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The Walt Disney Company Sets New Standards for Food Advertising to Kids



Walt Disney Company Logo

Builds on Disney's 2006 Landmark Nutrition Guidelines

Launches "Mickey Check" Tool to Make it Easier to Identify Nutritious Foods in Stores, Online and on Vacation


Calif., June 5, 2012
– Building on its landmark nutrition guidelines
established in 2006, The Walt Disney Company (NYSE: DIS) today became
the first major media company to introduce new standards for food
advertising on programming targeting kids and families.  This
significant undertaking marks the latest step in Disney's partnership
with parents to inspire kids to lead healthier lifestyles. Under Disney's new
standards, all food and beverage products advertised, sponsored, or
promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and
Disney-owned online destinations oriented to families with younger
children will be required by 2015 to meet Disney's nutrition
guidelines.   The nutrition guidelines are aligned to federal standards,
promote fruit and vegetable consumption and call for limiting calories
and reducing saturated fat, sodium, and sugar.

Disney offers healthy fruit alternatives in it's theme parks
Copyright 2012 The Walt Disney Company. All rights reserved.

proud of the impact we've had over the last six years," said Robert A.
Iger, Chairman and CEO, The Walt Disney Company.  "We've taken steps
across our company to support better choices for families, and now we're
taking the next important step forward by setting new food advertising
standards for kids.  The emotional connection kids have to our
characters and stories gives us a unique opportunity to continue to
inspire and encourage them to lead healthier lives."

2006 when Disney became the first major media company to establish
nutrition guidelines, the company has successfully combined its unique
storytelling, beloved characters, and unparalleled reach to make
healthier lifestyles for families more appealing and more fun.  
Disney's unmatched efforts have received critical acclaim and
recognition from moms, nutrition experts, and federal regulators. 

new initiative is truly a game changer for the health of our children,"
said First Lady Michelle Obama. "This is a major American company – a
global brand – that is literally changing the way it does business so
that our kids can lead healthier lives.  With this new initiative,
Disney is doing what no major media company has ever done before in the
U.S. – and what I hope every company will do going forward.  When it
comes to the ads they show and the food they sell, they are asking
themselves one simple question: "Is this good for our kids?"'

"Mickey Check" Tool

addition to its new advertising standards, Disney today introduced the
"Mickey Check" tool, an icon that calls out nutritious food and menu
items sold in stores, online, and at restaurants and food venues at its
U.S. Parks and Resorts.  By the end of 2012 the "Mickey Check" will
appear on licensed foods products, on qualified recipes on
and, and on menus and select products at Disney's Parks and

Disney Magic of Healthy Living on Vacation

2006, Disney pioneered new, well-balanced kids' meals served at its
Parks and Resorts, which automatically include nutritious sides and
beverages such as carrots and low-fat milk, unless parents opt out.  Of
the more than 12 million kids' meals served last year at Disney Parks
and Resorts in the U.S., parents stuck with the healthier options 6 out
of 10 times.  Now, Disney will enhance its breakthrough efforts by
further reducing sodium in kids' meals and introducing new well-balanced
kids' breakfast meals.

Doc McStuffins illustrates the Disney Magic of Healthy Living
Copyright 2012 The Walt Disney Company. All rights reserved.

Disney Magic of Healthy Living at Retail

2006, Disney Consumer Products (DCP) has sold more than two billion
servings of Disney licensed fruits and vegetables in North America, and
has transformed its food offerings resulting in 85 percent of all U.S.
licensed products meeting the company's nutrition guidelines and only 15
percent reserved for special occasion treats.  Additionally, Disney
will further reduce sugar and sodium in all licensed foods.

Disney Magic of Healthy Living On-Air

iconic characters, creativity, and family entertainment platforms offer
a unique position from which Disney can help make nutritious eating and
physical activity fun and rewarding.  Disney Magic of Healthy Living
includes online resources for families, live events, as well as
informative short-form programming.  The on-air spots, which today reach
almost 100 million households in the U.S. on Disney Channel, Disney XD
and Disney Junior, inspire and encourage kids and families to live
healthier lifestyles through better eating habits and fun activities.

 Disney's 2006 nutrition policy stipulated that promotions aimed at
children 12 years old and under – most notably for films — would meet
specific guidelines.  Since then, Disney kid-targeted film promotional
campaigns feature only healthier food and beverage products.

Brave's female heroine Merida advertises healthy choices at Subway
Copyright 2012 The Walt Disney Company. All rights reserved.


healthy eating and physical activity fun is central to creating
healthier generations to come," said Dr. James O. Hill, who worked with
Disney to develop its nutrition guidelines, and is executive director of
the Anschutz Health & Wellness Center at the University of
Colorado.  "Disney is using 'magic' – fun and creativity – to encourage
kids and families to make positive changes, and it is working."

About Disney Magic of Healthy Living

Disney Magic of Healthy Living partners
with parents and inspires kids and families to lead healthier
lifestyles.  This initiative includes engaging content, useful tools, as
well as nutrition guidelines that pair the fun of Disney's stories and
characters with a well-balanced portfolio of foods and healthier
lifestyle choices. Disney's nutrition guidelines, which were first
introduced in 2006, were developed with the help of experts and align to
federal standards. For more information, please visit:


Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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News & Press Releases

Star Wars Spoof: Space Robots in Outer Space Ep X: Battle for the Halcyon: The Last Starcruiser



Sure, Star Wars is cool and all. But let’s not forget about that other multi-part sci-fi cinematic spectacular, “Space Robots in Outer Space.” In fact, Hank Lonely (Hollywood’s ultimate hyphenate — actor / producer / director / writer / guy who makes sure the Porto Potties are kept squeaky-clean) just announced that there’ll soon be a 10th installment of this … Well, not exactly beloved. How about we say “admired from afar” instead? … series coming to a theater near you. In fact, here’s the highly anticipated teaser trailer for that project. Which is supposed to be titled “Space Robots in Outer Space X — Battle for the Halycon: The Last Starcruiser.”

Okay. Now the real story … In honor of Star Wars Day (i.e., May 4th. As in “May the Fourth Be With You”), Len Testa and I are sharing something that we produced with the help of all the nice folks who joined us last month aboard the Halycon.

We turned the Galactic Starcruiser as well as Black Spire Outpost into the backdrop for an affectionate send-up of all things Stars Wars. We hope that you (more importantly, the legal team at Lucasfilm) take this faux trailer in the spirit with which it was intended. Special thanks to Aaron Adams for so skillfully stitching all of this footage together. Also thanks to the team at Storybook Destinations, Touring Plans and the talented cast & crew aboard the “Star Wars: Galactic Starcruiser” for making this “Disney Dish” fan event so memorable.

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News & Press Releases

Disney’s New Trailer Reveals How Ralph & Vanellope Get to the Internet in “Ralph Breaks the Internet: Wreck-It Ralph 2”



Wreck-It Ralph 2

When “Wreck-It Ralph” opened on Nov. 2, 2012, it turned in the highest opening weekend ever for a Walt Disney Animation Studios film at the time of release. Now Disney is hoping Ralph will not only break the Internet but the 2018 Thanksgiving boxoffice records as well.

The film re-teams the original director, producer and co-writer behind “Wreck-It Ralph.”  The screenplay is currently being written by Phil Johnston and Pamela Ribon. Director Rich Moore, producer Clark Spencer, and co-writer Phil Johnston partnered with fellow director Byron Howard and co-writer/co-director Jared Bush to create the Academy Award®-winning blockbuster feature “Zootopia.”

ROYAL REUNION – In “Ralph Breaks the Internet: Wreck It Ralph 2,” Vanellope von Schweetz-along with her best friend Ralph-ventures into the uncharted world of the internet. When she finds herself surrounded by Disney princesses, she’s surprised to learn that she actually has a lot in common with them. The scene, highlighted in a new trailer for the film (below), features several of the original princess voices, including Auli’i Cravalho (“Moana”), Kristen Bell (Anna in “Frozen”), Idina Menzel (Elsa in “Frozen”), Kelly MacDonald (Merida in “Brave”), Mandy Moore (Rapunzel in “Tangled”), Anika Noni Rose (Tiana in “The Princess and the Frog”), Ming-Na Wen (“Mulan”), Irene Bedard (“Pocahontas”), Linda Larkin (Jasmine in “Aladdin”), Paige O’Hara (Belle in “Beauty and the Beast”) and Jodi Benson (Ariel in “The Little Mermaid”). Featuring Sarah Silverman as the voice of Vanellope, “Ralph Breaks the Internet: Wreck It Ralph 2” opens in theaters nationwide Nov. 21, 2018. 





U.S. Release Date:  Nov. 21, 2018

Voice cast: John C. Reilly, Sarah Silverman, Taraji P. Henson, Jack McBrayer, Jane Lynch, Alan Tudyk

Directors: Rich Moore, Phil Johnston

Producer: Clark Spencer

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Film & Movies

Marvel Fans: See Props, Costumes, New Games, Exclusive Content and More at Disney’s D23 EXPO 2017 in Anaheim





BURBANKCalif. (June 1, 2017) – Marvel will make its way to D23 Expo’s show floor from July 14­-16 with an exciting look at its upcoming film titles in the Marvel Studios Pavilion, featuring an array of props and costumes from the Studios’ upcoming slate, including Thor: RagnarokBlack Panther, and more.

In Marvel Studios’ Thor: Ragnarok, in theaters November 2017, Thor is imprisoned on the other side of the universe without his mighty hammer and finds himself in a race against time to get back to Asgard to stop Ragnarok-the destruction of his homeworld and the end of Asgardian civilization-at the hands of an all-powerful new threat, the ruthless Hela., played by Cate Blanchette. 

But first he must survive the Grandmaster’s gladiatorial contest that pits him against his former ally and fellow Avenger-the Incredible Hulk. 

Fans will get an up-close look at the costumes and props from this highly anticipated movie as well as photo opportunities with exclusive set pieces from the film. 

The incredible costumes from Black Panther will also be on display. 

Black Panther follows the journey of T’Challa after the events of Marvel Studios’ Captain America: Civil War,where he returns to the isolated, technologically advanced African nation of Wakanda to serve as his country’s new leader. 

In addition to the exciting props and costumes on display, Marvel Studios will host multiple giveaways and events within its pavilion space in Hall B.

Fans will get the chance to meet with Marvel Studios’ filmmakers, development team, and talent. Exclusive artwork will be given away daily, along with other surprises. Details on talent appearances and special signings will be made available on the D23 Expo app.

Fans will also be able to enjoy all-new console and mobile Marvel Games, plus incredible exclusive content and announcements throughout the weekend!

For the first time at D23 Expo, guests will be able to get their hands on the hottest new console and mobile games featuring favorite Marvel Super Heroes, playing as the world-famous Avengers, Guardians of the Galaxy, Spider-Man, and more! 

LEGO®Marvel Super Heroes 2 is an all-new, original adventure and sequel to the smash hit LEGO®Marvel Super Heroes.Bringing together iconic Marvel Super Heroes and Super Villains from different eras and realities, along with signature LEGO humor,the latest epic adventure from TT Games transports players into a cosmic battle across myriad Marvel locations ripped from time and space into the incredible open hub world of Chronopolis.

Adding to the infinite excitement of D23 Expo, Marvel vs. Capcom: Infinite will offer attendees hands-on opportunities with the next era of the highly revered action-fighting game series. 

Marvel and Capcom universes collide like never before as iconic characters team up for action-packed player-versus-player combat. 

Marvel vs. Capcom: Infinite features a variety of exciting and accessible single-player modes and rich multi-player content for new players and longtime fans alike and will be released on September 19, 2017, for PlayStation 4, Xbox One, and PC.

Gazillion will offer a chance to play Marvel Heroes Omega and win fantastic prizes.

Marvel Heroes Omega combines the core gameplay style of Action-RPGs and MMOs with an expansive library of heroes from the Marvel Universe. With thousands of hours of character progression and rewards,Marvel Heroes Omegacomes packed with tons of replay value and a steady stream of new challenges with regular updates.

Netmarble is bringing its best to D23 Expo with MARVEL: Future Fight.

Featuring 120 Marvel Super Heroes to choose from, players create teams of their favorites to fight for their future. D23 Expo attendees can try their hand at saving the universe.

Marvel Puzzle Quest is where the best in match-3 puzzle gameplay meets Marvel’s biggest Super Heroes and Super Villains in the most epic puzzle adventure game available on your phone, tablet, and PC.

Marvel Puzzle Questcombines favorite Marvel characters with deep RPG leveling, player-versus-player tournaments, Alliances, and much more. Guests can unleash their inner Super Hero and wage war against their enemies. Learn more

Marvel will present incredible panels during D23 Expo, including the fan-favorite Cup o’ Joe on Friday, July 14, at 1:15 p.m. in the D23 Expo Arena, featuring Chief Creative Officer of Marvel, Joe Quesada, in a no-holds-barred panel of everything Marvel!

That same day at 6 p.m. on Stage 28, Marvel Animation presents a surprise-filled panel of sneak peeks, special guests, exclusive footage, and big announcements about the future of Marvel Animation on Stage 28. Details will be available on the D23 Expo app.

Tickets for D23 Expo 2017 are available for $81 for one-day adult admission and $59 forchildren 3-9. Membersof D23: The Official Disney Fan Club can purchase tickets for $72 for a one-day adult admission and $53 for children 3-9. Multi-day tickets are also available. 

For more information on tickets and D23 Expo 2017, visit

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