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“Transcendence” & “Rise of the Guardians” illustrate the fine art of how NOT to promote a motion picture

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When something is transcendent, it's supposed to " …
be far better or greater than what is usual." Well, that's
clearly not what happened with "Transcendence" this past weekend. At
least when it comes to this Warner Bros. release reaching its true box office
potential
.

That's all anyone in Hollywood can talk
about right now (Other than that other story, of course). Whether
"Transcendence" 's under-performance at the box office — coupled
with "The Lone Ranger
" crashing & burning last summer — means
that Johnny Depp has now lost his movie mojo. That moviegoers are no longer
interested in seeing this performer unless he's appearing in a "Pirates of
the Caribbean" film
or — to a lesser extent — working with Tim Burton.


Copyright Disney Enterprises, Inc. All rights reserved

Mind you, based on what I've heard from
people who've actually worked with Johnny, the one person who'd be most amused
by all this frantic Hollywood hand-wringing would be Depp himself. You see,
Johnny doesn't really consider himself to be a leading man but more of a
character actor. More to the point, Depp doesn't agree to take on parts because
he hopes that movie will then make beaucoup bucks. But — rather — because the
role being offered interests him and/or looks challenging.

That's why Johnny will be in Massachusetts next
month shooting "Black Mass," which details the FBI's complicated relationship with notorious Boston mobster James "Whitey" Bulger. Then after that, because he so enjoyed
playing the Mad Hatter in Tim Burton's "Alice in Wonderland
," Depp
has agreed to reprise that role in its 2016 sequel, "Through the Looking
Glass
." And once production of that big budget fantasy film wraps, Johnny
will be trading his top hat for some dreadlocks as the fifth installment of
Disney's "Pirates of the Caribbean" series — which is tentatively titled "Dead Men Tell No
Tales" — sets sail.


Copyright Disney Enterprises, Inc. All rights reserved

And given that "Alice in Wonderland" sold $1.025 billion worth of
tickets worldwide
back in 2010 and "Pirates of the Caribbean: On Stranger
Tides

" sold $1.045 billion worth of tickets worldwide back in 2011, it's
assumed (at least within the corridors of power at Disney) that these two
highly anticipated follow-up films will do just as well as the originals. Which
is why — come 2016 / 2017 — I seriously doubt that you'll be hearing anyone
in Hollywood whining about Johnny Depp's waning box office appeal.

But that said … One has to wonder if
"Transcendence" would have done at least a little better at the box
office if Warner Bros. had opted to go with a far different marketing campaign
for this Alcon Entertainment production. As one Hollywood wag put it yesterday:
"They took one of the most attractive men in Hollywood and then put
together a promotional campaign that made Depp look like crap. No wonder nobody
went to see this movie."


Copyright 2014 Warner Bros. All rights reserved

But that's the thing about motion picture promotion. It's kind of an inexact
science. And if you have a film like "Transcendence" that's kind of
hard to sell / explain to begin with, putting the wrong trailer out there, the
wrong poster or even the wrong series of television commercials will sink you.

Case in point: DreamWorks Animation's
"Rise of the Guardians
." This Peter Ramsey film is arguably one of
the best films that DWA has ever produced. It's got memorable characters,
terrific action sequences, tons of humor & heart. Which is why many
animation fans — myself among them — tend to group "Rise of the
Guardians" right in there with DWA's best. And by that I mean: The original
"Shrek
," the original "Kung Fu Panda
" and the original "How
to Train Your Dragon

." (The jury's still out on "How to Train Your
Dragon 2
." But based on what people have told me about the hour-long chunk
of this Dean DeBlois film that aired at WonderCon this past weekend,
"Dragons 2" may be DreamWorks Animation's first sequel that equals.
Anyway …)


Copyright 2014 Fox / DreamWorks Animation. All rights reserved

And yet when "Rise of the Guardians" opened in theaters back on November 21, 2012, it seriously under-performed. This DWA production (which cost an estimated
$145 million to produce) stumbled so badly at the box office that this
animation studio was forced to take a $87 million write-down on the film. Not
only that, but in a tightening-its-belt gesture that came right on the heels
for "Guardians" not being able to launch DWA's next big franchise
("Rise" was originally supposed to have been the first installment in
a trilogy of films built around Santa Claus, the Easter Bunny, the Tooth Fairy,
the Sandman and Jack Frost), 350 members of DreamWorks Animation's staff of
2,200 were let go.

So how it is that a film that had supposedly
been testing through the roof prior to its release to theaters crashed &
burned so badly? Some will tell you that it was "Rise of the
Guardians" 's rather generic title. Which didn't exactly fire the
imagination of would-be moviegoers.


Copyright 2012 Paramount Pictures / DreamWorks
Animation. All rights reserved

There's also been some talk that American
movie-goers were somewhat put off by "Guardians" 's take on Santa
Claus. Which — according to the mythology that William Joyce had cooked up for
this character — was originally supposed to have been a Russian Cossack. Which
is why — in this DreamWorks Animation film — dear old Santa wielded swords
and had "Naughty" tattooed on one arm & "Nice" tattooed
on the other.

Me personally, I don't know if I buy into
that whole America-wasn't-ready-for-a-burly-Russian-Santa idea. Though I have
heard another, more interesting theory as to why "Guardians"
under-performed in North America. Which — according to the stories that I've been told by industry
insiders — supposedly had a lot to do with "Wreck-It Ralph
."


Copyright 2012 Disney Enterprises, Inc. All rights reserved

That Walt Disney Animation Studios production opened on November 2, 2012. And Paramount Pictures executives (who were handling the
distribution of all DreamWorks Animation films at that time. In fact, "Rise
of the Guardians" was the very last film released under this pact before
Fox then began distributing DWA's movies in 2013) supposedly freaked when they
saw the exit polling on "Wreck-It Ralph." Which reportedly suggested
that moviegoers  — as they were exiting opening
weekend screenings of this Rich Moore movie — had praised this WDAS production
for being especially funny.

And given that "Wreck-It Ralph" now
looked like it was going to have strong word-of-mouth and could potentially
still be a box office contender over the long Thanksgiving Weekend (which was
when "Rise of the Guardians" was going to be released to theaters)
… Well, Paramount & DWA execs supposedly ditched the television
promotional campaign that they had originally mapped out for "Guardians"
(which allegedly stressed the magic & the wonder of this new animated
feature. Not to mention its terrific cast of characters) and opted instead to
go with an expensive new set of TV commercials. Ones that would then play up
the humor of this motion picture by focusing almost exclusively on Santa's
dim-witted elves.

[View:http://www.youtube.com/watch?v=E_CliOPCeBo]

Which — the way I hear it — did more harm
than good to "Guardians." For when people saw this series of TV
commercials hyping DreamWorks Animation's next big feature, they supposedly
said / thought: "Hey, those elves look & behave just like the minions
in 'Despicable Me
.' I've already seen that movie. So why should I pay to see something
that I've already seen? I think I'll pass on seeing 'Rise of the Guardians.'
"

As I said earlier, promoting motion pictures is kind of an inexact science. But
even taking that into account, swapping out the television ad campaign that
you've previously mapped out for your new animated feature just two weeks prior
to its arrival in theaters is a very, very bad idea. And in the end, "Rise
of the Guardians" wound up paying the price for that late-in-the-game
change in its advertising strategy.


Copyright 1999 Warner Bros. All rights reserved

Which is why a lot of us animation fans out
there who keep hoping that "Rise" will eventually see an "Iron
Giant

" or "A Christmas Story
" -like revival. Both of those
movies initially bombed at the box office but eventually found huge &
enthusiastic audiences. Thanks in large part to Cartoon Network's decision to
begin presenting "Iron Giant" marathons (which is when this Brad Bird
film would then be run continuously on that cable channel for 24 hours straight)
on Thanksgiving Day in the early 2000s. Which had supposedly been inspired by
TBS's holiday tradition of running "A Christmas Story" for 24 hours
straight starting on Christmas Eve.

One can only imagine that — if some cable
channel were to stage a similar stunt with "Rise of the Guardians"
around Easter — that this DreamWorks Animation film would finally then be able
to shake off its bombed-during-its-theatrical-stigma reputation and then begin
being seen as the extraordinary piece of family entertainment that it actually is.


Copyright Paramount Pictures / DreamWorks Animation. All rights reserved

In fact, if you're looking for something fun
to watch with the family, tonight would be the perfect night to toss "Rise
of the Guardians" into your DVD or Blu-ray player. After all, Pitch's epic
final battle with Santa Claus, the Easter Bunny, the Tooth Fairy, the Sand Man
and Jack Frost supposedly happens just a day or so after Easter.

Besides, it's not like you were planning on going out tonight to see " Transcendence"


Copyright 2014 Warner Bros. All rights reserved

Your thoughts?

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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General

Seward Johnson bronzes add a surreal, artistic touch to NYC’s Garment District

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Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.

Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.


Photo by Jim Hill

Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.


Photo by Jim Hill

Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building


Photo by Jim Hill

… and eventually wound up just below Times
Square (right behind where the Waterford Crystal Times Square New
Year's Eve Ball
is kept).


Photo by Jim Hill

But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created
.


Photo by Jim Hill

And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.


Photo by Jim Hill

Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …


Photo by Jim Hill

… the postman delivering the mail …


Photo by Jim Hill

… the hot dog vendor working at his cart …


Photo by Jim Hill


Photo by Jim Hill

… the street musician playing for tourists …


Photo by Jim Hill

Not to mention the tourists themselves.


Photo by Jim Hill

But right alongside the bronze businessmen …


Photo by Jim Hill

… and the tired grandmother hauling her groceries home …


Photo by Jim Hill

… there were also statues representing people who were
from out-of-town …


Photo by Jim Hill

… or — for that matter — out-of-time.


Photo by Jim Hill

These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.


Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill 

Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"

Mind you, for those of you who aren't big fans of the
impressionists …


Photo by Jim Hill

… there's also an array of American icons. Among them
Marilyn Monroe …


Photo by Jim Hill

… and that farmer couple from Grant Wood's "American
Gothic."


Photo by Jim Hill

But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.


Photo by Jim Hill

By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around  August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).


Photo by Jim Hill

By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th. 

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Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues

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Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.


Photo by Jim Hill

I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.


Photo by Jim Hill

Take — for example — all of "The Secret Life of
Pets
" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.


Photo by Jim Hill

Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.


Photo by Jim Hill

And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice
" to start trending on Twitter today — brought
the Batmobile to Las Vegas.


Photo by Jim Hill

Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.


Photo by Jim Hill

That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.


Photo by Jim Hill

And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.


Photo by Jim Hill

Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.


Photo by Jim Hill

I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.


Photo by Jim Hill

I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.


Photo by Jim Hill

Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.


Photo by Jim Hill

Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures
will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."


Photo by Jim Hill

Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with  production of Genndy Tartakovsky's
"Popeye" movie.  But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.


Photo by Jim Hill

And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.


Photo by Jim Hill

"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.


Photo by Jim Hill

I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.


Photo by Jim Hill

And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.


Photo by Jim Hill

And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."


Photo by Jim Hill

And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."


Photo by Jim Hill

One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.  


Photo by Jim Hill

Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.

Your thoughts?

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It takes more than three circles to craft a Classic version of Mickey Mouse

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You know what Mickey Mouse looks like, right? Little guy,
big ears?

Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park
(especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.


Copyright Disney Enterprises,
Inc.
All rights reserved

Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.


Copyright Disney Enterprises, Inc. All rights
reserved

Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers
," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.


Copyright Disney Enterprises,
Inc. All rights reserved

That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.

Take — for example — Disney
California Adventure
Park
's "World of Color:
Celebrate!
" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.


Copyright Disney Enterprises,
Inc.
All rights reserved

Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.

"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "


Copyright Disney Enterprises,
Inc. All rights reserved

"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"

Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.


Copyright Disney
Enterprises, Inc. All rights reserved

"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."

But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.


Copyright Disney Enterprises,
Inc. All rights reserved

"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of  Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."

And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.


Copyright Disney Enterprises,
Inc. All rights reserved

"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.

Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.


Copyright Disney Enterprises,
Inc. All rights reserved

"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."

So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?


Copyright Lucasfilm / Disney
Enterprises, Inc. All rights reserved

"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."

This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015

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