Theme Parks & Themed Entertainment
The success of Disneyland Paris’ new Ratatouille ride could hold the key to the future of this theme park
EuroDisney S.C.A. (i.e., the financial company behind
Disneyland Resort Paris) has a lot at stake with the opening of its brand-new
multimillion attraction, “Ratatouille, l’avventure totalement toque de Remy”
(which — for all of you English-speaking Disney fans out — translates into
“Remy’s Totally Crazy Adventure”).
It’s also worth noting here that the word “toque” in French
means both “crazy” but also stands for chef’s hat, “the toque.”…this is a
clever summing up of how crazy the road to this attraction has been for
Disneyland Paris management and how much “ego” is also at play here.
As all Disneyland Paris watchers know, when Walt
Disney Studios Park
opened on the 16th of March 2002,
it had only 9 attractions and very weak theming. Though the Front Lot was and
is still regarded by some as stunning, once Guests exit Studio 1 – WDS’ covered
version of Main Street, U.S.A. — it was a commonly acknowledged joke that (given
the way the Partners statue was positioned in the main plaza of Walt Disney
Studios Park) even Walt was pointing the way out of this theme park.
Walt Disney Studios was the last of a large expansion phase
which gave Walt Disney World its fourth gate (i.e, Disney’s Animal Kingdom.
Which has amazing theming but a low ride count), a second gate for the
Disneyland Resort (i.e., Disney’s California Adventure theme park. And we all
know how the original version of that project turned out), Tokyo
Disney SEAS
at the Tokyo Disney Resort (TDS is what many consider to be WDI’s modern
masterpiece) and a second gate for Disneyland Paris (which was originally supposed
to have been called “Disney-MGM Studios Europe”).
The low attendance of Walt Disney Studios (less then 3 million
guests in its first full year ) brought EuroDisney SCA back to its 1992-1996
“doom days” when the entire DLP resort struggled & had to make drastic cuts
to its operation line up and investments. This theme park simply wasn’t compelling
people to stay on property that extra night which would have then increased not
only ticket sales but also improved this resort’s restaurant revenues and hotel
bottom lines.
Disney Paris management quickly followed the Anaheim formula
and decided to clone the Tower of Terror ride into the park – this was to be
seen as a similar move to what was done in 1995 with the opening of “Space
Mountain” in Disneyland Park next door; a heavy investment attraction which was
to be a game changer for the park and with high marketing potential in Europe
(no other European park had such a highly themed thrill ride).
Along with the Tower came the “Toon Studios” area; with two
Pixar themed rides; the fun and thrilling “Crush’s Coaster” (a spinning
coaster-in-the-dark themed around the East Australian Current scene from
“Finding Nemo”) as well as a “Cars Race Rally” Cars themed spinner
ride.
These new rides allowed the park to establish itself as a
close-to-full day park; still closing at 6 p.m. in winter and 7 p.m. in summer
(but the park is often used for business or sponsor special events in Studio 1)
but still dragging in no more then 5.6 million Guests a year; thus being the
Cinderella of the Disney Parks & Resorts.
Walt Disney Company management finally decided to solve its
“Paris problem” once & for all by
dropped three large “gifts” onto the Resort.
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- the amazing “Disney DREAMS” nighttime show in 2012 for
Disneyland Paris’ 20th anniversary - it then paid back 1.5 billion Euros of debt the company had
owed the banks & lenders (out of 2.3 billion) and opened up a large play
area, “Toy Story Playland” in the Walt Disney Studios to up that theme’s ride count
as well as increase its overall kid-friendliness.
And this is where our story gets interesting.
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You see back in 2011 during the Toy Story Playland previews
guests got an amazing teaser of what Imagineering really wanted to do with the
area in the future. Which was open up an amazing Paris
street with a Ratatouille-based restaurant and ride.
During those annual passport & shareholder previews of
Toy Story Playland, Guests exited the area through a blue “barrel of fun” which
— on the other side — was an archway. And on top of this archway — for a
short few days, anyway — Guests would find a huge statue of Auguste Gusteau,
the chef from “Ratatouille.” And as they walked down this faux Parisian street,
Guests would find highly-themed benches with little chef Remys hidden in their
iron work. Which was a lot of theming & testing for an area which hadn’t even
been greenlit yet.
You see, Tom Fitzgerald — Executive Vice President of Walt
Disney Imagineering (More importantly, the man who was in charge of the
Disneyland Paris portfolio) — had delegated Tracy Eck (WDI’s operations head
for Paris) to have everything ready so that management could immediately greenlight
this cartoonish Paris-based area.
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Imagineers knew that the Walt Disney Studios needed
something which could be sold to the French as “theirs” and yet familiar with
the Europeans. Tom also knew that the Studios lacked a true “themed area,”
one of those truly immersive place-making areas which Imagineering was famous
for. Fitzgerald’s team also knew that the Studios park didn’t have a truly
unique restaurant. Even worse, there was no proper sit-down restaurant (a must
for a theme park which wants to become a full-day destination).
It therefore was an obvious choice to create a highly themed
area, based on a truly French character who could then give this theme park a
must-see attraction and — at the same time — justify the construction of a
fully functional sit-down restaurant.
Unfortunately, Disneyland Paris management couldn’t see its
way clear to greenlighting construction of this new area until the Walt Disney
Company waved that 1.5 Billion Euros (The Banks, up until then, had a very
strong say when it came how money was spent at that Park and didn’t want to
greenlight such a costly 150 million Euro reinvestment in the property).
Copyright Disney Enterprises, Inc. All rights reserved
The wait though proved to be positive for Tom & Tracy
and their team as it allowed some rethinking of the ride system and show. When DLP
Guests finally venture into those Paris-themed show buidings which house the
ride they will board the result of 13 years of tweaking the most amazing ride
vehicle Imagineering has ever designed. “Ratatouille, l’avventure totalement
toque de Remy” uses a NextGen of Tokyo Disneyland’s “Pooh’s Hunny Hunt”
trackless ride vehicles (which debuted at that theme park back in 2001).
As they come through the queue, Guests will be shrunk down to
the size of a rat and then invited by Remy to come along with his friends
(which are rat-shaped ride vehicles) to travel along the rooftops of Paris and
then down into the kitchen where Chef Gusteau once worked and where Chef
Skinner now rules the roost.
And to really sell the idea that the Guests are now
rat-sized, everyone will be issued a set of 3D glasses before they board that
rat-shaped ride vehicle. And the combination of huge physical sets of kitchen
tools & refrigerators and giant 3D screens showing Skinner & Liguini
striding around this immense kitchen … Well, the end result is a NextGen
combination of Universal’s “The Amazing Adventures of Spider-Man”
& “Transformers : The Ride – 3D” with Disney’s “Pooh’s Hunny
Hunt” with a dash of Hong Kong Disneyland’s “Mystic Manor”
thrown in.
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Once they’re out of Chef Skinner’s reach, Walt Disney Studios
Park Guests will no doubt want to sample the fare at “Bistrot Chez Remy.”
What makes this new sit-down restaurant fun is that — as Guests enter the
place — they’re still supposed to be the size of rats. Which is why — as they
dine — these people will be surrounded by huge plates, forks and knives. The
menu at Bistrot Chez Remy (which was tested last month at Disneyland Paris’s
Sequoia Lodge hotel) will offer pres et 3 course menu with the choice of 3 hors
d’ouvre, 3 main dishes and 3 desserts (including cheese as dessert) for a fixed
price. Which is something that is sure to be appreciated by DLP Guests,
especially given Europe’s current economic crunch. And
— of course — this being the “Bistro Chez Remy,” there has to be
Ratatouille on the menu.
It’s important to understand here that Walt Disney Imagineering
& Disneyland Paris both have a lot riding on “Ratatouille, l’avventure
totalement toque de Remy.” The July 10th opening of this Walt Disney Studios
Park addition (which comes on the heels of this past weekend’s media preview as
well as this ride’s upcoming annual passport & shareholder preview dates) (all to get as much word of mouth marketing
and publicity for this area as possible) will closely watched by senior Walt
Disney Company management. All with the hope that — should WDSP see a
significant uptick in attendance levels over the next six months — Disney may
decide to give this theme park a Disney California Adventure-like makeover.
Which would ultimately turn this theme into a full day experience with more
themed areas (there’s a plan to turn the Backlot into a Marvel-themed area) and
a nighttime show (which would mean the construction or a central lake/area to
stage this nighttime show on) or to just “Let It Go” when thinking about Paris.
And as for me … I plan on visiting Bistrot Chez Remy soon and
eating some Ratatouille.
Copyright Disney Enterprises, Inc. All rights reserved
Salut mes amie!
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
History
The Evolution and History of Mickey’s ToonTown
Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?
There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.
The Beginning: Mickey’s Birthdayland
The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.
In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.
Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.
From Concept to Reality: The Birth of Toontown
In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.
Building Challenges: Innovative Solutions
The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.
And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.
Key Attractions: Bringing Animation to Life
Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.
Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.
Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.
Executive Decisions: Shaping ToonTown’s Unique Attractions
The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.
In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.
These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.
Global Influence: Toontown’s Worldwide Appeal
The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.
Evolution and Reimagining: Toontown Today
As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.
Dive Deeper into ToonTown’s Story
Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!
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