Theme Parks & Themed Entertainment
Ruminations
His first JimHillMedia column appeared a year ago on October 8, 2002, and Roger celebrates with a special anniversary bit. In this installment, he relates how some things are best done in the dark. Relax… It’s only a look at movies and the places we used to watch them.
“The proprieties must be observed at all times.”
— Michael Flynn (as played by Barry Fitzgerald), “The Quiet Man”
As far as your humble writer is concerned, motion pictures were made to be shown to audiences in real honest to goodness movie theaters. Not cracker box, shoe horned, cinder block multiplexes.
A pox on the house of whomever decided that this was an acceptable alternative.
Mercifully, up here in the San Francisco Bay Area, there still exist a few places where this can be said to be true. And even though the number of proper movie theaters seems to shrink all the time, some of the better gems still earn their keep as intended.
Once upon a time, I practically lived in the local movie theaters. In my area (a.k.a. the Diablo Valley — Danville, Walnut Creek, San Ramon, Martinez, Concord and Pleasant Hill), we had the following all during a 10 year period from 1975 to 1985:
The El Rey (a small town place with a great Main Street corner location)
The Festival Cinemas (a first generation cinderblock multiplex with 5 screens)
The Century Theaters (multiplex anchored by the big dome — part of the Syufy chain also with five screens)
The Park Theater
The Orinda Theater (great art deco murals)
The Village Theater
The Rheem Theater
The Enea (became the Showcase and switched to “adult” films; ironically later owned by a Baptist church around the corner where we got married — now their community center.)
The Capri Theater (another big screen cut up into four smaller houses)
The Regency Theaters (a Festival cinderblock clone and one of the chain with 5 screens)
The Sun Valley Cinema (a big screen in the local mall, cut into 2 houses)
The Contra Costa Cinemas (another Festival operation with 5 screens)
The Crow Canyon Cinemas (one more for Festival and five more screens!)
Throw in three drive in theaters to the mix — the Pleasant Hill Motor Movies, the Concord Drive In and the Solano Drive In and that was a bunch of places to watch movies! Oh and not to forget that there were always free films being shown at the local junior college — Diablo Valley College (as immortalized on a Mark Harmon t-shirt in the film, “Summer School”) — everything from “Citizen Kane” to “Forbidden Planet”.
Was it any wonder that it seemed like I lived at the movies? It didn’t hurt that a good friend, who I met the same afternoon as Michele on that BART train to the Star Trek Convention in San Francisco (over the Presidents Weekend in February of 1977) ended up working in a number of those places. When Michael was on duty, I could go visit him and sneak a peak or two at what was playing that week. There were many nights when I was there as he closed the doors after the last guests left the building.
And if that wasn’t going on, Michele and I managed to make a date for a movie most Saturday nights before we got married and every now and then afterwards.
I’ll admit to having seen my share of dogs amongst the good films. Guilty pleasures abound, such as “1941” or “The Blues Brothers.” Guilty as charged also for seeing such things as “Battlestar Galactica” or “Xanadu” or the animated “Lord of the Rings.” Michele still says I didn’t take her to watch “The Beastmaster,” but I know I wouldn’t have gone to see the ferrets in action unless she had wanted to!
Out of that list above, of the 38 screens, a fair number are still around, some have gone on to greater glory and have been replaced by new stadium style theaters. Almost for what was lost, new screens have come along to take their places. Many of them are as busy as ever, but I’m just not falling in like I used to.
That’s not to say I’m still not a movie junkie. Cable TV does it’s bit and DVD sales as well. And the titles get better all the time, cursed marketing blitzes… And I bought a laser disc player a few years before DVD’s hit, so I have a fair number of titles to watch on disc.
Thank your favorite deity for DVD’s!
Yes, I am a child of the mass media age, okay?
Where is all this leading? Well, in the words of Gloria Swanson in “Sunset Boulevard,” “It’s the pictures that got small.”
When it comes to the new crop of pictures, I’m just not interested in watching something I’ve seen done better before. Call that shallow, but why should I fork out nine bucks for another round of the same old nonsense?
I’d rather sit at home watching John Wayne and Ward Bond in “They Were Expendable” in glorious black and white than see something from today’s color and THX era that isn’t written, directed or acted a quarter as well.
It took me a while to go see “Saving Private Ryan.” I had heard all about it and seen previews. As much as I appreciate the past, I was not in a rush to go see it for various reasons. Maybe it was just a bit too close to the modern day. I won’t explain in detail (no, I didn’t serve in the military, but have great respect for those who have) however I’ve seen my share of blood and gore, and I really don’t need to fantasy to understand it, or explain it.
Yet in another era, I took an afternoon off work to go see “Gettysburg” when it first came out in theaters. The moments with Richard Jordan as the dying General Lewis Armistead always seem to strike a serious emotional chord with me. (And yet, I laughed out loud when Ted Turner dropped dead crossing the Emmitsburg Road — much to the annoyance of the few others in the theater with me that day.)
Part of the lure of movies for me always has been special moments. It’s the kind of thing that’s personal but can be shared. We all have them.
Maybe it was that first movie I went to see by without my parents. John Wayne in “The Alamo.”
Or the moment from “The Wizard of Oz” when Dorothy opens the door of the Kansas farmhouse and the world changes from sepia tone to Technicolor.
“2010” (yes, I know it wasn’t much of a film) when the HAL 9000 comes back to life. Made the hairs on the back up my neck stand up.
Or Vivien Leigh as Blanche DuBois, from “Streetcar Named Desire”: “Whoever you are, I have always depended on the kindness of strangers.”
And I’ll never forget watching the opening scenes of “Star Wars” with Michele, sitting in the front row of the theater when the ships fly overhead.
And when the “Titanic” set sail for it’s maiden voyage, all I could say was “Wow!” Even though I knew the story and the realized the fact that I was watching a movie, there was just something about that moment that I got caught up in.
Even something as simple as watching “Gone With the Wind” on a big screen for that first time… It is a different experience than on a small screen at home or in a cinderblock.
For the most part, I don’t think times like that are gone. Maybe as I’m getting older, I don’t expect them as often as I used to. And truth be told, when they do happen, it’s all the more powerful.
Like when they are showing great features at Oakland’s Paramount Theater with the Mighty Wurlitzer pipe organ capably operated by the talented Jim Riggs. That’s entertainment and for only five bucks! Complete evening with short subjects and the ever popular Deco-Win…
Now pay attention to the Paramount’s coming line up of films.
We get the following in the next few months:
10/17 — Harold Lloyd in “Safety Last” — Considered by many as “the most brilliantly sustained comic climax in film history.” And don’t forget, live organ accompaniment by Jim Riggs!
10/31 — “Abbott & Costello Meet Frankenstein” and “The Bride of Frankenstein” — Now that’s a classic way to spend Halloween Night!
11/28 — “Top Hat” — Fred Astaire and Ginger Rogers at their best!
12/5 — “The Road To Morocco” — Bing Crosby, Bob Hope and Dorothy Lamour.
12/26 — “The Wizard of Oz” — A family favorite being seen as intended!
All of these for only $6. That’s right. Six bucks for a night of great entertainment in one of the area’s best preserved movie palaces. Heck, you can even enjoy a smart cocktail or two before the fun begins.
Well worth your patronage…
Now slightly to the south, here is another event you don’t want to miss. The Academy of Motion Picture Arts and Sciences is offering an evening of “Animation at War.” From their web page:
“Featuring rarely-screened 35mm prints of World War II animation from the major Hollywood studios.
Wednesday, October 22, 2003, at 8:00 p.m.
in the Samuel Goldwyn TheaterMore than any other time in film history, World War II saw a direct request from the U.S. government for Hollywood’s aid in educating and galvanizing the public for its war efforts. Because of the unique and entertaining elements that animation processes could bring to political propaganda, some of the most creative and unusual war films to come out of this period were produced by Hollywood’s animation community. Animation film historian Jerry Beck will introduce and offer a historical perspective to this representative collection of films.
The evening will include a 60th anniversary presentation of the Walt Disney feature Victory through Air Power, a film not screened in Los Angeles for nearly twenty years and rarely since its original release on July 17, 1943. This part documentary, part animated-cartoon is based on Alexander P. de Seversky’s 1942 book. Contrary to the predominant thinking among our military leaders of the day, de Seversky’s book contained progressive ideas and then-radical solutions to traditional methods of warfare. This attracted Disney’s attention, and a filmed version was quickly put into production.
The resulting motion picture is powerful wartime propaganda, stating its case using spectacular effects animation, historical events, an Oscar®-nominated musical score and humorous cartooning. It begins with an entertaining (and completely accurate) history of aviation, explains how air power has become a true threat, and describes how to defend ourselves using strategic aviation.
The program will also feature several war-themed animated short subjects, including Blitz Wolf (MGM, Oscar Nominee, 1942), Russian Rhapsody (Warner Bros., 1943), Song of Victory (Columbia, 1943), Reason & Emotion (Disney, Oscar Nominee, 1943) and Out of the Frying Pan into the Firing Line (Disney, 1942).
Tickets are $5.00 for the general public and $3.00 for students and Academy members with valid I.D. Doors open at 7:00 p.m. Tickets go on sale beginning October 1, 2003, at the Academy during regular business hours, by mail, or on the night of the screening, if still available.
The Academy of Motion Picture Arts and Sciences is located at 8949 Wilshire Boulevard in Beverly Hills.
For more program information, please call (310) 247-3600.
Presented as part of the Academy Standards series. Academy Standards is a monthly series presenting high-quality prints of Academy Award-winning and -nominated films”
How can I say this? If you can be there, do so. You won’t find such a bargain anywhere else, and there is no guarantee you’ll see these films again.
I’m trying to figure out how I can make it down south, even only for the night…
Now back to the current crop of films falling out of the Hollywood machine today.
Perhaps Bart Simpson says it best. “Crap, crap, crappy crap.”
I just can’t get excited about the retreads. And I seriously do not buy the “all out of story ideas” line. Lots of tales yet to be told. It’s just the folks green-lighting projects who don’t get the clue anymore. Some times, I think you could back a truck full of quarters up to certain studios and no one could buy a clue. Until then I guess I’ll be buying more DVD’s and enjoying those gems from the past.
As an example, last Tuesday saw the release of some great Warner Brothers films with great new documentaries to go along with them. “The Adventures of Robin Hood” and “Yankee Doodle Dandy” both have been favorites of mine since way back. (And lately, we’ve discovered that one of Michele’s distant relations, Morgan Padelford, was the Technicolor consultant on “Robin Hood”; so we’re especially interested in the documentary on that subject on that DVD.)
And as far as I’m concerned, now that “The Treasure of Sierra Madre” is out on DVD, it should be required viewing at every corporate retreat around the world. Simply no finer example of how individual greed has it’s downfalls. And some of the best performances of Walter Huston and Humphrey Bogart to be found anywhere, in my humble opinion…
Yet, if I had the chance, I’d rather watch them in a real movie theater.
In 1989, another one of the classic movie palaces in the area reopened after an involved restoration. The Orinda Theater was and still is today a true Art Deco movie masterpiece. For that first evening, we were treated to a showing of a 1950 Warner Brothers cartoon, “The Hypo-chondri-cat” and then “Casablanca.” It was pure magic to watch this film as it should be seen, and with a whole new generation of folks, who hadn’t experienced it before.
Another evening even more years ago, I enjoyed a full program of Warner Brothers cartoons at Oakland’s Grand Lake Theater. Oddly enough, it’s operated by the same folks (Rialto Renaissance) as the Orinda. A great feature of that place is on it’s roof. A massive electrical wonder of an animated sign announces the name in individual incandescent bulbs (each with their own colored cover).
They have a classic film series of their own also showing a great selection as intended at the former Alameda Naval Air Station base theater. From their web page:
Directions to their Alameda Location
“All films shown twice nightly at 7:00 & 9:30pm (unless otherwise noted)
Friday, October 3 The Gay Divorcee
Saturday, October 4 Some Like It Hot
Sunday, October 5 To Kill A Mockingbird
Friday, October 10 The Killing (7:00 & 9:00pm)
Saturday, October 11 The Searchers
Sunday, October12 Vertigo
Friday, October 17 Out Of The Past (7:00 & 9:00pm)
Saturday, October 18 Gone With The Wind (2:30 & 7:30pm)
Sunday, October 19 On The Town (7:00 & 9:00pm)
Friday, October 24 Sullivan’s Travels (7:00 & 9:00pm)
Saturday, October 25 Sweet Smell of Success (7:00 & 9:00pm)
Sunday, October 26 All About Eve (7:00 & 9:45pm)
Friday, October 31 Among The Living (6:00 & 9:00pm)
Friday, October 31 The Lady & The Monster (7:20 & 10:20pm)
Saturday, November 1 Them! (2:30, 5:45 & 9:10)
Saturday, November 1 The Thing (4:15 & 7:30)
Sunday, November 2 King Kong (7:00 & 9:15pm)
Friday, November 7 The Palm Beach Story (7:00 & 9:00pm)
Saturday, November 8 The Band Wagon
Sunday, November 9 On The Waterfront (7:00 & 9:15pm)
Friday, November 14 The Tin Man (7:00 & 9:00pm)
Saturday, November 15 Casablanca (7:00 & 9:15pm)
Sunday, November 16 Charade
Friday, November 21 The Woman in the Window (7:00 & 9:15pm)
Saturday, November 22 Sunset Blvd.
Sunday, November 23 Night of the Hunter
Friday, November 28 Holiday (7:00 & 9:00pm)
Saturday, November 29 Breakfast at Tiffany’s
Sunday, November 30 Meet Me in St. Louis (2:00, 5:00 & 8:00pm)Advance tickets available at the box office of Oakland’s Grand Lake Theater.
Admission prices are $7.00 general and $5 for children and senior citizens.
Additional information available at 510-835-6187.”
How’s that for a deal? So, get off your butt, pass the popcorn and make a beeline to the theater for one of those classic films events. I don’t think you’ll regret one minute of it.
Thanks to everyone who helped me keep this first year of columns. I’m hoping to keep going churning out more for you’re here as long as Jim lets me do so.
And the only way I make anything from these pieces is through your generous donations to my Amazon Honor System Paybox. Your support continues to be graciously appreciated.
Television & Shows
How the Creators of South Park Tricked A-List Celebrities to Roast Universal – “Your Studio & You”
Universal Studios has a rich and storied history, but few moments are as peculiar—and as hilariously cutting—as the creation of Your Studio & You. This 14-minute parody film, commissioned in 1995 to celebrate Universal’s new ownership under Seagram’s, brings together an all-star cast, biting humor, and the unmistakable comedic fingerprints of Matt Stone and Trey Parker.
Long before South Park debuted on Comedy Central in 1997, Stone and Parker were already carving out a reputation for their irreverent style, and Your Studio & You perfectly encapsulates their knack for turning even the most corporate project into something delightfully subversive.
Matt Stone & Trey Parker Before South Park
Stone & Parker were already known out in Hollywood as funny guys. Thanks largely to “The Spirit of Christmas,” which was this video greeting card that they’d crafted for a Fox executive – who then distributed this infamously funny thing (which had Our Lord Jesus Christ & Santa Claus literally duking it out for the holiday affections of Cartman, Kenny, Stan & Kyle) to friends & family.
This was the early 1990s. No internet. Each copy of “The Spirit of Christmas” was made on VHS tape and then mailed. Went viral the old-fashioned way. It’s rumored that George Clooney made over 300 copies of “The Spirit of Christmas” and passed these VHS taps along to friends and family.
Things didn’t move as fast as they do today. “The Spirit of Christmas” still became a sensation out West.
Zucker Brothers
Matt & Trey also had other supporters in the entertainment industry. Among them David Zucker, who was one of the members of ZAZ (i.e., Zucker Abrahams Zucker), the talented trio that made “Airplane!” in 1980, “Top Secret!” in 1984 and the three “Naked Gun” movies.
- The original “Naked Gun” in 1988
- “Naked Gun 2 & 1/2 : The Smell of Fear” in 1991
- and “Naked Gun 33 & a 1/3: The Final Insult” in 1994
All five of these parody films had been made for Paramount Pictures. But in the Late Winter / Early Spring of 1995, Universal had persuaded the Zucker Brothers to come over and set up shop in a bungalow on their lower lot. With the hope that – at some point further on down the line – David & his brother Jerry would start making funny films for Universal.
And it’s during this same window of time (We’re now talking April of 1995) that news breaks that Seagrams (Yep, the adult beverage company. Who – at the time – was making an absolute fortune on the sales of wine coolers) was about to buy a majority stake in MCAUniversal. We’re talking control of 80% of that company’s stock. Which would effectively make Seagrams the new owners of Universal Studios.
Edgar Bronfman
And Edgar Bronfman – the owner of Seagrams – knew that Universal had had a tough time with its previous owners – which had been the Matsushita Electric Industrial Co. of Japan. Matsushita had bought MCA back in November of 1990 for $7.5 billion but had never really understood the entertainment industry.
This is why – after repeatedly butting heads with Lew Wasserman & Sidney Sheinberg (i.e., the heads of Universal Studios & the Universal theme park respectively) when it came to creative control of this company – Matsushita decided to wash it hands of the entire enterprise. Agreeing to sell their holdings in MCA to Seagrams for $5.7 billion (effectively taking a nearly $2 billion loss on this investment).
And Bronfman … He knew that some bad feeling had developed between Hollywood’s creative community and the Japanese owners of Universal. The thinking was that executives at Matsushita Electric had just not gotten what it took to make movies & TV shows.
And Edgar? Right from the get-go, he wanted to show that Seagrams was NOT going to be Matsushita Electric Redux. Bronfman was looking for a way to send a clear message to Hollywood’s creative community that Universal’s new owners got it. That they were willing to work with Hollywood to make the best possible movies & TV shows at Universal.
And how did Edgar decide to get this message across? By making a funny movie.
Zucker Commissions Trey Parker for “Your Studio & You”
Mind you, Bronfman himself didn’t make this film. The owner of Seagrams reached out to David Zucker. Who – after initially agreeing to produce this introduction-to-Universal film – then farmed out the production of the actual project to Trey Parker. Who – just two days before shooting was supposed to star on the Universal Lot – persuaded Matt Stone to come help him on this project.
Which brings us to “Your Studio and You.” Which is a parody of an educational film from the 1950s, right down to being shot in black & white and featuring a very generic soundtrack.
Now what’s amazing about watching “Your Studio and You” today is that this 14-minute-long film features some of the biggest names working in Hollywood back in the mid-1990s. We’re talking about people like recent Golden Globe winner Demi Moore, Sylvester Stallone, Michael J. Fox and Angela Lansbury. Not to mention two of the most powerful men in all of Hollywood, Steven Spielberg & Jeffrey Katzenberg.
And what’s especially interesting about watch “Your Studio and You” is that – as you watch these performers go through their paces in this motion pictures (which – most of the time – involves doing some innocuous task while holding a Seagram’s wine cooler) – you often get the feeling that this star is not in on the gag.
So how did Matt & Trey get away with this? Simple. There was never actually a script for “Your Studio and You.”
Filming “Your Studio & You” at Universal Studios Hollywood
Mind you, David Zucker would always insist that there was. Especially when he’d phone up celebrities on the Universal Lot and say “Hey, I’m sending over a couple of college kids later today. They’re working with me on a new parody film. It’s something that we’re doing for the new owners of Universal. I need just a half hour of your time. We’re shooting something special for the party we’ll be holding when the Seagrams people first arrive at the Studio. Absolutely. You’ll definitely get an invite to that party. So can I count on you to help these kids out? Beautiful. They’ll be over there later this morning.”
And then Matt & Trey would show up and say “… Dang, Miss Lansbury. We’re sorry. We must have left our copy of the ‘Your Studio and You’ script back in our office. Which is clear on the other side of the Lot. So – rather than waste your time – why don’t we do this instead? Follow us over to the Psycho House. Where we’re then going to get footage of you painting the front porch on Mother Bates’ house while you say ‘Gosh, with all of the wonderful improvements going on around here, everyone is going to want to work at Universal.’ Oh, and can we also get you to wear this button on the front of your blazer which reads ‘Universal is A-OK’ ? “
And over & over again, the biggest names who were working for Universal at that time took part in the production of “Your Studio & You” because A) David Zucker vouched for Matt Stone & Trey Parker and B) this was something that was being made for the new owners of Universal. And it’s just natural to want to get in good with the new boss.
Steven Spielberg, Jeffery Katzenberg, and Jaws
But no one at Universal anticipated that “Your Studio & You” would wind up being as sharp edged as the finished product turned out to be. I mean, it’s one thing to bite the hand that feeds you. But “Your Studio & You” ? It doesn’t just bite the hand. It takes the hand off at the wrist.
It’s a brutally funny film. With one of the meanest moments reserved for Steven Spielberg, who plays a driver on the Universal Studio Tour who’s trying to persuade a tram full of bored tourists (one of whom is played by Jeffery Katzenberg) that the “Shark Attack” scene down by Jaws Lagoon is actually exciting.
Spielberg actually says lines like “ … Whoa, whoa. What is going on here? Ladies and gentlemen, this never happens. Look out! It’s a shark! Whoa, that is one big scary shark.”
Mind you, as footage of this mechanical shark repeatedly coming up out of the water is shown, “Your Studio & You” ‘s off-screen narrator (who is voiced by Trey Parker says):
“But what about tomorrow? If we don’t keep in step with the times, things that were once neat and thrilling can become old and stupid.”
“Your Studio & You” Reception
This film was supposed to be shown only once at the welcoming party for Seagrams executive on the Universal Lot. And I’m told that – when Edgar Bronfman saw the finished product at that party – he reportedly turned to David Zucker and said “ … That’s a little more mean-spirited that I think it needed to be.”
And with that, “Your Studio & You” was supposed to go back into the Universal vault, never to be seen again. But when “South Park” debuted on Comedy Central in August of 1997 and then became a sensation for its biting humor, there was suddenly a lot of interest in what else Matt & Trey had done. Which is why copies of “The Spirit of Christmas” began to circulate. And – over time – copies of “Your Studio & You” began to bubble up.
Which – as Stone & Parker have repeatedly pointed out – was just not supposed to happen. Largely because none of the celebrities who appeared in “Your Studio & You” had never signed releases for Universal’s legal department. Because – again – this was for a movie that was only going to be shown once at a private function on the Universal Lot.
Matt mentioned (as part of a career retrospective at the Paley Center in LA back in 2000) that “ … they wouldn’t even let us keep a copy of the finished film.”
It’s a funny but brutal movie. And worth taking a look at today especially if you’re a theme park history buff because it shows Universal Studios Hollywood’s “Jurassic Park: The Ride” still under construction on the Lower Lot. That attraction would finally open to the public in June of 1996.
“Your Studio & You” became a lot easier to see after Seagrams sold off its share of Universal to Vivendi in 2000. Copies began propagating online after that. Though Universal Legal will periodically make an effort to get the latest copy of “Your Studio & You” taken off the Internet because – again – none of the performers who appear on camera ever signed the proper releases and/or were paid for their efforts.
That said, if you’re up for a mean-spirited laugh, “Your Studio & You” is well worth 14 minutes of your time. That said, once you watch this thing, be warned:
- You’re immediately going to be thirsty for a Seagram’s wine cooler
- And you’re going to have a sudden desire to go out & buy a porcelain deer.
Theme Parks & Themed Entertainment
Disney and Macy’s 90-Year Thanksgiving Day Parade Partnership: From Mickey’s First Balloon to Minnie’s Big Debut
Now, folks, if you’re like me, Thanksgiving just wouldn’t be the same without a coffee, a cozy seat, and Macy’s Thanksgiving Day Parade on the TV. And if you’re really like me, you’re watching for one thing: Disney balloons floating down 34th Street. Ever wondered how Mickey, Donald, and soon Minnie Mouse found their way into this beloved New York tradition? Well, grab your popcorn because we’re diving into nearly 90 years of Disney’s partnership with Macy’s.
The Very First Parade and the Early Days of Balloons
The Macy’s Thanksgiving Day Parade goes way back to 1924, but if you can believe it, balloons weren’t part of the festivities until 1927. That first lineup included Felix the Cat, a dragon, and a toy soldier, all towering above the crowds. Back then, Macy’s had a pretty wild idea to end the parade: they would let the balloons drift off into the sky, free as birds. But this wasn’t just Macy’s feeling generous. Each balloon had a message attached, offering a $100 reward (about $1,800 in today’s dollars) for anyone who returned it to the flagship store on 34th Street.
And here’s where it gets interesting. This tradition carried on for a few years, right up until 1932, when Felix the Cat almost took down a plane flying over New York City! Imagine that—you’re flying into LaGuardia, and suddenly, there’s a 60-foot balloon drifting toward your wing. Needless to say, that was the end of Macy’s “fly away” stunt, and from then on, the balloons have stayed firmly grounded after the parade ends.
1934: Mickey Mouse Floats In, and Disney Joins the Parade
It was 1934 when Mickey Mouse finally made his grand debut in the Macy’s parade. Rumor has it Walt Disney himself collaborated with Macy’s on the design, and by today’s standards, that first Mickey balloon was a bit of a rough cut. This early Mickey had a hotdog-shaped body, and those oversized ears gave him a slightly lopsided look. But no one seemed to mind. Mickey was there, larger than life, floating down the streets of New York, and the crowd loved him.
Mickey wasn’t alone that year. He was joined by Pluto, Horace Horsecollar, and even the Big Bad Wolf and Practical Pig from The Three Little Pigs, making it a full Disney lineup for the first time. Back then, Disney wasn’t yet the entertainment powerhouse we know today, so for Walt, getting these characters in the parade meant making a deal. Macy’s required its star logo to be featured on each Disney balloon—a small concession that set the stage for Disney’s long-standing presence in the parade.
Duck Joins and Towers Over Mickey
A year later, in 1935, Macy’s introduced Donald Duck to the lineup, and here’s where things got interesting. Mickey may have been the first Disney character to float through the parade, but Donald made a huge splash—literally. His balloon was an enormous 60 feet tall and 65 feet long, towering over Mickey’s 40-foot frame. Donald quickly became a fan favorite, appearing in the lineup for several years before being retired.
Fast-forward a few decades, and Donald was back for a special appearance in 1984 to celebrate his 50th birthday. Macy’s dug the balloon out of storage, re-inflated it, and sent Donald down 34th Street once again, bringing a bit of nostalgia to the holiday crowd.
A Somber Parade in 2001
Now, one of my most memorable trips to the parade was in 2001, just weeks after the 9/11 attacks. Nancy and I, along with our friends, headed down to New York, and the mood was something I’ll never forget. We watched the start of the parade from Central Park West, but before that, we went to the Museum of Natural History the night before to see the balloons being inflated. They were covered in massive cargo nets, with sandbags holding them down. It’s surreal to see these enormous balloons anchored down before they’re set free.
That year, security was intense, with police lining the streets, and then-Mayor Rudy Giuliani rode on the Big Apple float to roaring applause. People cheered his name, waving and shouting as he passed. It felt like the entire city had turned out to show their resilience. Even amidst all the heightened security and tension, seeing those balloons—brought a bit of joy back to the city.
Balloon Prep: From New Jersey’s MetLife Stadium to California’s D23 Expo
Each year before the parade, Macy’s holds a rehearsal event known as Balloon Fest at MetLife Stadium in New Jersey. This is where handlers get their first crack at guiding the balloons, practicing with their parade masters, and learning the ropes—literally. It’s an entire production unto itself, with dozens of people rehearsing to make sure these enormous inflatables glide smoothly down the streets of New York on parade day.
In 2015, Macy’s took the balloon show on the road, bringing their Buzz Lightyear balloon out to California for the D23 Expo. I was lucky enough to be there, and watching Buzz get inflated piece by piece in the Anaheim Convention Center parking lot was something to behold. Each section was filled with helium in stages, and when they got around to Buzz’s lower half, well, there were more than a few gas-related jokes from the crowd.
These balloons seem to have a personality all their own, and seeing one like Buzz come to life up close—even outside of New York—had all the excitement and anticipation of the real deal.
Mickey’s Comeback as a Bandleader and Sailor Mickey
After a long hiatus, Mickey Mouse made his return to the Macy’s parade in 2000, this time sporting a new bandleader outfit. Nine years later, in 2009, Sailor Mickey joined the lineup, promoting Disney Cruise Line with a nautical twist. Over the past two decades, Disney has continued to enchant parade-goers with characters like Buzz Lightyear in 2008 and Olaf from Frozen in 2017. These balloons keep Disney’s iconic characters front and center, drawing in both longtime fans and new viewers.
But ever wonder what happens to the balloons after they reach the end of 34th Street? They don’t just disappear. Each balloon is carefully deflated, rolled up like a massive piece of laundry, and packed into storage bins. From there, they’re carted back through the Lincoln Tunnel to Macy’s Parade Studio in New Jersey, where they await their next flight.
Macy’s Disney Celebration at Hollywood Studios
In 1992, Macy’s took the spirit of the parade down to Disney-MGM Studios in Orlando. After that year’s parade, several balloons—including Santa Goofy, Kermit the Frog, and Betty Boop—were transported to Hollywood Studios, re-inflated, and anchored along New York Street as part of a holiday display. Visitors could walk through this “Macy’s New York Christmas” setup and see the balloons up close, right in the middle of the park. While this display only ran for one season, it paved the way for the Osborne Family Spectacle of Dancing Lights, which became a holiday staple at the park for years to come.
Minnie Mouse’s Long-Awaited Debut in 2024
This year, Minnie Mouse will finally join the parade, making her long-overdue debut. Macy’s is rolling out the red carpet for Minnie’s arrival with special pop-up shops across the country, where fans can find exclusive Minnie ears, blown-glass ornaments, T-shirts, and more to celebrate her first appearance in the Thanksgiving Day Parade.
For those lucky enough to catch the parade this year, you’ll see Minnie take her first float down 34th Street, decked out in her iconic red bow and polka-dot dress. Macy’s and Disney are also unveiling a new Disney Cruise Line float honoring all eight ships, including the latest, the Disney Treasure.
As always, I’ll be watching from my favorite chair, coffee in hand, as Minnie makes her grand entrance. The 98th annual Macy’s Thanksgiving Day Parade airs live on NBC, and it’s a tradition you won’t want to miss—whether you’re on 34th Street or tuning in from home.
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
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