Theme Parks & Themed Entertainment
Ruminations
“Welcome Foolish Mortals!” As promised, Roger has a column in the “spirit” of the day. A tale of a mansion, gold and silver, and ghosts from the American West. “So, Look Alive!”
From a column on October 3rd, you may recall a fine tale by Jean de Lutèce about the backstory for Disneyland Paris Ravenswood Manor.
Would it surprise you to know that there is history from Nevada’s Comstock Lode that shares many of the same points as that “story”? If you’ve been reading these Ruminations for a while, it shouldn’t.
So grab your favorite bubbling brew, cuddle up with a beloved ghoul friend or two, and let me illuminate you…
What today is the state of Nevada was once a major part of the Territory of Utah. Before the discovery of gold in California, it was pretty quiet. About the only settlements were stations along the trail here and there. A few Mormon immigrant colonies as well. After the findings at Sutter’s Mill, that changed as the rush was on. More and more, folks coming west stopped here and there, finding water and good grazing land for their stock. Some decided to take their chance with fortune and pan for gold in the more promising spots. Not much to show, so they kept on heading west, where greater riches were waiting for them. After all, the streets were paved with gold in California, right?
Here’s a link to the tale of the discovery of the Comstock Lode. It is considered the largest silver deposit in the United States.
What made this ore richer than any other was the amount of gold found with it. The main ore body was almost two miles long and several hundred feet wide in places. An initial asset in 1859 found that this ore was worth $3400 a ton! It was no wonder that people flocked here from both east and west. Miners who had not found their fortunes in California came here hoping to stake their claims, and retire, rich. Between 1873 and 1880, the total value of ore taken from the Lode was over one-half of a billion dollars, so that wasn’t out of the realm of possibility… But much like today’s California Lottery, the odds were not in one’s favor. It was a hard existence for the average Joe and even more so for the average Jane. The frontier was definitely not the place for all but the most hardy of women.
Among those people who actually did strike it rich were the two upon whom our story focuses today. Lemuel Sanford “Sandy” Bowers and Allison “Eilley” Oram Bowers. If ever fortune smiled upon any of the common folk, and then turned them the cold shoulder, they were the ones.
Eilley Bowers is one of the most researched, written and talked about women in Nevada history. She was a continual subject of news reports and writers who sometimes wrote tales of her long, eventful life. Many researchers have tried to uncover more of the facts of her life.
“Eilley” was born on September 6, 1826 in the Royal Burgh of Forfar, Scotland, located in the eastern Scottish countryside. At the young age of fifteen, she married nineteen-year-old Stephen Hunter of Fishcross, Clackmannan, Scotland. After six years of marriage, Stephen converted to the relatively new religion of the Church of Jesus Christ of Latter Day Saints.
In January 1849, the Hunters decided to move to America and the new Mormon city in the Great Salt Lake Valley. Brigham Young had established this home for his followers just two years earlier. The Hunters immigrated to America by ship from Liverpool, England to New Orleans, then by steamer to Council Bluffs, Iowa, where they joined a wagon train and walked the rest of the way to Utah. Soon after they arrived, the two were divorced for unknown reasons.
Three years later in 1853, Eilley married again, to Alexander Cowan. He was also from Scotland and a devout Mormon willing to do anything for the church. In the fall of 1855, he was called on a mission to the western most edge of Utah Territory. Today this is Genoa, Nevada, but then it was the small settlement of Mormon Station in Carson County, Utah Territory. Most women stayed in Salt Lake City when their husbands went off to settle a new community. As evidence of her strength, practicality, and commitment to the marriage, Eilley chose to make the journey to the Nevada wilderness with her husband and his 12-year-old-nephew Robert Henderson, who had recently been orphaned.
When their first winter approached, most of the Mormons returned to Salt Lake City, but the Cowans stayed in the small settlement. The following spring, Orson Hyde, the local Mormon elder, decided to move the Mormons to the Washoe Valley. Since the Cowans had stayed behind for the winter, they were among the first to arrive in the Valley. Alexander was able to purchase 320 acres of good farming land complete with a small house and corral.
A little over one year later, the Federal government was experiencing difficulties with the Mormon congregation that brought about the possibility of an open conflict with the United States. In order to save his empire, Brigham Young recalled all of his missionaries who had been sent out to settle small communities like the one in the Washoe Valley. Alexander was faithful to the church and agreed to return to Salt Lake City in the fall of 1857. Eilley and Robert chose to stay behind in Washoe. After the problems with the government and Utah were resolved, Alexander returned to Nevada for a short time, but soon went back to Utah alone. Ultimately, they divorced, and in the settlement Eilley received 160 acres in Washoe Valley of the acreage that they had purchased in 1856.
When the Mormons abandoned the settlement of Franktown, some accounts have Eilley remaining on the ranch. Yet, there are records that show her and Robert moving to Johntown (today it is below Silver City) where she could earn a respectable living in 1857. The camp housed around 180 miners who were searching the surrounding canyons and streams for gold.
From various accounts, she cooked and laundered for her boarders. She was known to occasionally provide entertainment during the evening hours with her crystal ball. Little did she know how important that would become in her later years.
The operation had to have been considered one of the higher-class (and hence, more respectable) boarding houses in Johntown since Eilley had a real building in the midst of a tent city. That was a welcome addition to the rustic camp. Eilley and her nephew lived there until the spring of 1859 when gold was discovered on a nearby hill, and the town of Gold Hill was born.
Eilley and Robert quickly relocated to the new town site and built another boarding house. She took advantage of the situation by acquiring several plots of land. An unsubstantiated tale relates that James Rogers had fallen victim to some of the local “tarantula juice” and could not afford to pay his bill to Eilley, and so transferred his claim to her instead.
That August, she married (for the third time) to Lemuel Sanford “Sandy” Bowers. He was an illiterate, but hard working miner who made his way west from Salt Lake possibly as a teamster on one of the expeditions to bring supplies to the Mormon settlements. He stayed on in the area and tried his hand at prospecting, eventually acquiring a claim in Gold Hill that adjoined Eilley’s. Their combined holdings meant the couple was financially stable at this point in their marriage.
(The Bowers claim was a consolidation of the two 10-foot claims located or acquired by Lemuel Sanford (“Sandy”) Bowers and James Rogers on or a few days after January 28, 1859. It was bounded on the north by the unpatented Plato claim and on the south by the patented Bacon No. 59 claim. From the mineral survey plat of the Bacon No. 59 claim it appeared that the Bowers claim lay in the Southeast Quarter of Section 31 and the Southwest Quarter of Section 32, T. 17 N., R. 21 E., M.D.B. & M.)
Soon Gold Hill and the new town of Virginia City were exciting mining towns, with a quickly growing population, producing the most concentrated amount of silver and gold in the United States.
The Bowers were among the first millionaires of the Comstock Lode. Over the next two years, Eilley gave birth to two children. Unfortunately both died as infants, an all too common occurrence in those times.
In celebration of their prosperity, they planned the construction of grand mansion on Eilley’s Washoe Valley property. This new home was completed in 1863 and is considered the finest Nevada example of homes built by the new money class of the Comstock. It was symbolic of the fulfillment of Eilley’s dreams of prestige and respectability. Designed by J. Neeley Johnson, a builder and ex-governor of California, it combined Georgian and Italianate architectural styles. The structure was modeled after a design conceived by Eilley based on her recollection of elegant buildings in her native Scotland. Stonecutters from Scotland were employed for the construction, which eventually cost the astronomical sum of $400,000 to complete.
The two-story mansion is located in a wonderful meadow backing up to the foothills of Mount Rose, and is next to a series of natural hot springs.
Visitors stayed away when the house was new and later when she tried to turn it into a resort. Friends of Sandy Bowers accepted the couple’s invitations, but their wives declined. The “nice ladies” of the day snubbed Eilley Bowers because she was twice divorced, a working class woman and a Mormon — all reflections of prejudices of the era.
The comfort of the family and the entertainment of guests figured in the design of the downstairs library, parlors, sitting rooms, dining room and kitchen. The upstairs originally included a billiard room, but the billiard table’s immense weight put such strain on the floors that it was moved downstairs. Bedrooms upstairs boasted Victorian bedsteads, dressers, vanities and wardrobes.
Now 140 years old, the mansion bears its age well. Carefully fitted stone walls requiring little mortar still stand straight. Deeply recessed, tall windows fill the house with light, their frames so slanted that the slashing storms from the Sierras cannot drive rain or snow beneath the sashes. Restoration removed the ill-conceived and unfinished third floor. Many features survived the decades of neglect including the fountain in front of the house, the marble fireplace mantles, the fitted interior shutters, the intricate ceilings, the carved wooden moldings, the wood-grained paneling, and some of the hardware plated with Comstock silver.
Visiting today, it is easy to be struck by the size of the mansion, as being small. Compare it to the above ground structure of Disneyland’s “Haunted Mansion” in New Orleans Square and you’ll note the similarities. Yet, that is not uncommon for the era. Remember that many people lived in shacks with flimsy walls and roofs or simple tents. In the sense of a permanent structure, it was immense for the day. Comparing it with other local buildings, even the Federal mint building in Carson City seems small today. The largest building in town was the Virginia & Truckee Railroad’s great stone enginehouse — almost a half a contemporary city block in size.
While the mansion was under construction in 1862, Mr. and Mrs. Bowers took their famed European excursion. They hosted a banquet at the International Hotel in Virginia City prior to their departure. They left San Francisco on May 1 bound for New York via the Isthmus of Panama. From there, it was off for Scotland, England and Europe. They enjoyed the good life, purchased treasures for their home and visited her family in Scotland. Local papers shared these adventures of great interest with eager readers.
Among the goals of the European excursion, Eilley dearly wanted to be presented at the Court of Saint James. She made special preparations and purchased an elegant gown in Paris particularly for the occasion. Yet for all their money, the couple lacked social connections and she was to be denied such an opportunity. It is said that Sandy tried to make up for this disappointment for the rest of their stay by finding attractive and unique treasures to distract her.
It appears that Eilley found one of her own in Scotland. When they returned to Nevada in March 1863, the Bowers had a baby girl with them whom they had adopted during their trip. For her own reasons, Eilley did not want the details of the adoption to be made public. The truth of young Margaret Persia’s birth was never known. The Bower family spent several years living in their mansion and generously dispersing the profits of their seemingly endless fortune.
Even though the War Between The States was continuing in the east, the Bowers and the other prosperous residents of the new Nevada Territory (decidedly Union in loyalties) were continuing to enjoy their riches. On October 31, 1864, Nevada became a state (with its motto, “Battle Born”) and followed President Lincoln’s reelection shortly thereafter. Five months later the war ended, Lincoln was assassinated, and the mines of Nevada were entering a period of decline.
As ores began to play out, the Bowers were among those slowly losing the riches they had come to know. Sandy moved back to Gold Hill to try to save the mine, but luck was not with him. In early 1868, he tried to sell a share of the claim. However, before the sale could be completed, he died of silicosis that April. He was buried in a plot on the hill behind the mansion, overlooking the Washoe Valley and Franktown.
Struck with grief as she was, Eilley took over the business affairs with the help of George Waters. The ore was gone and her financial situation was not promising, and in 1870 she sold him all of her interests in the mine.
In 1873, a new and surprisingly large body of ore was discovered, but not on or near the Bowers property. The Big Bonanza brought new life to the Comstock and Nevada. With increased prosperity, the people of Virginia City and the surrounding communities found the need for diversions from their daily toils.
Rather than give up, she revisited her previous professional life in the boardinghouse by making the mansion a resort destination. Nighttime parties and summer picnics became a way of life for Mrs. Bowers. The hot springs and grounds offered a place for all kinds of events. The Virginia & Truckee Railroad completed the line between Reno and Carson in 1872, passing near the Mansion. With trains and the connecting stages from the nearby Franktown station, an excursion to Bowers Mansion was an easily accessible journey for many of the working men and women of the Comstock.
Ads for the parties can be seen in the Territorial Enterprise. One of the balls she hosted was in support of the Women’s Suffrage movement. It was the spot for the annual Miner’s Ball. The Mansion was at its height of popularity from 1873-1875. She was famed for hosting and creating an atmosphere where the grand parties went until the wee hours. People enjoyed the picnics on the grounds. She was known to have opened her doors so that people might see and appreciate the mansion.
During the summer months, the Miners Union, Knights of Pythias, the Pioneers, and many other fraternal organizations often sponsored large picnics. Thousands rode trains, brought their wagons and even walked to these grand affairs. While Eilley was always the gracious hostess greeting guests, this did not greatly assist her financial situation.
At one point, she tried to raffle the mansion, but it had to be suspended, as there were not enough tickets sold to make the venture feasible. She built on a third story to the mansion to bring in more boarders, but this only increased her debt. Things were not going well for Eilley, but the picnics still continued.
During this time, twelve-year-old Persia was sent to Reno to attend a boarding school. Perhaps this was to keep her from the dubious party atmosphere surrounding the mansion. When there was a break between parties, the young lady often came home for a visit. In July, 1874, just such a visit occurred. At the end of her time in the mansion, Eilley accompanied Persia back to Reno, but could not stay long as there was another picnic to host that Sunday. After the picnic, Eilley was told to return to Reno. By the time she arrived, it was too late. Persia had died of a ruptured appendix. She was buried on the hillside behind the mansion next to her father. Even with the loss of her daughter, Eilley had to continue on. Three weeks later she hosted a picnic for all the Sunday School children from the surrounding towns.
After the death of three children and her husband, the loss of her mine and her money, and with the approaching loss of her mansion, she began to turn to her spirit friends for support. From as early as her days in Johntown, Eilley had been known to have a crystal ball, but her fortune telling had then been more for entertainment than anything else. Now it was her only means of support. A visit was not considered fully complete without a peek into one’s future by the “Washoe Seeress”. Her ventures forth into the spirit world may have been in search of solace as well for her tortured soul. Having survived the challenges of pioneer life, the toll could have been enormous on her psyche.
In 1876, her debts became unavoidable, and she finally lost the mansion when it was sold at public auction. The new owner, Myron C. Lake, allowed her to stay in the mansion that summer, but then she was forced to vacate. She had retained a small house in Franktown near her beloved mansion, but often stayed in Virginia City and Reno telling fortunes for money.
Eilley had become a wanderer and professional seeress. She continued to live this life until 1882 when she suddenly disappeared from Nevada. She was later found living and working in San Francisco. In 1884 she returned to Reno for a short time and continued to tell fortunes, but she soon returned to San Francisco.
A colored postcard view of the Mansion as it appeared after the sale.
By the turn of the century, Eilley was financially destitute and was showing signs of senility. She was in her mid-seventies and had lived to see most of her friends die many years prior. Eilley began writing letters to everyone she knew trying to get their support in her effort to get money from the government. In the days when Nevada was a territory, Sandy Bowers is believed to have given the government $14,000 to help fight the Indians in the Paiute Indian war of 1860. Eilley only wanted a little back to help pay for her final days and a decent burial. The money never came.
Eilley made one final return to Reno in the summer of 1901 and was put away in the county poor house. During her stay, she proved to be very troublesome for the caregivers. The Washoe County commissioners were called upon to reach a decision in her case. They finally agreed that she was beyond their help, and they provided her a one-way train ticket to San Francisco and bid her farewell. Local citizens added about $30 in donations to help send her on her way.
After arrival in San Francisco, Eilley went to Oakland where she took up residency in the King’s Daughters Home. She died alone on October 27, 1903 at the age of seventy-seven. With the help of Henry Riter, the new owner of the Mansion (operated as a resort until 1946), Eilley’s ashes were returned to Nevada and she was reunited with her husband Sandy and daughter Persia in the family plot on the hill behind the mansion.
Washoe County purchased the Mansion and grounds in 1946 with the help of the Reno Women’s Civic Club and public donations. It is now a county park with swimming pool (fed by the hot springs), picnic grounds and tours through the mansion itself during the summer season. Within the mansion walls, the story of Sandy and Eilley will continue to live on. As well, her spirit is said to haunt the house to this day, having been seen on a number of occasions roaming the second floor.
In August of 2003, a musical theater production, entitled “Eilley” was performed at the Piper’s Opera House in Virginia City. The production was staged by the Gold Hill Theater Troupe. Their more usual venue for performances is at the nearby Gold Hill Hotel, not far for where the Bowers claim is located.
The Bowers Mansion is located in Washoe Valley, on Franktown Rd., 19 miles south of Reno, on the way to Carson City. Access Franktown Rd. from US 395; the junction is marked with a “Bowers Mansion” sign. For further information on hours and house tours, call 775-849-0201 or 775-849-0644. This link has a great selection of views of the Mansion and grounds as the appear today.
So there you have it… While maybe not quite as colorful a tale as that of the Ravenswood Manor, it is all true. “Give or take a lie or two,” as James Garner put it in his role as Wyatt Earp in “Sunset.”
I’m able to add a personal footnote. I’ve been to the Mansion a number of times, but the most notable visit was a big Walker and Colton family picnic on Labor Day of 1967. I recall a dip in the hot-springs fed (and well-filtered) swimming pool as particularly invigorating, if not just down right unusual…
Next up: Roger visited Paramount’s Great America in Santa Clara, California for the last day of its 2003 operating season, and shares some interesting observations from an afternoon.
And if you’ve enjoyed today’s little nugget of information, why not drop a coin or two in Roger’s Amazon Honor System Paybox? Keep him mining away for more shiny bits of knowledge to appear here in the weeks to come. It’s always appreciated!
Theme Parks & Themed Entertainment
Disney and Macy’s 90-Year Thanksgiving Day Parade Partnership: From Mickey’s First Balloon to Minnie’s Big Debut
Now, folks, if you’re like me, Thanksgiving just wouldn’t be the same without a coffee, a cozy seat, and Macy’s Thanksgiving Day Parade on the TV. And if you’re really like me, you’re watching for one thing: Disney balloons floating down 34th Street. Ever wondered how Mickey, Donald, and soon Minnie Mouse found their way into this beloved New York tradition? Well, grab your popcorn because we’re diving into nearly 90 years of Disney’s partnership with Macy’s.
The Very First Parade and the Early Days of Balloons
The Macy’s Thanksgiving Day Parade goes way back to 1924, but if you can believe it, balloons weren’t part of the festivities until 1927. That first lineup included Felix the Cat, a dragon, and a toy soldier, all towering above the crowds. Back then, Macy’s had a pretty wild idea to end the parade: they would let the balloons drift off into the sky, free as birds. But this wasn’t just Macy’s feeling generous. Each balloon had a message attached, offering a $100 reward (about $1,800 in today’s dollars) for anyone who returned it to the flagship store on 34th Street.
And here’s where it gets interesting. This tradition carried on for a few years, right up until 1932, when Felix the Cat almost took down a plane flying over New York City! Imagine that—you’re flying into LaGuardia, and suddenly, there’s a 60-foot balloon drifting toward your wing. Needless to say, that was the end of Macy’s “fly away” stunt, and from then on, the balloons have stayed firmly grounded after the parade ends.
1934: Mickey Mouse Floats In, and Disney Joins the Parade
It was 1934 when Mickey Mouse finally made his grand debut in the Macy’s parade. Rumor has it Walt Disney himself collaborated with Macy’s on the design, and by today’s standards, that first Mickey balloon was a bit of a rough cut. This early Mickey had a hotdog-shaped body, and those oversized ears gave him a slightly lopsided look. But no one seemed to mind. Mickey was there, larger than life, floating down the streets of New York, and the crowd loved him.
Mickey wasn’t alone that year. He was joined by Pluto, Horace Horsecollar, and even the Big Bad Wolf and Practical Pig from The Three Little Pigs, making it a full Disney lineup for the first time. Back then, Disney wasn’t yet the entertainment powerhouse we know today, so for Walt, getting these characters in the parade meant making a deal. Macy’s required its star logo to be featured on each Disney balloon—a small concession that set the stage for Disney’s long-standing presence in the parade.
Duck Joins and Towers Over Mickey
A year later, in 1935, Macy’s introduced Donald Duck to the lineup, and here’s where things got interesting. Mickey may have been the first Disney character to float through the parade, but Donald made a huge splash—literally. His balloon was an enormous 60 feet tall and 65 feet long, towering over Mickey’s 40-foot frame. Donald quickly became a fan favorite, appearing in the lineup for several years before being retired.
Fast-forward a few decades, and Donald was back for a special appearance in 1984 to celebrate his 50th birthday. Macy’s dug the balloon out of storage, re-inflated it, and sent Donald down 34th Street once again, bringing a bit of nostalgia to the holiday crowd.
A Somber Parade in 2001
Now, one of my most memorable trips to the parade was in 2001, just weeks after the 9/11 attacks. Nancy and I, along with our friends, headed down to New York, and the mood was something I’ll never forget. We watched the start of the parade from Central Park West, but before that, we went to the Museum of Natural History the night before to see the balloons being inflated. They were covered in massive cargo nets, with sandbags holding them down. It’s surreal to see these enormous balloons anchored down before they’re set free.
That year, security was intense, with police lining the streets, and then-Mayor Rudy Giuliani rode on the Big Apple float to roaring applause. People cheered his name, waving and shouting as he passed. It felt like the entire city had turned out to show their resilience. Even amidst all the heightened security and tension, seeing those balloons—brought a bit of joy back to the city.
Balloon Prep: From New Jersey’s MetLife Stadium to California’s D23 Expo
Each year before the parade, Macy’s holds a rehearsal event known as Balloon Fest at MetLife Stadium in New Jersey. This is where handlers get their first crack at guiding the balloons, practicing with their parade masters, and learning the ropes—literally. It’s an entire production unto itself, with dozens of people rehearsing to make sure these enormous inflatables glide smoothly down the streets of New York on parade day.
In 2015, Macy’s took the balloon show on the road, bringing their Buzz Lightyear balloon out to California for the D23 Expo. I was lucky enough to be there, and watching Buzz get inflated piece by piece in the Anaheim Convention Center parking lot was something to behold. Each section was filled with helium in stages, and when they got around to Buzz’s lower half, well, there were more than a few gas-related jokes from the crowd.
These balloons seem to have a personality all their own, and seeing one like Buzz come to life up close—even outside of New York—had all the excitement and anticipation of the real deal.
Mickey’s Comeback as a Bandleader and Sailor Mickey
After a long hiatus, Mickey Mouse made his return to the Macy’s parade in 2000, this time sporting a new bandleader outfit. Nine years later, in 2009, Sailor Mickey joined the lineup, promoting Disney Cruise Line with a nautical twist. Over the past two decades, Disney has continued to enchant parade-goers with characters like Buzz Lightyear in 2008 and Olaf from Frozen in 2017. These balloons keep Disney’s iconic characters front and center, drawing in both longtime fans and new viewers.
But ever wonder what happens to the balloons after they reach the end of 34th Street? They don’t just disappear. Each balloon is carefully deflated, rolled up like a massive piece of laundry, and packed into storage bins. From there, they’re carted back through the Lincoln Tunnel to Macy’s Parade Studio in New Jersey, where they await their next flight.
Macy’s Disney Celebration at Hollywood Studios
In 1992, Macy’s took the spirit of the parade down to Disney-MGM Studios in Orlando. After that year’s parade, several balloons—including Santa Goofy, Kermit the Frog, and Betty Boop—were transported to Hollywood Studios, re-inflated, and anchored along New York Street as part of a holiday display. Visitors could walk through this “Macy’s New York Christmas” setup and see the balloons up close, right in the middle of the park. While this display only ran for one season, it paved the way for the Osborne Family Spectacle of Dancing Lights, which became a holiday staple at the park for years to come.
Minnie Mouse’s Long-Awaited Debut in 2024
This year, Minnie Mouse will finally join the parade, making her long-overdue debut. Macy’s is rolling out the red carpet for Minnie’s arrival with special pop-up shops across the country, where fans can find exclusive Minnie ears, blown-glass ornaments, T-shirts, and more to celebrate her first appearance in the Thanksgiving Day Parade.
For those lucky enough to catch the parade this year, you’ll see Minnie take her first float down 34th Street, decked out in her iconic red bow and polka-dot dress. Macy’s and Disney are also unveiling a new Disney Cruise Line float honoring all eight ships, including the latest, the Disney Treasure.
As always, I’ll be watching from my favorite chair, coffee in hand, as Minnie makes her grand entrance. The 98th annual Macy’s Thanksgiving Day Parade airs live on NBC, and it’s a tradition you won’t want to miss—whether you’re on 34th Street or tuning in from home.
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
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