General
Toon Tuesday: Will too much competition for DVD dollars eventually spell the end for today’s CG boom?
Expanding the focus of the site a bit, Jim Hill takes a look at how a number of recently released CG films have done at the box office. With particular attention being paid to what happens when virtually all of these new animated features come out on DVD within the same 13-week-long period
Okay. Now that we’ve established that “Cars” didn’t exactly do as well as investment analysts and/or entertainment industry insiders had hoped it would, let’s expand our horizons a bit.
So please join me now on JHM’s observation deck. Which is the Internet’s equivalent of 20,000 feet up.
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From this vantage point, we’ll not only be able to see how Pixar’s latest film has been doing at the box office. We’ll also be able to scope out how Dreamworks Animation’s “Over the Hedge” AND Sony Pictures Animation’ “Monster House” AND Warner Bros. “The Ant Bully” AND Paramount Pictures’ “Barnyard: The Original Party Animals” did, ticket sales-wise. As well as take a look back at how Universal Studios’ “Curious George,” 20th Century Fox’s “Ice Age: The Meltdown,” Disney’s “The Wild” and the Weinstein Company’s “Hoodwinked” & “Doogal” did earlier this year.
Hmmn … Isn’t that interesting? Please note that — toward the start of the year — things seemed fairly upbeat in Toontown. The press seemed rather impressed with how well “Hoodwinked” had done at the box office. They also seemed extremely pleased with how “Ice Age: The Meltdown” did in March, when this Blue Sky Studios production actually managed to out-do the worldwide gross of the original “Ice Age” by some $250 million.
Alright. So there were a few mis-steps along the way. “Curious George” (Which many animation vets had hoped would do extremely well. Thereby clearing the way for a revival of traditional animation) only did fair-to-middling during its February school vacation release. Pulling in little more than $58 million during its entire domestic run. Whereas “Doogal” … Well, this Weinstein Company release basically rolled over and played dead once it hit theaters two weeks later.
Copyright 2006 Universal Studios
As for “The Wild” … Well, clearly audiences weren’t all that wild about this Disney Feature Animation experiment with CG out-sourcing. Though “The Wild” did almost twice as much business as WDFA’s similiarly out-sourced “Valiant,” it still didn’t even come close to recovering its production costs. Never mind possibly turning a profit.
Copyright 2006 Disney Enterprises
But then came May and the arrival of the summer’s first big budget / heavily hyped animated feature, “Over the Hedge.” Given that this was Dreamworks Animation’s best reviewed film since “Shrek 2” (“OVH” ‘s Rotten Tomatoes rating stood at 75%), the hope was that this Tim Johnson & Karey Kirkpatrick film would then do “Shrek” –sized business.
But that didn’t happen. “Over the Hedge” actually did very solid business for a while, but eventually this Bonnie Arnold production just ran out of steam. With its domestic box office now topping out at $154.4 million, “OTH” didn’t come close to making “Shrek” level money. Hell, Dreamworks Animation’s latest couldn’t even top that studio’s earlier releases, “Shark Tale” and “Madagascar.” And given the generally lackluster reviews that these two Dreamworks animated features had gotten … Well, “OTH” ‘s soft box office performance really surprised a lot of animation insiders.
Copyright 2006 Dreamworks Animation
But, wait. When it came to the Summer of 2006, the animation-related surprises were only just beginning. As JHM readers already know far too well, Pixar’s latest has proven to be a bit of a disappointment at the domestic box office. But when you compare “Cars” stateside earnings ($239.5 million to date) to what “Monster House” has pulled in ($67.3 million) or “Barnyard: The Original Party Animals” ($45.9 million) or “The Ant Bully” ($23.5 million) … Well, that’s the start of a pretty disturbing trend, don’t you think?
To be specific: The grosses for CG features that were produced by established players in the animation industry (I.E. Pixar & Dreamworks Animation) have been noticably off this year. Whereas the grosses for CG features that were produced by studios that were just getting into the animation game … Well, these guys are now struggling just to cover their initial marketing & production costs. Never mind turning a profit.
Copyright 2006 Disney / Pixar
And given this trend … Well, you just know that the studios that still have CG features that are slated to be released later this year …
Film Title | CG Feature Produced by | Release Date |
“Everyone’s Hero” | 20th Century Fox / IDT Productions | September 15 |
Sony Pictures Animation | September 29 | |
Dreamworks Animation / Aardman | November 3 | |
Warner Bros. | November 17 |
… have to be sweating bullets right about now. Given the tens of millions of dollars that all four of these studios now have tied up in these CG projects. Particularly when you’ve got industry insiders like News Corp president Peter Chernin making doom-and-gloom pronouncements like:
“You’re just seeing too many [animated] movies in the market, and the average box office … is coming down.”
Which is why there’s now a whiff of panic in the air. As the executives who actually put up all of the money necessary to make these rather expensive CG features are now beginning to ask: “Are we going to get a return on our initial investment?”
Copyright 2006 20th Century Fox
It used to be that you could at least count on your feature length cartoon making some money once it debuted on disc. But not any longer. To explain: Have you seen the list of recent CG films that are coming out on DVD in the next few months?
Release Date | Film Title |
August 29 | “Brother Bear 2” |
September 12 | “The Wild“ |
September 19 | |
September 26 | “Curious George” |
October 3 | |
October 10 | “Garfield: A Tale of Two Kitties” |
“Fox & the Hound: 25th Anniversary Edition” | |
October 17 | |
October 24 | “Monster House” |
November 7 | “Cars” |
November 14 | “Mickey Mouse Playhouse: Mickey Saves Santa” |
November 21 |
Over a single 13 week-long period, there are 12 different animated features coming out on DVD. And though each of these discs’ releases will be supported by a hugely expensive, multi-media promotional campaign … Well, with so much new product (which is aimed directly at the family audience) flooding into the marketplace within such a short period of time … It’s just not realistic to expect that each & every one of these films will then go on to become a DVD best seller.
Copyright 2006 20th Century Fox
Which means that the DVD safety net that so many of these studio execs had been counting on when they initially greenlit production of all of these CG animated features … Well, it just isn’t going to be there this time. Not for all of these films, anyway.
And while I’m not saying that Pixar, Disney or even Dreamworks Animation will be forced to go out of business if the DVD versions of “Cars,” “The Wild” or “Over the Hedge” don’t sell all that well … For some of these other newer CG operations … It could be a very different story.
Copyright 2006 Universal Studios
You want to know the really ironic part of this whole situation? Based on what I just saw at SIGGRAPH 2006, some of the strongest, most entertaining CG films of this year (I.E. “Flushed Away,” “Happy Feet” & “Open Season”) haven’t made it into theaters yet. Hell, even “Everyone’s Hero” (based on the footage that I got to see earlier this month in Boston, anyway) looks to be a real charmer.
And yet — thanks to moviegoers’ growing fatigue with CG films — these new animated features may now never get their shot at achieving real box office success. And if that actually happens … Well, look for this unfortunate development to have a real chilling effect on the animation industry going forward into 2007 & 2008.
Copyright 2006 Disney Enterprises
For — as Disney CFO Thomas Staggs said in a recent interview with the “Financial Times” :
“We’ve seen episodes like this before where many, many people got into the animation business … I don’t know if everyone will stay in.”
Which is why it will be really interesting to see who’s still in the CG business come 2009 & 2010.
Copyright 2006 Disney Enterprises
Sooo … Looking down from the JHM observation deck and off into the coming holiday shopping season, which of the DVDs that I’ve listed above will you be adding to your Xmas list? More importantly, which of these dics will you be taking a pass on?
Your thoughts?
General
Seward Johnson bronzes add a surreal, artistic touch to NYC’s Garment District
Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.
Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.
Photo by Jim Hill
Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.
Photo by Jim Hill
Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building
…
Photo by Jim Hill
… and eventually wound up just below Times
Square (right behind where the Waterford Crystal Times Square New
Year's Eve Ball is kept).
Photo by Jim Hill
But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created.
Photo by Jim Hill
And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.
Photo by Jim Hill
Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …
Photo by Jim Hill
… the postman delivering the mail …
Photo by Jim Hill
… the hot dog vendor working at his cart …
Photo by Jim Hill
Photo by Jim Hill
… the street musician playing for tourists …
Photo by Jim Hill
Not to mention the tourists themselves.
Photo by Jim Hill
But right alongside the bronze businessmen …
Photo by Jim Hill
… and the tired grandmother hauling her groceries home …
Photo by Jim Hill
… there were also statues representing people who were
from out-of-town …
Photo by Jim Hill
… or — for that matter — out-of-time.
Photo by Jim Hill
These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.
Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill
Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"
Mind you, for those of you who aren't big fans of the
impressionists …
Photo by Jim Hill
… there's also an array of American icons. Among them
Marilyn Monroe …
Photo by Jim Hill
… and that farmer couple from Grant Wood's "American
Gothic."
Photo by Jim Hill
But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.
Photo by Jim Hill
By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).
Photo by Jim Hill
By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th.
General
Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues
Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.
Photo by Jim Hill
I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.
Photo by Jim Hill
Take — for example — all of "The Secret Life of
Pets" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.
Photo by Jim Hill
Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.
Photo by Jim Hill
And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice" to start trending on Twitter today — brought
the Batmobile to Las Vegas.
Photo by Jim Hill
Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.
Photo by Jim Hill
That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.
Photo by Jim Hill
And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.
Photo by Jim Hill
Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.
Photo by Jim Hill
I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.
Photo by Jim Hill
I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.
Photo by Jim Hill
Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.
Photo by Jim Hill
Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis —
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."
Photo by Jim Hill
Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with production of Genndy Tartakovsky's
"Popeye" movie. But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.
Photo by Jim Hill
And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.
Photo by Jim Hill
"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.
Photo by Jim Hill
I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.
Photo by Jim Hill
And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.
Photo by Jim Hill
And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."
Photo by Jim Hill
And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."
Photo by Jim Hill
One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.
Photo by Jim Hill
Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.
Your thoughts?
General
It takes more than three circles to craft a Classic version of Mickey Mouse
You know what Mickey Mouse looks like, right? Little guy,
big ears?
Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park (especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.
Copyright Disney Enterprises,
Inc.
All rights reserved
Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.
Copyright Disney Enterprises, Inc. All rights
reserved
Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.
Copyright Disney Enterprises,
Inc. All rights reserved
That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.
Take — for example — Disney
California Adventure
Park's "World of Color:
Celebrate!" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.
Copyright Disney Enterprises,
Inc.
All rights reserved
Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.
"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "
Copyright Disney Enterprises,
Inc. All rights reserved
"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"
Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.
Copyright Disney
Enterprises, Inc. All rights reserved
"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."
But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.
Copyright Disney Enterprises,
Inc. All rights reserved
"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."
And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.
Copyright Disney Enterprises,
Inc. All rights reserved
"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.
Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.
Copyright Disney Enterprises,
Inc. All rights reserved
"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."
So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?
Copyright Lucasfilm / Disney
Enterprises, Inc. All rights reserved
"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."
This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015
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