Film & Movies
Why For? – Horace Horsecollar and “Maximum Horsepower”
Jim Hill returns with even more answers to your Disney related questions. This time around, Jim talks about Disney Television Animation projects that didn’t make the cut, a sequence that got cut from “Alice in Wonderland,” and an update on The Tower of Terror stories…
First off, Lampwick333 writes
Dear Jim:
Love your new web page. Particularly when you write about Walt Disney Feature Animation and tell us about animated features that had production problems, scenes that got cut, etc.
So I was wondering. Do you have any similar stories about Disney Television Animation?Can you tell JimHillMedia.com readers about any animated TV series that Disney had problems with?
Any potentially cool toon TV shows that never made past the pilot phase?
Lampy
“Thumper’s Thicket” – Disney Television Show
Well, the folks over at Disney Television Animation has pitched some real doozies over the past 15 year, Lampy. For example: Back in the early 1990s, I recall hearing about “Thumper’s Thicket,” an animated TV series that was supposed to have built around Bambi’s bunny co-star. But Disney management — perhaps because they were concerned that a TV program that starred a cute widdle wabbit wid a wisp would have put viewers into a diabetic coma — eventually nixed the project.
“Disney Babies” – Television Show
The same goes for the “Disney Babies” TV show, an animated series which would have featured the adventures that Mickey, Donald and the gang had back when they were infants. Curiously enough, this idea for this particular series was allegedly originally pitched NOT by the staff of Disney Television Animation. But rather, senior management over at Disney Consumer Products. Evidently, DCP’s thinking was that a animated TV series that starred these characters would be a great way to promote the corporation’s very popular line of “Disney Babies” plush, bedding and children’s clothing.
Lucky for us, the DTA folks really resented the idea that Consumer Products was trying to foist this really lame concept for a TV program on them just so the Mouse could move more merchandise. So these guys did every thing they could to help derail the project. Which is why (thankfully) the “Disney Babies ” TV program never ever saw the light of day. (Would that we could say the same about that awful “Baby Looney Tunes” show that’s currently airing on the Cartoon Network. Anyway … )
“Critter Country” & “Disney’s Magic Kingdom – The Animated Series”
There were proposals for shows that actually sounded pretty promising (“Critter Country,” an animated series that was supposed to have featured all the creatures seen in Disneyland’s “Splash Mountain” as well as the “Country Bear Jamboree”) and proposals for shows that just sounded downright weird (“Disney’s Magic Kingdom – The Animated Series.” This program would have followed the adventures of a boy & a girl who discovered a Disney theme park of their very own hidden high up in the clouds … ).
“Maximum Horsepower” – Horace Horsecollar Animated Show
But — if I had to pick — the one proposed Disney Television Animation show that I wish had actually gone to series would have been “Maximum Horsepower.” This was a pitch for a comical sci-fi adventure series (which was been reportedly put together by DTA vet Tad Stones) which really sounds like it could have been a lot of fun.
So what was “Maximum Horsepower” supposed to have been about? Well, you all know Horace Horsecollar, right? One of Mickey’s co-stars in all those Disney animated shorts back in the 1930s. Then — sometime during the 1940s — Horace suddenly falls from sight. He never makes another picture for Walt Disney Studios. And no explanation was ever given for Mr. Horsecollar’s mysterious disappearance.
So what really happened to Horace? Well, “Maximum Horsepower” was going to be the show that would finally fill in all the blanks. According to the premise that Tad and his team put together, Mr. Horsecollar is an actor with a pretty sizable ego. He’s tired of playing second fiddle to a mouse, a duck and a dog. Horace feels that it’s high time for his star to rise in the Hollywood firmament.
So picture this: Horace is determinedly marching across the Disney Studio lot. He’s headed to Walt’s office, where he plans to pitch himself as the star of “The Sorcerer’s Apprentice.” The part that — provided that he can actually persuade Walt to give him the role — will finally allow Mr. Horsecollar to leave short subjects behind so that he can become a big-time movie star in features.
Horace is literally just about to enter the Admin building at Disney when suddenly … he’s plucked off the pavement in Burbank and beamed to the fartherest most corner of the galaxy. Why? Because a rather dim alien species has selected him to be their champion …
And the rest of “Maximum Horsepower” would have dealt with Mr. Horsecollar’s dilemma. Totally by accident, Horace ends up defeating the evil ruler who’s enslaved this corner of the galaxy. But — in the process — he also unintentionally destroys the machinery that would have beamed him back to Hollywood.
So Horace is now stuck, billions of light years from home. A beloved hero to this alien race. The animated equivalent of James T. Kirk.
But — just like William Shatner, the actor who played Kirk in the original “Star Trek” TV series — Horace is a bit of a ham (which — surprisingly enough — isn’t all that hard to do when you’re a horse). Mr. Horsecollar desperately misses Hollywood. And — in spite of all the adulation that he receives in this corner of the galaxy — he constantly schemes about how he can finally make his way back to Tinsel Town.
The comedy in “Maximum Horsepower” was supposed to have come from the idea of this blowhard, self centered actor that these dim-witted aliens think is truly heroic … but isn’t. So, in order to keep up his heroic facade, Horace is constantly has to bluff his way through various life threatening situations. But somehow, he always manages to come out on top.
Who Was Going to Voice Horace Horsecollar in “Maximum Horsepower”?
So who ideally would Tad & Co. cast as the voice of Horace Horsecollar in “Maximum Horsepower”? To be honest, I don’t think that this proposed project ever got far enough along for the folks over at Disney Television Animation to seriously start talking about which actor they would have liked to provide vocals for this character. But wouldn’t it have been fun if Shatner himself — or maybe even Kelsey Grammer — had been roped in to provide Horace’s plumy, self-important tones.
Why Wasn’t “Maximum Horsepower” Made?
So why didn’t “Maximum Horsepower” go forward? Well, in spite of this proposed program’s very promising premise, this wasn’t exactly what Disney Company management was looking for in the early 1990s. They wanted Disney Television animation to pitch series that would expand the brand. Keep particularly popular sets of Disney characters out in the marketplace. Which is how we ended up with shows like “Timon & Pumbaa – The Animated Series,” “101 Dalmatians – The Animated Series” and “Hercules – The Animated Series.”
Which is why promising programs like “Maximum Horsepower” (which Stones supposedly saw as a sort of a stylistic follow-up to another popular DTA show that he created, “Darkwing Duck;” a TV program that — thanks to strong writing — would have appealed to both kids and adults) never got much further than their pitch phase.
That’s pretty much everything that I’ve heard about “Maximum Horsepower.” That said, I do know that Tad Stones — on occasion — drops by JimHillMedia to read the articles and/or to comment on stuff ? Perhaps someday he can come forward and tell us a little bit more about this very promising premise. Here’s hoping, anyway …
Cut Scenes for “Alice in Wonderland” – Disney Animated Classic
Next, here’s a letter from Oriol Cedeno, who asks:
Hi, before I get into my question (or questions, rather) I’d just like to say I love your site! Your “Why For” columns are fun and always eye-opening to me. Keep up the good work!
Now, to the point of this e-mail. I’m a huge Alice in Wonderland fan. It’s my ultimate favorite Disney animated feature, despite it’s rather bad reputation amongst Disney purists. First I’d like to know: is Disney ever releasing a special edition DVD or even a full blown collector’s edition DVD of this film in the distant future? I’d be first in line to purchase it.
Second: can you tell me about any concepts or actual scenes that ended up on the cutting room floor for Alice? In that same vein, was the Jabberwocky ever in the film because a 50’s promotional storybook shows an illustration of him from the Cheshire Cat scene. Any thing you can provide would make me one happy person. Thanks!
Oriol –
To date, I haven’t heard anything about Disney planning to put out a special edition DVD of “Alice in Wonderland.” To be honest, “Alice” isn’t even one of the titles that Buena Vista Home Entertainment currently has slated to receive the deluxe two disc “Platinum Edition” treatment.
Which is really a shame. Why? Because I know that there is a ton of material on file over at the Disney’s Feature Animation Research Library that could be used to flesh out a 2-disc set of “Alice.” Items like those hundreds of inspirational paintings that David Hall did for Disney’s first attempt to turn Lewis Carroll’s acclaimed novel into an animated feature. Mind you, this was back in 1939. Back when “Alice in Wonderland” was being actively considered as the film that Walt Disney Studios would put into production as soon as work was completed on “Pinocchio.”
But then — of course — World War II intervened. And production of Disney’s “Alice” got pushed back ’til the early 1950s. And by then, this feature had a very different style and tone than the European storybook look that Hall had originally proposed for the production.
Jabberwocky in “Alice in Wonderland” Animated Film
Which brings me to your next question, Oriol. What became of the “Jabberwocky” sequence that was supposed to have been part of Disney’s animated version of “Alice in Wonderland”? Me personally, I know for a fact that a toony version of this truly screwy Carroll poem was originally supposed to have been featured in the film.
And how do I know this? Because I own a copy of “Jabberwocky,” the children’s book that the Disney Press put out in the early 1990s. Now what’s interesting about this particular book is that it’s illustrated with artwork that was pulled directly from the WDFA research library. And these illustrations that are used in the Disney Press version of “Jabberwocky” are from a series of storyboards that the studio’s artist made for this proposed sequence in the 1951 film.
So clearly — at some point, anyway — Walt was giving some very serious thought to including “Jabberwocky” as part of his animated version of “Alice.” Going so far as to order up these storyboards as well as (maybe) record a vocal track for the sequence.
“What’s this about a ‘Jabberwocky’ vocal track?,” you say, Oriol. Well, legendary writer / comedian Stan Freberg has repeatedly stated in interviews that he’s given over the years that he actually recorded a version of “Jabberwocky” for Disney that was supposed to have been included in the animated feature. But — for some reason or another — this part of the picture eventually ended up getting cut out.
Now wouldn’t it be wild if, someday, someone at Disney could unearth that original recording that Stan made back in the 1950s and sync that up with footage of those wild pastel storyboards for “Alice in Wonderland” ‘s proposed “Jabberwocky” sequence? Or — if that’s impossible — inviting Freberg back (50 years after he originally recorded the poem) to the Disney lot to do a second reading of “Twas Brillig and the slithy toves … “Which then could be synced up to images of those “Jabberwocky” storyboards.
Wouldn’t that be a terrific little item to include as an “Extra Added Bonus” the next time Disney re-releases “Alice in Wonderland” on DVD? Paging Scott McQueen, Disney’s Director of Library Restoration! I have an intriguing project for you …
Mel Brooks and Hollywood’s Tower of Terror
And – finally – Rick G. writes:
Hi Jim,
Two Questions. One: I went to Disneyland about a month ago and we rode the monorail, and the monorail got stuck on the track somewhere between fantasyland and Tomorrowland, right before the Matterhorn. I happened to notice something that I had never seen before. I saw a sign that read Disneyland Oceanographic Research Center. I had never even heard of such a thing. Could you possibly shed some light on that subject?
My second Question. I heard one time that the Tower of Terror was going to be Mel Brooks themed. I think it was supposed to have been called Hotel Mel or something like that. Could you provide some insight on that as well? Thanks. I love your site and I’m glad I have something like it to read while I’m waiting to take calls at work. It really helps me to pass the time. Keep writing and I’ll keep visiting your site.
A Disney Dweeb, Rick G
Regarding Question No. 1: Sorry, Rick. But there really isn’t much of a story to report there. Near as I can figure, that “Disneyland Oceanographic Research Center” sign that you mentioned has been in place since the late 1980s / early 1990s. If I’m remembering correctly, it went up just about the same time that the Tomorrowland subs got their canary yellow paint job. Can any of you Disneyland historians out there back me up on this?
So (sadly) there’s nothing much exciting or controversial to report about that particular Tomorrowland sign. If — on the other hand — you someday want me to talk about that “Atlantis Expedition” sign was hoisted on top of the rocks to the back on the “Submarine Voyage” lagoon back in September 1998 (and the ugly shouting match that erupted between Disneyland’s ops staff and the Imagineers who were in the park that day, pitching a proposal for a new Tomorrowland attraction), THAT’s a really fun story, Rick. Remind me to tell you about that sometime.
Mel Brooks Tower of Terror Story – Coming Soon
As for Question 2: Yes, someday very soon, I will get around to answering your question about Hotel Mel. I just won’t do it here at JimHillMedia.com.
Why For? Honestly, it’s not because I’m trying to be a pain in the ass, Rick. But rather, because I began writing a series about the Tower of Terror for Kevin Boles’ terrific www.tower-of-terror.com site a few months back. But then — what with the launch of www.JimHillMedia.com — I got distracted (and bogged down. Who knew that writing three to five new stories each week would swallow so much of my free time? Anyway …)
So, when I left off with my “Tower Tales” series over at Kevin’s site, I was actually just getting around to the part of the story where I was going to talk about the whole “Hotel Mel” concept. Explain in detail how Mel Brooks came to be involved with WDI. So — if I were to write about that here now — I’d feel like I was be cheating Mr. Boles out of a story that was rightfully belonged to him. Which wouldn’t be a nice thing to do, Rick.
Tell you what. I just exchanged e-mails with Kevin about this very same matter not two days ago. And — provided that Chuck and Roger come back to JimHillMedia next week with some great stories about their experiences at this year’s Macworld Expo (hint, hint) — I should have a little more free time next week. Which (hopefully) means that I’ll finally be able to finish up Part III of my “Tower Tales” series for www.tower-of-terror.com. Which I promise (Scout’s Honor), Rick, will address the whole “Hotel Mel” angle of the “Twilight Zone: Tower of Terror” story.
Sorry that I stiffed you on both of your questions, Rick. Better luck next time, okay?
That’s it for this week, folks. Except for one quick personal message: Puddie4Banned, could you please drop me an e-mail at my stadlerhill@mindspring.com address? Thanks.
See you all on Monday,
jrh
Film & Movies
How “An American Tail” Led to Disney’s “Hocus Pocus”
Over the last week, I’ve been delving into Witches Run Amok, Shannon Carlin’s oral history of the making of Disney’s Hocus Pocus. This book reveals some fascinating behind-the-scenes stories about the 1993 film that initially bombed at the box office but has since become a cult favorite, even spawning a sequel in 2022 that went on to become the most-watched release in Disney+ history.
But what really caught my eye in this 284-page hardcover wasn’t just the tales of Hocus Pocus’s unlikely rise to fame. Rather, it was the unexpected connections between Hocus Pocus and another beloved film—An American Tail. As it turns out, the two films share a curious origin story, one that begins in the mid-1980s, during the early days of the creative rebirth of Walt Disney Studios under Michael Eisner, Frank Wells, and Jeffrey Katzenberg.
The Birth of An American Tail
Let’s rewind to late 1984/early 1985, a period when Eisner, Wells, and Katzenberg were just getting settled at Disney and were on the hunt for fresh projects that would signal a new era at the studio. During this time, Katzenberg—tasked with revitalizing Disney Feature Animation—began meeting with talent across Hollywood, hoping to find a project that could breathe life into the struggling division.
One such meeting was with a 29-year-old writer and illustrator named David Kirschner. At the time, Kirschner’s biggest credit was illustrating children’s books featuring Muppets and Sesame Street characters, but he had an idea for a new project: a TV special about a mouse emigrating to America, culminating in the mouse’s arrival in New York Harbor on the same day as the dedication of the Statue of Liberty in 1886.
Katzenberg saw the patriotic appeal of the concept but ultimately passed on it, as he was focused on finding full-length feature projects for Disney’s animation department. Kirschner, undeterred, took his pitch elsewhere—to none other than Kathleen Kennedy, Steven Spielberg’s production partner. Kennedy was intrigued and invited Kirschner to Spielberg’s annual Fourth of July party to pitch the idea directly to the famed director.
Spielberg immediately saw the potential in Kirschner’s idea, but instead of a TV special, he envisioned a full-length animated feature film. This project would eventually become An American Tail, a tribute of sorts to Spielberg’s own grandfather, Philip Posner, who emigrated from Russia to the United States in the late 19th century. The film’s lead character, Fievel, was even named after Spielberg’s grandfather, whose Yiddish name was also Fievel.
Disney’s Loss Becomes Universal’s Gain
An American Tail went on to become a major success for Universal Pictures, which hadn’t been involved in an animated feature since the release of Pinocchio in Outer Space in 1965. Meanwhile, over at Disney, Eisner and Wells weren’t exactly thrilled that Katzenberg had let such a promising project slip through his fingers.
Not wanting to miss out on any future opportunities with Kirschner, Katzenberg quickly scheduled another meeting with him to discuss any other ideas he might have. And as fate would have it, Kirschner had just written a short story for Muppet Magazine called Halloween House, about a boy who is magically transformed into a cat by a trio of witches.
The Pitch That Sealed the Deal
Knowing Katzenberg could be a tough sell, Kirschner went all out to impress during his pitch. He requested access to the Disney lot 30 minutes early to set the stage for his presentation. When Katzenberg and the Disney development team walked into the conference room, they were greeted by a table covered in candy corn, a cauldron of dry ice fog, and a broom, mop, and vacuum cleaner suspended from the ceiling as if they were flying—evoking the magical world of Halloween House.
Katzenberg was reportedly unimpressed by the theatrical setup, muttering, “Oy, show-and-tell time” as he took his seat. But Kirschner knew exactly how to grab his attention. He started his pitch with the fact that Halloween was a billion-dollar business—a figure that made Katzenberg sit up and take notice. He listened attentively to Kirschner’s pitch, and by the time the meeting was over, Katzenberg was convinced. Halloween House would become Hocus Pocus, and Disney had its next big Halloween film.
A Bit of Hollywood Drama
Interestingly, Kirschner’s success with Hocus Pocus didn’t sit well with his old collaborators. About a year after the film’s release, Kirschner ran into Kathleen Kennedy at an Amblin holiday party, and she wasted no time in expressing her disappointment. According to Kirschner, Kennedy said, “You really hurt Steven.” When Kirschner asked how, she explained that Spielberg and Kennedy had given him his big break with An American Tail, but when he came up with the idea for his next film, he brought it to Disney rather than to them.
Hollywood can be a place where loyalty is valued—or, at least, perceived loyalty. At the same time, this was happening just as Katzenberg was leaving Disney and partnering with Spielberg and David Geffen to launch DreamWorks SKG, which only added to the tension. Loyalty, as Kirschner found out, can be an abstract concept in the entertainment industry.
A Halloween Favorite is Born
Despite its rocky start at the box office in 1993, Hocus Pocus has gone on to become a beloved part of Halloween pop culture. And, as Carlin’s book details, its success helped pave the way for more Disney Halloween-themed projects in the years that followed.
As for why Hocus Pocus was released in July of 1993 instead of during Halloween? That’s a story for another time, but it has something to do with another Halloween-themed project Disney was working on that year—Tim Burton’s The Nightmare Before Christmas—and Katzenberg finding himself in the awkward position of having to choose between keeping Bette Midler or Tim Burton happy.
For more behind-the-scenes stories about Hocus Pocus and other Disney films, be sure to check out Witches Run Amok by Shannon Carlin. It’s a fascinating read for any Disney fan!
And if you love hearing these kinds of behind-the-scenes stories about animation and film history, be sure to check out Fine Tooning with Drew Taylor, where Drew and I dive deep into all things movies, animation, and the creative decisions that shape the films we love. You can find us on your favorite podcast platforms or right here on JimHillMedia.com.
Film & Movies
How Disney’s “Bambi” led to the creation of Smokey Bear
When people talk about Disney’s “Bambi,” the scene that they typically cite as being the one from this 1942 film which then scarred them for life is – of course – the moment in this movie where Bambi’s mother gets shot by hunters.
Which is kind of ironic. Given that – if you watch this animated feature today – you’ll see that a lot of this ruined-my-childhood scene actually happens off-camera. I mean, you hear the rifle shot that takes down Bambi’s Mom. But you don’t actually see that Mama Deer get clipped.
Now for the scariest part of that movie that you actually see on-camera … Hands down, that has to be the forest fire sequence in “Bambi.” As the grown-up Bambi & his bride, Faline, desperately race through those woods, trying to find a path to safety as literally everything around them is ablaze … That sequence is literally nightmare fuel.
Mind you, the artists at Walt Disney Animation Studios had lots of inspiration for the forest fire sequence in “Bambi.” You see, in a typical year, the United States experiences – due to either natural phenomenon like lightning strikes or human carelessness – 100 forest fires. Whereas in 1940 (i.e., the year that Disney Studios began working in earnest of a movie version of Felix Salten’s best-selling movie), America found itself battling a record 360 forest fires.
Which greatly concerned the U.S. Forest Service. But not for the reason you might think.
Protecting the Forest for World War II
I mean, yes. Sure. Officials over in the Agricultural Department (That’s the arm of the U.S. government that manages the Forest Service) were obviously concerned about the impact that this record number of forest fires in 1940 had had on citizens. Not to mention all of the wildlife habitat that was now lost.
But to be honest, what really concerned government officials was those hundreds of thousands of acres of raw timber that had been consumed by these blazes. You see, by 1940, the world was on the cusp of the next world war. A conflict that the U.S. would inevitably be pulled into. And all that now-lost timber? It could have been used to fuel the U.S. war machine.
So with this in mind (and U.S. government officials now seeing an urgent need to preserve & protect this precious resource) … Which is why – in 1942 (just a few months after the Japanese bombed Pearl Harbor) – the U.S. Forest Service rolls out its first-ever forest fire prevention program.
Which – given that this was the early days of World War II – the slogan that the U.S. Forest Service initially chose for its forest fire prevention program is very in that era’s we’re-all-in-this-together / so-let’s-do-what-we-can-to-help-America’s war-effort esthetic – made a direct appeal to all those folks who were taking part in scrap metal drives: “Forest Defense is National Defense.”
And the poster that the U.S. Forest Service had created to support this campaign? … Well, it was well-meaning as well. It was done in the WPA style and showed men out in the forest, wielding shovels to ditch a ditch. They were trying to construct a fire break, which would then supposedly slow the forest fire that was directly behind them.
But the downside was … That “Forest Defense is National Defense” slogan – along with that poster which the U.S. Forest Service had created to support their new forest fire prevention program didn’t exactly capture America’s attention.
I mean, it was the War Years after all. A lot was going in the country at that time. But long story short: the U.S. Forest Service’s first attempt at launching a successful forest fire prevention program sank without a trace.
So what do you do in a situation like this? You regroup. You try something different.
Disney & Bambi to the Rescue
And within the U.S. government, the thinking now was “Well, what if we got a celebrity to serve as the spokesman for our new forest fire prevention program? Maybe that would then grab the public’s attention.”
The only problem was … Well, again, these are the War Years. And a lot of that era’s A-listers (people like Jimmy Stewart, Clark Gable, even Mel Brooks) had already enlisted. So there weren’t really a lot of big-name celebrities to choose from.
But then some enterprising official at the U.S. Forest Service came up with an interesting idea. He supposedly said “Hey, have you seen that new Disney movie? You know, the one with the deer? That movie has a forest fire in it. Maybe we should go talk with Walt Disney? Maybe he has some ideas about how we can better capture the public’s attention when it comes to our new forest fire prevention program?”
And it turns Walt did have an idea. Which was to use this government initiative as a way to cross-promote Disney Studio’s latest full-length animated feature, “Bambi.” Which been first released to theaters in August of 1942.
So Walt had artists at Disney Studio work up a poster that featured the grown-up versions of Bambi the Deer, Thumper the Rabbit & Flower the Skunk. As this trio stood in some tall grasses, they looked imploring out at whoever was standing in front of this poster. Above them was a piece of text that read “Please Mister, Don’t Be Careless.” And below these three cartoon characters was an additional line that read “Prevent Forest Fires. Greater Danger Than Ever!”
According to folks I’ve spoken with at Disney’s Corporate Archives, this “Bambi” -based promotional campaign for the U.S. Forest Service’s forest fire prevention campaign was a huge success. So much so that – as 1943 drew to a close – this division of the Department of Agriculture reportedly reached out to Walt to see if he’d be willing to let the U.S. Forest Service continue to use these cartoon characters to help raise the public’s awareness of fire safety.
Walt – for reasons known only to Mr. Disney – declined. Some have suggested that — because “Bambi” had actually lost money during its initial theatrical release in North America – that Walt was now looking to put that project behind him. And if there were posters plastered all over the place that then used the “Bambi” characters that then promoted the U.S.’s forest fire prevention efforts … Well, it would then be far harder for Mr. Disney to put this particular animated feature in the rear view mirror.
Introducing Smokey Bear
Long story short: Walt said “No” when it came to reusing the “Bambi” characters to promote the U.S. Forest Service’s forest fire prevention program. But given how successful the previous cartoon-based promotional campaign had been … Well, some enterprising employee at the Department of Agriculture reportedly said “Why don’t we come up with a cartoon character of our own?”
So – for the Summer of 1944 – the U.S. Forest Service (with the help of the Ad Council and the National Association of State Foresters) came up with a character to help promote the prevention of forest fires. And his name is Smokey Bear.
Now a lot of thought had gone into Smokey’s creation. Right from the get-go, it was decided that he would be an American black bear (NOT a brown bear or a grizzly). To make this character seem approachable, Smokey was outfitted with a ranger’s hat. He also wore a pair of blue jeans & carried a bucket.
As for his debut poster, Smokey was depicted as pouring water over a still-smoldering campfire. And below this cartoon character was printed Smokey’s initial catchphrase. Which was “Care will prevent 9 out of 10 forest fires!”
Which makes me think that this slogan was written by the very advertising executive who wrote “Four out of five dentists recommend sugarless gum for their patients who chew gum.”
Anyway … By the Summer of 1947, Smokey got a brand-new slogan. The one that he uses even today. Which is “Only YOU can prevent forest fires.”
The Real Smokey Bear
Now where this gets interesting is – in the Summer of 1950 – there was a terrible forest fire up in the Capitan Mountains of New Mexico. And over the course of this blaze, a bear cub climbed high up into a tree to try & escape those flames.
Firefighters were finally able to rescue that cub. But he was so badly injured in that fire that he was shipped off to the National Zoo in Washington, D.C. and nursed back to health. And since this bear really couldn’t be released back in the wild at this point, he was then put on exhibit.
And what does this bear’s keepers decide to call him? You guessed it: Smokey.
And due to all the news coverage that this orphaned bear got, he eventually became the living symbol of the U.S. Forest Service’s forest fire prevention program. Which then meant that this particular Smokey Bear got hit with a ton of fan mail. So much so that the National Zoo in Washington D.C. wound up with its own Zip Code.
“Smokey the Bear” Hit Song
And on the heels of a really-for-real Smokey Bear taking up residence in our nation’s capital, Steve Nelson & Jack Rollins decide to write a song that shined a spotlight on this fire-fightin’ bruin. Here’s the opening stanza:
With a ranger’s hat and shovel and a pair of dungarees,
You will find him in the forest always sniffin’ at the breeze,
People stop and pay attention when he tells them to beware
Because everybody knows that he’s the fire-preventin’ bear
Believe or not, even with lyrics like these, “Smokey the Bear” briefly topped the Country charts in the Summer of 1950. Thanks to a version of this song that was recorded by Gene Autry, the Singing Cowboy.
By the way, it was this song that started all of the confusion in regards to Smokey Bear’s now. You see, Nelson & Rollins – because they need the lyrics of their song to scan properly – opted to call this fire-fightin’-bruin Smokey THE Bear. Rather than Smokey Bear. Which has been this cartoon character’s official name since the U.S. Forest Service first introduced him back in 1944.
“The Ballad of Smokey the Bear”
Further complicating this issue was “The Ballad of Smokey the Bear,” which was a stop-motion animated special that debuted on NBC in late November of 1966. Produced by Rankin-Bass as a follow-up to their hugely popular “Rudolph the Red-Nosed Reindeer” (which premiered on the Peacock Network in December of 1964) … This hour-long TV show also put a “THE” in the middle of Smokey Bear’s name because the folks at Rankin-Bass thought his name sounded better that way.
And speaking of animation … Disney’s “Bambi” made a brief return to the promotional campaign for the U.S. Forest Service’s forest fire prevention program in the late 1980s. This was because the Company’s home entertainment division had decided to release this full-length animated feature on VHS.
What’s kind of interesting, though, is the language used on the “Bambi” poster is a wee different than the language that’s used on Smokey’s poster. It reads “Protect Our Forest Friends. Only You Can Prevent Wildfires.” NOT “Forest Fires.”
Anyway, that’s how Disney’s “Bambi” led to the creation of Smokey Bear. Thanks for bearin’ with me as I clawed my way through this grizzly tale.
Film & Movies
“Indiana Jones and the Search for Indiana Jones”
News came late last week that NBC was cancelling the “Magnum PI” remake. This series (which obviously took its inspiration from the Tom Selleck show that originally debuted on CBS back in December of 1980 and then went on run on that network for 8 seasons. With its final episode airing on May 8, 1988).
Anyway … Over 30 years later, CBS decided to remake “Magnum.” This version of the action drama debuted on September 24, 2018 and ran for four seasons before then being cancelled. NBC picked up the “Magnum” remake where it ran for one more season before word came down on June 23rd that this action drama was being cancelled yet again.
FYI: The second half of Season 5 of “Magnum” (10 episodes) has yet to air on NBC. It will be interesting to see when that final set of shows / the series finale gets scheduled.
This all comes to mind this week – out ahead of the theatrical release of “Indiana Jones and the Dial of Destiny” because … Well, if CBS execs had been a bit more flexible back in 1980, the star of the original version of “Magnum PI” (Tom Selleck) would have played the lead in “Raiders of the Lost Ark.” Which was released to theaters back on June 12, 1981.
That’s the part of the Indiana Jones story that the folks at Lucasfilm often opt to skim over.
That Harrison Ford wasn’t George Lucas’ first choice to play Doctor Jones.
Auditions for Indiana Jones – Harrison’s Not on the List
Mind you, Steven Spielberg – right from the get-go – had pushed for Ford to play this part. The way I hear it, Lucas showed Spielberg a work-in-progress cut of “The Empire Strikes Back.” And Steven was so taken with Harrison’s performance as Han Solo in that Irwin Kershner film that he immediately began pushing for Ford to be cast as Doctor Jones.
Whereas Mr. Lucas … I mean, it wasn’t that George had anything against Harrison. What with Ford’s performances first in “American Grafitti” and then in “A New Hope,” these two already had a comfortable working relationship.
But that said, Lucas was genuinely leery of … Well, the sort of creative collaboration that Martin Scorcese and Robert DeNiro. Where one actor & one director repeatedly worked together. To George’s way of thinking, that was a risky path to follow. Hitching your wagon to a single star.
Which is why – when auditions got underway for “Raiders of the Lost Ark” in 1979 — Mike Fenton basically brought in every big performer of that era to read for Dr. Jones except Harrison Ford. We’re talking:
- Steve Martin
- Chevy Chase
- Bill Murray
- Jack Nicholson
- Peter Coyote
- Nick Nolte
- Sam Elliot
- Tim Matheson
- and Harry Hamlin
Casting a Comedian for Indiana Jones
Please note that there are a lot of comedians on this list. That’s because – while “Raiders of the Lost Ark” was in development — Spielberg was directed his epic WWII comedy, “1941.” And for a while there, Steve & George were genuinely uncertain about whether the movie that they were about to make would be a sincere valentine to the movie serials of the 1930s & the 1940s or more of a spoof.
It’s worth noting here that three of the more ridiculous set pieces found in “Temple of Doom” …
- the shoot-out at Club Obi Wan in Shanghai
- Indy, Willie & Short Round surviving that plane crash by throwing an inflatable life raft out of the cargo hatch
- and that film’s mine cart chase (which was not only inspired by Disney theme park favorites the Matterhorn Bobsleds & Big Thunder Mountain Railroad but some of the sound effects that you hear in this portion of “Temple of Doom” were actually recorded after hours at Disneyland inside of these very same attractions)
… all originally supposed to be in “Raiders of the Lost Ark.” I’ve actually got a copy of the very first version of the screenplay that Lawrence Kasdan wrote for the first “Indy” movie where all three of these big action set pieces were supposed to be part of the story that “Raiders” told. And I have to tell you that this early iteration of the “Raiders” screenplay really does read more like a spoof of serials than a sincere, loving salute to this specific style of cinema.
Casting Indiana Jones – Jeff or Tom
Anyway … Back now to the casting of the male lead for “Raiders” … After seeing virtually every actor out in LA while looking for just the right performer to portray Indiana Jones, it all came down to two guys:
- Jeff Bridges
- and Tom Selleck
Jeff Bridges as Indiana Jones
Mike Fenton was heavily pushing for Jeff Bridges. Having already appeared with Clint Eastwood in 1974’s “Thunderbolt & Lightfoot” (Not to mention that “King Kong” remake from 1976), Bridges was a known quantity. But what Fenton liked especially liked about Bridges when it came to “Raiders” was … Well, at that time, Jeff was just coming off “Heaven’s Gate.”
Mind you, nowadays, because we’ve all now had the luxury of seeing the director’s cut of this Michael Cimino movie, we recognize “Heaven’s Gate” for the cinematic masterpiece that it is. But 40+ years ago, that honestly wasn’t the case. All audiences had to judge this movie by was the severely truncated version that United Artists sent out into theaters. Which – because “Heaven’s Gate” had cost $44 million to make and only sold $3.5 million of tickets – then became the textbook example of Hollywood excess.
Long story short: Given that being associated with “Heaven’s Gate” had somewhat dinged Bridges’ reputation for being a marketable star (i.e., a performer that people would pay good money to see up on the big screen), Jeff was now looking to appear in something highly commercial. And the idea of playing the lead in a film directed by Steven Spielberg (the “Jaws” & “Close Encounter” guy) and produced by George Lucas (Mr. “Star Wars”) was very, very appealing at that time. Bridges was even willing to sign a contract with Spielberg & Lucas that would have then roped him into not only playing Indiana Jones in “Raider of the Lost Ark” but also to appear as this very same character in two yet-to-be-written sequels.
Better yet, because “Heaven’s Gate” had temporarily dimmed Bridges’ star status, Jeff was also willing to sign on to do the first “Indy” film for well below his usual quote. With the understanding that – should “Raiders of the Lost Ark” succeed at the box office – Bridges would then be paid far more to appear in this film’s two sequels.
That seemed like a very solid plan for “Raiders.” Landing a known movie star to play the lead in this action-adventure at a bargain price.
Ah, but standing in Mike Fenton’s way was Marcia Lucas.
Tom Selleck as Indiana Jones
Marcia Lucas, who had seen Tom Selleck’s audition for “Raiders” (And you can see it as well. Just go to Google and type in “Tom Selleck” and “Indiana Jones.” And if you dig around for a bit, you’ll then see a feature that Lucas & Spielberg shot for “Entertainment Tonight” back in 2008 [This story was done in support of the theatrical release of “Indiana Jones and the Kingdom of the Crystal Skull”]. And as part of this piece, George and Steve share Tom’s original audition for “Raiders.” And what’s genuinely fascinating about this footage is that Selleck’s scene partner is Sean Young. Who – at that time, anyway – was up for the role of Marion Ravenwood) and kept telling her husband, “You should cast this guy. He’s going to be a big star someday.”
And given that George was smart enough to regularly heed Marcia Lucas’ advice (She had made invaluable suggestions when it came to the editing of “American Graffiti” and the original “Star Wars.” Not to downplay George Lucas’ cinematic legacy, but Marcia Lucas was a world-class storyteller in and of her own right), Lucas then reached out to Spielberg and persuaded him that they should cast relative unknown Tom Selleck as Doctor Jones over the already well-known Jeff Bridges.
Now don’t feel too bad for Jeff Bridges. When he lost out on playing the lead in “Raiders of the Lost Ark,” Jeff then accepted a role in the very next, high profile, sure-to-be-commercial project that came along. Which turned out to be Disney’s very first “TRON” movie. Which was eventually released to theaters on July 9, 1982.
Back to Tom Selleck now … You have to remember that – back then – Selleck was the handsome guy who’d already shot pilots for six different shows that then hadn’t gone to series. Which was why Tom was stuck being the guest star on shows like “The Fall Guy” and “Taxi.” Whereas once word got out around town that Selleck was supposed to play the lead in a project that Spielberg was directed & Lucas was producing … Well, this is when CBS decided that they’d now take the most recent pilot that Tom had shot and then go to series with this show.
That program was – of course – the original “Magnum PI.” And it’s at this point where our story started to get complicated.
“Magnum PI” – Two Out of Three Say “Yes”
Okay. During the first season of a TV show, it’s traditionally the network – rather than the production company (which – in this case – was Glen A. Larson Productions. The company behind the original versions of “Battlestar Galactica” & “Knight Rider”) or the studio where this series is actually being shot (which – in this case – was Universal Television) that has all the power. And in this particular case, the network execs who were pulling all the strings behind-the-scenes worked for CBS.
And when it came to the first season of “Magnum PI,” CBS had a deal with Glen A. Larson Productions and Universal Television which stated that the talent which had been contracted to appear in this new action drama would then be available for the production of at least 13 episodes with an option to shoot an additional 9 episodes (This is known in the industry as the back nine. As in: the last nine holes of a golf course).
Anyway, if you take those initial 13 episodes and then tack on the back nine, you then get 22 episodes total. Which – back in the late 1970s / early 1980s, anyway – was what a full season of a network television show typically consisted of.
Anyway … The contract that Selleck had signed with Glen A. Larson Productions, Universal Television & CBS stated that he had to be available when production of Season One of “Magnum PI” began in March of 1980. More to the point, Tom also had to be available should CBS exercise its option to air 22 episodes of this new series on that television network over the course of “Magnum PI” ‘s first season.
Which then made things complicated for George Lucas & Steven Spielberg because … Well, in order for “Raiders of the Lost Ark” to make its June 12, 1981 release date, that then meant that production of the first “Indy” movie would have to get underway no later than June 23, 1980.
But here’s the thing: Production of Season One of “Magnum PI” was scheduled to run through the first week of July of that same year (1980). So in order for Tom Selleck to play Indiana Jones in “Raiders,” he was going to need to be wrapped on production of “Magnum PI” by June 22, 1980 at the absolute latest.
So Spielberg & Lucas went to Glen A. Larsons Productions and asked if Selleck could please be sprung from his “Magnum PI” contractual obligations by June 22nd. And they said “Yes.” Then Steven & George went to Universal Television and asked executives there for their help in clearing Tom’s schedule so that he’d then be available to start work on “Raiders.” And they say “Yes” as well.
Spielberg & Lucas now go to CBS. But instead of the quick “Yeses” that they got from officials at Glen A. Larson Productions and Universal Television, it takes those suits at the Tiffany Network weeks before they then decided to say “No, they couldn’t release Tom Selleck early to go work on ‘Raiders’ “ because …
I’ve never really been able to get a straight answer here as to why CBS execs dug in their heels here. Why they flat-out refused to release Selleck early from his “Magnum PI” contractual obligation and allow him to go shoot “Raiders.”
Payback from “The Star Wars Holiday Special” Trash Talk
That said, it is worth noting that “The Star Wars Holiday Special” aired on CBS back in November of 1978. And given that – in the years that followed — Lucas wasn’t exactly shy when it came to saying how much he hated that two hour-long presentation (Or – for that matter – how George really regretted caving into the requests of CBS execs. Who had insisted that television stars long associated with the Tiffany Network – people like Art Carney, Harvey Korman & Bea Arthur – be given prominent guest starring roles in “The Star Wars Holiday Special”). And I’ve heard whispers over the years that CBS executives preventing Tom Selleck from appearing in “Raiders” could be interpreted as the Tiffany Network getting some payback for what George had said publicly about the “Star Wars Holiday Special.”
Harrison Ford Comes to Rescue “Indiana Jones”
Anyway … It’s now literally just weeks before production of “Raiders of the Lost Ark” is supposed to begin and Spielberg & Lucas have just learned that that they’ve lost their film’s star. CBS is flat-out refusing to release Tom Selleck early from his “Magnum PI” contractual obligation. So Steven & George now have to find someone else to play Indy … and fast.
The real irony here is … The American Federation of Television and Radio Artists would go on strike in the Summer of 1980. Which then shut prematurely shut down production of the first season of “Magnum PI.” (As a direct result, the first full season of this action drama to air on CBS only had 18 episodes, rather than the usual 22). And because this job action lasted ‘til October 23rd of that same year … Well, this meant that Tom Selleck would have actually been free to start shooting “Raiders of the Lost Ark” on June 23, 1980 because production of Season One of “Magnum PI” was already shut down by then due to that AFTRA strike.
But no one knew – in May of 1980, anyway – that this job action was going to happen in just a few weeks. All that Steven Spielberg & George Lucas knew was that they now needed a new lead actor for “Raiders.” And circling back on Jeff Bridges was no longer an option. As I mentioned earlier, Jeff had agreed to do “TRON” for Disney. And – in the interim – Bridges gone off to shoot “Cutter’s Way” for MGM / UA.
So this is where Harrison Ford enters the equation. As he recalls:
In May of 1980, I get a call from George Lucas. Who says ‘I’m messaging a script over to you this morning. As soon as it gets there, I need you to immediately read this script. Then – as soon as you’re done – I need you to call.
So the script arrives and it’s for ‘Raiders.’ I read it and it’s good. So I call George back and say ‘It’s good.’ And he then says ‘Would you be interested in playing Indy?’ I say that it looks like it would be a fun part to play.
George then says ‘ That’s great to hear. Because we start shooting in four weeks. Now I need you to meet with Steven Spielberg today and convince him that you’re the right guy to play Indy.’
Of course, given that Spielberg had been pushing for Ford to pay Indy ever since he had first seen that work-in-progress version of “The Empire Strikes Back” … Well, Harrison’s meeting with Steven was very, very short. And just a few weeks later, Spielberg, Lucas & Ford were all at the Port de la Pallice in La Rochelle. Where – on the very first day of shooting on “Raiders” (which – again – was June 23, 1980)– the scene that was shot was the one where that Nazi sub (the one that Indy had lashed himself to its periscope by using his bullwhip as a rope) was arriving at its secret base.
And all of this happened because Harrison immediately agreed to do “Raiders of the Lost Ark” when the part of Indy was first offered to him in mid-May of 1980.
Before “Star Wars” was “Star Wars”
So why such a quick yes? Well, you have to remember that “Empire Strikes Back” wouldn’t be released to theaters ‘til May 21, 1980. And no one knew at that time whether this sequel to the original “Star Wars” would do as well at the box office as “A New Hope” had back in 1977 (FYI: “Empire” would eventually sell over $500 million worth of tickets worldwide. Which is roughly two thirds of what the original “Star Wars” earned three years earlier).
More to the point, the four films that Harrison had shot right after “A New Hope” / prior to “Empire Strikes Back” (i.e., “Heroes” AND “Force 10 from Navarone” AND “Hanover Street” AND “The Frisco Kid”) had all under-performed at the box office. So to Ford’s way of thinking, taking on a role that Tom Selleck was no longer available to play – one that had the potential of spawning two sequels – seemed like a very smart thing to do. Especially after three years of cinematic stumbles.
By the way, whenever this topic ever comes up, Harrison Ford is very gracious. He always makes a point of saying that he’s grateful to have gotten this career opportunity. More to the point, that he still feels kind of bad that Tom Selleck never got the chance to play this part.
Tom Selleck After “Indiana Jones”
That said, we shouldn’t feel too bad for Tom Selleck. After all, the original “Magnum PI” proved to be a long running hit for CBS. And in an effort to smooth over any residual bad feelings that may have resulted from Tom being forced to give up “Raiders” back in May of 1980, Selleck was eventually allowed to create his own production company (i.e., T.W.S. Productions, Inc. As in Thomas William Selleck Productions). Which – after the fact – was then cut in on some of those “Magnum PI” -related revenue streams.
More to the point, while “Magnum PI” was on hiatus following its second year in production, Selleck flew off to Yugoslavia. Where he then shot his own Indiana Jones-esque film for theatrical release. Which was called “High Road to China” in the States, but – overseas – was promoted as “Raiders of the End of the World.”
FYI: Warner Bros. released “High Road to China” stateside 40 years ago this year. On March 18, 1983, to be exact. It didn’t do all that great at the box office. $28 million in ticket sales versus $15 million in production costs.
And over the years, there’s even been some talk of finding a way to maybe set things right here. By that I mean: Finally finding a way to officially fold Tom Selleck into the world of Indiana Jones.
Could Tom Selleck Work with Indiana Jones?
The way I hear it, between the time when “Indiana Jones and the Last Crusade” was theatrically released in May of 1989 and when “Indiana Jones and the Kingdom of the Crystal Skull” debuted in May of 2008, there were a number of ideas for Indiana Jones sequels tossed around. And from what I’ve been told, there was at least one treatment for a fourth Indiana Jones film written that proposed pairing up Harrison Ford & Tom Selleck. With the idea here being that Selleck was supposed to have played Ford’s brother.
Obviously that film was never made. And – no – I don’t know what state Indiana Jones’ brother was supposed to be named after.
This article is based on research for Looking at Lucasfilm “Episode 80”, published on June 29, 2023. Looking at Lucasfilm is part of the Jim Hill Media Podcast Network.
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