what’s to either side of this structure. Which is the old Disneyland administration building. This three story structure – which was also built in late 1965 / early 1966 as part of what was then supposed to be the biggest building program in Disneyland history – was built in such a way that half of this 450 foot-long structure was built on the outside of the berm and the other half of this 450 foot-long structure was built on the inside of the berm. With the structure that the Disneyland steam train passed through, that lengthy glassed-in room full of animatronic dinosaurs then serving as … Well, if you think of Disneyland’s new Admin building as an enormous Oreo, the “Primeval World” diorama then served as this 100,000 square foot structure’s creamy center.

Kind of a funny side story here. Everyone who worked in the 200 offices who were housed in Disneyland’s new Admin building would tell the same story. How – for the first few days you worked in this three story tall structure – you couldn’t help but notice how the Admin building would rumble as the steam train passed through the giant diorama in the middle of that structure. Or – for that matter – how the roar of the mechanical dinosaurs below would endlessly faintly echo center through the building as long as that ride was running.

Conversely though, after a few days of working in the Disneyland admin building, the rumble of the steam train and the roar of the dinosaurs just became white noise. That’s how you’d then know if you were dealing with a new hire at the Park. If someone who had just been assigned to the Admin building would then turn to you and say “What is that noise?” And – as a Company vet – you could then say “Oh, yeah. About that.”

“…a Disneyland without its steam trains just isn’t worth the full price of admission.”

Getting back to all of the construction that was going on at Disneyland in late 1965 / early 1966 … You  have to remember that – if we’re talking about “Pirates of the Caribbean” and “it’s a small world” – we’re talking about two attractions with huge show buildings that were built outside of the theme park. Which meant – in order for these two boat-powered rides to take Guests under the berm and then out to their main show buildings and then back into the Park to their off-load areas … That meant digging a passage under the track bed of the Disneyland Railroad. Several passages, actually.

But again, because the steam train at Disneyland was Walt’s personal property at this time (along with the Mark Twain steamboat AND the Alweg Monorail), Walt just wouldn’t tolerate the idea that the steam train at the park would be shut down for a year or more to allow construction of these four new major attractions. As Disneyland’s tencennial celebration began to wind down in the late Summer / early Fall of 1965, Walt turned to the Imagineers and said “I’ll give you five months. Figure it out.”

Mind you, Walt reportedly got furious with the Imagineers when – due to the enormous construction challenges this $23 million project entailed — …

… That – by the way – is what it cost to building the Disneyland version of “it’s a small world,” New Orleans Square, Pirates of the Caribbean, Primeval World AND the Park’s new administration building. Just $23 million total .

… Anyway, Walt reportedly got furious when – due to a very wet Spring (By the way, that Albert Hammond song from 1972 – “It Never Rains in Southern California” – lies through its teeth) – work on getting the Disneyland Railroad fell behind schedule by one entire month.

John Hench once told me about how – when they had to tell Walt that the opening of Disneyland’s railroad would be delayed by a full month in the Spring of 1966 – he’d never seen his boss so mad. Walt reportedly went on & on about how a Disney theme park without a steam train wasn’t worth the price that they were then charging people to get into Disneyland (a then-whopping $5.00 for adults, $4.50 for juniors – ages 12 – 17 – and $4.00 for kids 3 – 11. That would have gotten you the park’s Deluxe 15 Ticket book). Walt reportedly turned to John and said “If people ask, we’re going to have to agree to issue them a refund. Because a Disneyland without its steam trains just isn’t worth the full price of admission.”

I wonder what would happen if someone today went into City Hall at WDW’s Magic Kingdom and shared that story from the Spring of 1966. What a Cast Member who was working in Guest Relations at that theme park would have to say in response.

Walt Disney World Railroad Downtime

I mean, I get that it’s not their fault that the Walt Disney World Railroad has been out of commission since December of 2018. And we also have to acknowledge that much of the Resort was shuttered for months in 2020 during the early days of the pandemic.

Walt Disney World Railroad

But even so, at a time when the Florida parks are continually struggling to keep the rides, shows & attractions that they already have up & running on a reliable, regular basis, to have a people eater like the Magic Kingdom’s steam trains shut down for 3 & a half years … That’s just inexcusable.

This article is based on research for The Disney Dish Podcast “Episode 377”, published on June 6, 2022. The Disney Dish Podcast is part of the Jim Hill Media Podcast Network.

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