Theme Parks & Themed Entertainment
What do you get when you combine Disneyland’s “it’s a small world” with Sleeping Beauty Castle?
They say that a man's home is his castle. Well, tonight, my
castle is under siege. The wind field associated with Hurricane Sandy has
already made its way up to New Hampshire, sending wind gusts of 50 – 55 MPH
whistling through the trees. Which means that Nancy and I have already
experienced a number of brown-outs & power glitches over the course of the
day.
Which is why — with the hope that I'll actually be able to
post this piece on JHM before the power at our place finally officially cuts
out — let's get to that castle-related Why For question which Dale K. sent me
late last week:
Have you seen that "Crowning Achievements: Creating
Castles for Magic Kingdoms" show which is now being presented at the
Disney Gallery at Disneyland Park? There's this concept painting for the castle
at Hong Kong Disneyland that Imagineer Karen Armitage painted which absolutely
fascinates me.
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The description of this painting says:
"Karen's concept for the Hong Kong Disneyland castle appears
to have numerous sources of inspiration, including the popular Disney
attraction "it's a small world," La Chateau de la Belle au Bois
Dormant at Disneyland Paris, and the classic animated film Sleeping Beauty."
But if you actually look closely at this concept painting,
you can clearly see that not only is Armitage's version of the Hong Kong
Disneyland castle covered with those two dimensional flats which you find on
the exterior of Disneyland Park's
version of "it's a small world" …
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… but there appear to be "small world" -style
boats floating through this castle. So what exactly was the original plan here?
Was the Hong Kong Disneyland castle supposed to have housed some sort of
"small world" -like ride?
Dear Dale K.
To answer your question … The Imagineers looked at a lot
of ideas while they were trying to get a handle on what to do with Hong Kong
Disneyland. In a June 2007 interview
with the San Luis Obispo Tribune, Karen talked about the challenges that WDI
faced on that particular project. Which — given that this theme park was designed in the wake of Disneyland Paris'
near financial meltdown …
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We were encouraged to continue to think outside the box but
make sure (that this theme park) did not cost money.
More to the point, almost since Walt first insisted that a
fairy tale castle be built at the end of Main Street, U.S.A. at the original
Disneyland Park, the Imagineers have struggled to come up with suitable
occupants for these structures. Which is why Snow White
Castle was basically an
empty shell from July 1955 to April 1957 until WED installed the Sleeping
Beauty Castle Walkthrough attraction on the second floor of this building.
And — yes — I said "Snow White Castle." Back
when the Happiest Place on Earth was originally designed, Walt — as he was showing
people his plans for this theme park and/or walking visitors around the
Disneyland work site — would always refer to the iconic structure at the end
of Main Street, U.S.A. as Snow White Castle.
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Mind you, that's not what the blueprints said. If you look
close at the image above, you'll see that this iconic Disneyland structure was
just designated as "Castle." Not Snow White Castle or Sleeping Beauty
Castle. Just "Castle."
Anyway … Whenever
Walt was telling someone like super-powerful Hollywood gossip columnist Louella
Parsons about Disneyland in 1953 & 1954, he'd always refer to the building
at the top of the Hub as Snow White Castle. It was only in the weeks leading up
to Disneyland's grand opening that Walt (for some reason) seemed to suddenly back
away from the idea of tying his Castle to one specific Disney Princess. Which
is why — during ABC's live broadcast of the opening of this theme park — that
knight rides up to the drawbridge and then proclaims:
"Open the Fantasyland Castle in the name of the
children of the world!"
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Now jump ahead to 1956. And Disney's animated version of "Sleeping
Beauty" has already been in production for five years at this point. More
to the point, the Company had already poured $3 million into this Technirama
widescreen production and it'll still be at least two years before
"Sleeping Beauty" could finally open in theaters. With the hope that a
little additional publicity might help build interest in this very expensive /
labor intensive animated feature, Walt decried that the Fantasyland Castle would now be called Sleeping Beauty Castle and
that the second floor of this building would feature a walk-through hyping this
soon-to-be-released animated feature.
Mind you, given that Walt had the Snow White Grotto &
Wishing Well installed on the west side of Sleeping Beauty in 1961 … Well, it's fairly
obvious that the Old Mousetro was of two minds when it came to which Disney
Princess was the real ruler of this castle.
That said, let's remember that Cinderella Castle at WDW's
Magic Kingdom was also somewhat schizophrenic
when it opened back in October of 1971. Given that the building itself
was named after Cinderella while King Stefan's Banquet Hall, the elegant
restaurant upstairs, was named after Sleeping Beauty's father. It wasn't 'til
1997 that the Imagineers finally got around to correcting this continuity error
by renamed King Stefan's Banquet Hall Cinderella's Royal Table.
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Which brings us back to the Imagineers' continuing issues
when it comes to the interior space in the castles at Disney's theme parks. But
no matter what they tried, be it the Cinderella Castle Mystery Tour at Tokyo
Disneyland Park …
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… or La Tanière du Dragon underneath Le Château de la
Belle au Bois Dormant …
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… never quite worked the way the Wizards of WED had hoped.
And by that I mean: These three walk-thru attractions and this sit-down
restaurant never had all that great an hourly capacity because they were
crammed into such tight spaces that — because of all the stairs involved —
these facilities weren't all that ADA compliant.
Which is why — when the Imagineers were trying to stretch
Hong Kong Disneyland's construction budget as far as they possibly could in the
late 1990s & couldn't figure out how to afford both Sleeping Beauty Castle
AND "it's a small world" — someone remembered those Swan Boats which
used to cruise through that canal which circled the Hub at WDW's Magic Kingdom.
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All rights reserved
Mind you, the Imagineers had once planned on installing some
show scenes along the banks of that canal (in much the same way that Walt transformed
Disneyland's "Canal Boats of the World" ride into the "Storybook
Land Canal Boats" ride in 1956 by adding miniature recreations of the
settings from Cinderella, Pinocchio and Peter Pan to the sides of the river
bank) as part of the Magic Kingdom's Phase One. But given the serious cost
over-runs that the Company incurred during the initial construction of the Walt
Disney World Resort (once projected to cost just $100 million, by October of
1971, the Company had already spent $400
million on WDW's construction), that proposed Swan Boats upgrade quickly fell
by the wayside.
Which isn't to say that the Imagineers ever forgot about this
concept. Karen Armitage and her crew wondered: What might happen if they
borrowed a page from Reese's you-got-peanut-butter-on-my-chocolate formula and then
crammed "it's a small world" into Hong Kong Disneyland's castle?
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As you can see by the size of the "Once Upon a
Time" show building at the very top of this Disneyland Asia site plan
(which Imagineer Don Carson designed back in October of 1997), this version of
Hong Kong Disneyland castle could have easily contained a float-through
attraction the size of "it's a small world."
But in the end, it was Michael Eisner who supposedly put the
kibosh on building this revisionist version of a Disney theme park castle. The
way I hear it, Michael was worried that if Hong Kong Disneyland featured a
castle that was basically constructed out of two dimensional flats a la the
exterior of Disneyland Park's "it's a small world" … Well, that might
then send the message to the people of Hong Kong that HKDL had been built on
the cheap. Which really wasn't the message that Eisner was looking to send the
Chinese people.
Which is why Hong Kong Disneyland basically wound with a
clone of the Snow White Castle / Fantasyland Castle / Sleeping Beauty Castle
that the original Disneyland Park in Anaheim got. But that said … Well, you
know how the Imagineers never really like to give up on what they think is a
good idea?
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So have you taken a good close look at the concept art for Shanghai Disneyland?
Here. This is an image capture of a cut-away version of that
theme park's Fantastic Fairytale Castle (or — if you'd prefer — the other
name that the Imagineers have been using for Shanghai Disneyland's central
structure, Storybook Castle). Pay particularly close attention to that blue
section in the bottom right hand portion of this image. Do you see those two
boat-like ride vehicles?
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So while you may have missed out on your chance to
experience "it's a small world" inside of Hong Kong Disneyland
castle, Dale K., if you can just hang in there 'til 2016, you may yet get a
chance to see what it's like to float through a Fantasyland icon. Where — according to the official description of the finale of this Shanghai Disneyland attraction — " … in a secret chamber beneath the castle, fountains of light (will) leap in dance in shimmering pools, surrounding (your) boat with magic, music and color."
Copyright Disney Enterprises, Inc. All rights reserved
Your thoughts?
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
History
The Evolution and History of Mickey’s ToonTown
Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?
There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.
The Beginning: Mickey’s Birthdayland
The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.
In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.
Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.
From Concept to Reality: The Birth of Toontown
In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.
Building Challenges: Innovative Solutions
The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.
And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.
Key Attractions: Bringing Animation to Life
Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.
Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.
Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.
Executive Decisions: Shaping ToonTown’s Unique Attractions
The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.
In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.
These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.
Global Influence: Toontown’s Worldwide Appeal
The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.
Evolution and Reimagining: Toontown Today
As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.
Dive Deeper into ToonTown’s Story
Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!
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